If you’re struggling to get noticed online, chances are your video content might be the problem… AND the solution.

In this week’s episode of Crushing Chaos With Law Firm Mentor, I discuss how short-form video can become your most powerful marketing tool, even if you’re camera shy or tech-challenged.

We’re living in a bite-sized content world, and those quick 60-second videos are often the first thing potential clients see before they ever visit your website. 

That’s why it’s not just about posting video, it’s about posting optimized video.

Today, I’ll show you exactly how to hook your audience in the first THREE seconds, how to layer in captions and branding to boost recognition, and how to use hashtags strategically so your content works harder for you over time.

Tune in now and learn:

• Why the first 3 seconds of video are everything
• The free tools that make your content look pro
• What makes a hashtag actually work for your brand
• How to overcome perfectionism and just start
• When to systematize your video process and why

Tune in now to learn how to use short videos to convert leads and grow your law firm!

Key Takeaways: 

Introduction (00:00)

Hook your viewers in the first three seconds (06:01)

Good branding is a must! (11:24)

Be consistent with your hashtags (15:00)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Think AI can’t impact your law firm’s growth? Think again; your next client might be asking ChatGPT instead of Google for legal help right now.

In this episode of Crushing Chaos With Law Firm Mentor, I dive into the world of AI discovery, more specifically how law firm owners can position themselves to get found and recommended by tools like ChatGPT.

And the secret to that is simpler than you might think: It’s about understanding how AI reads your content, interprets your intent, and connects users with the services they’re actually looking for.

Whether you’re a solo attorney or running a growing firm, your online presence is more important than ever, and not just for Google anymore! 

This is exactly why today I’ll be showing you how to align your messaging so AI tools don’t overlook you when your next client comes searching.

Listen in now and learn:

• Why intent and attributes matter more than ever
• How ChatGPT actually decides who to recommend
• The biggest messaging mistakes law firms make online
• How to write your bio so AI can actually understand what you do
• Quick updates you can make today to be more discoverable

Well then, what are you waiting for?

Run, don’t walk, and tune in now!

Key Takeaways: 

Introduction (00:00)

Let’s talk about AI (01:16)

How AI relies on structured public data (06:47)

Make sure to use natural language (08:40)

How AI assesses your relevance (14:15)

Remember multimodal source integration (19:28)

How AI simulates human decision making (23:13)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

You know video marketing is important, but every time you think about doing it, you freeze—what should you say, how do you look, what actually works?

In this episode of Crushing Chaos With Law Firm Mentor, I break down exactly how law firm owners can stop overthinking video marketing and start using it strategically to build trust and convert more leads. 

This isn’t about being perfect on camera, it’s about being real, being seen, and becoming the lawyer your future clients already feel they know.

From FAQ videos that answer burning client questions to behind-the-scenes clips that humanize your team, today I’m giving you five video strategies that help potential clients go from “just browsing” to “I want to work with you.”

Listen in now and learn:

• Why FAQ videos are the easiest way to build authority fast
• How to make your law firm stand out with “day in the life” content
• What makes video testimonials more powerful than written reviews
• Why your mission and values should be part of your hiring strategy
• How to stay consistent with content, even when life gets chaotic

If you’ve been waiting for the right time to get on camera, this is your sign.

Tune in now to learn how to use video to build trust, perfect your marketing strategy, and scale your law firm to the next level!

Key Takeaways: 

Introduction (00:00)

FAQ videos (05:59)

Day-in-the-life videos (09:53)

Client testimonial videos (14:48)

Video for recruiting (20:20)

Batch record for efficiency! (23:45) 

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

You’ve found the right non-attorney salesperson for your firm, hired them, trained them, and now they’re ready to go; but how do you make sure they’re fully integrated into your culture?

This is the question I aim to answer in the last part of my non-attorney salesperson series.

In this episode of Crushing Chaos With Law Firm Mentor, I share with you how you can create a culture that makes your non-attorney salesperson feel like a valued part of the team. Because if the culture isn’t right, things can get messy, and believe me, no one wants that.

From my years of experience running a law firm with a dedicated salesperson, I’ve learned that it’s not just about finding the right person for the job. It’s about making sure they fit into your team and feel just as important as the lawyers. When you nail this, everything else falls into place.

Listen in now and learn:

• Why building a solid culture between your salesperson and legal team is key to making everything run smoothly
• How to set clear expectations and avoid friction from the start
• The importance of making your salesperson feel like a true team member, right from day one
• How to manage egos between lawyers and salespeople so everyone works well together

… and a lot more!

Are you ready?

Tune in now to learn how to build a culture that helps both your non-attorney salesperson and legal team succeed.

Key Takeaways: 

Introduction (00:00)

Do your onboarding right (20:52)

Create clear role boundaries (27:37)

Accountability for everyone (36:47)

Additional Resources:

💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/ 

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Have you ever hired a non-attorney salesperson and then realized you had no clue how to train them?

If you’ve ever found yourself staring at a new hire thinking, “Now what?”, this episode of Crushing Chaos With Law Firm Mentor is exactly what you need.

In it, I dive into the wild west of training non-attorney salespeople—because hiring them is only half the battle. The real magic (and challenge) lies in getting them ready to sell legal services ethically, effectively, and in your voice.

I share everything I’ve learned from nearly a decade of running a law firm with a dedicated sales rep, from what to teach, to how to teach it, to what happens when you skip the hard parts (spoiler: chaos).

Listen in and learn:

• Why giving legal advice is off-limits (and how to train your team around it)
• The right way to use scripts 
• How to build understanding behind every “line” of your process
• The role of shadowing, feedback, and objection handling in building confidence and consistency

Tune in now to learn more!

Key Takeaways: 

Introduction (00:00)

How to train your non-attorney salesperson (01:15)

Start with a script (10:17)

Let’s talk about the training process (21:29)

Train for objections (27:28)

Additional Resources:

💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/ 

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

I thought hiring a salesperson would make me money… until I realized I had no idea how to pay them without breaking the rules.

If you’ve ever wondered how to compensate a non-attorney salesperson ethically and profitably, this episode of Crushing Chaos With Law Firm Mentor is a must-listen.

In it, I break down exactly how to pay a non-attorney salesperson in a way that’s smart, strategic, and 100% above board. 

I’ll be discussing real numbers, firm-friendly structures, and how to stay on the right side of ethics rules.

You’ll learn why traditional “base + commission” models won’t fly in most jurisdictions and how “base + bonus tied to collected revenue” is the way to go. 

I’ll also cover: 

• How to calculate target compensation 
• What behaviors to incentivize (spoiler: it’s not just closing deals) 
• Why tracking conversion metrics matters more than you think

… and so much more!

Well then, what are you waiting for?

Tune in now!

Key Takeaways: 

Introduction (00:00)

Let’s talk about compensation (04:48)

The ethics rule (06:02)

Bonus instead of commission (10:46)

Are you incentivizing the right things? (22:39)

Additional Resources:

💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/ 

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

If you've been toying with the idea of hiring a non-attorney salesperson for your law firm but feel a little lost on where to start, this episode is for you!

In today’s Crushing Chaos With Law Firm Mentor episode, I break down everything you need to know about finding the right person to help grow your firm. 

I know it can feel like a big decision, but don’t worry, I’ve got you.

Here’s what you’ll learn:

• The difference between a legal consultation and a sales conversation (yup, they’re not the same thing, and it’s important to know why!)
• How to write a job ad that will actually attract the right candidates
• Why emotional intelligence and listening skills matter way more than legal expertise
• Why a good screening process is crucial
• What intake vs. sales actually means for your law firm and how to structure it

If you’re ready to bring someone on board to help with sales but are unsure how to do it the right way (ethically and efficiently), this episode is going to give you the clarity you need.

Tune in now to learn more.

Key Takeaways: 

Introduction (00:00)

Sales conversations ≠ legal conversations (07:03)

Write the perfect ad (11:47)

Hire for EQ (17:59)

Why you need a multi-step screening process (23:05)

Additional Resources:

💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/ 

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Delegation is the key to scaling your law firm, and yet, so many law firm owners struggle to let go of tasks. 

We all know that the busier we get, the more overwhelmed we feel. But here’s the catch: if you're trying to do it all, you're likely not giving your best work where it matters most.

In this week’s episode of Crushing Chaos With Law Firm Mentor, I dive deep into why delegation is so critical to your success and growth. 

I’ll walk you through how letting go of the little things can free you up to focus on what actually drives your business forward.

Listen in and learn:

• Why delegation isn’t about losing control
• The mindset shift you need to make to start trusting others with important tasks
• How to identify which tasks should be delegated 
• The systems you need to have in place to make delegation seamless
• How to train your team to take ownership and responsibility for their tasks

…and a lot more!

If you’ve been overwhelmed with all the hats you’re wearing and are ready to get out from under the chaos, this episode is for you.

Tune in now.

Key Takeaways: 

Introduction (00:00)

Quick story time (01:52)

The problem with delegation (04:00)

Explain the ‘why’ (07:15)

Plan ahead (13:51)

Empower others (15:33)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

We all know that getting leads is one of the most exciting parts of growing your law firm—your marketing is working, and your phone is ringing! But here’s the problem: just because you’ve got leads doesn’t mean you’ve got clients.

So many law firms struggle with the next step: converting those leads into paying clients. You might have the best marketing in the world, but if you don’t know how to take that initial interest and turn it into a “Yes!” from the client, you’re missing out on real growth.

In this week’s episode of Crushing Chaos With Law Firm Mentor, I explain exactly what needs to happen to turn your leads into paying clients.

I’ll be covering:

• Why sales is a completely different game from marketing—and why you need to understand that difference
• The importance of the five-minute rule and how responding quickly could dramatically increase your conversion rates
• The system you need to have in place to follow up with leads (because let’s face it, if you don’t have a system, things slip through the cracks)
• How to train your team to handle objections and close deals

… and so much more.

If you’re frustrated with leads that never turn into clients, this episode is for you! 

Tune in now, and let’s get your leads from “maybe” to “yes!”

Key Takeaways: 

Introduction (00:00)

The 5-minute rule (02:55)

A systematized follow-up process (13:53)

Continuous training (19:32)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials:  

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

We’ve all heard that social media marketing can make or break a brand—and this is even more accurate in today’s virality-obsessed society. 

This is why finding the right balance between interesting and informative content is a must for most companies… yes, even law firms.

So if you think social media marketing is not for you, let me break it to you: you’re wrong. 

You need it (that is, if you want your law firm to thrive), and if you have no idea where to start, you’ve come to the right place. In this week’s episode of Crushing Chaos With Law Firm Mentor, I break down how to turn social media into an effective marketing tool for your law firm. 

Social media has the potential to work wonders, but only if you use it the right way.

Listen in and learn:

• Why it's so important to understand the platform you're using
• How to create content that speaks to your audience
• The power of consistent posting and why it makes a difference
• Why social media marketing isn’t something you can just "set and forget"
• Simple ways to make social media marketing work for your busy schedule

Great social media marketing is all about understanding your audience and your platforms, so if you’d like to learn more about it, don’t miss this episode!

Tune in now for more.

Key Takeaways: 

Introduction (00:00)

You need to understand your social media platforms (03:41)

The difference uses of social media (14:23)

Consistency is a MUST (22:18)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!