If you’re serious about scaling your law firm in 2026, you need to start building better growth systems today. 

In this episode, I sit down with Steve Fretzin, author of the best-selling book Legal Business Development Isn’t Rocket Science, to explore law firm growth strategies that actually work. He explains how lawyers can take control of their business development, structure their practice for efficiency, and grow their book of business without spinning their wheels. 

You’ll learn how to:

• Build a law firm growth strategy that works for you 
• Master time management and systems to focus your energy 
• Drive business development through relationships, not pitching 
• Target the right clients and decision-makers 
• Turn actionable strategies from Steve’s book into real-world outcomes 

This episode will completely change how you approach business development, so don’t miss out! 

Key Takeaways: 

00:00 Intro

01:49 Steve’s background and transition to the legal industry 

07:43 What Steve’s best-selling book offers to lawyers 

12:21 Business development is a skill 

13:30 Common challenges in legal business development 

20:22 Steve’s legacy and future goals 

23:19 Outro

Additional Resources:

⚡ Learn more about Steve Fretzin: https://fretzin.com/ 

⭐ Connect with Steve on LinkedIn: https://www.linkedin.com/in/stevefretzin/

⚡ Register now to unlock your FREE training series: https://lawfirmmentor.net/go/ 

✨ Unlock your firm’s full potential with our Law Firm Mentor membership: https://lawfirmmentor.net/membership/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Many law firm owners are stuck in a broken hiring cycle. They post the job, pray for applicants, settle for a candidate out of desperation, and then repeat.

It’s passive, it's reactive, and worst of all, it’s keeping your firm from growing.

The truth is that the best people are already working somewhere else.

The best people are already working somewhere. It's time to GOYA (Get Off Your Ass) and aggressively recruit them.

In today’s episode, I’m breaking down:

• How not to be passive in tight markets
• How to build a careers page that sells your firm
• How to write ads that speak to what top candidates really want
• How to use LinkedIn, ZipRecruiter, and Indeed like a hiring pro
• Why “always be hiring” is a strategy

🎧 Tune in now and let’s start hiring smarter.

Key Takeaways: 

Introduction (00:00)

Law firm hiring strategies in a tight market (01:09)

Creating a careers page on your website (05:28)

Running ads to your careers page (08:36)

Proactive use of job platforms (12:09)

Additional Resources:

⚡ Register now to unlock your FREE training series: https://lawfirmmentor.net/go/ 

✨ Unlock your firm’s full potential with our Law Firm Mentor membership: https://lawfirmmentor.net/membership/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Do you feel like no one else can do your work as well as you? 

Many law firm leaders are convinced that as soon as they let go of control (or let someone else shine in their place), their business and reputation will suffer.

Here’s the brutal truth. This mindset drives you to act from ego rather than strategy, all under the guise of maintaining control. Left unchecked, it can stall your growth and keep your law firm dependent on you. 

That’s why today, I’ll show you:

• How to spot the inferior superior in yourself
• How ego-driven choices limit your law firm’s growth
• Why learning from others (even less experienced people) can be your advantage 
• How to build a firm that thrives even without you 

If you’re ready to let go of limiting beliefs and become a stronger law firm leader, this episode is for you. 

Tune in now! 

Key Takeaways: 

Introduction (00:00)

Let’s talk about self-sabotage (02:59)

Strengths, but weaknesses too (09:40)

Why you need to overcome your ego (15:41)

How to recognize the ‘inferior superior’ (22:34)

Additional Resources:

⚡ Register now to unlock your FREE training series: https://lawfirmmentor.net/go/ 

✨ Unlock your firm’s full potential with our Law Firm Mentor membership: https://lawfirmmentor.net/membership/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Running a law firm isn’t just about cases… It’s about making your numbers work for you.

In this episode, I sit down with Danielle Hendon, the founder of 4 Corners CFO, to explore how law firm owners can take control of their finances, build profitable systems, and make confident money decisions without feeling judged.

You’ll learn how to:

• Read your numbers and the story behind them
• Build a budget and cash flow plan that sets clear expectations
• Structure compensation and incentives to protect profit and retain talent
• Shift your money mindset so that taking what you earn feels right
• Position your firm to thrive in 2026

This episode will change how you approach finances and how you see your firm, so don’t miss out.

Key Takeaways: 

00:00 Intro

04:06 What are your numbers saying?

08:55 The money mindset shift you need

11:10 Long-term perspective, budgeting, and the law of thirds

14:49 Marketing, profitability, and effective compensation models

21:53 Delegation and optimizing workflow

22:50 Cash flow management

28:04 How to be a financially successful business in 2026

29:19 Outro

Additional Resources:

✨ The 4 Corners CFO: https://4cornerscfo.com/ 

⚡ Register now to unlock your FREE training series: https://lawfirmmentor.net/go/ 

✨ Unlock your firm’s full potential with our Law Firm Mentor membership: https://lawfirmmentor.net/membership/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

How can you promote yourself when you’re not a natural self-promoter? 

This is the question I ask my guest on this week’s episode of Crushing Chaos With Law Firm Mentor, Steve Fretzin. 

Steve is the premier business development coach for lawyers as well as the founder of FRETZIN, Inc. and host of the podcast Be That Lawyer. He has spent nearly two decades helping attorneys master business development. 

Through his work, Steve offers lawyers like you strategic, relationship-driven, and refreshingly non-salesy approaches to growing their practices.

In this episode, Steve and I break down what it takes to promote yourself authentically and the power of great personal branding. We also talk about how to leverage LinkedIn for promotion, the importance of connecting hobbies to practice areas, and how AI can help even the most hesitant attorneys get started.

If you’re ready to scale your law firm, this episode is for you!

Tune in now.

Key Takeaways: 

Introduction (00:00)

Meet Steve (01:09)

Climbing both sides of the business development mountain (02:53)

Personal branding for lawyers (06:05)

Where to start? (08:46)

AI for personal branding (13:36)

Networking when you’re not a natural (17:04)

Outro (22:23)

Additional Resources:

✨ Connect with Steve LinkedIn: https://www.linkedin.com/in/stevefretzin/

✨ Learn more about Steve’s work: https://fretzin.com/

⚡ Register now to unlock your FREE training series: https://lawfirmmentor.net/go/ 

✨ Unlock your firm’s full potential with our Law Firm Mentor membership: https://lawfirmmentor.net/membership/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

You could be killing your intake system and you might not even know it! I know, this is a pretty scary thought, and even worse: you might not even understand why it’s happening.

Lucky for you, this is exactly why I’m here! In this week’s episode of Crushing Chaos With Law Firm Mentor, I break down the top three mistakes that are killing your law firm’s intake.

Your intake system is the lifeblood of your law firm, and you might be unknowingly undermining it with simple, easily avoidable mistakes.

Listen in to learn the importance of having dedicated intake professionals on hand, why client distress management training is vital, how legal-friendly incentives motivate intake personnel to meet their goals, and so much more.

It’s time for you to stop bleeding leads and grow your law firm, so don’t miss this episode!

Tune in now for more.

Key Takeaways: 

Introduction (00:00)

Why you need a dedicated intake person (03:14)

Are you having regular sales meetings? (09:13)

Don’t forget about follow-up! (17:51)

Additional Resources:

⚡ Register now to unlock your FREE training series: https://lawfirmmentor.net/go/ 

✨ Unlock your firm’s full potential with our Law Firm Mentor membership: https://lawfirmmentor.net/membership/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Most law firm owners are still relying on outdated intake systems and it’s costing them real cases. But what if the fix wasn’t more automation, but more humanity?

In this episode of Crushing Chaos With Law Firm Mentor, I sit down with Ted DeBettencourt, co-founder of Juvo Leads, a legal marketing company that’s revolutionizing the world of chat services.

Together, Ted and I talk about how AI is evolving (and where it falls short), why response time is now the biggest factor in getting leads through Google’s Local Services Ads, and how law firms can use chat to book consults, sign retainers, and stop prospects from shopping around.

We also break down what really makes a potential client feel heard in those critical first five minutes and why the firms that figure that out are the ones winning in today’s market.

If you’ve been wondering how to bring more leads in the door (and actually sign them), this is the episode for you!

Tune in now.

Key Takeaways: 

Introduction (00:00)

Meet Ted (01:06)

What makes a bad chat? (05:01)

Website conversion (07:34)

Let’s talk about LSAs (12:51)

What about quality control? (16:48)

The future of legal intake (20:46)

Additional Resources: 

✨ Learn more about Juvo Leads: https://juvoleads.com/ 

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Most law firm owners wait way too long to think about exit planning. But planning your exit isn’t something you do at the end, it’s something you bake into your business from the beginning.

In this episode of Crushing Chaos With Law Firm Mentor, I sat down with Pam Meissner of Cathcap, a company that provides fractional CFO services to law firms. 

And let me tell you, this conversation went way beyond balance sheets and spreadsheets. Pam shares deep insights on how to build a law firm that’s not just profitable, but actually sellable.

We talk about how to create enterprise goodwill, why your firm should function without you, and how systems, structure, and mindset all contribute to the value of your business. We also dive into money psychology, including how the way you grew up shapes how you run your firm today (spoiler: your financial thermostat was probably set at your childhood dinner table).

Whether you’re years away from exiting or just tired of being the only one holding your business together, this episode is packed with gold that will help you think (and act) like a real CEO.

Tune in now!

Key Takeaways: 

Introduction (00:00)

Meet Pam! (00:55)

All about Pam’s book (03:15)

The major shifts before an exit (07:40)

Leading vs lagging indicators (11:30)

Let’s talk about your financial thermostat (16:01)

Why you need to start investing in systems and processes (22:47)

Additional Resources:

✨ Learn more about Cathcap: 

Website: https://cathcap.com/ 

LinkedIn: https://www.linkedin.com/company/cathcap/ 

Facebook: https://www.facebook.com/CathcapCFO/ 

YouTube: https://www.youtube.com/@cathcapCFO 

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

TikTok is all the rage these days, everyone is on it… yes, even your competitors! So if you think TikTok is only for Gen Z and not for you, this is a sign to change your mind. 

In this episode of Crushing Chaos With Law Firm Mentor, I rest my case: you need to start a TikTok account AND be active on it, because that’s one of the best (and cheapest) ways to not only attract new clients, but also actively engage with your already existing audience.

I’ll also be sharing with you everything you need to know to thrive on TikTok, from the types of content that actually perform well (and no, you don’t have to dance), to how to create a powerful hook in the first two seconds, to how to show up consistently in a way that feels natural, and a lot more.

Ready to take TikTok by storm?

Then tune in now! 

Key Takeaways: 

Introduction (00:00)

Hook your audience in the first two seconds (02:39)

Focus on storytelling (05:08)

Be consistent (10:20)

Leverage TikTok’s features and trends (12:51)

Have a strong CTA (15:03)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Just because there's money in the bank doesn’t mean your firm is financially healthy.

And that’s exactly why learning to project your cash flow isn't a luxury, it’s a non-negotiable skill if you want to grow your firm without constantly stressing about money.

In this episode of Crushing Chaos With Law Firm Mentor, I share five powerful strategies to help you create accurate, reliable, and dynamic financial projections. These are the same tools we use with clients to ensure their growth plans don’t lead to a cash crunch.

You’ll hear real stories from the trenches, like the firm owner who relied on an associate’s “gut feeling” about seasonality and nearly tanked their bonus strategy. I’ll also explain how to forecast based on your firm’s actual capacity, why historical data is your best friend, and how to time your revenue and expenses so you’re never caught off guard.

If you’ve ever looked at your finances and thought, “Where did all the money go?” this episode is for you.

Tune in now!

Key Takeaways: 

Introduction (00:00)

Use historical data (03:43)

Always account for seasonality (08:49)

Forecast revenue by capacity (15:07)

Tie expense projections to growth levers (22:27)

Build dynamic cash flow projections (25:52)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials:  

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!