Your 2025 Marketing Plan

 We explore the essential steps to understanding client origins, maximizing ROI, and aligning your strategies with the firm's ambitions. Toby offers insights into using AI-driven tools for everything from email automation to refining client interactions, ensuring your firm stays ahead in the competitive landscape.

Step behind the curtain to learn how strategic content marketing can humanize your practice and foster trust with potential clients. 

Subscription link: https://www.buzzsprout.com/965479/subscribe

Visit: Legal Marketing 101 Youtube

For more, visit rosenadvertising.com

Send us a text

Support the show

Subscriber-only episode

Why Every Lawyer Needs a Content Strategy, and How to Create One

What if you could craft a legal content strategy as effective as your courtroom tactics?

Join me, Toby Rosen, as we discover the power of a well-structured content plan. Just like a lawyer meticulously prepares for a major trial, creating a comprehensive content strategy is essential for capturing the right audience and achieving your firm's goals. We discuss how expert and empathetic content builds trust, authority, and attracts ideal clients, while streamlining your processes for greater efficiency. 

As we chart the course for legal marketing excellence in 2025, we highlight the significance of engaging video content, understanding platform-specific audience preferences, and the value of a consistent content schedule. Don't miss our insights on conducting a thorough content audit to uncover strengths and opportunities for improvement. 

Subscription link: https://www.buzzsprout.com/965479/subscribe

Visit: Legal Marketing 101 Youtube

For more, visit rosenadvertising.com

Send us a text

Subscriber-only episode

7 Ways to Leverage Client Reviews in Law Firm Marketing

What if every client review could act as a digital referral, significantly influencing potential clients' decisions?

Join me, Toby Rosen, as we learn how to turn these reviews into trust-building assets across your digital marketing strategies, from shaping a compelling testimonials page to seamlessly integrating positive feedback on your landing pages. Discover the art of leveraging social media platforms, like Facebook and Instagram, to showcase these reviews with dynamic visuals and storytelling, creating a rich tapestry of trust and authenticity.

Explore the untapped potential of client reviews in advertising, as we guide you through using cross-media integration techniques, elevates your firm's reputation and visibility, and creates a cohesive marketing experience that bridges the gap between online and offline worlds. 

Start solidifying your firm's reputation and increasing visibility, and imagine your firm's reviews not just as online text but as impactful storytelling that promises to keep you ahead in the ever-evolving legal marketing landscape.
 
Disclaimer: Make sure to check local bar rules for guidelines on advertising before running any advertising. The comments in this episode are not jurisdiction-specific, and you should be advised of your local rules/laws before taking any action.

Subscription link: https://www.buzzsprout.com/965479/subscribe

Visit: Legal Marketing 101 Youtube

For more, visit rosenadvertising.com

Send us a text

Law Firm Marketing Basics for 2025

Join our host, Toby Rosen, as we explore the multifaceted world of multimedia marketing to boost your law firm's credibility and reach. Learn why updating your content matters, and how to use calls to action effectively. Discover the power of email marketing that hits the mark through smart segmentation and automation, ensuring your communications are value-driven and relationship-strengthening, and so much more.

Ready to transform your law practice's digital presence and client engagement strategy for 2025?

Subscription link: https://www.buzzsprout.com/965479/subscribe

Visit: Legal Marketing 101 Youtube

For more, visit rosenadvertising.com

Send us a text

Support the show

Should I Still be Optimizing for Voice Search?

Join our host, Toby Rosen, as we explore practical strategies for enhancing your law firm's visibility in the era of AI and voice search technologies. Could voice search be the game-changer your law firm needs to capture high-intent leads?

We'll unpack the rise of voice search and its significant impact on how potential clients find legal services. With an increasingly huge chunk of internet users engaging in voice search daily, there's a critical opportunity for law firms to optimize their online presence through strategic use of location-based and conversational keywords.

Subscription link: https://www.buzzsprout.com/965479/subscribe

Visit: Legal Marketing 101 Youtube

For more, visit rosenadvertising.com

Send us a text

Support the show

What is Social Listening, and How Can It Help My Firm Stay Ahead of Competitors?

Curious about how law firms can anticipate client needs and spot emerging trends using digital conversations? Join our host, Toby Rosen, as we discover how social listening goes beyond mere monitoring to provide strategic insights that can keep your firm ahead of the curve.

Gain insights into the competitive edge your firm can achieve by leveraging social listening to identify market gaps and enhance your offerings. This episode is your key to positioning your firm as a leader and valuable resource in the legal market.

Subscription link: https://www.buzzsprout.com/965479/subscribe

Visit: Legal Marketing 101 Youtube

For more, visit rosenadvertising.com

Send us a text

Support the show

Subscriber-only episode

Google Ads: Key Ad Writing Tactics

Join me, Toby Rosen, as we dissect the art of crafting ads that rise above the clutter, leveraging contrast to make your firm stand out in a competitive market. We'll explore how to create campaigns that not only compete but dominate by instilling confidence and building genuine connections.
 
Tailoring your messaging to different stages of client intent, we reveal how to provide urgent solutions for those ready to act and nurture those in earlier stages with educational content. By blending urgency with trust, learn how to convert even the most hesitant prospects into loyal, engaged clients.

Disclaimer: Make sure to check local bar rules for guidelines on advertising before running any advertising. Some of the tactics in this episode are not necessarily advisable or allowed in certain jurisdictions. The comments in this episode are not jurisdiction-specific, and you should be advised of your local rules/laws before taking any action.

Subscription link: https://www.buzzsprout.com/965479/subscribe

Visit: Legal Marketing 101 Youtube

For more, visit rosenadvertising.com

Send us a text

The Role of Webinars in Legal Marketing

Join our host, Toby Rosen, as we explore how webinars have become an essential tool for law firms.

Discover how webinars can help establish your firm’s credibility, showcase thought leadership, and build trust and authority through live, interactive sessions. We cover how to effectively use webinars as a cost-effective strategy to reach a broader audience, address niche topics, and surpass geographical boundaries, maximizing your lead generation efforts.

Subscription link: https://www.buzzsprout.com/965479/subscribe

Visit: Legal Marketing 101 Youtube

For more, visit rosenadvertising.com

Send us a text

Support the show

What is Personalization in Email Marketing? 

Join our host, Toby Rosen, as we guide you through the art of crafting emails that not only capture attention but also build trust in your legal practice.

Imagine your emails standing out in an overcrowded inbox, leading to increased open rates, improved conversion rates, and ultimately, stronger client relationships. From the basic use of clients' names in subject lines to advanced segmentation by case type or geographic location, you'll gain practical insights to ensure every message feels relevant and timely.

Don't miss your chance to stay ahead in a competitive market by providing clients with personalized email experiences that leave them feeling understood, valued, and cared for.

Subscription link: https://www.buzzsprout.com/965479/subscribe

Visit: Legal Marketing 101 Youtube

For more, visit rosenadvertising.com

Send us a text

Support the show

What is the Most Effective Way to Repurpose Old Content to Keep It Fresh and Relevant?

Join our host, Toby Rosen, as we unlock the secrets of transforming stale legal marketing content into fresh, engaging material that captivates your audience.

By conducting comprehensive audits with tools like Google Analytics, you'll learn how to pinpoint high-performing content and identify evergreen topics that resonate with your audience. Discover the art of updating and expanding your existing materials to reflect current industry trends and regulatory changes, ensuring your content stays valuable and impactful in the ever-evolving legal landscape.

Subscription link: https://www.buzzsprout.com/965479/subscribe

Visit: Legal Marketing 101 Youtube

For more, visit rosenadvertising.com

Send us a text

Support the show