This week, Aislinn is BACK with more wedding pro mindset shifts for us!

In this inspiring episode, former luxury wedding photographer, Aislinn McKenna helps us tackle the mindset challenges wedding pros are facing right now. We talk about the myths that hold entrepreneurs back, how to reframe slow seasons, avoiding burnout, and why simplifying your life and business matters more than ever. Aislinn also shares powerful mindset mantras you can lean on when you need a boost. If you've been feeling stuck, overwhelmed, or second-guessing yourself lately — this conversation is exactly what you need.

Highlights:

Why the idea of "saturation" is just a mindset (and how to stand out)

How to stay grounded during slow seasons

The truth about burnout and what it might actually mean

Simple mindset mantras that will keep you encouraged and empowered

Connect with Aislinn:

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Today, I’m chatting with Cody McDonald of Mac Wedding Films about what it really takes to build a wedding business that’s rooted in genuine connection. Cody shares his refreshing perspective on staying creatively inspired, avoiding burnout, and leading with curiosity and care — not just behind the camera, but in every client and vendor relationship.

If you’ve ever felt pressure to keep up with trends or grow faster, this conversation will be a breath of fresh air. Cody’s approach proves that building a meaningful, sustainable business isn’t about doing more — it’s about showing up with intention.

In this episode, we’re covering:

How to avoid burnout by staying focused on relationships, not just results

Why genuine curiosity is one of the most powerful tools you have as a wedding pro

The importance of serving your clients with care over chasing industry trends

Building a timeless brand that still resonates years down the road

How Cody’s background in accounting shaped the way he runs his creative business

Advice for wedding pros who want to show up more authentically in their work

Connect with Cody:

Website: macweddingfilms.com

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This week on Event: Crushed, we’re pulling back the curtain on what it really looks like to run a wedding business while raising a family. I’m joined by Oralia Aguirre, owner of Dream Decorations in Northern California. Oralia started her event décor business at just 19 and has grown it into a thriving full-time career — all while raising two daughters and creating a life they love. 

In this honest and refreshing conversation, we talk about:

How Oralia built her business before becoming a mom

The evolving seasons of parenting and entrepreneurship

Battling mom guilt and embracing quality time

Productivity tips for busy parents in the wedding industry

Delegation at home and in business (and why it matters!)

If you’re a wedding pro balancing parenthood, business, and everything in between — this episode will remind you that you’re not alone, and that you can thrive in both roles.

Connect with Oralia:

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Welcome to the 50th episode of the Event: Crushed Podcast — a heartfelt milestone that called for something a little different. In this solo episode, I'm sharing an open letter to all the wedding pros out there who are pouring their hearts into their businesses in the midst of a tough season.

If you've been feeling discouraged, questioning whether this work is still worth it, or feeling unseen in the background of your couples' biggest days — this episode is for you. This episode reminds us that the work we do matters deeply. From designing timelines to putting out behind-the-scenes fires, creating floral magic to documenting forever moments, every single effort is part of something greater.

You’ll hear:

This episode is dedicated to you, wedding pro. 

Connect with Becky:

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Struggling to show up on Google? You’re not alone! Many wedding pros feel frustrated when they don’t see their business ranking in search results. That’s why I brought in Carrie of Bloem Creations, a web designer, copywriter, and SEO expert who specializes in helping wedding pros and creatives get found online. In this episode, she’s sharing local SEO strategies that actually work — so you can attract more of your ideal couples and book more weddings.

We’re covering:

Next week is our 50th episode! 🎉

Social media is noisy, algorithms are unpredictable, and relying solely on Instagram for your leads is a risky game. So, what’s a wedding pro to do? Enter email marketing—the dark horse of marketing strategies that most of your competitors aren’t using (yet!)

In this episode, I sit down with my very own business coach, Candice Coppola, to talk about why email marketing is one of the most powerful marketing strategies you may be ignoring. If you’ve been hesitant about starting an email list or feel overwhelmed by the thought of sending newsletters, this conversation is for you.

We’re covering:

Download Candice’s free guide: 10 Lead Magnet Ideas for Wedding Pros

Grab Candice's Email Marketing Cheat Sheet: Lingo Cheat Sheet

Connect with Candice: candicecoppola.com | @candice.coppola

Join the Event Crushed email list for weekly wedding pro insights: Sign Up Here

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In this episode, Becky sits down with Nina Addeo of I Do Wedding Marketing to explore how wedding pros can use ChatGPT and AI to streamline their content creation, marketing, and daily workflows. They break down common misconceptions about AI, practical ways to integrate ChatGPT into your busy wedding business, and ethical considerations for using AI-generated content. If you've been hesitant to embrace AI, this episode is packed with actionable insights to help you get started.

Topics Covered:

Resources Mentioned:

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In this episode, they share:

Resources & Links:

Stay Connected!

Marketing your wedding business can feel overwhelming—especially when you're balancing everything else in life. But what if it didn’t have to be so hard? In this episode, I’m joined by Tayler Cusick-Hollman, marketing consultant, small-business builder, and founder of Enji—an easy-to-use marketing tool designed to help wedding pros market with confidence and ease. Tayler shares her unexpected path into the wedding industry, the most common marketing mistakes she sees, and how to create a strategy that fits in to your life. Plus, we dive into how AI can simplify your content creation (while still sounding like you). If marketing has felt like a constant struggle, this episode is full of practical insights to help you market smarter—not harder.

What You’ll Learn in This Episode:

The top marketing mistakes wedding pros make (and how to avoid them!)

Why relying solely on referrals or social media can be risky for your business

How to balance marketing with everything else on your plate

Why YouTube is an underrated marketing strategy wedding pros should consider

How to use AI as a tool to save time and create better content

Connect with Tayler & Enji:

Try Enji free for 14 days, and then just $19/month for your first two months!

Follow Enji on Instagram: @enji_co

Listen to The Pretty Okay Podcast

Feeling burnt out by social media? You're not alone! In this episode, I chat with wedding planner and business coach Becca Tuttle about the power of vendor relationships in growing your wedding business—without relying solely on Instagram.

Becca shares her inspiring journey from an 8-year-old wedding-obsessed girl to launching Becca & Co., a thriving planning business, and later expanding into coaching and launching her signature offer, the Wedding Planner Roadmap. We dive into why strong vendor relationships can generate high-quality referrals, create a seamless wedding day experience, and even save your business in times of crisis.

We Cover:

Connect with Becca!

Takeaways & Action Steps:

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