In this special episode, we’re taking you behind the scenes at the Great Legal Marketing Summit for a candid mastermind panel discussion—and a bonus deep dive into what PI marketing looks like from north of the border.

Ben Glass is joined by a GLM member from Canada who’s practicing personal injury law inside a large firm—where every lawyer has their own marketing budget and must figure out how to attract great cases in a crowded market.

They explore:

• Why print newsletters still work—even during Canadian postal strikes
• How to build personal authority inside a big firm
• What separates good marketing from bad (hint: it’s not the budget)
• One low-effort, high-trust marketing move you can copy this week
• Plus: how the GLM newsletter system made it across the border—and is working!

You’ll also hear real talk from GLM mastermind members about what they’re testing, what’s working, and why sometimes… the simplest things (like mail!) outperform all the digital noise.

🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This episode is an absolute masterclass on the Entrepreneurial Operating System (EOS)—delivered live at the GLM Summit. If you’ve ever felt like your law firm is running your life instead of the other way around, this is the clarity bomb you need.

Our EOS expert walks you through what it really means to build a practice that grows and thrives without you being in the center of every single decision. You’ll hear how EOS helps law firm owners get control of their time, profit, people, and systems—using a proven, six-component framework that’s now implemented in over 250,000 companies worldwide.

💡 Key Takeaways:

• Why you must shift from “flying by the seat of your pants” to running a systemized business
• The six core components of EOS and how to strengthen them: Vision, People, Data, Issues, Process, and Traction
• How to identify and solve “hidden” issues in your firm using the IDS method (Identify–Discuss–Solve)
• How to structure your accountability chart the right way—so you're not creating seats around people’s egos
• What it means to run your firm in a 90-day world
• How to run a Level 10 meeting that actually gets results

If you’re in the weeds, buried under client work, and your team relies on you for everything—this is the blueprint to change that.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Ben Glass delivers a short but powerful keynote to a ProVisors group of professionals in Northern Virginia. It’s based on the principles from No B.S. Time Management for Entrepreneurs, a book he co-authored with Dan Kennedy. This rapid-fire talk is packed with hard-earned lessons from building a $7M+ practice without paid ads, and offers a clear roadmap for reclaiming control over your calendar—and your life.

Whether you're a lawyer, doctor, or high-performing entrepreneur, this episode will challenge your assumptions about time, productivity, delegation, and your true priorities.

💡 Highlights:

• The real value of your time (hint: it’s not your hourly rate)
• Why voicemail is a time-wasting trap
• What happens when you stop accepting unscheduled calls
• How Ben uses an overseas EA as his “second brain”
• The 6-step system for defending your time and scaling with intention
• Why delegation is a mindset, not a task
• A fierce callout to lawyers who say family comes first but don’t act like it

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Harvard-trained surgeon. Sustainability expert. Marathoner. Points-and-miles strategist.
 Dr. Kelly Wright is redefining what it means to live a full, balanced life.

In this episode, Ben Glass sits down with Dr. Wright — Director of Minimally Invasive Gynecologic Surgery at Cedars-Sinai and founder of Points and Miles Doc — to explore how high achievers can fight burnout, build better boundaries, and use the power of travel to recharge and stay inspired.

They unpack:

• How doctors (and lawyers) can avoid the trap of overwork and exhaustion
• Why creating “multiple realms” in life keeps you grounded and resilient
• How to turn your business expenses into first-class travel experiences
• The biggest mistakes people make with points — and how to fix them
• Why decarbonizing healthcare and sustainable travel actually align

Ben and Kelly also swap marathon stories, share how small habits protect your joy, and talk about the importance of pursuing passions outside your profession.

🎧 Listen now wherever you get your podcasts.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

In this raw and revealing episode of the Renegade Lawyer Podcast, Ben Glass shares audio from a live Great Legal Marketing Summit - Mastermind panel discussion where members open up about one of the most difficult parts of running a law firm: building (and rebuilding) your team.

You’ll hear directly from a GLM member who fired her entire staff—twice—to get the right people in the right seats. Another member shares how he's seen as “mean” inside the mastermind, but viewed as “mom” inside his firm—and what that reveals about leadership and perception.

💡 Highlights include:

• What to do when your current team isn’t cutting it
• The cost of hiring too quickly—and how to fix it
• Moving from reactive to intentional hiring
• Replacing your 10-year receptionist with an AI voice agent
• The power of mastermind communities for vendor accountability and implementation feedback
• Transparent conversations about failure, rebuilding, and growth

Ben also reminds listeners that GLM is the only conference organizer that offers free downloads of the notes and slides from their events—even if you weren’t in the room.

📎 Get the notes: GLMSummitNotes.com

 🎟️ Join us in February for the Analog Marketing Bootcamp: GLMBootcamp.com

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

In this eye-opening conversation, Ben sits down with Dr. Julia Myers—pharmacist, national speaker, and founder of Generational Wisdom—to unpack the intersection of wealth, parenting, and legacy.

Dr. Myers helps high-achieving families wrestle with the big questions:

• “How do I talk to my kids about money?”
• “Am I leaving them a blessing… or a burden?”
• “What does ‘fair’ really mean when it comes to inheritance?”
• “What happens to everything I’ve built after I’m gone?”

Julia’s journey from pharmacy leader to national expert was sparked by an unexpected medical setback—and it led her to a new mission: helping families pass down wisdom with their wealth.

💡 What You'll Learn

• Why your family values may matter more than your net worth
• The 3 biggest mistakes parents make around money
• How to start meaningful conversations without math
• The case for a Family Constitution
• What happens when kids grow up with no ownership, no expectations, and no real-world skills
• And two family rituals that will change the way you think about legacy: the highlight reel and the family fingerprint

Ben and Julia also look ahead to their upcoming talks at the 2026 White Coat Investor Conference in Las Vegas.

 🎧 Listen now wherever you get your podcasts.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

In this episode of the Renegade Lawyer Podcast, Ben Glass shares a grassroots referral strategy that brought in a 5,900% ROI—and invites you to steal it.

In Chapter 18 of Renegade Lawyer Marketing, you'll hear how a $600 direct mail campaign to local chiropractors turned into $36,000 of revenue in the first week alone. Ben breaks down exactly how he:

• Identified referral partners' biggest pain points
• Launched a targeted, personalized outreach campaign
• Built trust over lunch—without pitching
• Created scalable, repeatable direct mail systems
• Maintains referral relationships with zero digital ad spend

This isn’t theory—it’s a step-by-step playbook you can implement right now to create or grow your own referral engine.

💡 Next episode: Chapter 19 – What You Can Learn From My Attorney Mastermind Groups.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

In this episode of The Renegade Lawyer Podcast, we continue the audiobook version of Renegade Lawyer Marketing with Chapter 17: Your One-Chapter Marketing Bible. Ben Glass outlines the five essential systems every law firm must master to stop playing small and start running a true business—not just a job.

Whether you're a solo practitioner or managing a team of 20, these systems form the foundation of a happy, high-performing, client-attracting law firm.

You’ll learn:

• How to create a Client Attraction System using lead magnets like books or white papers
• The anatomy of a Client Conversion System that works even when you're offline
• Why your Follow-Up System for unconverted leads could be a goldmine
• The importance of building a System for Reviews that tell compelling client stories
• How to design a Referral Evangelist System that turns your fans into unpaid ambassadors

Plus, Ben shares tactical advice you can implement this week to start seeing results.

If you're ready to build a business that serves your life (not the other way around), this chapter is your blueprint.

Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

In this episode, Ben sits down with Sejal Patel—author of Rainmaker Unleashed and founder of Sage Ivy Consulting—to dive into the high-stakes world of client acquisition and relationship marketing inside Big Law. Sejal shares insights from 25+ years of experience helping partners grow sustainable books of business in a world where trust, not just talent, determines who keeps their seat at the table.

They unpack:

• What "de-equitization" means and how the Big Law model is changing
• Why lawyers struggle with relationship-building—and how to fix it
• The seven-to-eight touch rule for building trust (and what not to send)
• How to give a CLE that doesn’t put people to sleep
• What introverts and extroverts alike need to know about effective rainmaking
• How women and lawyers of color can advocate for themselves inside opaque firm systems

Whether you're in a 5-person firm or a 500-person firm, this episode is packed with practical takeaways for anyone who wants to grow their business by building real relationships. If Big Law can figure this out, the rest of us have no excuse.

🎧 Listen in and grab Sejal’s book on Amazon.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

What if success wasn’t about doing more—but about doing less, better?

In this powerful conversation, Ben Glass sits down with Dr. Dawn Baker—board-certified anesthesiologist, author of Lean Out, and one of the featured speakers at the upcoming White Coat Investor Conference 2026. From climbing mountains and living off-grid to redefining the metrics of professional fulfillment, Dr. Baker shares her deeply personal journey from medical burnout to designing a life rooted in clarity, values, and true freedom.

Tune in to hear:

• How a pituitary tumor transformed her entire perspective on life and career
• The “treadmill of achievement” that traps so many high-performing professionals
• Why off-grid living and intentional community are part of her long game
• The mindset shifts that help lawyers, doctors, and professionals reclaim agency over their work and well-being
• Her upcoming talks on confidence, imposter syndrome, and the five types of freedom

This episode is a masterclass in permission, presence, and purpose—and an invitation to rethink your own trajectory as a professional.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.