In this episode, Ryan McKeen and Brittany Green explore the evolving landscape of marketing in 2025 and how it’s reshaping the legal industry. They discuss a major shift in how people solve problems, moving beyond traditional tools to embrace new technologies and platforms powered by AI.

Ryan and Brittany emphasize the benefits of hiring in-house marketing professionals to develop tailored strategies that align with a firm’s values and goals.

They also delve into how law firms can adapt to change by focusing on branding—establishing a reputation that ensures their firm is the first choice when clients need legal help. They highlight the importance of adding value through marketing, showcasing not just good work but also who you are as a firm.

Additionally, Ryan recommends They Ask, You Answer by Marcus Sheridan, a valuable resource for understanding modern marketing strategies. You can check out the book here: They Ask, You Answer on Amazon. This episode offers actionable insights on creating lasting connections and thriving in a diversified digital world.

If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting ⁠⁠⁠⁠here⁠⁠⁠⁠.

In this episode, Ryan McKeen and Brittany Green reflect on a remarkable guest lecture in Ryan’s UConn class, featuring Ryan Anderson, the founder and CEO of Filevine, a leading case management software for law firms. Anderson shared his journey of building Filevine from the ground up, offering students invaluable insights into the entrepreneurial process. His openness about the challenges, including the anxiety and pressure of starting a business, created a powerful and relatable moment for the class.

The discussion also explores the significance of vulnerability in entrepreneurship and leadership. Ryan and Brittany emphasize the importance of seeking support—whether from mentors, coaches, or mental health professionals—reminding listeners that no one has to face these challenges alone. Tune in for a heartfelt conversation on embracing authenticity, overcoming obstacles, and finding the resources to succeed in both business and life.

If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting ⁠⁠⁠here⁠⁠⁠.

Want your own Bluebird Cafe listening experience? Check out Brittany's Spotify playlist from her night at The Bluebird Cafe ⁠⁠⁠here⁠⁠⁠.

In this episode, Ryan and Brittany share some of the latest tools they've developed to support law firm growth and efficiency. They introduce a versatile new series of card decks tailored for different aspects of firm management, including marketing, training, team management, and operational insights.

They also discuss exclusive perks from their services—like a trip to Cabo San Lucas—and share how these resources can help firms build momentum and achieve lasting success.

Grab your own deck here and discover new ways to empower your team and grow your firm!

If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting ⁠⁠here⁠⁠.

Want your own Bluebird Cafe listening experience? Check out Brittany's Spotify playlist from her night at The Bluebird Cafe ⁠⁠here⁠⁠.

In this episode, Brittany Green and Ryan McKeen dive into the release of The Way, a practical guide designed for law firms looking to streamline their operations and improve growth. The book is short, affordable, and perfect for busy professionals. They discuss the simplicity and convenience it offers, making it accessible to firms of any size.

Additionally, Ryan shares insights from his work as an adjunct professor at UConn, where he integrates real-world experience into his teaching by inviting industry speakers and providing practical resources to his students. This episode is a blend of actionable advice for law firms and a glimpse into shaping the future of legal education.

If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting ⁠here⁠.

Want your own Bluebird Cafe listening experience? Check out Brittany's Spotify playlist from her night at The Bluebird Cafe ⁠here⁠.

In this episode of The Way with Best Era, Ryan McKeen sits down with Marisa Rua, the newest member of Best Era, who will be leading training and guidance for paralegals. Together, they discuss the often-overlooked importance of structured training within law firms and how this essential step can accelerate a firm’s success. Ryan and Marisa share their insights on why investing in paralegal education creates a more efficient and empowered workforce, and how firms that prioritize this training are better positioned to grow and thrive.

Whether you're a law firm owner or a legal professional, this episode is packed with valuable tips on building a strong, capable team from the ground up.

Learn all about our upcoming offerings at Best Era from our planners and card decks to our consulting subscriptions!

If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting ⁠⁠⁠⁠here⁠⁠⁠⁠.

Want your own Bluebird Cafe listening experience? Check out Brittany's Spotify playlist from her night at The Bluebird Cafe ⁠⁠⁠⁠here⁠⁠⁠⁠.

In this episode of The Way with Best Era, Ryan McKeen and Brittany Green share their insights on hiring the right team for your growing business. Learn why delegating tasks is crucial to staying focused on the bigger picture and how prioritizing character over experience can help you find the perfect candidates.

Ryan and Brittany also dive into their experience working with Get Staffed Up, a company that helps law firms hire highly skilled virtual paralegals and assistants from outside the U.S. If you're looking to build a cost-effective, reliable team, Get Staffed Up could be the solution you need. Check out more about their services here and start delegating your way to freedom!

If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting here.

Want your own Bluebird Cafe listening experience? Check out Brittany's Spotify playlist from her night at The Bluebird Cafe here.

Join Ryan McKeen and Brittany Green of Best Era, LLC as they wrap up this two-part series discussing the biggest challenges law firm owners face. In this episode, they dive into how growing your firm requires stepping out of your comfort zone, from hiring the right people to investing in your business to make your workload lighter.

They also share insights into how these steps will ultimately lead to greater success and profitability.

Learn all about our upcoming offerings at Best Era from our planners and card decks to our consulting subscriptions!

If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting ⁠⁠⁠⁠here⁠⁠⁠⁠.

Want your own Bluebird Cafe listening experience? Check out Brittany's Spotify playlist from her night at The Bluebird Cafe ⁠⁠⁠⁠here⁠⁠⁠⁠.

Ryan McKeen and Brittany Green of Best Era, LLC are bringing you a two-parter about the two main problems they see lawyers and law firm owners encounter when it comes to operating their law firms successfully.

This week we're digging into why law firm owners are often their own worst enemies when marketing their firm.

Learn all about our upcoming offerings at Best Era from our planners and card decks to our consulting subscriptions!

If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting ⁠⁠⁠⁠here⁠⁠⁠⁠.

Want your own Bluebird Cafe listening experience? Check out Brittany's Spotify playlist from her night at The Bluebird Cafe ⁠⁠⁠⁠here⁠⁠⁠⁠.

This week we've decided to release the audio from our call with the Futurists at Filevine for all to hear. Because what they had to say is too good to keep it locked up.

If you want access to more exclusive content like this you can join our Slack Community for $3 a day. You can sign up at bestera.io.

The Futurists Team discussed some of the cool things they are working on right now for Filevine users, and teased what they have planned for the future.

We talked about real-life applications that lawyers are dealing with in their firms right now, and the implications of using AI vs. not using AI in your practice.

The Futurists help us understand how AI works and explain it in a way that gives us more context into the meaningful ways we should be incorporating it into our businesses while emphasizing why the importance of human contact is never going to go away.

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Hosted by Ryan McKeen of Best Era, LLC

Learn more at bestera.io

We're Ryan McKeen and Brittany Green of Best Era, LLC and we're here to bring you a podcast about everything that's happening on the business and marketing side of legal today.

But we couldn't start there without deciding on a name for our podcast first. So, join us as we brainstorm and decide on a name. (Spoiler alert: it's not hard to figure out what we went with.)

Then we dive into who and what Best Era is, and how you can join us on this journey. Our first offering has been a thriving Slack Community that also happens to have a big Wordle following. And learn what else Best Era has in store.

If you're interested in joining our Slack Community it's cheaper than a cup of coffee a day! You can join for $3 a day by visiting https://mailchi.mp/bestera/welcome-to-your-best-era.

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