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We talk with Joe Giovannoli, the founder and managing partner of 9Sail, shares insights on leveraging press and media for law firm marketing. He discusses the importance of earned media, building relationships with journalists, and the role of paid media in marketing strategies. Joe emphasizes the value of press in establishing authority and validation points for law firms.

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Today we talk with Ryan Kimler, the founder and owner of Net Profit CFO, to discuss the financial side of law firms. We delve into topics including cash flow, financial management, hiring decisions, and the role of financial professionals in law firms.

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Multi-channel, data-driven, high-velocity marketing... what is any of it? Sounds like a bunch of buzzwords, until you hear them broken down by Conrad Saam. He takes on some of the common issues in marketing (including his frustration with "ROI" as a measurement) and provides a much-needed course correction for law firm owners looking for a magic wand solution to their issues.

- Learn more about Mockingbird Marketing
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Seth Price, the Founder of Price Benowitz and BluShark Digital, discusses the challenges of scaling two growing businesses... and he's in favor of "middle management" to help continue the growth! But what does middle management mean? What's the effect on hiring, culture, and org structure? You'll need to listen in to find out...

- Learn more about BluShark Digital
- Connect with Seth on LinkedIn
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There's a lot to unpack here... from how law firms fail to prepare students for working in small firms to creative acts in law firm ownership to creating a transformational journey for your clients. It's all thanks to Owen McGrann, the "anti-lawyer" and founder of McGrann Law.

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Maddy Martin of Smith.ai comes on the show to discuss the importance of "business discernment" and the need for foundational education in sales and marketing. We also explore the waves of automation and delegation in the legal profession and how to measure the impact of those changes. And then we dig into how to be a great partner with your vendors... so you get the best possible outcome from the relationship!

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Adam Rossen gives many f***s. That's kind of the secret to his success. While he may come across as all business, he really cares about his clients, his team, and his community. This kind of empathy and passion is one of the things he sees not taught in law school.

We also stumble into a big coaching moment at the end of the call, so make sure you stay tuned!

- Learn more about Rossen Law Firm
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We have Elise Buie on the show to discuss the importance of creating a culture of feedback and accountability within her firm, where direct compassionate feedback flows in all directions. We dig into how to lead an accountable team of high performers, and delve into Elise's incredible backstory.

- Learn more about Elise Buie Family Law
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Law firm owner (and former local politician) Kevin McManus shares his insights on leadership, managing people, and building a successful law firm. He discusses the transition from politics to entrepreneurship and the importance of leading a team to achieve a collective vision. He talks about creating a positive and fun (and productive) work culture, where team members feel valued and motivated. He also highlights the importance of personal connections with clients and the use of technology to enhance communication and customer service.

- Learn more about Kevin McManus Law
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Returning guest Andrew Ayers is back to talk about the importance of maintaining authenticity in the legal profession. We discuss how law school often molds students into a certain type of lawyer, but the most successful lawyers are those who stay true to themselves. Then it's on to big topics like the role of AI and private equity; plus, Andrew has a very strong opinion about your law firm using YouTube...

- Learn more about Andrew Ayers and his law firm
- Connect with Andrew on LinkedIn
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- Connect with Charley on LinkedIn