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🎯 The Secret to Hiring Top Talent—Even on a Budget

Think your small law firm can’t afford A-players? Think again! Emily LaRusch of Back Office Betties reveals how smaller firms can attract and hire top-tier talent—without breaking the bank. From fractional hiring to understanding each team member’s “genius zone,” this episode is packed with game-changing insights for firm owners ready to scale smart.

📌 Key Takeaways:
✔️ Why fractional hiring gives small firms access to elite talent
✔️ The “accountability chart” method for building a rockstar team
✔️ How to find and keep employees who thrive in their roles

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💡 What if the key to scaling your law firm wasn’t just marketing or tech—but something deeper? Emily LaRusch, founder of Back Office Betties, reveals why culture is the ultimate competitive advantage for small law firms. From hiring the right people to building a team that actually cares, she shares battle-tested insights on creating a culture that drives success.

📌 Key Takeaways:
✔️ The biggest hiring mistake law firms make—and how to avoid it
✔️ How a strong culture attracts (and keeps) top talent
✔️ Why the right people will make your business unstoppable

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💡 Hiring top-tier talent doesn’t have to drain your law firm’s budget! In this episode, Smike sits down with Emily LaRusch of Back Office Betties to reveal the fractional hiring strategies that allow small firms to access elite professionals—without paying full-time salaries. Discover how savvy law firm owners are saving thousands while building powerhouse teams.

📌 Key Takeaways:

• 🔥 The secret to hiring BigLaw-level talent—on a small firm budget
• 💰 How fractional hiring can save your firm $50K+ per year
• 🚀 Why going “fractional” is the future of law firm staffing

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👀 Just because you own a law firm doesn’t mean you should run it! Many lawyers are brilliant litigators but struggle with leadership, management, and accountability. In this episode, Smike and Emily LaRusch of Back Office Betties break down why some law firm owners are in the wrong seat—and how to fix it before it stunts your firm's growth.

📌 Key Takeaways:

• 🔹 Why being CEO might be the worst role for you
• 🔹 How to find the right seat in your firm (without losing control)
• 🔹 The power of hiring a "hitman" for accountability

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🔥 Most law firm owners wear too many hats—but what if the secret to success is firing yourself from those roles? In this episode, Smike sits down with Emily LaRusch of Back Office Betties to discuss how accountability charts can help law firm owners stop doing everything and start scaling effectively. Learn why stepping back from daily tasks is the smartest move you can make for your business.

📌 Key Takeaways:

• 🔹 Why traditional org charts fail law firms—and what works instead
• 🔹 The step-by-step process to fire yourself from low-value tasks
• 🔹 How to build a law firm that runs (and grows) without you

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❤️ On this Valentine's Day, find out about the 5 Love Languages of Marketing. How do they work for your law firm? Smike, Jana, and Sofia discuss each of them and their marketing correlations. They give valuable marketing tips your small law firm will need to grow this year. They would also LOVE it if you left a review! 

📌 Key Takeaways:

• 🤔 What are the 5 Love Languages of Marketing?
• 🔥 How can your small law firm maximize these marketing tactics?
• 😍 Is your small law firm attracting the right kinds of clients?

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📱 Sofia's Positivi-texts

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👀 Marketing is all about touchpoints—but there’s a fine line between staying visible and feeling like a stalker! In this episode, Jana, Smike, and Sofia dive into the power of recurring marketing touchpoints and how to make your brand truly unforgettable (for all the right reasons).

📌 Key Takeaways:

• 🔥 Why consistent touchpoints are the key to brand loyalty.
• ✉️ How to stay top of mind without being annoying.
• 🎯 Creative ways to build connections beyond social media.

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💬 Marketing isn’t about ads—it’s about conversations. The most effective brands don’t just sell; they connect. In this episode, Smike, Jana, and Sofia dive into the power of one-on-one marketing and how making your audience feel heard can transform your results.

📌 Key Takeaways:

• 🎯 Why marketing is just a conversation—and how to start the right one.
• 🔥 The secret to making your brand feel personal (even at scale!).
• 🚀 How energy and engagement impact your marketing success.

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💡 Most lawyers fear giving away free advice, but what if it could actually fuel your firm’s growth? Free consultations, free resources, and strategic "giveaways" can be powerful marketing tools—if used the right way. In this episode, Smike, Jana, and Sofia break down how to turn what you give away into real business growth.

📌 Key Takeaways:

• Why free consultations can be a lead magnet, not a loss
• How to filter serious clients from freebie seekers
• The right way to structure free offerings for maximum ROI

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💡 Want loyal clients who refer you again and again? It’s not just about great service—it’s about creating a real sense of community. In this episode, we break down one powerful (and often overlooked) strategy that makes clients feel valued, connected, and eager to stick around.

📌 Key Takeaways:

• The #1 thing that turns clients into brand advocates.
• Why relationships—not transactions—drive long-term success.
• A simple, actionable way to build community starting today.

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