The Law Firm Marketing Minute

The Law Firm Marketing Minute episodes:

• 05.31.2024

  Humanizing Your Law Firm’s Image - Ep 689

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• 05.30.2024

  Lawyers, You're Not the Hero and That's Okay! - Ep 688

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• 05.29.2024

  How StoryBrand Can Level Up Your Law Firm - Ep 687

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• 05.28.2024

  Let Video Content Do the Heavy Lifting - Ep 686

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• 05.27.2024

  Personality vs. Professionalism in the Law Firm - Ep 685

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• 05.24.2024

  The Power of Effective Client Communication in Your Firm (feat. Marc Cerniglia) - Ep 684

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• 05.23.2024

  The Best Practice That Gets Your Law Firm MORE (feat. Marc Cerniglia) - Ep 683

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• 05.22.2024

  How Content Can Show Your Law Firm's Good Energy (feat. Marc Cerniglia) - Ep 682

  Did you like this episode? Dislike it? Did you like this episode? Dislike it?For the same reason that Nike continues to market to people who wear their brand, you can also use marketing to remind your clients of your firm's...

  
• 05.21.2024

  The Best Way to Handle Negative Reviews (feat. Marc Cerniglia) - Ep 681

  Did you like this episode? Dislike it? Did you like this episode? Dislike it?So someone has publicly hated on your law firm? Should you respond? Should you let it sit? What should you do? This week, we interviewed Marc Cerniglia,...

  
• 05.20.2024

  The Best Way Law Firms Create Client Loyalty (feat. Marc Cerniglia) - Ep 680

  Did you like this episode? Dislike it? Client communication is incredibly effective in creating client loyalty. This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us the best practices law firms should implement on Day One of...

  
• 05.17.2024

  Mental Wellness in the World of Law - Ep 679

  Did you like this episode? Dislike it? The legal world is suffering, heavily, from mental health issues. We wanted to make sure that we highlighted some of the things that have helped us!Please note that we are not trained professionals...

  
• 05.16.2024

  The Importance of Physical Fitness to Mental Wellness - Ep 678

  Did you like this episode? Dislike it? What is the correlation between mental and physical wellness? How does one affect the other?Eddie and Smike are both on a physical wellness journey, and they share the positive effects it has had...

  
• 05.15.2024

  Our Favorite Mental Health Book - Ep 677

  Did you like this episode? Dislike it? In this episode, we discuss one of our favorite mental health books: The Tools by Phil Stutz & Barry Michels.This book gives actionable steps that anyone can take at any point during the...

  
• 05.14.2024

  Actionable Steps to Better Mental Wellness - Ep 676

  Did you like this episode? Dislike it? After Eddie served in the Middle East, he came up with a system to help himself mentally on a daily basis. We call it the Eddie 5X5, but you can call it whatever...

  
• 05.13.2024

  Scary Mental Health Stats in the Legal Industry - Ep 675

  Did you like this episode? Dislike it? Mental health is not talked about nearly enough in the legal industry. There's an epidemic occurring as we sit here and listen, but not enough talk is happening. These stats are very scary,...

  
• 05.10.2024

  The A to Z Social Media Guide for Law Firms - Ep 674

  Did you like this episode? Dislike it? Everything you need for your law firm to be dangerous on social media is talked about in this episode! Take a listen, take some notes, make a plan, and get after it! We...

  
• 05.09.2024

  What Kind of Content Works Best? - Ep 673

  Did you like this episode? Dislike it? We've been talking about social media all week. Now the question is 'What kind of content works best for your law firm on social media'. There's millions and millions of content being...

  
• 05.08.2024

  How Social Media Works for Law Firms - Ep 672

  Did you like this episode? Dislike it? It all comes back to the reason for why you're on social media. If you want to get more bookings, then you may be disappointed more often than not! We have helped so...

  
• 05.07.2024

  The Art of Content Multiplication - Ep 671

  Did you like this episode? Dislike it? Don't have enough time to create a consistent stream of social media content? The Art of Content Multiplication can help.This process will save your firm time and creative energy! We are doing it...

  
• 05.06.2024

  The Social Media Diet for Law Firms - Ep 670

  Did you like this episode? Dislike it? Getting a lot of engagement on social media is possible for law firms, but it does not deem your efforts there successful or unsuccessful.Eddie & Smike talk about the social media diet. How...

  
• 05.03.2024

  Content's Impact on Direct Marketing - Ep 669

  Did you like this episode? Dislike it? It's been the week for legal marketing content! Enjoy the entire episode!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great...

  
• 05.02.2024

  Content Does Wonders For Your Law Firm - Ep 668

  Did you like this episode? Dislike it? We keep talking about content, and for good reason! It does wonders!Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great...

  
• 05.01.2024

  These Put Your Law Firm in the Fast Lane - Ep 667

  Did you like this episode? Dislike it? You already know this. Referrals are the name of the game!Referrals usually can give you better clients. They should be the focus of your law firm's marketing. Don't have any referrals to go...

  
• 04.30.2024

  Bridging the Gap to Get More Clients - Ep 666

  Did you like this episode? Dislike it? What type of content works best for a law firm? How does it work?You need to get your potential clients from point A to point B. We always recommend using content to make...

  
• 04.29.2024

  Content vs. High Threshold Offers - Ep 665

  Did you like this episode? Dislike it? If your law firm does not have content, then you are doing it a disservice.What do you have to offer those who are not even sure if they want to work with you?...

  
• 04.26.2024

  The 5 Stages of Awareness for Legal Marketing - Ep 664

  Did you like this episode? Dislike it? Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have...

  
• 04.25.2024

  What Makes Your Law Firm Different? - Ep 663

  Did you like this episode? Dislike it? There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others? On...

  
• 04.24.2024

  Being There For Those In Need - Ep 662

  Did you like this episode? Dislike it? Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them?On this episode, Eddie &...

  
• 04.23.2024

  The Potential Clients Who Don't Know They Need You - Ep 661

  Did you like this episode? Dislike it? How can your law firm help someone who doesn't even know that they need your help? Or help at all!On this episode, Eddie & SMike talk about those potential clients who are unaware...

  
• 04.22.2024

  Does Your Audience Even Know Who You Are? - Ep 660

  Did you like this episode? Dislike it? Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?Eddie & SMike tackle the Five...

  
• 04.19.2024

  A BIG Change is Coming to LFMM!

  Did you like this episode? Dislike it? We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope you enjoy...

  
• 04.18.2024

  Best of LFMM: The Secret About SEO for Law Firms

  Did you like this episode? Dislike it? Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're...

  
• 04.17.2024

  Best of LFMM: Law Firm Blogs That Kick Butt!

  Did you like this episode? Dislike it? Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that...

  
• 04.16.2024

  Best of LFMM: Results Take Time!

  Did you like this episode? Dislike it? Are you tired of marketing campaigns that promise the moon and deliver a handful of dust? I'm John Henson, and in this session of the Law Firm Marketing Minute, I'm unravelling the myth...

  
• 04.15.2024

  Best of LFMM: The Legal Mind as a Business Innovator

  Did you like this episode? Dislike it? Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice...

  
• 04.12.2024

  Best of LFMM: Balancing the Scales of Mental Health and Career in Law

  Did you like this episode? Dislike it? Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also...

  
• 04.11.2024

  Best of LFMM: Decoding the Essentials of Law Firm Storytelling

  Did you like this episode? Dislike it? Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing.Join us for this...

  
• 04.10.2024

  Best of LFMM: The Lawyer's Playbook for Email Marketing Excellence

  Did you like this episode? Dislike it? Ever wondered why your law firm's inbox efforts seem to be hitting a wall? This week, I'm tackling the common misconceptions and hesitations surrounding email marketing, and I'm here to tell you—you might...

  
• 04.09.2024

  Best of LFMM: Why Buying Fake Followers is a BIG No-No!

  Did you like this episode? Dislike it? Ever been tempted by the siren call of instant social media popularity? Today, the Law Firm Marketing Minute is shaking things up with an invaluable lesson from our very own social media guru,...

  
• 04.04.2024

  Trends Report Finding: Law Firm Referrals - LFMM 659

  Did you like this episode? Dislike it? Are your referral numbers as high as they could be, or are you missing out on a goldmine of potential business? We discuss how a majority of firms earn less than half their...

  
• 04.03.2024

  Trends Report Findings: Law Firm SEO - LFMM 658

  Did you like this episode? Dislike it? Is your law firm's SEO strategy actually bringing in results, or is it just another expense on the balance sheet? This episode provides you with critical insights into why almost half of the...

  
• 04.02.2024

  Trends Report Finding: How Law Firms Handle Marketing - LFMM 657

  Did you like this episode? Dislike it? Are you juggling your legal cases with marketing tasks? Feel like there aren't enough hours in the day? If so, this episode of the Law Firm Marketing Minute is for you. 55% of...

  
• 04.01.2024

  Trends Report Finding: Offshore Staffing - LFMM 656

  Did you like this episode? Dislike it? Could your law firm's next game-changing strategy be sitting thousands of miles away? Unlock the potential of offshore staffing in our latest discussion, where we dissect the compelling findings from the 2024 Legal...

  
• 03.28.2024

  Marketing Madness: The Champion: Networking - LFMM 655

  Did you like this episode? Dislike it? In the marketing world, networking is the champion. It's the foundation of your firm's marketing strategy and sets the tone for how the rest of your marketing will perform.

  
• 03.27.2024

  Marketing Madness: The Sleeper Pick: Email - LFMM 654

  Did you like this episode? Dislike it? Email marketing isn't the new kid on the block, but it's the seasoned pro that's outscoring all the flashy newcomers. Dive into the nuts and bolts of crafting an email campaign that's not...

  
• 03.26.2024

  Marketing Madness: The Upset Pick: Video - LFMM 653

  Did you like this episode? Dislike it? Are you betting on the right horse when it comes to legal marketing? Let's talk about the unsung hero that could revolutionize your firm's outreach: video marketing. In this Law Firm Marketing Minute,...

  
• 03.25.2024

  Marketing Madness: The Overrated Team: SEO - LFMM 652

  Did you like this episode? Dislike it? Could SEO be the most overhyped player in the marketing game? We're questioning the dominance of search engine optimization in the legal sector and revealing why SEO might not be the court...

  
• 03.21.2024

  Trends Report Finding: Networking ROI - LFMM 651

  Did you like this episode? Dislike it? 43% of law firms swear by networking for the best returns, but there was an interesting side note to that number. Find out what it is on today's episode.Download your copy of the...

  
• 03.20.2024

  Trends Report Finding: Firms Want Quality, Not More - LFMM 650

  Did you like this episode? Dislike it? An impressive 72% of law firms are turning their attention to attracting better quality leads, and we're here to tell you exactly how they're doing it. Plus, find out why 43% of firms...

  
• 03.19.2024

  Trends Report Finding: What Firms Spend on Marketing - LFMM 649

  Did you like this episode? Dislike it? Are you investing enough in your law firm's future? Nearly half of law firms are spending less than 10% of their annual revenue on marketing, which may be stunting their growth.Download your...