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Avoid the pitfall so many entrepreneurs learn too late and build systems around proactive communication, and the freedom for your team to try, fail, and try again until they succeed. 

Charley and Bo Royal, of Pareto Legal, deliver a masterclass of ironclad leadership in the realm of entrepreneurship, marketing, and beyond. They delve into the complexities of measuring marketing effectiveness across digital and offline channels. They reframe failure as an essential tool for learning and innovation in a marketing context. 

They tackle one of the most universal issues in any work place: how to effectively lead people. 

The longer you listen, you more you'll gain. 

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Guests Ron Latz and Gyi Tsakalakis join Charley for a no-holds-barred exchange on the digital do’s and don’ts of managing your data and brand on the online marketplace. 

They rant. They cross-talk. They go straight for the nerve to find the pulse of what it really means to forge a meaningful business outcome through digital marketing. 

Tune in to learn how to own your data and marketing assets, the critical of benefits of owning your website, and the crucial strategies for understanding your marketing contracts. 

Google resources mentioned in this episode: 

Adviser guide: Working with Third Parties

Creating helpful, reliable, people-first content

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LinkedIn | Youtube | Legal Fenix

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LinkedIn | Youtube | Attorney Sync

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Charley and Tom are back with Episode 2 in their powerful 8-part series on law firm marketing.

Whether you're two years into growing your firm or twenty years into leading one—marketing matters more.

More than the quality of your legal services.

More than the relationships you've built.

More than what you do or how you do it.

In this episode, Charley and Tom flip the marketing script. They show you how to move beyond the either/or mindset and into a world of marketing ANDs—where you don't have to choose between strategy and authenticity, between branding and relationships, between clients now and growth later.

You'll discover how to:

• Refine your marketing by asking smarter, clarifying questions AND…
• Attract the right clients while building a brand that resonates AND…
• Cultivate high-value relationships AND establish a compelling digital presence.

And there's more.

This conversation is a roadmap to dynamic marketing that saves you time, money, and energy—while positioning your firm to grow with clarity and confidence.

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Want help growing? Learn more about our Catalyst Coaching Program.

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Subscribe to the Lead Counsel Podcast to catch the other half of our series.

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Charley and Thomas Tona of the Lead Counsel Podcast are back with another installment in our multi-week collaboration — diving deep into the real, raw challenges (and solutions) of law firm entrepreneurship.

When you’re running your own firm, it’s easy to fall into the trap of thinking you have to do it all yourself. Hiring feels like a risky expense. But today, we flip that thinking on its head — and show you why you can’t afford to go it alone.

Tom and I break down exactly how to hire responsibly — the when, the how, and the why — so you can build the team that fuels your firm’s sustainable growth.

Inside this episode:

• The biggest hiring mistakes to avoid (and how to see them coming).
• The mindsets that naturally attract top talent to you.
• The simple anchoring rules that set your firm up for long-term success.
• How to spot the real pain points that tell you it’s time to hire.

Be sure to subscribe to Tom’s channel, the Lead Counsel Podcast, so you don’t miss our previous episode on mastering your firm’s money mindset — and everything still to come.

Subscribe to Lead Counsel to catch the next episode.

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Charley and Thomas Tona of the Lead Counsel Podcast kick off a multi-week collaboration where they tackle the most interesting, thought-provoking problems and solutions in law firm entrepreneurship. 

The collaboration kicks off by tackling the question: Where the heck did my time go? From time management hacks to best the best practices for a mindful, healthy work life, these two hosts pack the wisdom of both their shows into a single episode, including: 

• Key steps to getting more time on your clock.
• Mastering the power of stillness.
• How to trim down administrative tasks to put your energy into being the Chief Entrepreneur.

And more! 

Subscribe to Lead Counsel to catch the next episode.

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Learn more about our Catalyst Coaching Program. 

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Brad Scott, aka The Probate Guy, dives deep into the world of numbers and cracks the code on using math to drive law firm success. Scott talks about how embracing data can transform your decision-making, streamline operations, and skyrocket your firm’s growth. 

Ditch the number struggle and adopt strategies to cross every data hurdle, including: 

• The Three crucial pillars, and key metrics, of law firm operations.
• Optimize your firm’s performance, and your decision making, with data. 
• Managing your time with data analysis. 

And more! 

Don't let math anxiety hold you back – it's time to embrace the numbers and watch your firm soar to new heights!

Join our Catalyst Coaching Program.

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In this high-impact solo episode, Charley Mann of Law Firm Alchemy pulls back the curtain on one of the most overlooked and underutilized growth strategies in the legal world: multimedia marketing.

When it’s done right, multimedia marketing doesn't just amplify your message—it builds authority, deepens connection, and creates a presence so strong your ideal clients feel like they already know you before they ever call.

Tune in for what it really means to create a law firm marketing ecosystem where every piece supports the whole—including:

• The critical difference between mono-media, siloed media, and true multimedia marketing.
• Centralizing your message for maximum impact across every platform.
• Combining direct response and branding to unlock exponential results.
• Real-world examples of firms winning big with multimedia strategies.

From Facebook retargeting to YouTube breakthroughs, Charley delivers actionable insights to help you become omnipresent in your market.

Whether you’re flying solo or running a growing team, this episode is your blueprint to becoming the trusted voice in your community.

Learn more about our Catalyst Coaching Program

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 Like any great sequel, Bryan and Charley return to jump the shark and leave you with a cliffhanger.

In this second act of their theatrical journey, our favorite former theatre kids-turned-legal entrepreneurs peel back the curtain on the actor's mindset—and reveal how it can revolutionize your law firm.

This isn’t just about Shakespeare and stage lights. It’s about thinking on your feet, owning the room, and delivering a performance that converts prospects into clients.

As Wizened as it is whimsical, this scenic route through the performing arts becomes a masterclass in legal entrepreneurship, offering actionable insights like:

• Aligning Your Objective with Your Client’s Story Arc
•  The Magic of “Yes, And!” – Improvisation as a Sales Superpower
• Stage Managing Your Day Like a Pro

Bryan and Charley give you even more metaphors, methods, and mindset shifts that turn legal practice into performance art—with results.

This episode is your ticket to play a bigger role in your business—and we promise, the standing ovation is worth it.

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What do great lawyers and great actors have in common? More than you think. In this episode, Charley Mann is joined by Bryan Austin—a professional actor and member of the Law Firm Alchemy team—to explore the surprising parallels between the stage and the courtroom.

Charley and Bryan dive into their theater backgrounds and reveal how the art of performance can elevate law firm ownership, client relationships, and even leadership. They share personal insights on:

• Using theatrical techniques to improve client communication.
• Mastering storytelling to create stronger connections and more persuasive arguments.
• Prioritizing audience experience—whether in a courtroom, consultation, or firm culture.
• Embracing curiosity as a catalyst for professional growth and innovation.

And of course, you’ll hear the unforgettable story of how a stolen hat changed the course of Bryan’s career—and inspired this episode’s title.

Don’t miss this dynamic conversation on the power of performance in the legal world!

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Kevin Daisey, host of the Managing Partners podcast and co-founder of Array Digital, cuts through the noise and lays out the essential sales and marketing skills you need to make the ultimate impact with your firm. 

Kevin insightfully explores the evolving landscape of SEO and digital marketing, separates the myths from the best practices, and reveals the secret to game-changing sales, including:

• How to radically impact conversion rates with your response time.
• Intake process audits to keep your goals on track.
• The key metrics for scaling your firm.
• Navigating the radically changing landscape of SEO with the integration of AI.  

And more! 

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Check out the Managing Partners podcast

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Learn more about Law Firm Alchemy