Are your competitors ranking over you in search, specifically AI overviews? In this episode, co-hosts Tanner Jones and Matt Smyers chat with David Arato, Founder of Lexicon Legal Content, to explore several strategies and tips that will improve your visibility and make your firm’s content creation more efficient.

In 2009, David began writing marketing content, utilizing his background in law to develop impressive strategies. Through his experience, he has found that knowing exactly what your potential clients are looking for will put you a step ahead. 

David talks about how AI can be used to make content production more efficient. To improve visibility, David talks about various strategies, like answering common client questions in your content (FAQs), giving back to the community, and predicting what your potential clients will be searching for. Listen to the latest LAWsome episode now!

You can connect with David on his website and his LinkedIn.

TLDR: In this episode, you will learn about

• How to maximize efficiency with AI

• How giving back to the community can help promote your law firm

• What methods can you use to make your law firm stand out

“The most powerful person in the room is the most vulnerable.” This quote showcases Darryl Isaacs’s most valuable technique that can set you apart from your competitors: vulnerability. 

In this episode, LAWsome hosts Tanner Jones and Matt Smyers invite Darryl Isaacs,  the Kentucky Hammer, to discuss how raw emotion and vulnerability can be powerful tools in marketing. 

Darryl has been invested in marketing strategies since before he got out of law school. No matter where he was, he always knew how to create an instant connection. To this day, he uses strategies strengthened by what makes him unique: his personality. Listen to the latest episode of LAWsome to find out more about making yourself and your law firm stand out. 

You can connect with Darryl on his website and his LinkedIn.

TLDR: In this episode, you will learn about

• How vulnerability makes you stand out from your competitors

• How raw emotion can improve your exposure rate to potential clients

• What affects humility will have on client connections

People don’t hire a law firm. They hire a lawyer. And what better place to showcase attorney personalities than social media?

In this episode, join LAWsome co-hosts Tanner Jones and Matt Smyers as they bring Consultwebs Brand Manager, Paige Cook, into the fold to discuss how to balance personality and professionalism on social media. Paige has been working in the social media industry for over a decade and has been with Consultwebs for five years.

She says, “Treat your online followers the same way you would if they were walking right through your law firm’s door.” Get in front of the camera to showcase the face behind the brand. Post informational videos or behind-the-scenes photos in front of the courthouse to foster a sense of relationship and community with your audience. Social media is all about being social!

Hit play on the newest LAWsome episode and start getting more from your law firm’s social posts.

You can connect with her on LinkedIn here - https://www.linkedin.com/in/paige-cook-60b99778/ and on her company’s website here -  https://www.consultwebs.com/

TLDR: In this episode, you will learn about how

• Your overall social media presence creates a lasting impression on potential clients who will remember your law firm in their time of need.

• Sharing quality, informative content builds trust and positions your law firm as an expert.

• Being on camera more often strengthens connections before potential clients reach out.

In this episode of LAWsome, cohosts Tanner Jones and Matt Smyers speak with Miami-Dade Bar executive director Bret Berlin. The Miami-Dade Bar is Florida’s largest and most active voluntary bar association. The trio explores Brett’s journey to his current role and dives into the hidden value of voluntary bar associations.

Brett shares how bar associations can and should be more than just networking hubs—they're vital spaces for community-building, leadership development, and mentorship. He discusses the shift brought on by the pandemic, highlighting the rise of smaller, more targeted events that foster deeper connections. Brett also emphasizes the need for bar associations to step up in filling mentorship and training gaps, especially for newer attorneys navigating a post-COVID landscape.

Tune in to learn how involvement in your local bar association can not only elevate your reputation but also drive business growth and lasting community impact.

You can connect with Brett on his website here - https://www.miamidadebar.org/  and his LinkedIn here - https://www.linkedin.com/in/bret-berlin-8abab7/

TLDR: In this episode, you will learn about

• Bar associations go beyond networking—they build community, mentorship, and leadership.

• Getting involved can boost your reputation, grow your practice, and support your community.

It’s not uncommon for small law firm owners and solo practices to struggle with cash flow and bills. Expenses for running a law firm are often high and unpredictable. Incoming cash flow can be irregular. So how can business owners achieve financial freedom?

Darren Wurz, Founder of The Lawyer Millionaire Founders Network, sits down with LAWsome co-hosts Tanner Jones and Matt Smyers to share tips and tricks about law firm finances. They discuss why maximizing profit is just as important as growing your revenue. One of Darren’s philosophies is to treat savings like you are paying a bill. Non-negotiable. 

Tune in to find out how to stay ahead of the cycle.

You can connect with him on his websites here -  

Lawyer Millionaire Founders Network: 

https://www.lawyermillionaire.com/ 

Wurz Financial Services: 

https://wurzfinancialservices.com/ 

His Podcast:

https://the-lawyer-millionaire.blubrry.net/ 

His Book:

https://www.amazon.com/Lawyer-Millionaire-Maximizing-Minimizing-Confidence/dp/1639051473 

TLDR: In this episode, you will learn how to

• Pay yourself first to build financial stability.

• Plan for cash flow gaps with forecasting and reserves.

• Treat savings like a monthly bill.

Manage your time by understanding your “why”. 

Robert Simon owns a successful law firm, has co-founded an exclusive attorney community, JusticeHQ, and still manages to prioritize personal time with his wonderful family. How does he make it all happen? He shares his favorite time management tips with us.

We discuss delegation, using your mission statement to guide your activities, and more. Robert aims to use his time to help as many people as possible. Find out how he does that, along with some of his favorite productivity hacks. 

You can connect with him on LinkedIn here - https://www.linkedin.com/in/roberttsimon/ and on his website here - https://www.justicehq.com/ 

TLDR: In this episode, you will learn about how

• Keeping a set mission will guide your business decisions. Always revisit your “why”.

• Your time management skills can and should be used not only for your law practice, but for family and personal life as well.

• Know when to say no. Don’t overextend yourself. Do all you can to help, but don’t put yourself in an impossible situation. 

“Activity does not equal productivity.”

Inefficiencies hide and do damage, creating chaotic environments. Peter Webb, Founder of Firm Performance, brings his 25+ years of legal industry experience to the LAWsome podcast to help address inefficiencies in your law firm.

On setting up your marketing team for success, he says, “Pouring gas into a broken machine isn’t going to make it run better. You need a well-oiled machine with the fuel to succeed.” Go from chaos to control with Peter’s tips on how to diagnose the inefficiencies that are holding your team back and hear his actionable advice on how to improve.

You can connect with him on LinkedIn here - https://www.linkedin.com/in/petercwebb/ and on his website here - https://firmperformance.com/ 

TLDR: In this episode, you will learn about how

• Marketing alone won't magically solve all law firm problems; underlying inefficiencies must be addressed.

• Successful marketing teams require a well-functioning internal structure, not just increased investment.

• Visionary leadership involves caring for team members and understanding their goals.

Learn how the Founder & CEO of Crisp, Michael Mogill, started his business with only $500 in his pocket and shaped it into a leading law firm growth company. In this episode, he shares his story along with the lessons he has learned along the way with LAWsome co-hosts Tanner Jones and Matt Smyers.

He says, "Entrepreneurship is placing a bet on yourself and your own decision making.” 

The group discusses motivators for success, the fear of the unknown as an entrepreneur, how smaller law firms can leverage digital marketing effectively, and the vitality of AI and efficiency in a modern law practice. 

You can connect with him on LinkedIn here - https://www.linkedin.com/in/mogill/ 

TLDR: In this episode, you will learn about

• How Michael took $500 and turned it into a leading law firm growth company trusted by the legal industry.

• Valuable lessons learned about overcoming fear when starting and running a new business.

What if law firm branding isn’t just marketing—but a mindset rooted in self-awareness, vulnerability, and metrics?

Chris Earley, CEO of Earley Law Group, chats with LAWsome co-hosts, Tanner Jones and Matt Smyers. Chris is not only a CEO, but a thought leader in the legal industry. He writes monthly for the American Bar Association, Massachusetts Lawyers Weekly, as well as the Business of Law Insider. He also hosts The Earley Show Podcast, where he speaks with attorney-entrepreneurs in the legal field. 

When he’s not working on growing and scaling his firm, he enjoys spending time with his wife and two children, coaching his kids’ sports teams, running, and meditating. He is also a really bad drummer.

In this LAWsome episode, he discusses his personal journey with law firm branding. He speaks of being a giver and how vulnerability helped him with his growth mindset. Listen in to learn how understanding numbers can help you make more informed decisions for your law firm.

You can connect with him on LinkedIn here - https://www.linkedin.com/in/bostonpersonalinjurylawyer/ and his website - https://www.chrisearley.com/ 

Find his book here: https://www.amazon.com/Scaling-Wall-Journey-Childhood-Fullfillment/dp/B0DQWFM2DY

TLDR: In this episode, you will learn about

• How vulnerability lends to maintaining a growth mindset

• Overcoming the fear of investing in your marketing

“I believe that to be a good marketer, you have to be a patient marketer and understand that the customer journey involves so many points of interaction with your brand.” –Cassidy Lewis

In this episode of LAWsome, Cooper Hurley’s CMO, Cassidy Lewis, shares the wisdom she has learned on her journey in the marketing industry with LAWsome co-hosts Tanner Jones and Matt Smyers.

She discusses the need for proactivity and community-oriented marketing, along with budgeting guidance. She also speaks to the importance of data when it comes to attribution.

You can connect with her on LinkedIn here - https://www.linkedin.com/in/cassidy-lewis-74822536/ and her website - https://thecmoacademy.com/ 

TLDR: In this episode you will learn

• How data speaks to your attribution and budgeting 

• What co-marketing is and how to utilize it for your law firm

• The most common marketing mistakes law firms make