Have you ever hired a non-attorney salesperson and then realized you had no clue how to train them?

If you’ve ever found yourself staring at a new hire thinking, “Now what?”, this episode of Crushing Chaos With Law Firm Mentor is exactly what you need.

In it, I dive into the wild west of training non-attorney salespeople—because hiring them is only half the battle. The real magic (and challenge) lies in getting them ready to sell legal services ethically, effectively, and in your voice.

I share everything I’ve learned from nearly a decade of running a law firm with a dedicated sales rep, from what to teach, to how to teach it, to what happens when you skip the hard parts (spoiler: chaos).

Listen in and learn:

• Why giving legal advice is off-limits (and how to train your team around it)
• The right way to use scripts 
• How to build understanding behind every “line” of your process
• The role of shadowing, feedback, and objection handling in building confidence and consistency

Tune in now to learn more!

Key Takeaways: 

Introduction (00:00)

How to train your non-attorney salesperson (01:15)

Start with a script (10:17)

Let’s talk about the training process (21:29)

Train for objections (27:28)

Additional Resources:

💫 Our September retreat, Lead Flow to Cash Flow: Turning Clicks into Clients and Conversations into Contracts, is coming—don’t miss it, get your ticket now: https://events.lawfirmmentor.net/ 

⚡ [Free Training] 5 steps to never stop growing:  https://lawfirmmentor.net/go/ 

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Crushing Chaos With Law Firm Mentor is a podcast aimed to help lawyers and law firm owners scale their business, make more money, and escape the 60-hour week grind for a life they love. Follow us wherever you get your podcasts so you don’t miss a thing!