Lead source tracking isn’t exactly the sexiest topic, but it might be the one thing standing between your law firm and next-level growth.

If you’ve ever looked at your marketing reports and thought, “Where are these leads even coming from?” or “Why aren’t we closing more of them?”, then this episode of Crushing Chaos With Law Firm Mentor is the one for you.

In it, I break down five simple but powerful strategies to close the gap between marketing and sales, so you can stop wasting good leads and start converting the right clients.

Listen in now and learn:

• The one intake question that changes everything
• Why your CRM is only as useful as your data consistency
• How to avoid falling for vanity metrics
• What AI is doing to your lead flow
• How to turn raw data into actual strategy

… and so much more!

Tune in now.

Key Takeaways: 

Introduction (00:00)

Ask leads how they found you (02:24)

Bridge the marketing-sales gap (05:19)

Ensure data consistency (08:05)

Stop relying on the wrong metrics (10:33)

Turn insights into real strategy (17:55)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials:  

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

AI has taken the legal world by storm, and while it presents incredible opportunities, it also comes with its own set of risks, especially when it comes to how you bill your clients.

How do you explain your bill to a client who thinks ChatGPT wrote their legal brief?

In this episode, I'll discuss the shift in client perception in your legal work, how they are becoming more aware of AI's presence in business, and how that's going to affect how they perceive your bills.

While AI is here to stay, your reputation still depends on the perceived value of what you deliver.

Tune in to learn how to future-proof your billing strategy before your clients start questioning it.

Key Takeaways: 

Introduction (00:00)

AI in the legal industry (03:03)

Can lawyers use AI tools? (10:19)

The cost of creating AI gen models for smaller firms (12:36)

Clients are becoming more sophisticated (14:51)

How the uneven adoption of AI is affecting your law firm (17:57)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Marketing agencies can be extremely helpful… until they aren't.

If you’ve ever hired an agency that dazzled you at the start, only to provide you with subpar work, then this episode of Crushing Chaos With Law Firm Mentor is for you.

In it, I walk you through when it's time to stop outsourcing your marketing and start building an in-house team that truly understands your firm, your clients, and your goals.

Listen in now and learn:

• Why cost alone isn’t the real question
• How in-house talent gets closer to your brand voice
• The hidden advantage small law firms have over big law when it comes to pivoting fast
• What skills to look for (and what’s safe to outsource)
• How to know when marketing becomes a core business function not just a vendor task

Whether you’re scaling up or just tired of feeling like a low-priority client, this episode will help you make a smarter, more strategic marketing move.

Well then, what are you waiting for?

Don't miss this episode, tune in now!

Key Takeaways: 

Introduction (00:00)

Cost vs value (01:21)

Alignment with firm culture (10:25)

Speed is a must! (13:37)

Expertise vs skills? (21:32)

Let’s talk scalability (27:17)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

 Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Google has just changed the game and law firms everywhere are trying to keep up (and feeling the impact of not doing so).

If your website traffic has dipped or your Google ranking has dropped you’re not imagining things. In the last few months, Google rolled out major updates that are already reshaping how law firm websites get found (or get buried).

In this episode of Crushing Chaos With Law Firm Mentor, I break down exactly what these updates mean for your firm, why old SEO tactics are officially no longer useful, and how Google is now rewarding websites that reflect real legal experience.

Listen now and learn all about:

• The new standards for EEAT (Experience, Expertise, Authoritativeness, and Trust)
• Why your shiny awards don’t matter as much as your CLEs
• What to do if your site is filled with thin or AI-generated content

… and more!

I also share with you five simple but powerful changes you can make today to strengthen your online presence, improve your user experience, and actually work with Google’s algorithm.

Tune in now for more!

Key Takeaways: 

Introduction (00:00)

What is YMYL? (03:00)

How Google emphasizes EEAT (07:01)

Focus on good content (09:16)

Audit your website! (20:53)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Have you ever wondered what really happens when someone calls your law firm through a Google Local Service Ad?

Here’s the truth: as of June 5th, 2025, Google now owns those calls. Every intake conversation, every message, even the details your clients thought were private, Google now has the right to record, keep, and use that information however they want. 

If you’re asking yourself how this is even possible, and most importantly, how to work around it, then don’t miss this week’s episode of Crushing Chaos With Law Firm Mentor.

In it, I break down what this means for you, your clients, and your ethical responsibilities as a lawyer. 

I also share what you can do about it, including how to:

• Protect prospective client information during intake
• Reroute calls off risky LSA lines
• Avoid agencies opting you in without your knowledge
• Diversify your lead sources so you’re never at the mercy of one platform

Want to learn more about this?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

Let’s talk about LSAs (01:27)

Google’s policy change (05:54)

Your data is not safe (10:29)

Your client’s confidentiality is a must! (13:06)

Google’s one-sided control (17:02)

This is what you can do to protect your clients (21:51)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

If you’ve ever told your staff, “I trust you, just get the work done,” only to find yourself dealing with missed deadlines, weird tension, or team members side-eying each other, then you know exactly what I’m talking about. 

I’ve been there. I thought being flexible would make me AND my team happier. And it did… until it didn’t.

In this episode of Crushing Chaos With Law Firm Mentor, I share what it really takes to create a flexible work environment that actually works. 

I also discuss what went wrong in my own firm when we grew from a tight-knit team to a full-blown business and how I had to rethink what flexibility meant if I wanted to keep my team happy and my business thriving.

Listen now and learn:

• Why “just trust your people” doesn’t scale
• How structure actually gives you more freedom
• The three questions to ask before changing any workplace policy
• What to do when someone’s taking advantage of flexibility
• How clear expectations and KPIs can save your sanity

… and a lot more!

Well then, what are you waiting for?

Run, don’t walk, and listen to this episode now!

Key Takeaways: 

Introduction (00:00)

Quick story time (05:36)

Always communicate (11:34)

Manage by metrics (14:04)

Retain the right to revoke flexibility (16:39)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Let’s talk about a trap I see way too many lawyers fall into: networking without a purpose.

If you've ever walked out of an event feeling like you did something but still ended up with no real business to show for it, then this episode is for you. It's not that you're doing it wrong, it's that you're probably doing it without a plan. And that’s what I call vanity networking.

In this week’s episode of Crushing Chaos With Law Firm Mentor, I break down what vanity networking actually looks like, why it doesn’t get results, and most importantly, how to network like a real business owner with a real strategy.

Listen now and learn:

• The biggest mistake lawyers make when they network (and how to avoid it)
• How to walk into any event with a simple, effective plan
• Who you should actually be talking to (hint: not just other lawyers)
• The one thing most people forget to do after events that kills their ROI
• How to follow up without it feeling awkward or forced

Networking doesn’t have to be a waste of time, and it definitely doesn’t have to be awkward. When you show up with intention, the results will follow.

Tune in now for more.

Key Takeaways: 

Introduction (00:00)

Go to every event with a plan (02:52) 

Target people with purpose (05:34)

Don’t waste your time (07:29)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Have you ever wondered if SEO is just a fancy scam?

If so, you’re not alone. I’ve had more than a few clients ask me if SEO is really worth it, especially when results feel slow, unclear, or just plain nonexistent. 

So in this week’s episode of Crushing Chaos With Law Firm Mentor, I decided to dive into the truth behind search engine optimization: what it is, what it isn’t, and why so many lawyers feel like they’re throwing money into a black hole.

Spoiler alert: SEO isn’t a hoax. But it can feel like one if no one’s ever broken it down for you in plain English.

In this episode, I’m discussing:

• Why SEO takes time (and what’s actually happening behind the scenes)
• How to tell if your marketing company is delivering real value
• What makes a website rank well and what tanks it
• How your firm’s growth goals should shape your SEO strategy
• The one simple thing you can do today to get clarity on your results

If you’ve ever felt confused or frustrated with SEO, this episode is going to give you the answers (and confidence) you need.

Tune in now for more.

Key Takeaways: 

Introduction (00:00)

What you need to know first (04:21)

How long does it actually take? (06:13)

A digital marketing agency’s first job is… (08:21)

What is adaptation? (15:41)

When should you get a second opinion? (22:45)

Let’s talk strategy (25:17)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Lawyers, I have a question for you: Are you hiring for the role you need today or the role you’ll need tomorrow?

It’s a question many law firm owners don’t stop to ask, and it’s one of the biggest reasons they struggle with high turnover, stagnant growth, and constant “emergency hires.”

In this week’s episode of Crushing Chaos With Law Firm Mentor, I break down the difference between a task list and a job description and why that difference could be the key to building a law firm that grows without you doing all the work.

Listen in and learn:

• How a growth-focused job description keeps your team loyal and motivated
• Why even “static” roles can be designed for advancement
• The hidden cost of business gaps and how to turn them into profit
• Why a CEO’s job is to grow work for others, not themselves

If you want to stop hiring reactively and start building a business that runs profitably without you, this is the episode for you.

Tune in now!

Key Takeaways: 

Introduction (00:00)

Task list vs job description (04:05)

Hire for tomorrow (07:19)

Cover your gaps (09:58)

Allocate resources like a CEO (17:35)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!

Are you struggling to align your team with your law firm’s culture, even though they’re great at their jobs? 

You’re not alone. 

This something many law firm owners face, especially as their practice grows and they bring in new employees.

In this week’s episode of Crushing Chaos With Law Firm Mentor, I dive into the critical steps you need to take to shift your law firm culture. From handling employees who just don’t seem to fit in, to making sure new hires align with your firm’s values, I’m covering it all.

Changing your firm’s culture isn’t easy, but it’s necessary if you want to foster a positive, productive, and unified workplace.

Tune in now and learn:

• Why a “reset conversation” is the first step in shifting your culture and how to have it
• How to establish and enforce new rules that stick, even when old habits die hard
• The importance of hiring employees who embody the culture you want, not just the skills you need
• How to ensure that your new hires integrate smoothly into your culture 

If you’ve been thinking about how to transform your firm’s culture, this episode is a must-listen.

Tune in now to learn more!

Key Takeaways: 

Introduction (00:00)

Have a reset conversation (02:57)

Establish new rules (04:40)

Hire for your culture (06:18)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

—

Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!