The Law Firm Marketing Minute

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Focusing on Metrics That Drive Results
In this episode, Smike dives into the topic of “vanity metrics” and unveils the three social media metrics that actually make an impact. With the idea in mind that these are NOT NEEDED for law firm social media success, Smike breaks down how engagement, shares, and watch time can reveal the true value of your content. Whether you’re aiming for more meaningful interactions or just want to know what’s working, this episode will help you track the metrics that truly matter to your law firm’s growth.

👉Here's what you can expect:

• Understand the difference between vanity metrics and impactful metrics
• Learn which three social media metrics are key for measuring content success

☝️Share your insight, support a cause. Take the survey here:
2025 Legal Marketing Trends Report Survey

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Why Data Is Your Social Media’s Best Friend
In this episode, host Smike dives into the importance of data as a powerful ally for social media success. From tracking analytics to spotting patterns, data can help you understand what resonates with your audience and what doesn’t. Smike breaks down practical ways to leverage social media analytics, including how to use ChatGPT for insights that maximize your posts’ impact. Whether you’re new to data or looking to refine your strategy, discover why tracking social media analytics is essential to building a strong, responsive online presence.

👉Here's what you can expect:

• Why you need to use social media analytics
• Practical tips for interpreting data, including how AI tools like ChatGPT can simplify the process

☝️Share your insight, support a cause. Take the survey here:
2025 Legal Marketing Trends Report Survey

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Unlocking Growth with Social Media Collaboration
In this episode, host Smike reveals a powerful, often-overlooked strategy for expanding your law firm’s reach on social media: collaboration. Learn how teaming up with local businesses, like popular restaurants or other trusted brands, can boost your credibility and introduce your firm to a new audience. Smike breaks down a practical, step-by-step example and shares how you can apply this tactic to grow your law firm’s influence in the community. If you’ve been looking for an edge on social media, this might just be the secret you’ve been waiting for.

👉Here's what you can expect:

• Discover how social media collaborations can help expand your audience and boost engagement
• Learn practical tips for executing effective collaborations that build local trust and visibility

☝️Share your insight, support a cause. Take the survey here:
2025 Legal Marketing Trends Report Survey

📱You can check out the video component by following us here on
Instagram or TikTok

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

Uncovering the Power of Publishing for Lawyers
In this episode, attorney and author Joel Ankney reveals how publishing a book can reshape a lawyer’s career. Joel shares his own story, where writing and self-publishing became the ultimate differentiator, boosting his credibility, attracting quality clients, and opening doors to speaking engagements. Whether you’re a lawyer looking to expand your reach, strengthen your brand, or stand out in the legal field, discover how publishing might be the hidden key to building the practice you’ve always envisioned.

Find Joel here: Attorney & Author

👉Here's what you can expect:

• Explore how publishing a book can elevate your reputation and set you apart in the legal industry
• Learn practical steps and insights to consider if you’re thinking about writing a book to grow your firm

☝️Share your insight, support a cause. Take the survey here:
2025 Legal Marketing Trends Report Survey

📱You can check out the video component by following us here on
Instagram or TikTok

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Using Books as Business Cards: A New Marketing Strategy for Lawyers
In this episode, we continue our conversation with attorney and author Joel Ankney as he reveals his innovative approach to networking: using his books as business cards. Joel shares how handing out copies of his book at events and offering them to contacts has opened doors to new referrals, reignited old connections, and showcased his expertise in a memorable way. Discover how this creative strategy can set you apart, demonstrate your knowledge, and lead to meaningful client relationships. If you're looking to make a lasting impression and expand your network, tune in to learn how a book might just be the new business card for your law firm.

Find Joel here: Attorney & Author

👉Here's what you can expect:

• Learn how using a book as a business card can enhance your networking and referral opportunities
• Discover practical tips for leveraging your published work to showcase expertise and attract ideal clients

☝️The WORST plan is no plan! Use the Marketing Plan Template today:
Click here to download your free copy!

📱You can check out the video component by following us here on
Instagram or TikTok

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How Publishing Transformed a Lawyer’s Practice
In this episode, we continue our conversation with attorney and author Joel Ankney, who shares the surprising ways publishing a book brought over 1,000 additional billable hours to his practice. Joel reveals how his book not only attracted ideal clients but also generated a steady stream of inquiries and high-value projects—all without sidetracking his main workload. Discover how publishing can unlock new business, expand your client base, and boost your firm’s revenue, all while letting you work with clients you love.

Find Joel here: Attorney & Author

👉Here's what you can expect:

• Learn how a published book can attract new, high-value clients to your law firm
• Discover practical insights into using authorship as a tool to grow billable hours and strengthen your brand

☝️The WORST plan is no plan! Use the Marketing Plan Template today:
Click here to download your free copy!

📱You can check out the video component by following us here on
Instagram or TikTok

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

The Power of Publishing for Your Law Firm’s Brand
In this episode, attorney and author Joel Ankney begins revealing how publishing a book can elevate your law firm’s brand, increase your billables, and position you as a trusted authority in your field. Joel shares his personal journey, from the inspiration behind his book to the speaking engagements and client connections it has sparked. Discover practical steps for making your expertise accessible through authorship and how a book can open doors, build trust, and bring your law firm to the next level.

Find Joel here: Attorney & Author

👉Here's what you can expect:

• Learn how publishing a book can enhance your brand credibility and visibility
• Discover practical strategies to leverage a book for attracting clients and speaking opportunities

☝️The WORST plan is no plan! Use the Marketing Plan Template today:
Click here to download your free copy!

📱You can check out the video component by following us here on
Instagram or TikTok

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

Self-Publishing Success for Solo Lawyers
In this episode, we sit down with Joel Ankney, attorney and author, to explore the self-publishing journey for solo lawyers. Joel shares practical tips on transforming your legal expertise into a published work—from refining your topic based on client needs to navigating the publishing process with tools like Kindle Direct Publishing. Learn how to tackle each step, from disciplined writing to DIY editing, and successfully position yourself as an authority through self-publishing. Whether it’s your first book or a new marketing avenue, this episode equips you with the knowledge to write, publish, and succeed on your terms.

Find Joel here: Attorney & Author

👉Here's what you can expect:

• Gain perspective on how election years really affect the market and, by extension, your law firm’s business
• Learn actionable steps to keep your marketing efforts resilient, even amid political and economic uncertainties

☝️The WORST plan is no plan! Use the Marketing Plan Template today:
Click here to download your free copy!

📱You can check out the video component by following us here on
Instagram or TikTok

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

Election-Year Myths and Your Law Firm’s Marketing Stability
In this episode, Eddie dives into the anxieties surrounding election years and their potential impact on your law firm’s business. While media narratives may fuel concerns about market volatility, the data paints a different picture. Eddie debunks common election-year myths and provides insight into how law firms can maintain marketing stability, even during times of uncertainty. Tune in to learn why cutting back on marketing might not be the answer and how long-term strategies can keep your firm on track, regardless of who’s on the ballot.

👉Here's what you can expect:

• Gain perspective on how election years really affect the market and, by extension, your law firm’s business
• Learn actionable steps to keep your marketing efforts resilient, even amid political and economic uncertainties

☝️Schedule a free strategy session! The best way to get started:
Get Free Resources and Expert Advice Here!

📱You can check out the video component by following us here on
Instagram or TikTok

Did you like this episode? Dislike it?

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

These legal marketing mistakes should freak you out!
Today, we return to an LFMM original featuring John Hinson! He talks about some of the legal marketing mistakes a lot of law firms make. Just in time for some Halloween fun, let's dive in!

👉Here's what you can expect:

• Tricks
• Treats

☝️Schedule a free strategy session! The best way to get started:
Get Free Resources and Expert Advice Here!

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Instagram or TikTok