How can you promote yourself when you’re not a natural self-promoter? 

This is the question I ask my guest on this week’s episode of Crushing Chaos With Law Firm Mentor, Steve Fretzin. 

Steve is the premier business development coach for lawyers as well as the founder of FRETZIN, Inc. and host of the podcast Be That Lawyer. He has spent nearly two decades helping attorneys master business development. 

Through his work, Steve offers lawyers like you strategic, relationship-driven, and refreshingly non-salesy approaches to growing their practices.

In this episode, Steve and I break down what it takes to promote yourself authentically and the power of great personal branding. We also talk about how to leverage LinkedIn for promotion, the importance of connecting hobbies to practice areas, and how AI can help even the most hesitant attorneys get started.

If you’re ready to scale your law firm, this episode is for you!

Tune in now.

Key Takeaways: 

Introduction (00:00)

Meet Steve (01:09)

Climbing both sides of the business development mountain (02:53)

Personal branding for lawyers (06:05)

Where to start? (08:46)

AI for personal branding (13:36)

Networking when you’re not a natural (17:04)

Outro (22:23)

Additional Resources:

✨ Connect with Steve LinkedIn: https://www.linkedin.com/in/stevefretzin/

✨ Learn more about Steve’s work: https://fretzin.com/

⚡ Register now to unlock your FREE training series: https://lawfirmmentor.net/go/ 

✨ Unlock your firm’s full potential with our Law Firm Mentor membership: https://lawfirmmentor.net/membership/ 

⭐ Connect with us on socials: 

Follow us on Facebook: https://www.facebook.com/LawFirmMentor/

Follow us on Instagram: https://www.instagram.com/law_firm_mentor/ 

Follow us on LinkedIn: https://www.linkedin.com/company/law-firm-mentor-llc/ 

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!