Think AI can’t impact your law firm’s growth? Think again; your next client might be asking ChatGPT instead of Google for legal help right now.

In this episode of Crushing Chaos With Law Firm Mentor, I dive into the world of AI discovery, more specifically how law firm owners can position themselves to get found and recommended by tools like ChatGPT.

And the secret to that is simpler than you might think: It’s about understanding how AI reads your content, interprets your intent, and connects users with the services they’re actually looking for.

Whether you’re a solo attorney or running a growing firm, your online presence is more important than ever, and not just for Google anymore! 

This is exactly why today I’ll be showing you how to align your messaging so AI tools don’t overlook you when your next client comes searching.

Listen in now and learn:

• Why intent and attributes matter more than ever
• How ChatGPT actually decides who to recommend
• The biggest messaging mistakes law firms make online
• How to write your bio so AI can actually understand what you do
• Quick updates you can make today to be more discoverable

Well then, what are you waiting for?

Run, don’t walk, and tune in now!

Key Takeaways: 

Introduction (00:00)

Let’s talk about AI (01:16)

How AI relies on structured public data (06:47)

Make sure to use natural language (08:40)

How AI assesses your relevance (14:15)

Remember multimodal source integration (19:28)

How AI simulates human decision making (23:13)

Additional Resources:

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!