Profit with Law: Profitable Law Firm Growth

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Shownotes can be found at https://www.profitwithlaw.com/554.

Wondering why your law firm’s marketing feels stuck—while big players seem to dominate search, referrals, and local visibility? Many law firm owners pour money into SEO, ads, or case aggregators but see little return—and spend years missing out on direct client pipelines they could control.

In this episode, Moshe Amsel sits down with Lindsey Busfield, PMP-certified project manager and Vice President at Optimize My Firm, host of the acclaimed Personal Injury Marketing Minute podcast, and legal SEO expert. Together, they tackle the realities of law firm marketing in an AI-driven world—what’s working now, what’s a waste of money, and the step-by-step actions you can take (regardless of your firm’s size or market).

Resources mentioned:

Connect with Lindsey Busfield: Website | Email | LinkedIn

How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why by Lindsey Busfield

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us Fan Mail

Shownotes can be found at https://www.profitwithlaw.com/554.

Most attorneys would drop everything if $10 went missing from their bank account every day. Yet they're leaving $1,200 to $1,500 a day in earned, unbilled work on the table, and doing nothing about it.

In this episode, Moshe welcomes back Brita Long, AV-rated attorney, flat fee coach, and author of The Happier Attorney. She has run her practice exclusively on flat fees for more than 15 years, even in family law litigation. Together they unpack why the math behind flat fees is only 5 to 10% of the problem, and what's really keeping lawyers chained to the billable hour.

Resources mentioned:

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Episode 101 - Monetizing your Brain with Brita Long

Connect with Brita Long: Website 

https://www.facebook.com/groups/AttorneyFlatFee/

The Happier Attorney: A Comprehensive Guide to Charging Flat Fees for Legal Services by Brita Long

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us Fan Mail

Shownotes can be found at https://www.profitwithlaw.com/553.

Growing a law firm takes more than hiring people and bringing in clients. At some point, you need an operating system that creates consistency, accountability, and predictable growth.

In this episode, Moshe sits down with Sharon Means, a fractional integrator and a CPA, to break down proven strategies from business operating systems like EOS (Entrepreneurial Operating System), helping law firm owners move from burning out to scaling up with intention.

Resources mentioned:

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Podcast Ep 034 - What's Your Hiring Process

Podcast Ep 144 - From Law School to a 150 Person Firm with Mike Morse

Traction: Get a Grip on Your Business by Gino Wickman

Clockwork, Revised and Expanded: Design Your Business to Run Itself by Mike Michalowicz

Get Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan Deiss

Core Values Exercise: https://www.taproot.com/live-your-core-values-exercise-to-increase-your-success/

Kolbe: http://kolbe.com/

The Double Win podcast with Michael Hyatt and Megan Hyatt-Miller: https://podcasts.apple.com/us/podcast/the-double-win/id1294885433

Connect with Sharon Means: Email | LinkedIn

Sharon’s Email: [email protected]

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us Fan Mail

Shownotes can be found at https://www.profitwithlaw.com/552.

Are you tired of the billable hour trap that's capping your law firm's growth- and putting your interests in direct opposition to your clients’?

In this replay episode, Moshe Amsel sits down with pricing strategy expert Jonathan Stark, author of "Hourly Billing Is Nuts," to dismantle the traditional hourly model and reveal smarter ways for attorneys to price and deliver legal services. Drawing on Jonathan Stark’s journey from software developer to leading advocate for value-driven pricing, you’ll discover frameworks that not only increase revenue but also create exceptional client experiences.

Resources mentioned:

Book your free session before spots fill up (they go fast): https://profitwithlaw.com/strategysession

Connect with Jonathan Stark: Website | LinkedIn

valuepricingbootcamp.com

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us Fan Mail

Shownotes can be found at https://www.profitwithlaw.com/551.

Are you leaving money on the table simply because your firm isn’t collecting what it’s owed, or because you dread diving into the numbers?

In this week’s episode replay, host Moshe Amsel welcomes Brooke Lively, CEO and Founder of Cathedral Capital and author of From Panic to Profit: How 6 Key Numbers Can Make a 6-Figure Difference in Your Law Firm. Together, they break down the exact financial habits and frameworks that unlock reliable law firm growth. No accounting degree required.

Packed with tactical advice for law firm owners, this episode gives you the step-by-step system to build a more profitable, less stressful operation, starting with collecting what you earn and knowing your numbers cold.

Resources mentioned:

Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike Morse and John Nachazel

Free to Focus: A Total Productivity System to Achieve More by Doing Less by Michael Hyatt

The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich by Tim Ferriss

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss

For a payment plan solution, visit LawFundAR now!

Connect with Brooke Lively: Website | LinkedIn

Scaling Law by Brooke Lively

Panic to Profit by Brooke Lively

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us Fan Mail

Shownotes can be found at https://www.profitwithlaw.com/550.

Anybody who starts a law firm tends to do everything themselves at first. As your law firm grows, flying solo becomes impossible to sustain. Law firm owners need to let go of trying to do everything so they can focus on what's important. Hiring a paralegal or two frees up your time and can also help you earn more. 

In this episode, Randa Prendergast joins Moshe Amsel to talk about her experience supporting law firms and helping them optimize their workflow. She shares why billing is the most common inefficiency across law firms and how to help owners overcome this. Time is precious, so we need to manage tasks and delegation more efficiently. 

If you want to know more about how to stop doing everything yourself and delegate tasks to the right people, then this episode is for you.

Resources mentioned:

Leave a review and rating of our podcast! The first 5 to send a photo of their review to [email protected] will get a free copy of the book Atomic Habits!

Need bookkeeping services? Email [email protected] to set up a consultation call.

Connect with Randa: LinkedIn | Facebook | Twitter | Email ([email protected]) 

Want to learn more from Randa? Check out her episode from the Exhibit (A)ttorney Podcast: Don't Leave it to Beaver: How to Succeed with the Right Staff

Get exclusive discounts at Smith.ai when you use our special link at https://www.profitwithlaw.com/smithai! 

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us Fan Mail

Shownotes can be found at https://www.profitwithlaw.com/549.

In this Webinar replay, host Moshe Amsel discusses the common problem 99.95% of startup law firms face: wearing 17 hats in their firm, all because they thought, “Hey, I can serve clients better.”

Resources mentioned:

👉 Book your free session here: https://profitwithlaw.com/strategysession

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us Fan Mail

Shownotes can be found at https://www.profitwithlaw.com/548.

Early retirement and financial independence are the dream for almost anyone, but how do we plan for and achieve them? How much money is needed to retire and be financially independent? Is the income from your law firm enough? If not, how can you get cash flow outside your business?

In this episode, Sarah Young of Young + Co joins Moshe Amsel to discuss the value of CFOs in making financial decisions and planning your firm's growth trajectory. She builds on her years of CFO experience and shares tactical ways to increase your cash flow, prepare for retirement, and achieve financial independence! 

If you want to know how to create cash flow outside your law firm, this episode is for you! 

Resources mentioned:

Law Firm Growth Workshop

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.

Profit with Law Community

Connect with Sarah via LinkedIn or Instagram. 

Learn more about Sarah’s work at Young + Co through their website. 

Profit + Prosper Podcast

Get help with your virtual staffing needs through Get Staffed Up. Get $750 off your startup fee here. 

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us Fan Mail

Shownotes can be found at https://www.profitwithlaw.com/547.

You are not your law firm’s bottleneck, unless you choose to be.

If you feel trapped by endless admin tasks, working late nights and weekends, or constantly telling yourself, “I need to hire someone” but never pulling the trigger, this episode is your turning point.

In this episode, Moshe Amsel breaks down the Law Firm Freedom Blueprint, a practical framework for reclaiming your time, leveraging your team, and building a law firm that doesn’t depend on you for every task.

The problem isn’t that you need to squeeze more productivity out of your already-packed schedule. You don’t have a time management problem. You have a task allocation problem. Moshe walks through how to identify where your time is going, eliminate unnecessary tasks, automate what you can, and delegate the rest.

Chapters:

[00:00] Stop being the bottleneck: reclaim your time in your law firm

[05:42] Shift from attorney to owner for sustainable firm growth

[11:44] Use a time audit to unlock productivity in your practice

[20:03] Automate client intake and streamline your firm’s follow-up workflow

[22:43] Delegate low-value legal tasks and boost your practice’s profit margin

[25:14] Use a proficiency-desirability matrix to prioritize what lawyers should delegate

[33:59] Engineer your calendar for focused law firm business growth

Resources mentioned:

🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?

Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.

If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.

In just 30 minutes, you’ll walk away with:

✔️ A custom 12-month growth roadmap for your firm

✔️ Clarity on exactly what’s holding you back

✔️ Step-by-step actions to create predictable, scalable growth

👉 Book your free session here: https://profitwithlaw.com/strategysession

Don’t wait - these spots fill fast every week.

Law Firm Growth Workshop

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.

Profit with Law Community

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Send us Fan Mail

Shownotes can be found at https://www.profitwithlaw.com/546.

Most law firm owners think their marketing is failing. It's not. It's everything that happens after the phone rings.

In this episode, Moshe breaks down why the real revenue leak in your firm isn't your ad spend — it's what happens (or doesn't happen) in the minutes and days after a lead comes in.

What this episode covers:

• Why choosing your marketing channel before understanding your buyer's journey guarantees wasted spend
• Why 48% of law firms are essentially unreachable by phone — and why that's actually your biggest opportunity
• The "speed to lead" statistic that shows your odds of qualifying a lead drop 10x after just 5 minutes of silence
• How one firm went from a 7% to a 23% profit margin in 90 days simply by cutting the ads that weren't working
• The two things every firm needs in place before spending another dollar on marketing: attribution and dashboarding

Who this is for: The law firm owner who feels like their marketing vendor keeps promising results that never show up and is starting to wonder if the problem is bigger than the ads.

The takeaway: You're probably not losing to your competition. You're losing to your own intake process, and this episode shows you exactly where to look first.

Chapters:

[00:00] Stop wasting money: why your law firm marketing is failing
[01:45] Choose the right marketing channel for your law practice
[02:53] Understand the client buyer cycle to improve lead generation
[06:19] Select and vet marketing vendors for maximum ROI
[10:16] Measure law firm marketing return on ad spend for real growth
[11:14] Optimize your client intake process for better results
[17:39] Use speed to lead to increase law firm client conversions
[27:14] Set up client attribution and dashboarding in your practice

Resources mentioned:

🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?

Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.

If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.

In just 30 minutes, you’ll walk away with:

✔️ A custom 12-month growth roadmap for your firm

✔️ Clarity on exactly what’s holding you back

✔️ Step-by-step actions to create predictable, scalable growth

👉 Book your free session here: https://profitwithlaw.com/strategysession

Don’t wait - these spots fill fast every week.

Law Firm Growth Workshop

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.

Profit with Law Community

CallRail - Call Tracking and Lead Engagement Software

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/