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Far too many lawyers avoid emailing their lists because they’re worried about being “too pushy.” Danny Decker explains why this mindset is costing law firms clients, why unsubscribes aren’t a problem, and how consistent, value-packed emails can keep you top of mind. If you’ve been hesitant to hit send, this episode will change how you see email forever.

📌 Key Takeaways

• Consistent email marketing builds trust and keeps your firm top of mind.
• A few unsubscribes don’t matter compared to the value delivered to your audience.
• At minimum, lawyers should email monthly — weekly is even better.

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⚖️ Google is still important, but consumer behavior is shifting fast — and platforms like ChatGPT, Grok, and Gemini are starting to take traffic away from traditional search. In this episode, Danny Decker breaks down whether SEO still works for law firms in 2025, why AI-driven search is changing the game, and how lawyers can stay ahead of the curve.

📌 Key Takeaways

• SEO is still valuable, but its dominance is fading as AI search grows.
• Around 10% of organic search traffic has already shifted to platforms like ChatGPT.
• Law firms need to think now about optimizing for AI recommendations, not just Google rankings.

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How soon can you expect marketing to actually generate clients? Danny Decker breaks it down in this straight-shooting solo episode. From Facebook ads to SEO and AI optimization, he explains what works fast, what takes time, and why law firms need to budget both money and patience to see real results.

📌 Key Takeaways

• Ad campaigns can produce results in as little as 24–72 hours.
• Real marketing momentum often takes 60–90 days of testing and refining.
• SEO and ChatGPT-style optimization are long-term plays that pay off with consistency.

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If your marketing budget is limited to $500 a month, digital ads aren’t the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you’re ready to scale, you’ll have a stronger foundation and a better ROI.

📌 Key Takeaways

• $500/month isn’t enough to test or scale digital marketing effectively.
• Build momentum through networking, BNI, and chambers of commerce first.
• Wait until you can commit at least $1,500–$2,000/month for sustainable growth.

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💼 Many lawyers think doing their own marketing will save money — but is that really true? In this solo episode, Danny Decker breaks down whether your law firm should handle marketing in-house or hire outside experts. He compares marketing to legal work, explores when outsourcing makes sense, and explains why even growing firms can benefit from agency support.

📌 Key Takeaways

• Early-stage firms rarely have the in-house expertise to market effectively.
• Hiring experts becomes essential once you're spending serious money on growth.
• Even successful firms often combine in-house teams with agency support for best results.

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📲 Think your law firm’s website is enough to get found by ChatGPT? Think again. In this Part 2 conversation, Danny Decker and Dylan Stebbins break down the real mechanics behind how AI platforms like ChatGPT, Grok, and Gemini choose which lawyers to recommend — and why your firm might be invisible. From Reddit signals and schema markup to the exact content format ChatGPT favors, this episode is a roadmap to becoming discoverable in the AI age.

📌 Key Takeaways

• ChatGPT pulls heavily from Reddit, review sites, and blogs — not just your homepage.
• Content format matters: conversational questions and executive summaries beat keyword stuffing.
• Schema, site speed, and consistent contact info are make-or-break factors for AI visibility.

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📣 Lawyers: If your content isn't clear, consistent, and client-focused — AI platforms won’t send you leads. In this episode, Danny and Dylan break down exactly what Google, ChatGPT, and Gemini are looking for when recommending law firms. From optimizing your Google profile to creating FAQ-based content that actually works, this is your tactical guide to dominating online visibility before your competitors figure it out.

📌 Key Takeaways

• Learn the 5 essential steps to boost your firm’s visibility on AI platforms and search engines.
• Discover how to turn FAQs into SEO gold across blogs, video, and social.
• Find out why your Google My Business profile may be quietly costing you clients.

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⚠️ A simple inconsistency in your online listings could be the reason ChatGPT—and your next client—can’t find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google, LinkedIn, and legal directories is sabotaging your law firm’s online visibility. You’ll learn how AI tools like ChatGPT scrape data, why consistency matters more than ever, and what to fix today to stop losing leads tomorrow.

📌 Key Takeaways:

• Inconsistent business details can make AI tools skip over your firm entirely.
• Outdated practice areas listed on old directories confuse search engines and clients.
• Cleaning up your NAP (Name, Address, Phone) across platforms boosts trust and visibility.

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🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the behind-the-scenes factors every lawyer should know.

📌 Key Takeaways

• Government and judicial websites are prioritized as top sources in the legal space.
• Backlinks, authority, and recent content increase a page’s credibility with ChatGPT.
• Blog structure and article formatting play a surprising role in how content is ranked.

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🤖 ChatGPT isn’t just pulling answers out of thin air—it’s trained on a complex mix of government sites, law firm pages, forums, and even video transcripts. Danny and Dylan break down exactly where the AI is sourcing information, why it matters for attorneys, and what lawyers should know before relying on its recommendations.

📌 Key Takeaways

• ChatGPT prioritizes government and credible public sites when generating legal answers.
• Private business websites, blogs, and forums like Reddit also influence responses.
• Understanding these sources helps lawyers assess accuracy, risk, and client trust.

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