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#64 - Simple Al trick to get Your Startup MASSIVE ATTENTION
Try AskFred ChatGPT for your meetings:https://fireflies.ai/?fpr=techforfounder (affiliate link, I earn a commission at no extra cost to you.)
In this episode, we chat with Jon, the CEO of Just Reach Out, about how AI is disrupting traditional PR methods. Jon shares insights on how startups can craft compelling stories, the misconceptions non-technical founders have about PR, and the importance of direct storytelling. He also dives into the innovative ways Just Reach Out's AI platform helps founders find and pitch to the right journalists. Additionally, John introduces their new venture, Chat Rank, aimed at helping brands rank in AI models. Perfect for entrepreneurs looking to leverage modern PR strategies to grow their business.
00:00 Introduction to PR Success
00:23 Crafting a Compelling Story
00:53 Pitching to Journalists
02:36 AI in PR: Disrupting Traditional Methods
10:12 PR Agencies vs. In-House PR
15:02 Building Relationships with Journalists
18:12 Writing High-Converting PR Pitches
22:24 The Importance of Targeted Storytelling in PR
22:42 Using PR for Growth Beyond Articles
23:22 Tailoring PR Strategies to Specific Goals
26:35 The Role of AI in Transforming PR
29:47 From Investment Banking to PR Tech
34:28 The Aha Moment: Realizing the Need for Change in PR
35:35 Introducing Chat Rank: SEO for AI Models
38:32 Challenges and Insights as a First-Time CEO
41:07 Conclusion and Final Thoughts
About Jon Mest:
Linkedin: https://www.linkedin.com/in/jonathanmest/
Website: www.justreachout.io
More information on Panida Wayrojpitak and Tech for Founder Podcast:
Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitak
Follow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitak
Follow on Instagram: https://www.instagram.com/panidawayrojpitak/
Follow on Tiktok: https://tiktok.com/@panidawayrojpitak
Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounderF
or business inquiries & guest bookings: [email protected]
Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.
© Copyright Panida Wayrojpitak 2025.
View all episodes
By Panida WayrojpitakTry AskFred ChatGPT for your meetings:https://fireflies.ai/?fpr=techforfounder (affiliate link, I earn a commission at no extra cost to you.)
In this episode, we chat with Jon, the CEO of Just Reach Out, about how AI is disrupting traditional PR methods. Jon shares insights on how startups can craft compelling stories, the misconceptions non-technical founders have about PR, and the importance of direct storytelling. He also dives into the innovative ways Just Reach Out's AI platform helps founders find and pitch to the right journalists. Additionally, John introduces their new venture, Chat Rank, aimed at helping brands rank in AI models. Perfect for entrepreneurs looking to leverage modern PR strategies to grow their business.
00:00 Introduction to PR Success
00:23 Crafting a Compelling Story
00:53 Pitching to Journalists
02:36 AI in PR: Disrupting Traditional Methods
10:12 PR Agencies vs. In-House PR
15:02 Building Relationships with Journalists
18:12 Writing High-Converting PR Pitches
22:24 The Importance of Targeted Storytelling in PR
22:42 Using PR for Growth Beyond Articles
23:22 Tailoring PR Strategies to Specific Goals
26:35 The Role of AI in Transforming PR
29:47 From Investment Banking to PR Tech
34:28 The Aha Moment: Realizing the Need for Change in PR
35:35 Introducing Chat Rank: SEO for AI Models
38:32 Challenges and Insights as a First-Time CEO
41:07 Conclusion and Final Thoughts
About Jon Mest:
Linkedin: https://www.linkedin.com/in/jonathanmest/
Website: www.justreachout.io
More information on Panida Wayrojpitak and Tech for Founder Podcast:
Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitak
Follow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitak
Follow on Instagram: https://www.instagram.com/panidawayrojpitak/
Follow on Tiktok: https://tiktok.com/@panidawayrojpitak
Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounderF
or business inquiries & guest bookings: [email protected]
Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.
© Copyright Panida Wayrojpitak 2025.