The Way with Best Era

AI is changing everything but the real question is this: what actually still matters?

In this episode of The Way, Ryan McKeen and Brittany Green dig into the evolving world of content creation, social media, and marketing in the age of AI. While automation is getting faster, smarter, and more accessible, they make one thing clear: the edge still belongs to people who know how to be human.

From video marketing to audience growth, they break down why authenticity is no longer optional, how to stand out in a sea of AI-generated content, and what it really takes to build trust and engagement online today.

They also share practical insights on staying consistent, finding your audience, and using AI as a tool without letting it replace your voice.

Because at the end of the day, people don’t connect with perfect content. They connect with real people.

Join the Best Era Slack community here:
https://bestera.com

Join the Para Era Slack community here:
https://bestera.com/coaching/paralegal-training/

Check out Next Level Lawyer here:
https://nextlevellawyer.com

Most law firm owners are scratching their heads about which AI tools are actually making an impact right now, and which ones are just hype. Discover the real shifts happening in legal tech as Brittany Green and Ryan McKeen delve into the AI tools lawyers are using today, from Gemini and Claude to legal-specific versus general AI.

This is not about the distant future; it's about how leading firms are leveraging AI in their everyday workflows, with surprising choices that bypass traditional legal tech ecosystems for faster, more flexible solutions.

You’ll uncover:

• The top AI tools law firms are buying directly from OpenAI, Google, and others—often outside the strict legal sector.
• How boutique startups and pioneering firms are using ChatGPT, Gemini, and Claude to supercharge legal research, client communication, and document automation.
• Why the “middle market” of legal tech is being squeezed—and what that means for small firms, startups, and ambitious law firm owners.
• The strategic advantage of small firms embracing full AI integration, building lean and scalable operations that challenge traditional players.
• The importance of establishing a single source of truth, like HubSpot, to harness AI effectively and unlock latent market opportunities.

With AI rapidly blurring the lines between enterprise and solo practice, the stakes couldn't be higher. Firms that understand how to integrate these tools now will win out in efficiency, client access, and growth potential while those slow to adapt risk being left behind. This episode is perfect for law firm owners ready to think differently about technology and growth in an era of unprecedented opportunity.

Learn more at bestera.com

The identity of being a lawyer is closely tied to the work of writing briefs and reviewing extensive legal documents. This identity is challenged by the use of AI in legal work, which can automate certain tasks but not entirely replace the role of a lawyer. We'll be exploring this and so much more at AI Era 2.o this November in Charleston, SC.

Grab your tickets: https://bestera.zohobackstage.com/AIEra2o

Ryan and Brittany discuss the challenges and successes of their consulting work, the importance of in-person consulting, and the impact of values on business success. The conversation covers the challenges of navigating legal cases, the importance of authenticity in law firm marketing, the impact of capitalism on authenticity, the value of in-person connections, and marketing lessons from the music industry. It emphasizes the significance of personal interactions, the resurgence of vinyl and in-person experiences, and the impact of post-2020 AI pressure on gathering and community.

Takeaways

• In-person consulting is crucial for building relationships and delivering impactful results.
• Values and branding play a significant role in business success and client relationships. Navigating legal cases requires managing client expectations and adding value to clients.
• Authenticity in law firm marketing is crucial for building trust and connection with clients.
• The impact of capitalism on authenticity highlights the pressure to maintain a certain image and the importance of being genuine in business.

Chapters

• 00:00 The Life of a Traveling Consultant
• 05:59 In-Person Consulting and Impactful Results
• 17:00 Marketing Challenges and Strategies
• 25:46 Values and Branding in Business
• 33:03 Navigating Legal Cases
• 37:56 The Impact of Capitalism on Authenticity
• 51:01 Marketing Lessons from Music Industry

In this episode, Darren Wurz discusses the unique financial challenges faced by lawyers and law firm owners, emphasizing the importance of holistic financial planning and team-based financial advice. He shares insights on foundational financial strategies, implementing Profit First, financial ratios, and percentage allocations for law firms. Additionally, he addresses common misconceptions, the role of financial advisors, and the significance of certifications in the financial industry.

Contact Darren Wurz: https://www.lawyermillionaire.com/

Chapters

• 00:00 Introduction and Background of Darren Wurz
• 17:31 Implementing Profit First and Managing Business Finances
• 28:31 Common Misconceptions and Financial Team Building

The conversation covers topics such as challenges in legal training, adapting to technological changes, human connection in legal practice, employee retention, and promoting a positive work culture. Marisa and Maggie discuss the importance of leadership, empathy, and continuous learning in the legal field. They emphasize the need for supportive work environments and the value of investing in employee development.

Takeaways

• Importance of empathy and human connection in legal practice
• Promoting a positive work culture and investing in employee development

Chapters

• 00:00 Introduction and Community Engagement
• 06:24 Lessons from Healthcare Consulting
• 11:49 Importance of Personal Interaction
• 17:27 Employee Retention and Firm Culture
• 22:36 Networking and Seeking Advice
• 28:24 Investing in New Practitioners
• 33:40 Promoting a Positive Work Culture

The conversation covers the challenges in legal training and support, the impact of technology on the legal field, the importance of empathy and human touch in legal services, and the significance of investing in employee growth and development. It also delves into the transition from nursing to law, the lessons from healthcare consulting in the legal field, and the importance of culture, collaboration, and client interaction in legal practice.

Takeaways

• Training and support for new attorneys
• Impact of technology on the legal field

Chapters

• 00:00 Introduction and Community Engagement
• 05:08 Transition from Nursing to Law and Industry Trends
• 10:22 Empowerment and Mentorship in Legal Practice
• 16:20 Adapting to Change and Creative Problem-Solving
• 21:25 Seeking Mentorship and Learning Opportunities
• 27:34 Creating an Enriching and Supportive Work Environment
• 36:46 Personal Interests and Recreational Activities

The conversation covers Rory's journey to law and personal injury practice, the transition to Best Era and practice transformation, and the impact of Best Era on practice and marketing success. Key takeaways include the importance of preparation for success, building authentic connections, and recognizing the human value in the age of AI.

Takeaways

• Preparation for success
• Authentic connections
• Human value in the age of AI

Chapters

• 00:00 Impact of Best Era on Practice and Marketing Success

In this special Para Era episode of The Way, hosts Ryan McKeen and Marisa Rua explore the future of paralegal training and the rapidly changing legal landscape. The conversation dives into how technology and AI are reshaping legal work, why most firms struggle with training, and what it takes to build teams that can adapt, grow, and stay competitive.

Ryan and Marisa discuss the experience gap in today’s paralegal workforce, the hidden cost of bad hires, and the myth that great performers automatically make great trainers. They introduce Para Era as a solution built by paralegals for paralegals, combining structured courses, live training, community support, and AI-forward education designed to prepare firms for what’s next. The episode also highlights the importance of creating a supportive professional community that replaces the isolation and negativity many paralegals experience in traditional spaces.

This is a must-listen for law firm owners, attorneys, marketers, and paralegals who want to understand where the industry is heading and how better training can drive stronger teams, better client service, and more profitable firms.

Join the Para Era Slack community here: https://bestera.com/coaching/paralegal-training/

The conversation revolves around the upcoming AI Era 2.0 event, discussing ticket sales, agenda planning, speaker announcements, and the value-oriented approach to the event. It also delves into the resistance to AI in law firms, the human element in AI implementation, and the impact of trends and nostalgia on the legal industry.

Takeaways

• Value-oriented approach to AI Era 2.0 event
• Human-centric approach to AI adoption

Chapters

• 00:00 Introduction to AI Era 2.0
• 05:06 Breakout Sessions at AI Era 2.0
• 10:10 Diverse Content at AI Era 2.0
• 16:37 Value-Oriented Approach to AI Era 2.0
• 21:37 Nostalgia and Trends in Legal Industry
• 27:28 Community Engagement and Value