Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery for plaintiff attorneys. Roger specializes in catastrophic injury and traumatic brain injury cases, advocating fiercely for seriously injured plaintiffs in complex litigation. In 2007, he founded his client-centered law firm to provide personalized, results-driven legal representation. Roger achieved a groundbreaking victory by securing the first-ever catastrophic impairment decision before the Ontario Licence Appeal Tribunal (LAT), successfully combining physical impairments under the AMA Guides, Fourth Edition, with mental and behavioral impairments under the AMA Guides, Sixth Edition. His firm has since secured more successful LAT decisions than any other personal injury law firm in Ontario. As a recognized thought leader and speaker, Roger frequently shares his expertise on law firm operations, efficient business practices, and technology integration. Aware of the growing influence of social media evidence—especially after a large settlement offer was lost due to a client’s posts—Roger co-founded Private Footprint®. This innovative tool provides plaintiff attorneys with an affordable and effective way to counteract defense tactics that attempt to dismiss cases based on clients’ social media activity. What you’ll learn about in this episode:   1. Impact of Your Client's Social Media on Their Case:     * Importance of Social Media Monitoring     * Influence on Client Behavior 2.  Proactive Leveraging of Social Media Monitoring :      * Utilizing Social Media Evidence for Case Evaluation     * Modifying Client Behavior through Monitoring 3. Combat Insurance Company and Defense Tactics:     * Impact on Insurance Exposure and Settlement Reserves     * Leveraging Pre-Date of Loss Photos and Videos 4. Turning Social Media Posts Into an Asset:     * Strategic Use of Social Media in Legal Proceedings     * Turning Social Media into a Valuable Asset 5. Harnessing Social Media Timelines:     * Accessing Social Media Content Chronologically     * Enhancing Case Credibility through Social Media Evidence   Resources:  https://privatefootprint.com/ Twitter: @privfootprint LinkedIn: https://ca.linkedin.com/company/private-footprint   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind