“I believe that to be a good marketer, you have to be a patient marketer and understand that the customer journey involves so many points of interaction with your brand.” –Cassidy Lewis

In this episode of LAWsome, Cooper Hurley’s CMO, Cassidy Lewis, shares the wisdom she has learned on her journey in the marketing industry with LAWsome co-hosts Tanner Jones and Matt Smyers.

She discusses the need for proactivity and community-oriented marketing, along with budgeting guidance. She also speaks to the importance of data when it comes to attribution.

You can connect with her on LinkedIn here - https://www.linkedin.com/in/cassidy-lewis-74822536/ and her website - https://thecmoacademy.com/ 

TLDR: In this episode you will learn

• How data speaks to your attribution and budgeting 

• What co-marketing is and how to utilize it for your law firm

• The most common marketing mistakes law firms make

Founder & CEO of Market Domination, Seth Greene, sits down with LAWsome host, Tanner Jones, to share his wisdom on the lost and dying art of law firm referrals. He touches on how to create a well-rounded podcast, book your dream guests, and establish meaningful relationships that will help expand your law firm’s reach.

Tune in to learn how to leverage these connections to drive long-term success for your firm. Maximize your reach, heighten brand advocacy, and increase the number of cases coming across your desk!

You can connect with Seth on his LinkedIn here (20) ★ Seth Greene ★ | LinkedIn- and his website - Home - Market Domination 

TLDR: In this episode, you will learn

• How to create a more efficient referral system 

• How to build a contact list of your dream podcast guests AND book them for your show

• How meaningful engagements with your local community can expand your reach

Is your law firm falling behind when it comes to technology? Are you unsure about what types of technology your law firm should be investing in? Is it unclear whether your investment in technology is delivering the results you expected? If you answered yes to any of these questions–this LAWsome episode is for you!

You could be saving time, money, and headaches by digitizing your law firm. How? Daniel Steinberg, Co-Founder and CEO of Lawbrokr sits down with LAWsome host, Tanner Jones to explore a phased approach to introducing technology with better long-term results, how to enhance your clients’ experience, and the importance of data privacy. 

You can connect with Daniel on his LinkedIn here https://www.linkedin.com/in/dsteinberg9 and his website https://www.lawbrokr.com/ 

TLDR: In this episode you will learn

• How to start digitizing your law firm

• How to measure the success of your technology investments

• How digitizing can improve your relationship with clients and potential clients

When searching for an attorney, emotions tend to be at their highest. People who seek lawyers are often facing hardships unlike ever before. 

Atticus Family Law firm director, Natasha Vondracek explores the topic of client care with LAWsome host, Tanner Jones. 

How does your law firm convey to a potential client that they are more than just a number or a case on your desk? Natasha shares her expert insights with us in the latest LAWsome episode.

You can connect with Natasha on her LinkedIn here - https://www.linkedin.com/in/natasha-vondracek/ and her website - https://atticusfamilylaw.com/ 

TLDR: In this episode you will learn

• How to create a personalized approach to client care

• How to instill a nurturing culture among your staff

• The importance client care plays in reputation management

Good help is hard to find these days! LAWsome host Tanner Jones sits down with President and Co-founder of Regents Remote Services, Jason Melton, to chat about how to find, hire, and manage remote talent for your law firm.

Jason’s 20+ years of legal experience means that he knows how to hire highly qualified individuals for law firms. From initial screenings to in depth interviews, he discusses creating a diverse culture with individuals who are excited to partner with your firm. Find out how in this episode!

You can connect with Jason on his LinkedIn here - https://www.linkedin.com/in/jason-melton-%F0%9F%8C%9F-206990/ and his website - https://regentsrs.com/ 

TLDR: In this episode you will learn

• How to find remote talent the easy way
• How to hire qualified individuals
• How to manage a remote team

Criminal Defense Attorney and Youtube Influencer, Jeff Hampton shares his secrets with us on how to start a Youtube channel that will bring your law firm cases! 

Jeff’s channels see more than 15 million views per month organically (without paid advertising.) In this LAWsome episode he touches on overcoming challenges in content creation, the importance of video marketing in branding, and strategies for monetizing Youtube channels for law firms.

You can connect with Jeff here:

• YouTube Channels:

• Hampton Law: YouTube Channel

• Jeff Hampton: YouTube Channel

• YouTube Rainmakers: YouTube Channel

• Social Media Handles:

• Instagram: @YouTubeRainmakers

• Facebook: Facebook Profile

• LinkedIn: Jeff Hampton LinkedIn

TLDR: 

• Consistency and patience is key in growing a Youtube channel.

• Learn hooks that will help engage your audience and keep them watching.

• Your Youtube content should help solve your client’s problem.

Intake woes got your law firm down? Nick Werker, Answering Legal's Marketing Director, has you covered. He sits down with Tanner Jones on this week's episode of our LAWsome podcast to discuss legal intake issues you may not know your firm has and how to fix them.

Nick chats about common intake challenges law firms face—like inconsistent processes, a lack of clarity around who’s handling calls, and intake questions that drag on and lose potential clients’ interest. 

He shares advice on streamlining intake so you can best connect with clients from their first contact with you, and emphasizes that firms that do not adapt to creating video content will be left behind.

Connect with Nick on his LinkedIn here -  https://www.linkedin.com/in/nicholas-werker/  and by visiting www.answeringlegal.com 

TLDR: 

• Legal intake is your law firm’s first impression–it’s crucial to get it right.

• Streamlining the intake process will help turn your leads into clients.

• Video content is a must for law firm marketing strategies.

LAWsome host Tanner Jones speaks with Jennifer Gore-Cuthbert, founder of Atlanta Personal Injury Law Group - Gore LLC about developing a personal brand that resonates with your audience. She also details how to make your videos feel more personal.

Jennifer discusses the necessity of a growth mindset in the legal field and how to leverage personal branding alongside your law firm’s brand. She shares critical decisions that helped shape her journey of personal and professional growth.

Connect with Jennifer on her LinkedIn here - https://www.linkedin.com/in/atlinjurylawgroup/  and by visiting https://atlinjurylawgroup.com/ 

TLDR: 

• Social media can open up unexpected opportunities for business growth

• Leadership development is crucial for business success

• Personal branding is about being vulnerable and true to yourself

Law Tigers’ Senior Vice President of Growth and Business Development, Dave Thomas joins us in this LAWsome episode. Listen in as Dave and Tanner discuss diversifying marketing strategies, brand awareness, measuring results, and finding the right balance for your law firm.

Many law firms struggle with the mindset that marketing is an expense that should yield immediate results. Explore the importance of viewing marketing as a scalable investment that can be perfected over time.

Learn how working with a marketing agency can help law firms assess their current strategies and build comprehensive plans for the future. Dave discusses traditional mass media marketing as well as the importance of grassroots marketing techniques. Learn how to track your results and build follow ups into your process.

Dave also speaks on being strategic in not only your placements of advertising, but media buying topics like the time of year you purchase billboards.

Connect with Dave on his LinkedIn here - https://www.linkedin.com/in/david-l-thomas-mba-715b2921/  and by visiting https://lawtigers.com/ 

You can also catch him at the Motorcycle Accident Summit that's taking place next year, March 5th through the 7th at the Conrad Hotel in Orlando, Florida. The summit is run in tandem with National Trial Lawyers.

TLDR: 

• Partnering with a marketing agency can help law firms refine strategies and create comprehensive marketing plans.

• Grassroots and traditional mass media marketing play key roles in a firm's overall strategy. 

• Tracking results is essential for success.

In our latest episode, LAWsome host Tanner Jones sits down with the Co-Founder of Juvo Leads, Ted DeBettencourt. Ted's background in marketing and product development has led him to creating innovative solutions for lead conversion and tracking. 

Tanner and Ted discuss conversion elements, tracking methodologies, demographic trends for communication,  and the debate between automation and human interaction. 

Ted dishes out advice on the importance of speedy responses for chat inquiries, phone calls, and form submissions your law firm receives. He also touches on which questions are the right questions to ask potential clients, and highlights that firms do not want to make people feel like they are only asking “gimme questions.” 

Connect with Ted on his LinkedIn here - https://www.linkedin.com/in/theodoremdebettencourt/ and by visiting https://juvoleads.com/ 

TLDR: 

• Learn how to show trust and demonstrate the ability to solve your potential client’s problem. 

• Is your intake team asking the right questions? 

• How does AI technology fit into the intake process?