In this episode, Becky sits down with returning guest Heidi Thompson, the founder of Evolve Your Wedding Business, to talk about how wedding pros can rise above the noise in a crowded industry. From navigating inconsistent inquiries to creating messaging that actually connects with your ideal clients, Heidi offers insight into what’s working right now, and what to stop wasting time on.

They also dive into the upcoming Book More Weddings Summit, a free 5-day online event designed to help wedding professionals get more of the right inquiries and book more of the clients they actually want to work with.

IN THIS EPISODE, YOU’LL LEARN:

What’s really going on with ghosting and slower booking timelines in 2025

Why generic marketing messages are costing you business

How to clearly communicate the specific problem you solve for your ideal clients

The myth of “doing more” to get better results—and what to focus on instead

What’s working now: strategies from real pros that are booking weddings

How the Book More Weddings Summit can help you uplevel your marketing and stand out!

ABOUT HEIDI THOMPSON:

GRAB YOUR FREE TICKET:

CONNECT WITH HEIDI:

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