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😰 What keeps solo and small law firm owners up at night? It’s not just about getting more clients—it’s about getting the right ones, staying profitable, and charging what your work is actually worth. Eddie and John unpack the real concerns from this year’s data, from inconsistent revenue to underpricing and marketing misconceptions, and share what successful firms are doing differently to gain stability.

📌 Key Takeaways

• Many firms are busy—but still not profitable because they undercharge or attract the wrong clients.
• Profitability isn’t just marketing; it’s positioning yourself as the expert.
• Charging more isn’t greedy—it’s how you serve with confidence and sustainability.

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💥 Law firm marketing is more broken than most attorneys realize—and it’s not even their fault. Eddie and John break down the big disconnect between what firms think they should be doing and what actually works. From SEO to AI to VAs to social media, this episode reveals how trying everything means mastering nothing—and why this scattered approach keeps firms stuck, burned out, and invisible.

📌 Key Takeaways

• Most firms spread themselves thin across too many tactics without clear strategy.
• The real problem isn’t effort—it’s distraction and misdirection.
• Fixing the disconnect means doing less, but doing it with purpose.

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🚨 Most law firm owners think conversions are about one magic ad or a killer landing page. But here’s the truth: that’s a myth. In this eye-opening episode, Mike and Eddie unpack why “conversion” isn’t a single event but a series of intentional steps — from your first impression to your follow-up game. Whether you’re obsessing over traffic or stuck in the social media spin cycle, this episode breaks down how to finally turn clicks into actual clients.

📌 Key Takeaways:

• One-click conversions are a fantasy — real success comes from multi-step engagement.
• Why every law firm needs a clear next step (not just a “call now” button).
• How to fix the “funnel” mindset most attorneys get wrong.

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🧠 Most law firms don’t get referrals because they’re not bad—they’re just forgettable. In this episode, Eddie and Mike break down why staying visible through consistent, low-pressure marketing (like newsletters and community sponsorships) keeps your firm on people’s radar. Whether they open your emails or just see your name at a 5K, repetition builds recall—and recall builds referrals. If you’ve ever wondered why past clients go elsewhere, this is your answer.

📌 Key Takeaways:

• People forget law firms fast—unless you give them reasons to remember you.
• Consistent exposure matters more than flashy one-time impressions.
• Simple tactics like newsletters and event sponsorships can drive long-term growth.

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😱 Worried every time someone unsubscribes, unfollows, or ghosts your law firm? Eddie and Mike are here to tell you that’s actually a win. In this episode, they explain why losing leads isn’t a red flag—it’s your funnel doing its job. When the wrong people opt out, it clears the way for the right clients to step in. If you're still chasing everybody, this is the mindset shift your firm needs.

📌 Key Takeaways:

• Lead loss is a natural (and necessary) part of your marketing funnel.
• Not every follower or inquiry is a good fit for your firm.
• Filtering out the wrong leads saves time, energy, and money.

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🚨 Your landing page might be lying to you. In this episode, Eddie and Mike unpack the marketing trap too many law firms fall into—chasing clicks instead of conversions. Using the rise (and crash) of clickbait as a cautionary tale, they explain why flashy traffic stats don’t mean a thing if no one’s actually becoming a client—and how to fix that. Whether you’re running ads or tweaking your website, this conversation will change the way you measure success.

📌 Key Takeaways:

• Clickbait grabs attention but destroys long-term trust.
• High traffic is meaningless if it doesn't lead to real conversions.
• Your landing page tells a story—make sure it's one that builds your business.

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🧠 Conversion isn’t magic — it’s momentum. In this episode, Eddie and Mike dismantle the fantasy that one ad, one landing page, or one big idea is all you need to bring in clients. From the myth of overnight success to the real science of touchpoints and repetition, they reveal why winning in marketing (and business) is all about 1,000 small moves — not one giant leap.

📌 Key Takeaways:

• Most conversions happen after 7–12 interactions — not on the first touch.
• One ad won’t save your firm — build a full system.
• Every sentence, every idea is a step toward trust and conversion.

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💬 Every client interaction is a chance to build loyalty—or spark frustration. In this "Best Of" episode, Marc Cerniglia of Spotlight Marketing + Branding unpacks why clear communication is the ultimate client service tool. From expectation-setting to navigating negative reviews, discover how law firm owners can take back their time, energy, and peace of mind—without sacrificing results.

📌 Key Takeaways

• The #1 reason clients feel disappointed (and how to fix it).
• Why setting expectations is more powerful than delivering results.
• How staying in touch can turn clients into raving fans.

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🚗 From translating for her family as a teen immigrant to building a thriving personal injury practice, Lisandra Matos shares how deep relationships—not fancy marketing—grew her law firm into a million-dollar success. In this inspiring episode, she opens up about her roots, her referral-driven strategy, and how creating a culturally connected client experience has made all the difference. If you’ve ever doubted the power of one client done right, this one’s for you.

📌 Key Takeaways:

• Referral marketing can outperform advertising when trust and service are top-tier.
• Authentic, culturally aware client experiences build loyalty that lasts.
• Success often comes from consistency, not quick wins—relationships compound over time.

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🔥 The legal profession wasn’t built for women—and it shows. But that’s exactly why Molly Hough is on a mission to help women lawyers rewrite the rules, build books of business, and carve out real leadership in a system that’s overdue for change. In this candid conversation, she shares what’s broken, what’s working, and how women in law can take back control of their careers—with confidence, strategy, and community.

📌 Key Takeaways:

• The legal industry's structure still creates barriers for women, especially in private practice.
• Building a book of business is the most powerful tool for women seeking autonomy and leadership.
• Confidence, vision, and a strong referral network are critical to long-term success.

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