We talk a lot about red flags in the wedding industry… but what about the green flags?

In today’s episode, I’m sharing the vendor green flags that make me so excited to work with someone again and again. These are the qualities I noticed when I looked at my own preferred vendors list — the traits that every single one of them has in common.

If you want to know what makes planners (and other vendors) eager to refer you, this episode is for you.

Side note: the audio isn’t quite as polished this time (the wrong mic picked up my audio, woops!) — but the message is too good not to share. Thanks for sticking with me!

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

Your website images do so much more than “look pretty.” They set the tone for your brand, communicate the kind of experience you provide, and can even make or break whether a potential couple decides to reach out.

In this episode of Event: Crushed, I’m joined by website strategist and designer Emily Jane Lee of By Emily Jane. With her background as both a photographer and web designer, Emily brings a unique perspective on how wedding pros can make their websites visually cohesive and effective.

We’re talking about:

Why your images are just as important as your copy when it comes to booking clients

How to choose which photos to showcase (and which to leave out)

Tips for creating consistency across your website when you work with many different photographers

What to do if you don’t have high-quality images yet 

How often you should refresh your site photos for the best results

Common mistakes wedding pros make with their website visuals—and how to fix them

Grab your free ticket here: www.eventcrush.com/summit

Resources from Emily:

Website: byemilyjane.com

Instagram: @byemilyjane

Book a Design Day for Done-For-You Image Curation: byemilyjane.com/designday

The Image Curation Lab: Get it here

Free Image Optimization Guide: Download here

Special Offer: Mention the Event: Crushed podcast when booking Emily’s VIP Day Image Curation service and receive 15% off through the end of 2025!

Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed!

Hearing “we’ve decided to go in a different direction” from a potential client never feels great — especially when you were excited about working together. In this short and encouraging solo episode, I’m sharing how to navigate those moments without losing confidence, and how to turn a ‘no’ into a tool for growth in your wedding business.

I’m opening up about a recent experience, the ways I’m working with my business coach to strengthen my sales process, and the important perspective shift that comes with realizing you don’t actually want every single lead to book you.

You’ll also learn why “no” isn’t always personal, practical ways to refine your process, and how to keep relationships positive even when you don’t book the client — because you never know where that connection might lead down the road.

What You’ll Learn in This Episode:

Why a ‘no’ isn’t always about you (and what it might really mean)

The surprising reason you don’t want every single client to book you

How to evaluate your sales process and messaging

Why following up with kindness can lead to future opportunities

How to turn rejection into motivation and business improvements

Resources & Links:

Sign up for the FREE Book More Weddings Summit (Aug 18–22): Unveiled: A Night Out for Wedding Pros (Oct 16 in Eugene, OR) — 20% off through Aug 16

Thanks for tuning in! Loved this episode? Please consider leaving a rating or review, and make sure you’re subscribed!

In today’s episode, I’m joined by Kerry Barrett, event pro turned tech founder and the creator of The Wedding App, a modern, private social platform for weddings. From real-time updates to guest messaging and RSVP reminders, this app is a game-changer for planners and couples alike.

We talk about:

How The Wedding App works and why Kerry built it

Improving guest experience before and during the wedding

Communication features that help planners shine

Real stories about weather delays, shuttle issues, and how the app saved the day

Photo sharing, flight coordination, seating charts, and more

Why this app is ideal for destination weddings

How planners can test it for free

Links & Resources:

Loved this episode? Be sure to leave a rating or review, and make sure you're subscribed!

In this episode, Becky sits down with returning guest Heidi Thompson, the founder of Evolve Your Wedding Business, to talk about how wedding pros can rise above the noise in a crowded industry. From navigating inconsistent inquiries to creating messaging that actually connects with your ideal clients, Heidi offers insight into what’s working right now, and what to stop wasting time on.

They also dive into the upcoming Book More Weddings Summit, a free 5-day online event designed to help wedding professionals get more of the right inquiries and book more of the clients they actually want to work with.

IN THIS EPISODE, YOU’LL LEARN:

What’s really going on with ghosting and slower booking timelines in 2025

Why generic marketing messages are costing you business

How to clearly communicate the specific problem you solve for your ideal clients

The myth of “doing more” to get better results—and what to focus on instead

What’s working now: strategies from real pros that are booking weddings

How the Book More Weddings Summit can help you uplevel your marketing and stand out!

ABOUT HEIDI THOMPSON:

GRAB YOUR FREE TICKET:

CONNECT WITH HEIDI:

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed so you never miss an episode!

If you’ve ever felt overwhelmed trying to keep up with SEO — or confused about how AI tools like ChatGPT are starting to impact how couples search for vendors — this episode is for you.

Becky is joined by Sara Dunn, the go-to SEO expert for wedding professionals, to talk about what’s actually changing in the world of search (and what isn’t), how wedding pros can start showing up in AI-driven search results, and what simple changes you can make today to get better visibility online.

They also chat about:

The one SEO “magic wand” fix Sara wishes every wedding pro would make

Why testimonials on your homepage matter more than ever

How ChatGPT is recommending vendors (and how to test if you show up!)

Real examples of couples booking vendors via ChatGPT

How to future-proof your website in an evolving digital space

A behind-the-scenes look at Bing’s connection to ChatGPT search results

Exclusive Listener Discount!

Links & Resources:

Sara's Website: saradoesseo.com

Instagram: @saradoesseo

Free Monthly SEO Lunch & Learn: saradoesseo.com/learn

Wedding SEO Bootcamp: Learn More & Sign up!

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

Instagram is a critical part of how many wedding pros market their businesses — which makes the potential of getting hacked feel absolutely devastating. In this solo episode, Becky shares her recent experience getting locked out of her business account, how she got back in quickly, and the exact steps she’s taking now to prevent it from happening again.

You’ll hear:

This is your friendly PSA to audit your social media security settings and protect your accounts before something like this happens to you!

1Password

Meta Verified

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

We've all been there... a frantic email comes in from a client, and we realize we've been leaving them in the dark. When expectations aren't clearly communicated, confusion and frustration creep in — and nobody wants that! In this solo episode, Becky breaks down exactly how wedding pros can manage client expectations from the inquiry stage throughout the entire planning process.

From the initial discovery call to the wedding day, Becky shares tangible ways to create a seamless, trust-filled experience through intentional communication, systems, and clarity. Whether you’re a planner, photographer, florist, or DJ — these strategies will help you streamline your process, elevate your client experience, and reduce scope creep and stress.

In this episode, you’ll learn:

Why managing expectations before booking is so powerful

What to include on your website and contact form to filter for aligned clients

Key contract inclusions that set boundaries and avoid misunderstandings

How to use planning portals, welcome guides, and email templates to guide clients

Why automation and centralized communication help everyone feel supported

Tips for reinforcing expectations through Loom videos, meeting recaps, and more

If you’ve ever received a “Just checking in — what happens next?” email from a client… this episode is for you.

🎧 Listen in and audit your own client experience; are there areas you could make more clear?

MENTORSHIP SPOTLIGHT

In today’s solo episode, Becky dives into the beauty and strength found in all stages of business — from the hustle and high-energy experimentation of your early years to the wisdom, clarity, and confidence that come with years of experience.

Whether you're brand new to the wedding industry or you’ve been in it for 10+ years, this episode is packed with validation, encouragement, and reminders that you are exactly where you need to be.

Becky shares:

Why you should embrace your "newness" as a superpower

The hustle, motivation, and willingness to try it all that newer pros often bring

Advice for avoiding comparison — especially across different life seasons and business chapters

How seasoned pros can lean into confidence, clarity, and calm problem-solving

Why refining your offers (and raising your rates) is part of the growth process

Encouragement for seasoned pros to revisit their “why” and consider mentoring others

A reminder that both stages can (and should) learn from each other

Why growth is never done — and what it looks like to keep evolving, no matter your stage

You’ll walk away feeling proud of the season you’re in — and hopefully inspired to embrace it more fully, without comparison.

Loved this episode?

If you’ve ever felt like you’re not just a wedding pro — but also expected to be a full-time content creator — you’re not alone. In this episode, I’m joined by Mimi of Wed & Wilder (formerly Wilder Social), to talk about the rising pressure wedding professionals are feeling when it comes to social media and content creation.

We recorded this episode a couple of months ago, so a few things have changed since then (hello, Instagram’s new Edit app), but everything we discussed still absolutely applies—especially as we dive deeper into wedding season and content expectations ramp up.

Mimi is both a wedding content creator and a social media manager who works exclusively with wedding professionals. She brings so much insight and reassurance into how we can rethink content creation, stop overcomplicating it, and show up in a way that feels sustainable and true to us.

In this episode, we cover:

How content creation became such a huge part of running a wedding business

Why it feels overwhelming—and how to shift your mindset around it

Low-lift content ideas that actually work (and don’t drain you)

Mimi’s favorite tools for creating and scheduling content

Signs it might be time to outsource content creation or social media

What to look for when hiring a content creator or SMM

Hot takes on what not to do on Instagram right now

Why your story views matter more than you think—and how to use them to your advantage

If you’ve been struggling with content pressure or wondering how to keep up without burning out, this episode is full of both practical advice and real talk that will help you feel a little less alone—and a lot more empowered.

Connect with Mimi:

Links + Resources Mentioned:

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed so you don’t miss what’s next.