Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle.

Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:

🍟 How much should lawyers spend on marketing?

🍟 Brand vs. non-brand marketing—why it matters

🍟 Are you tracking the right metrics, or just vanity numbers?

🍟 Lawyer referrals vs. digital marketing—what’s the real ROI?

🍟 Why law firms MUST use a CRM to stop missing leads

Plus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.)

If you’re serious about law firm growth, you won’t want to miss this one.

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🎥 Watch the full video here.

Chapters

00:00 - Intro & Welcome from Miami

00:46 - How Much Should Lawyers Spend on Marketing?

01:32 - Investing in Growth: ROI vs. Volume

02:34 - Why 30% is a Key Number in Legal Marketing

03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm

05:09 - How Marketing Agencies Take Credit for Your Leads

07:00 - Why "How Did You Hear About Us?" is Crucial

10:31 - The Biggest Intake Mistakes Law Firms Make

13:15 - If You Don’t Have a CRM, Are You Even Growing?

19:01 - How to Hold Your Marketing Agency Accountable

21:20 - The Truth About "Up and to the Right" Traffic Graphs

21:56 - Wrap-Up & Final Thoughts