Watch the YouTube version of this episode HERE

Are you an entrepreneur looking to grow and thrive in the legal space? In this episode of the Maximum Lawyer Podcast, Tyson interviews Matt Anderson, an attorney and real estate investor, about his unconventional journey blending law, entrepreneurship, and property investing. Matt shares lessons from multi-level marketing and business ownership and emphasizes the importance of hiring for culture fit.

For lawyers who are new to the entrepreneurial space, it is possible to build a firm that runs on minimal daily involvement. In order to do this, you need to let go of a lot of the day to day work of practicing law as well as partner and hire individuals who can help you achieve that. Partner with another lawyer who has the same vision as you. After that, look at hiring good lawyers who will do all the necessary work that will bring you success. That way, you can spend your day doing what you want to do.

Matt provides some insights on hiring staff based on culture and character, rather than experience. One way to do this is utilizing personality tests, inner metrics and multiple interviews to find the right fit. For Matt, anyone can learn a skill or aspects of a job. But, not everyone has the character or personality to work for a certain firm. As an owner, you need to determine what kind of firm you want to run and hire people based on what matters to you most.

Listen in to learn more!

• 2:01 Creative Side Hustles in Law School
• 4:13 Building a Business, Not Just Practicing Law
• 9:44 Hiring and Personality Fit
• 16:32 Buying Law Firm Real Estate 
• 23:23 Creative Financing and Seller Deals 
• 25:12 Renting vs. Owning Your Home
• 29:24 AI as a Law Firm Leveler
• 32:13 Preventing Lifestyle Creep in Law Firms
• 34:06 Impact of AI and the Future of Office Space
• 43:36 Who Runs the Firm?
• 47:20 Biggest Surprises in Partnership 
• 49:40 Implementing AI in the Firm
• 53:03 The Role of Hard Work in Success 
• 58:03 Importance of Emotional Intelligence (EQ)

Connect with Matt:

• Website  
• LinkedIn  

Tune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HERE

Are you looking for some AI tools to streamline your tasks? In this episode of The Guild Live Show, Tyson explores the latest trends in digital marketing, AI, SEO, and content strategy. He reviews HubSpot’s newsletter insights, highlights YouTube and TikTok’s new AI-powered content tools, and explains Google’s advancements in AI-driven appointment booking. 

Tyson provides actionable tips for marketers. One tip is to rebalance the funnel and to focus on the bottom of the funnel. Looking at parts of your marketing that will convert leads are important, such as ads or SEOs. Another tip is to do more research as it relates to how your business can generate more leads. Tyson suggests that It is best to move away from a pay per click model.

Tyson shares how Google AI can streamline processes. For those who are looking to travel, Google AI can open booking pages right away. If you give it a prompt of location and timeframe, it can provide you with relevant airlines, hotels, car rentals and restaurants. It can also lead you straight to the payment page to make booking your vacation or work trip so much easier!

Listen in to learn more!

• 2:54 BrightEdge Study & Funnel Rebalancing 
• 5:07 Building Answer Engines & Content Strategy
• 6:13 Implementing Bottom-of-Funnel Content
• 9:14 HubSpot 2025 State of Newsletters
• 10:31 Newsletter Best Practices 
• 12:38 YouTube Makeover & AI Upscaling 
• 16:38 Google AI Booking Appointments
• 18:49 AI-Driven Booking Details 
• 21:01 Preparing for AI-Driven Consultations 
• 21:55 TikTok & YouTube AI Tools for Content Creation

Tune in to today’s episode and checkout the full show notes here. 

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Watch the full video on YouTube here.

Are you a law firm owner looking to understand the importance of connection? In this episode of the Maximum Lawyer Podcast, Tyson interviews Sam, an entrepreneur and leader of Nashville’s Entrepreneur Center. Sam shares his unconventional journey from studying history to hotel management, nonprofit work, and founding multiple businesses. He emphasizes the importance of hospitality, community, and authentic relationships in business, drawing lessons from both corporate and local experiences.  

Sam talks about how important community and connection is to success. For him, success is directly related to the depth of the community. People just want a place to belong and it is crucial for businesses to thrive when they have other people or other businesses supporting them. Whether it's through networking or partnerships, building connections and maintaining a community of support will make or break success. 

Sam provides some advice to listeners about building better client relationships. One way is getting to know other client businesses. Once you get to know other clients, their business and what is important to them, you are able to understand them and their work, which can help build trust. Relatability is important in the legal space and it can really help build that bridge between clients and can create great relationships over time.

Listen in to learn more!

• 5:19 Lessons from Hospitality
• 9:06 Community and Belonging in Business
• 12:20 Corporate vs. Local Business Culture
• 16:52 Consistency and Service in Hospitality
• 17:38 Practical Tips for Client Communication
• 25:11 Building Community: Safety, Growth, and Meaning
• 26:46 Rituals for Team and Customer Bonding
• 45:28 Product-Market Fit and Customer Discovery
• 51:06 Bad Business Advice to Avoid
• 53:37 Finding and Working with Co-Founders
• 57:33 First Hires and Building a Team 
• 1:02:02 Best Advice for New Law Firm Owners

Tune in to today’s episode and checkout the full show notes here. 

Connect with Sam:

• Website  
• Linkedin 

Watch the YouTube version of this episode HERE

Are you a law firm owner looking for good marketing strategies? In this episode of The Guild Live Show, Tyson covers a range of topics for legal professionals and entrepreneurs. He announces the launch of the Maximum Lawyer State of the Firm Survey, discusses the curious case of a DJI Pocket 3 camera knockoff, and shares seven key marketing strategies to attract more clients. 

Tyson shares some marketing strategies from Adam Earhart. One of the strategies is focusing on email marketing, which involves leveraging a targeted list of individuals who want to stay on top of your content. Another strategy is social media marketing, which involves selecting the right platforms and tailoring content to specific audiences. It is best to find the platform you excel in and focus on that. Another strategy is optimizing your digital content and increasing your presence in the digital space.

Tyson shares some advice on using a marketing funnel to improve your strategy. A marketing funnel can outline a process from start to finish and how the marketing of your firm or business will start and end. A funnel can be used to map out your whole process and can visualize how the strategy will go. If you want to save money, make sure you develop a good marketing funnel for your business.

Listen in to learn more!

Tune in to today’s episode and checkout the full show notes here.  

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Watch the YouTube version of this episode HERE.

Are you looking for some advice from a lawyer working in immigration? In this episode of the Maximum Lawyer Podcast, Tyson interviews Evelyn Ackah, an immigration lawyer whose personal journey from Ghana to Canada shapes her professional mission. Evelyn shares how her family’s sacrifices and early experiences with separation inspired her passion for helping others build legacies through immigration. 

Evelyn shares her own personal growth when facing challenges that people can learn from. Being the first and the only (which stems from her experience living as a woman of colour in 1970s Vancouver, Canada) really shaped her mindset when it came to her law career. For her, it is all about how to fix, solve and improve something or a situation. Growing up with a hyper-independant mindset helped Evelyn lean into herself and her strengths when working for clients.

Tyson and Evelyn speak about what drives leadership and team culture for a law firm. For Evelyn, it is all about purpose. Thinking about why you are where you are and how to make today better than yesterday. For law firm owners, knowing your purpose will allow you to understand how you need to lead your team so everyone can succeed. If a leader knows why they are at that firm, the people working there will know too.

Listen in to learn more!

• 3:17 Impact of Family Separation and Sacrifice
• 6:50 Marketing Immigration Services
• 15:20 Transition from Corporate Law to Entrepreneurship 
• 18:34 Self-Care and Morning Routine 
• 25:26 Work-Life Balance and Parenting 
• 36:55 Therapy and Parenting Through Trauma 
• 40:31 Business Impact of Immigration Trends 
• 45:51 Financial Planning and Firm Stability
• 49:35 Managing Lead Influx and Marketing 
• 58:47 Celebrating Success and Team Building 
• 1:00:14 Reflecting on 15 Years in Business
• 1:03:42 Retirement, Legacy, and Living Fully 

Tune in to today’s episode and checkout the full show notes here. 

Connect with Evelyn:

• Website 
• TikTok 
• Instagram  
• Facebook 
• Linkedin  
• Youtube  

Watch the YouTube version of this episode HERE

Are you looking for some ideas on how to use AI the right way? In this episode of The Guild Live Show, Tyson explores the latest in AI technology, including a hands-on review of the new Atlas GPT browser and its unique features. Tyson discusses Neil Patel’s insights on the importance of blogging for AI-driven search and how automating repetitive marketing tasks with AI can boost business growth. 

Tyson speaks about a few different AI tools and how to use it to your advantage. Atlas GPT’s agent mode can help you do anything and can be used on a page you are working on or looking at. You can ask questions about the current webpage or ask it to summarize what you are looking at. It is also a great tool to utilize when researching a topic. 

Tyson also looks at how AI can be used to free up resources for better client service. For business owners, it is important to shift your firm to a customer service firm. It is important to use AI for efficiency and to manage your work better, which will allow you to shift the focus to taking care of both your clients and your staff. Let AI do the mundane tasks and allow your staff to be happier and have more time to do other, more important tasks.

Listen in to learn more!

• 4:12 Atlas GPT’s agent mode
• 6:28 Repetitive marketing
• 13:19 Using AI to generate blog posts targeting legal statutes
• 19:53 Feeling stuck after achieving major goals
• 23:11 Using AI to free up resources for better client service 

Tune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HERE

Are you looking for some tech tips as a law firm owner? In this engaging episode of the Maximum Lawyer Podcast, SEO expert and entrepreneur Jason Hennessey shares his journey from mobile DJ to founder of Hennessey Digital, detailing how necessity led him to discover SEO. He discusses the evolution of SEO, the impact of AI, and practical strategies for law firms.

Jason speaks about the future of AI in SEO. In the early days of Jason’s career, AI was being used to reverse engineer websites to figure out what was working, which was very time consuming. In this day and age, AI is a lot more accessible and is being used by different people for different things. For companies like Jason’s, AI has opened the door to allow for more traffic because his service can reach different people due to AI’s diverse usage.

Jason and Tyson discuss the errors law firms make with their websites. One thing is people do not take action when they have the steps in order to do so. This is seen with many people who attend law conferences. Another error is trying to implement a solution right away and thinking it is going to solve the problem. Jason gives an example of a company hiring someone to design or maintain a website, but not having any oversight whatsoever. This can cause a lot of issues for a business owner who can lose control of what they are creating.

Listen in to learn more!

• 6:20 How SEO has changed
• 10:01 Early adoption of AI and the future of AI in SEO
• 17:41 Lifestyle businesses versus growth-focused businesses
• 20:09 Frequent errors law firms make with their websites
• 38:35 How social media now impacts SEO 

Tune in to today’s episode and checkout the full show notes here. 

Connect with Jason:

• Website  
• Instagram  
• X 
• Facebook
• Linkedin 
• Youtube

Watch the YouTube version of this episode HERE

Are you looking to learn from other experienced law firm owners? In this episode of the Maximum Lawyer Podcast, host Tyson Muturx recaps the Max Law Con conference, a leading event for law firm owners and legal professionals. Tyson highlights standout presentations on AI, branding, automation, and resilience, and shares personal insights from networking sessions and workshops. 

Tyson provides an overview of a bunch of presentations by colleagues and friends that cover various topics related to law. These include Tyson’s own presentation on taking action, Jim Hacking’s presentation on how failures pave the road to success, a presentation on calling clients, steps on how to attract better clients and a live workshop on resilience and how to avoid burnouts for leaders. The conference was jam packed with insightful and incredible presentations and topics to help law firm owners succeed and be better leaders!

Listen in to learn more!

• 4:08 Conference Day One Opening & Emcee Introduction
• 7:09 Jim’s “Falling Up” Keynote
• 8:04 Devin Slavonski: “Red Flags, Raves, and Referrals”
• 8:55 Steve McClellan: “Scorecards of Success”
• 8:55 Rachel McGarry: “Stop Being a Firefighter, Start Being an Engineer”
• 9:56 Charlie Mann: “$500,000 Referral Playbook”
• 9:56 Jason Selk: “Burnout Proof” Workshop
• 11:58 Tiffany: “Built for the Storm”
• 11:58 Kevin Cheney: “More Than Money”
• 13:06 Adam Rawson: “High Impact Internship Program”
• 13:06 Jeremy Danielson: “AI Board of Advisors”
• 14:18 Gary Falkowitz: “Convert Better Than the Big Firms”
• 17:07 Day Two Opening: Regina Edwards
• 18:19 Jeff Hampton: “Double Your Law Firm’s Revenue with YouTube”
• 18:19 Danny Decker: “Spotlight Marketing and Branding”
• 19:14 Brooks Derrick: “Do What the Robots Can’t”
• 19:14 Ruma Mazumdar: “Virtual Scale Blueprint”
• 20:08 Ryan Weber: “Smart People, Dumb Excuses”
• 20:08 Heather Olsen: “Turning Swag into Swagger”
• 22:01 Alexis Austin: “Why Your Parents Are Responsible…”
• 22:01 Matthew Kirby: “Latent Legal Market Opportunities with AI and Subscriptions”
• 22:53 John Corman: “Master Energy, Forget Time”
• 23:51 Chelsea Williams: “Think Like a CFO”
• 25:00 Sonia Lakhani: “Monetizing Your Legal Knowledge Online”

 Tune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HERE

Are you a law firm owner looking to find ways to improve your marketing? In this episode of the Maximum Lawyer Podcast, Tyson interviews Kelli, a former litigator who left toxic law firm environments to launch her own trademark law practice. Kelli shares how she built a supportive, flexible firm culture and leveraged her marketing skills—especially on social media platforms like Threads and Instagram—to attract clients. 

Kelli provides some insight about working in toxic law firms and her approach to creating a better work environment for herself and her staff. Kelli worked in a space where she needed to prioritize work to the point where there was no acknowledgement of good work or a reasonable work-life balance. For Kelli, this created an unhealthy relationship to her work and having feelings of overwhelm and burnout. For her staff, she ensures everyone is excited about what they do and love coming to work each day.

Now in a healthier environment, Kelli shares how she brands and markets her firm to get clients. She leans on a casual approach to branding, which is the opposite of law firms in general. Kelli uses creativity and uniqueness to brand her firm by creating a fun and fresh website to showcase what she is selling. Also, leveraging social media platforms, like Threads has been helpful in engaging with clients.

Listen in to learn more!

• 1:02 Identifying Toxic Law Firm Culture
• 6:03 Transitioning from Litigation to Transactional Practice
• 10:05 Advice for Lawyers Switching Practice Areas
• 15:29 Non-Traditional Law Firm Branding and Marketing
• 18:06 Website and Marketing Differentiation
• 20:07 Social Media Strategy and Client Conversion
• 23:54 Threads as a Key Engagement Platform
• 30:59 Using AI and ChatGPT for Marketing
• 41:35 Platform Choice: Why Threads Wins
• 52:07 Mixing Personal and Professional Content

Tune in to today’s episode and checkout the full show notes here. 

Connect with Kelli:

• Website
• Instagram
• TikTok
• Linkedin

Watch the YouTube version of this episode HERE

Are you a law firm owner looking to learn more about AI? In this episode of Maximum Lawyer, Tyson interviews Eric, founder of Arrow Effect Marketing and Meet Gabbi. Eric shares his entrepreneurial journey, the inspiration behind his company names, and how his passion for storytelling evolved into innovative legal marketing solutions. 

Eric speaks to the challenges of lead intake within legal firms. Law firms with weak intake processes usually suffer from a lack of personnel or certain databases or technology that are not up to date. Eric shares how intake is an important aspect of a successful law firm and how Meet Gabbi is used to improve it. For Eric’s clients, the use of Meet Gabbi has led to 20-30% more conversion of cases. The AI tool can be used by potential clients who might need some more guidance before they connect with a lawyer. It can also be used between client and lawyer once a case gets going to schedule appointments and collect payments.

Tyson and Eric talk about the legal system’s cautious approach to AI and where that hesitancy stems from. It stems from the creation of hallucinated cases that are not real and taking time away from people who really need help. But, the use of AI can give the legal space an advantage over other industries. It can allow those in the space to maximize their time and focus on winning cases instead of completing administrative tasks that can take hours in day.

Listen in to learn more!

• 2:44 Managing Two Companies
• 4:39 Hiring and Talent in Legal Tech
• 11:09 Adapting to AI and Human Roles
• 14:44 Strategic Partnerships and Legal Credibility
• 25:15 Storytelling in Marketing
• 37:50 Recommended Tools for Law Firms

Tune in to today’s episode and checkout the full show notes here. 

Connect with Erik:

ARO Effect:

• ARO Effect Website 
• LinkedIn 
• Instagram  
• Facebook 

Meet Gabbi:

• Meet Gabbi Website 
• LinkedIn