PR Made Simple

64. Knowing What You Want To Get Known For: The positioning piece that changes everything


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Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for.

In this episode:

  • Why this isn't just a beginner problem, even six and seven figure founders struggle with this
  • What unclear positioning is actually costing you
  • The mindset that stops founders putting a stake in the ground (and why the fear is wrong)
  • How to work out what you want to Get Known for
  • Why positioning and authority building go hand in hand

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]

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PR Made SimpleBy Pippa Goulden