Building a successful law firm requires more than great legal skills—it requires leadership. In this episode, Ben Glass shares the four stages of business freedom and explains why the biggest shift for any law firm owner is moving from practicing law to leading a business that can thrive without them.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

What if every area of your life added energy instead of taking it away? In this episode, Ben Glass shares his framework for designing a life with intention that fuels his purpose, happiness, and success—and why work-life balance isn't the goal. It's about creating a life that energizes you every day.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

What does 40 years in law teach you? In this episode, Ben Glass reflects on his journey from typewriters and fax machines to today's AI-driven world. He shares lessons on adapting to change, starting a law firm without marketing experience, and why continuous learning is the key to long-term success.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

What if your marketing isn't failing because you're spending too little—but because you're trying to reach everyone?

In this episode, Ben Glass explains why the most successful law firms don't market to the masses. They know exactly who their ideal client is, build lasting influence through trust and relationships, and create systems that keep clients engaged for life.

Ben also shares why referrals consistently outperform paid advertising, how influence compounds over time, and why fixing your firm's internal processes may be the highest-return investment you can make.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

What can 50 years as a soccer referee teach lawyers, leaders, and entrepreneurs?

In this episode, Ben Glass shares lessons from officiating more than 2,000 soccer matches and explains why the best leaders don't rush to prove they're right—they make people feel heard. Through stories from the field, he reveals practical strategies for handling conflict, communicating with empathy, and leading under pressure.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

In Chapter 25, Part 1 of Renegade Lawyer Marketing, Ben Glass explains why a book is far more than a credibility piece—it's one of the most effective marketing and referral tools a law firm can have. Learn how books lower a prospect's resistance, make referrals effortless, and why a strong follow-up system is essential for turning more leads into clients without increasing your marketing budget.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Everyone celebrates the lawyer who wins the case.

Nobody celebrates the entrepreneur who builds the business.

In this episode, Ben Glass delivers a powerful reminder: you're not just practicing law—you're leading people, creating value, and building something that matters. Success starts when you take ownership of your decisions, train your mindset, and prioritize the one asset your business can't survive without—you.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Most people think success means sacrificing everything.

Ben Glass disagrees. In this quick episode, he explains why protecting your energy, choosing the right people, and building a thriving culture will do more for your career than working longer hours ever will.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

In this special episode of the Renegade Lawyer Podcast, we revisit Ben Glass's keynote, "How to Be an Icon," recorded live at the 2024 Hero Icon Event.

While marketing strategies and technology continue to evolve, the principles behind extraordinary leadership remain timeless.

In this keynote, Ben challenges law firm owners to think beyond tactics and focus on what truly drives long-term success: mindset, leadership, culture, and purpose. He shares why the greatest barrier to growth isn't a lack of marketing—it's the beliefs we hold about what's possible.

You'll learn:

• Why your mindset determines the future of your firm
• How to build a culture that attracts and retains exceptional people
• Why empowering your team creates exponential growth
• How systems and leadership outperform hustle
• The questions every law firm owner should ask before pursuing the next stage of growth

Whether you're building your first million-dollar practice or leading an established firm, this keynote will challenge you to redefine success and build a business that supports the life you truly want.

Recorded live at the 2024 Hero Icon Event.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Most lawyers wait too long to hire marketing help.

That mistake costs them time, growth, and ultimately money.

In Chapter 24 of Renegade Lawyer Marketing, Ben Glass explains why your first marketing hire shouldn't be viewed as an expense—but as one of the highest-return investments you'll ever make.

In this episode, you'll learn:

•  Why you should hire a marketing assistant sooner than you think 
•  How to recruit for attitude before technical skills 
•  The interview questions that reveal far more than a résumé ever will 
•  Why every step of your hiring process is also marketing 
•  How to avoid "warm body hiring" 
•  Why hiring slow—and firing fast—protects your firm's culture 
•  Why giving a brand-new hire the title "Marketing Director" is often a mistake 

Whether you're a solo attorney making your first hire or building an in-house marketing department, this chapter offers a practical framework for finding people who will help grow your practice instead of simply filling a seat.

Renegade Pro Tip:
Your marketing assistant isn't there to make your life easier. They're there to keep you busy by making sure the right clients keep finding your firm.

If you missed the previous chapters in the Renegade Lawyer Marketing audiobook series, be sure to catch up. New chapters are released regularly on the Renegade Lawyer Podcast.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.