Have you ever wondered if SEO is just a fancy scam?

If so, you’re not alone. I’ve had more than a few clients ask me if SEO is really worth it, especially when results feel slow, unclear, or just plain nonexistent. 

So in this week’s episode of Crushing Chaos With Law Firm Mentor, I decided to dive into the truth behind search engine optimization: what it is, what it isn’t, and why so many lawyers feel like they’re throwing money into a black hole.

Spoiler alert: SEO isn’t a hoax. But it can feel like one if no one’s ever broken it down for you in plain English.

In this episode, I’m discussing:

• Why SEO takes time (and what’s actually happening behind the scenes)
• How to tell if your marketing company is delivering real value
• What makes a website rank well and what tanks it
• How your firm’s growth goals should shape your SEO strategy
• The one simple thing you can do today to get clarity on your results

If you’ve ever felt confused or frustrated with SEO, this episode is going to give you the answers (and confidence) you need.

Tune in now for more.

Key Takeaways: 

Introduction (00:00)

What you need to know first (04:21)

How long does it actually take? (06:13)

A digital marketing agency’s first job is… (08:21)

What is adaptation? (15:41)

When should you get a second opinion? (22:45)

Let’s talk strategy (25:17)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing: https://lawfirmmentor.net/go/ 

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!