What sets successful business developers—aka rainmakers—apart in today’s legal landscape? Inspired by a Harvard Business Review article and a recent conversation with a friend, Tyson breaks down a study that identified five different types of business developers and explains why only one type actually leads to sustainable firm growth.

Key Takeaways:

• The Declining Client Loyalty Trend: In 2018, 76% of clients stuck with their law firms; by 2023, that number dropped to 53%, and by 2028, it's expected to be just 37%.

• The Five Business Development Profiles:
  1. The Expert – Focuses solely on skill mastery, assuming clients will come.
  2. The Confidant – Builds strong client relationships but lacks a structured growth strategy.
  3. The Debater – Challenges clients and pushes hard for innovation but risks alienating them.
  4. The Realist – Offers brutal honesty but can be perceived as pessimistic.
  5. The Activator (The winning strategy) – Proactively builds and leverages relationships, making strategic connections and driving business growth.

The Activator Playbook – How to Grow Your Firm Like a True Rainmaker:

1. Commit to Business Development:
   • Set aside dedicated time (at least 2-3 hours per week) for networking, outreach, and lead generation.
   • Balance time between nurturing existing clients and acquiring new ones.
2. Expand and Leverage Your Network:
   • Attend industry events and engage on LinkedIn.
   • Introduce clients to other attorneys and create strategic partnerships.
   • Set a goal to make three new connections per week.
3. Create Value Before Clients Ask:
   • Send legal updates, trends, and strategic advice without waiting for clients to request it.
   • Offer proactive insights tailored to your clients’ needs.
   • Choose 5-10 key clients and send them something valuable this week (a checklist, legal update, business tip, etc.).

Action Steps:

• Start blocking time for business development on your calendar.
• Actively seek and make three new connections each week.
• Find ways to provide unexpected value to clients to reinforce your authority and relationships.

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Today is the FINAL day to lock in your Early Access Ticket for MaxLawCon 2025 at the lowest price! After midnight tonight, prices go up and tickets won’t reopen until Spring.

If you're serious about scaling your law firm, mastering the latest technology, and building a more profitable, efficient practice - Max Law Con 2025 is for you.

📍 October 9-10, 2025 | Nashville, TN
🎟️ Grab your ticket NOW before it’s too late!

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Watch the YouTube version of this episode HERE

Are you a law firm owner who is looking to create an internship program for your firm? In this episode of the Maximum Lawyer Podcast, Tyson chats with Adam Rossen, who shares insights on the successful internship program at Rossen Law Firm. Adam discusses the evolution of the program and highlights the value of informal yet immersive experiences for interns.

Internships within the legal space are important experiences that help prepare law students for life as a lawyer. Adam talks about the significance of good internship programs and why law firms who don’t have them need to create a viable program. Internship programs will look different across firms, but it is crucial to sit down and think about what aspects of being a lawyer should be taught to interns. Does your program involve tasks like research, client intake or trial support? Think about what soft skills need to be taught like effective client communication and projecting confidence when presenting a case at trial. As a law firm owner, it is important to provide interns with the skills they need to be successful and think about how your internship program can improve as the years go on.

Internships also provide students with the chance to differentiate perception versus reality as it relates to working in the legal space. Many who watch legal dramas, like Law and Order might be fooled into thinking law and law enforcement are the same as what is shown on TV. Adam emphasizes that the legal space is not glamorous at all times. There is a lot of hard work that can take months to complete as a case makes its way through the criminal process. There is also a lot of administrative work involved and interactions with different types of people that can make the work both exciting and stressful.

Listen in to learn more about how to create a successful internship program! 

02:34 Starting the Internship Program

09:51 Program Structure and Requirements 

15:02 Introduction to Internship Curriculum 

22:29 Curriculum Components 

34:25 Curriculum Structure for Interns

42:42 Confidentiality and NDA for Interns

Tune in to today’s episode and checkout the full show notes here. 

Connect with Adam:

• Website  
• Instagram  
• Facebook 
• X 
• Linkedin 
• Youtube  
• TikTok 

Watch the YouTube version of this episode HERE

Are you thinking about improving your HR systems? In this episode of the Maximum Lawyer podcast, host Tyson interviews Dr. Melvin King about the pivotal role of human resources in law firms. They discuss the importance of understanding generational differences in the workplace and the critical components for fostering a good work environment.

Dr. Melvin King emphasizes the importance of HR as it relates to the relationship between the employee and the employer. The work environment includes employees of different generations and HR needs to balance the needs of everyone. Whether it be Boomers or Millennials, every generation works differently and values the work they do differently. Most companies will look to millennials for job opportunities or transitions as this generation is more eager to change things up. Boomers in the workplace might just be focused on retirement and will ride the wave until the end.

HR departments can really make or break a company, especially if they are not working to ensure employees are supported. There are certain things HR professionals should adopt so employee satisfaction is high and retention is maintained. For example, knowing how to deliver constructive criticism is key. It is important to understand the personality of someone you are speaking to so you can gauge how they will take and react to information presented to them. 

Listen in to learn more from Dr. Melvin King!

2:58 The value of succession planning within a firm

5:47 Strategies for balancing the needs of different generations

14:11 How to deliver constructive criticism in the workplace

16:21 How to create effective HR systems

31:15 The importance of having a positive HR culture

Tune in to today’s episode and checkout the full show notes here.

Connect with Dr. Melvin King:

• Website  
• Facebook

Watch the YouTube version of this episode HERE

Are you an attorney who is early in their entrepreneurial career? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux chats with attorney and entrepreneur Shane Jasmine Young. Shane shares her inspiring journey, her law firm, and the challenges of balancing professional aspirations with motherhood. 

Starting a law firm is not an easy feat and comes with a lot of fears and motivations. Shane delves into some of the fears and motivations that existed when she was starting her law firm journey. The uncertainty was a huge factor that initially led to her hesitation to start her firm. But, being laid off along with the support from her husband, it was the boost she needed to get started with 0 clients and no business experience. Shane also relied on the existing networks in the legal field to help get things off the ground and get those initial clients.

For Shane, owning a law firm involves having a lot of accountability, especially when it comes to processes the firm follows and the frameworks for hiring. Shane looked at what her goals were for the firm as a foundation for who she initially hired. Having the experience of hiring someone who wanted to control everything led to a huge wedge in the firm dynamics. Shane used it as a learning curve when it came to future hiring and began verifying information for those who are coming into the firm.

Listen in to learn more from Shane Young.

• 16:14 Fears and motivations behind starting a own law firm 
• 21:19 Leveraging existing relationships and networks
• 38:42 Discussion on the financial sacrifices made to start a firm
• 49:43 The importance of accountability in hiring

Tune in to today’s episode and checkout the full show notes here.

Connect with Shane:

• Website 
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• X 

Watch the YouTube version of this episode HERE

Are you a law firm owner who is looking for ways to increase the productivity of your staff? In this episode of the Maximum Lawyer podcast, Tyson delves into the concept of Revenue Per Employee (RPE) and offers strategies for optimizing this crucial metric. 

Tyson responds to a question of Revenue Per Employee that a listener submitted. Revenue Per Employee can be done through increasing revenues or reducing the number of employees, which can be used to make decisions for a firm. You are going to want to assess how each employee is performing and how much money they are generating for a firm. In this analysis, if you find they are not benefiting your firm, it might be time to let them go. Tyson also suggests that processes could be causing a roadblock for employee productivity leading to issues in performance and sales. If this is the case, you need to re-evaluate those processes.

Tyson provides some ways a firm can enhance employee performance and RPE. This can be done through investing in automation so work is easier for employees. Another thing to do is analyze who is managing your staff. Sometimes management can cause problems for your staff and can ultimately cause performance issues. If this is the case, it is essential to pivot and possibly re-hire.

Listen in to learn more!

• 1:54 Discussion on how RPE varies by firm type and practice area
• 3:10 Strategies to enhance employee efficiency 
• 5:52 Enhancing employee performance and RPE
• 8:43 Reviewing and adjusting pricing strategies to enhance revenue

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you a lawyer looking to become better at content creation? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux interviews Hilary Billings, the "queen of content," who shares her journey from aspiring clinical psychologist to successful content creator and entrepreneur. 

Creating content that people gravitate towards takes dedication and consistency. Hilary and Tyson chat about some of the things business owners should do, especially as it relates to the legal field. For those who are getting started in content creation, it is crucial to practice through repetition. Whether it is speaking in front of a camera or conveying a message in a certain way, practice is a necessary factor in being successful. Practicing and building confidence also involves figuring out who your target audience is and how to speak to them.

Content creation for lawyers involves determining what content type works for you. Though there are many types of styles and content, educational content tends to be the most popular. Hillary speaks to the need to figure out how to educate an audience through a certain style, such as skits or straight to the camera videos. Most people will be more interested in knowing how to avoid a situation or how to handle themselves in a situation.

Listen in to learn more from Hillary Billings.

19:45 The importance of practice in building confidence

25:44 Creating content that reflects true self and values

33:57 Discussion on the effectiveness of personal branding

37:19 Insights on effective content types for lawyers

43:14 Identifying successful content factors in videos

Tune in to today’s episode and checkout the full show notes here. 

Connect with Hilary:

• Website  
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• Facebook  
• X 

Watch the YouTube version of this episode HERE

Are you looking to implement AI into your law firm? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux discusses three AI tools that can significantly benefit law firms. 

AI can be used in a variety of ways to make your job and life easier. Tyson delves into 3 unique AI tools that lawyers can use to elevate their firms. The first is Paxton, which is a legal research tool. The tool can help you research for a case but it will also draft documents and conduct analysis for you. It is a game changer for those who spend a lot of time in a courtroom. The second tool is Murph AI, which is a marketing tool with voice over automation. It is a great tool for content creation to convey messages in a unique way. The last tool is Opus Clip, which is a video editing tool that transforms long form videos into short clips for social media. It is a time saver for lawyers who are trying to upgrade their content.

Listen in to learn more!

1:58 Discussion on Paxton AI, a superior legal research tool

3:44 Introduction to Murph, a voice-over automation tool 

5:48 Overview of Opus Clip, an AI tool that creates short videos

Tune in to today’s episode and checkout the full show notes here. 

"I walked away from my job as a Chief Deputy District Attorney—without a backup plan. Here's why."

After 7 years as a top DUI and felony prosecutor in Clark County, Nevada, Thomas Moskal made a life-changing decision. In this eye-opening interview, he reveals:

✅ The exact moment he decided to quit his high-profile role
✅ How he went from zero clients to a thriving criminal defense practice
✅ The biggest mistakes most defense attorneys make (and how to avoid them)
✅ Why charging higher fees attracts better clients
✅ The secret to scaling a criminal defense firm without burning out

If you're a lawyer, entrepreneur, or just someone who loves real, behind-the-scenes legal stories, this episode is for you!

🔴 WATCH and LISTEN NOW and discover the truth about the legal system, pricing strategies, and building a high-profit, low-overhead law firm.

📌 Chapters:
00:00 – From Prosecutor to Defense Attorney
05:32 – The Breaking Point: Why I Quit
12:15 – How I Signed My First $18K Client (No Office, No Website)
20:45 – Why Most Criminal Defense Lawyers Fail
32:00 – The Best Pricing Strategy for High-Ticket Clients
41:20 – Scaling a Law Firm: Why Criminal Defense is Hard
55:45 – The Future of Law Firms & Social Media Strategy

📢 Drop a comment below: Would you have quit in his position?

👥 Connect with Us:
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🔔 LIKE, SHARE & SUBSCRIBE to stay updated with expert insights on law firm growth & legal business strategies!

Watch the YouTube version of this episode HERE

Are you a law firm owner who is looking for ways to make more money? In this episode of the Maximum Lawyer, Tyson Mutrux delves into 14 types of revenue for law firms and offers actionable strategies to diversify income streams.

Law firms and attorneys alike can take advantage of so many streams to make money. There are many ways to engage with clients and colleagues alike and diversify your income stream. Diversifying income streams is an important way to generate more revenue for a law firm. Tyson speaks to the different types of revenue that can bring in money. These include subscriptions, selling templates and courses, charging for partial services like onboarding, partnering with other firms, developing and selling legal software and coaching or consulting.

Take a listen to learn about the 14 types of revenue that can increase your income!

• 01:19 Subscription Revenue 
• 02:19 Service and Product Revenue 
• 04:18 Affiliate Revenue 
• 06:15 Recurring Revenue 
• 08:11 Consulting or Coaching Revenue

Tune in to today’s episode and checkout the full show notes here.