Lunch Hour Legal Marketing

BREAKING: Google Expands Use of Local Service Ad Data


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Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client confidentiality and ethics.

 

Is this a harmless update? A marketing landmine? Or just another “oops, didn’t read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability.


Insight from Anthony Higman on LinkedIn

 

Takeaways:

  • Google’s changing the rules on LSAs—again.  
  • Your ad content? They can now modify and use it freely.  
  • Ethics red flag: This could compromise client confidentiality.  
  • Most lawyers have no idea this is happening.  
  • Opting in might mean opening a can of worms.  
  • Google’s rollout? Vague at best.  
  • Legal marketers are losing faith.  
  • Ad performance and trust are both on the line.  
  • Law firms must weigh ethical risks before opting in.  
  • Transparency isn’t optional—it’s essential.  

  • Chapters

    00:00 – Breaking News: Google Drops LSA Bombshell

    01:12 – What Google’s New Data Policy Really Means

    06:00 – The Opt-In Confusion (and Consequences)

    11:00 – Google’s Data Grab and Pricing Power Play

    17:15 – AI, Ethics, and the Future of Legal Ads

    ...more
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    Lunch Hour Legal MarketingBy Legal Talk Network

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