Have you ever wondered if SEO is just a fancy scam?

If so, you’re not alone. I’ve had more than a few clients ask me if SEO is really worth it, especially when results feel slow, unclear, or just plain nonexistent. 

So in this week’s episode of Crushing Chaos With Law Firm Mentor, I decided to dive into the truth behind search engine optimization: what it is, what it isn’t, and why so many lawyers feel like they’re throwing money into a black hole.

Spoiler alert: SEO isn’t a hoax. But it can feel like one if no one’s ever broken it down for you in plain English.

In this episode, I’m discussing:

• Why SEO takes time (and what’s actually happening behind the scenes)
• How to tell if your marketing company is delivering real value
• What makes a website rank well and what tanks it
• How your firm’s growth goals should shape your SEO strategy
• The one simple thing you can do today to get clarity on your results

If you’ve ever felt confused or frustrated with SEO, this episode is going to give you the answers (and confidence) you need.

Tune in now for more.

Key Takeaways: 

Introduction (00:00)

What you need to know first (04:21)

How long does it actually take? (06:13)

A digital marketing agency’s first job is… (08:21)

What is adaptation? (15:41)

When should you get a second opinion? (22:45)

Let’s talk strategy (25:17)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Lawyers, I have a question for you: Are you hiring for the role you need today or the role you’ll need tomorrow?

It’s a question many law firm owners don’t stop to ask, and it’s one of the biggest reasons they struggle with high turnover, stagnant growth, and constant “emergency hires.”

In this week’s episode of Crushing Chaos With Law Firm Mentor, I break down the difference between a task list and a job description and why that difference could be the key to building a law firm that grows without you doing all the work.

Listen in and learn:

• How a growth-focused job description keeps your team loyal and motivated
• Why even “static” roles can be designed for advancement
• The hidden cost of business gaps and how to turn them into profit
• Why a CEO’s job is to grow work for others, not themselves

If you want to stop hiring reactively and start building a business that runs profitably without you, this is the episode for you.

Tune in now!

Key Takeaways: 

Introduction (00:00)

Task list vs job description (04:05)

Hire for tomorrow (07:19)

Cover your gaps (09:58)

Allocate resources like a CEO (17:35)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Are you struggling to align your team with your law firm’s culture, even though they’re great at their jobs? 

You’re not alone. 

This something many law firm owners face, especially as their practice grows and they bring in new employees.

In this week’s episode of Crushing Chaos With Law Firm Mentor, I dive into the critical steps you need to take to shift your law firm culture. From handling employees who just don’t seem to fit in, to making sure new hires align with your firm’s values, I’m covering it all.

Changing your firm’s culture isn’t easy, but it’s necessary if you want to foster a positive, productive, and unified workplace.

Tune in now and learn:

• Why a “reset conversation” is the first step in shifting your culture and how to have it
• How to establish and enforce new rules that stick, even when old habits die hard
• The importance of hiring employees who embody the culture you want, not just the skills you need
• How to ensure that your new hires integrate smoothly into your culture 

If you’ve been thinking about how to transform your firm’s culture, this episode is a must-listen.

Tune in now to learn more!

Key Takeaways: 

Introduction (00:00)

Have a reset conversation (02:57)

Establish new rules (04:40)

Hire for your culture (06:18)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Have you set up your Google Business Profile and thought, "That’s good enough"? Well then, you're definitely missing out on a ton of opportunities to attract the right clients.

In this week’s episode of Crushing Chaos With Law Firm Mentor, I discuss how optimizing your Google Business Profile can be a game-changer for your law firm, whether you’re relying on digital marketing or not.

Even if online advertising isn’t your primary source of clients, your Google Business Profile is often the first thing people see when they search for you. And in today’s hyper-connected world, your online presence is everything, and getting it right can make a huge difference in how you show up to potential clients.

Tune in now to learn:

• How to fully complete your Google Business Profile for maximum impact
• Why reviews (good and bad) are crucial for building trust
• The importance of location-based keywords in getting local clients
• Why posting offers can be a great way to boost engagement
• How to use reviews and feedback to improve your firm’s online reputation

Let’s make sure your Google Business Profile is working as hard as you do! 

Tune in now to learn more.

Key Takeaways: 

Introduction (00:00)

Fully complete your profile (06:47)

Consistently respond to reviews (10:24)

Don’t forget to use the right keywords (17:51)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

 Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

If you’re struggling to get noticed online, chances are your video content might be the problem… AND the solution.

In this week’s episode of Crushing Chaos With Law Firm Mentor, I discuss how short-form video can become your most powerful marketing tool, even if you’re camera shy or tech-challenged.

We’re living in a bite-sized content world, and those quick 60-second videos are often the first thing potential clients see before they ever visit your website. 

That’s why it’s not just about posting video, it’s about posting optimized video.

Today, I’ll show you exactly how to hook your audience in the first THREE seconds, how to layer in captions and branding to boost recognition, and how to use hashtags strategically so your content works harder for you over time.

Tune in now and learn:

• Why the first 3 seconds of video are everything
• The free tools that make your content look pro
• What makes a hashtag actually work for your brand
• How to overcome perfectionism and just start
• When to systematize your video process and why

Tune in now to learn how to use short videos to convert leads and grow your law firm!

Key Takeaways: 

Introduction (00:00)

Hook your viewers in the first three seconds (06:01)

Good branding is a must! (11:24)

Be consistent with your hashtags (15:00)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Think AI can’t impact your law firm’s growth? Think again; your next client might be asking ChatGPT instead of Google for legal help right now.

In this episode of Crushing Chaos With Law Firm Mentor, I dive into the world of AI discovery, more specifically how law firm owners can position themselves to get found and recommended by tools like ChatGPT.

And the secret to that is simpler than you might think: It’s about understanding how AI reads your content, interprets your intent, and connects users with the services they’re actually looking for.

Whether you’re a solo attorney or running a growing firm, your online presence is more important than ever, and not just for Google anymore! 

This is exactly why today I’ll be showing you how to align your messaging so AI tools don’t overlook you when your next client comes searching.

Listen in now and learn:

• Why intent and attributes matter more than ever
• How ChatGPT actually decides who to recommend
• The biggest messaging mistakes law firms make online
• How to write your bio so AI can actually understand what you do
• Quick updates you can make today to be more discoverable

Well then, what are you waiting for?

Run, don’t walk, and tune in now!

Key Takeaways: 

Introduction (00:00)

Let’s talk about AI (01:16)

How AI relies on structured public data (06:47)

Make sure to use natural language (08:40)

How AI assesses your relevance (14:15)

Remember multimodal source integration (19:28)

How AI simulates human decision making (23:13)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

You know video marketing is important, but every time you think about doing it, you freeze—what should you say, how do you look, what actually works?

In this episode of Crushing Chaos With Law Firm Mentor, I break down exactly how law firm owners can stop overthinking video marketing and start using it strategically to build trust and convert more leads. 

This isn’t about being perfect on camera, it’s about being real, being seen, and becoming the lawyer your future clients already feel they know.

From FAQ videos that answer burning client questions to behind-the-scenes clips that humanize your team, today I’m giving you five video strategies that help potential clients go from “just browsing” to “I want to work with you.”

Listen in now and learn:

• Why FAQ videos are the easiest way to build authority fast
• How to make your law firm stand out with “day in the life” content
• What makes video testimonials more powerful than written reviews
• Why your mission and values should be part of your hiring strategy
• How to stay consistent with content, even when life gets chaotic

If you’ve been waiting for the right time to get on camera, this is your sign.

Tune in now to learn how to use video to build trust, perfect your marketing strategy, and scale your law firm to the next level!

Key Takeaways: 

Introduction (00:00)

FAQ videos (05:59)

Day-in-the-life videos (09:53)

Client testimonial videos (14:48)

Video for recruiting (20:20)

Batch record for efficiency! (23:45) 

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

You’ve found the right non-attorney salesperson for your firm, hired them, trained them, and now they’re ready to go; but how do you make sure they’re fully integrated into your culture?

This is the question I aim to answer in the last part of my non-attorney salesperson series.

In this episode of Crushing Chaos With Law Firm Mentor, I share with you how you can create a culture that makes your non-attorney salesperson feel like a valued part of the team. Because if the culture isn’t right, things can get messy, and believe me, no one wants that.

From my years of experience running a law firm with a dedicated salesperson, I’ve learned that it’s not just about finding the right person for the job. It’s about making sure they fit into your team and feel just as important as the lawyers. When you nail this, everything else falls into place.

Listen in now and learn:

• Why building a solid culture between your salesperson and legal team is key to making everything run smoothly
• How to set clear expectations and avoid friction from the start
• The importance of making your salesperson feel like a true team member, right from day one
• How to manage egos between lawyers and salespeople so everyone works well together

… and a lot more!

Are you ready?

Tune in now to learn how to build a culture that helps both your non-attorney salesperson and legal team succeed.

Key Takeaways: 

Introduction (00:00)

Do your onboarding right (20:52)

Create clear role boundaries (27:37)

Accountability for everyone (36:47)

Additional Resources:

💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/ 

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Have you ever hired a non-attorney salesperson and then realized you had no clue how to train them?

If you’ve ever found yourself staring at a new hire thinking, “Now what?”, this episode of Crushing Chaos With Law Firm Mentor is exactly what you need.

In it, I dive into the wild west of training non-attorney salespeople—because hiring them is only half the battle. The real magic (and challenge) lies in getting them ready to sell legal services ethically, effectively, and in your voice.

I share everything I’ve learned from nearly a decade of running a law firm with a dedicated sales rep, from what to teach, to how to teach it, to what happens when you skip the hard parts (spoiler: chaos).

Listen in and learn:

• Why giving legal advice is off-limits (and how to train your team around it)
• The right way to use scripts 
• How to build understanding behind every “line” of your process
• The role of shadowing, feedback, and objection handling in building confidence and consistency

Tune in now to learn more!

Key Takeaways: 

Introduction (00:00)

How to train your non-attorney salesperson (01:15)

Start with a script (10:17)

Let’s talk about the training process (21:29)

Train for objections (27:28)

Additional Resources:

💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/ 

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

I thought hiring a salesperson would make me money… until I realized I had no idea how to pay them without breaking the rules.

If you’ve ever wondered how to compensate a non-attorney salesperson ethically and profitably, this episode of Crushing Chaos With Law Firm Mentor is a must-listen.

In it, I break down exactly how to pay a non-attorney salesperson in a way that’s smart, strategic, and 100% above board. 

I’ll be discussing real numbers, firm-friendly structures, and how to stay on the right side of ethics rules.

You’ll learn why traditional “base + commission” models won’t fly in most jurisdictions and how “base + bonus tied to collected revenue” is the way to go. 

I’ll also cover: 

• How to calculate target compensation 
• What behaviors to incentivize (spoiler: it’s not just closing deals) 
• Why tracking conversion metrics matters more than you think

… and so much more!

Well then, what are you waiting for?

Tune in now!

Key Takeaways: 

Introduction (00:00)

Let’s talk about compensation (04:48)

The ethics rule (06:02)

Bonus instead of commission (10:46)

Are you incentivizing the right things? (22:39)

Additional Resources:

💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/ 

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!