Feeling burnt out by social media? You're not alone! In this episode, I chat with wedding planner and business coach Becca Tuttle about the power of vendor relationships in growing your wedding business—without relying solely on Instagram.

Becca shares her inspiring journey from an 8-year-old wedding-obsessed girl to launching Becca & Co., a thriving planning business, and later expanding into coaching and launching her signature offer, the Wedding Planner Roadmap. We dive into why strong vendor relationships can generate high-quality referrals, create a seamless wedding day experience, and even save your business in times of crisis.

We Cover:

Connect with Becca!

Takeaways & Action Steps:

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In this episode, I chat with Alexandra (Alex) Owens, a multi-passionate entrepreneur about her remarkable journey in the wedding industry. From unexpectedly launching her career as a photo booth attendant (thanks to a Craigslist ad!) to having a hand in 2,700+ events, co-owning a wedding venue, and now creating The Crush Collective—a wedding expo with a fresh take—Alex has done it all.

We dive into:

Mentioned in this episode:

📍 The Crush Collective takes place on March 16th in Boise, Idaho—and it’s open to vendors from all over!

Connect with Alex:

Thanks for tuning in! If you loved this episode, please consider leaving a rating and/or review on your fave podcast platform. And make sure you are following us at @eventcrush.ed on IG! 🥂

Feeling overwhelmed by social media? Struggling to keep up with trends while running your wedding business? In this episode, I sit down with Danison, owner and artist behind Bow Tie & Brush, to discuss how wedding pros can create a sustainable content schedule that helps them show up consistently-- without burning out.

Danison shares his journey from an accounting background to becoming a wedding industry artist, and why he believes in building a content strategy that is sustainable year-round. He provides actionable tips on how wedding pros can stay visible on social media without feeling exhausted, and how to create content that actually serves their audience. We also discuss the importance of repurposing content, why marketing should be exciting (not draining), and the biggest mistakes wedding pros make when it comes to social media strategy.

If you’re ready to simplify your social media strategy while still making an impact, this episode is for you!

What You’ll Learn in This Episode:

What a sustainable content schedule looks like and why it’s important

How to create a content plan that works during busy wedding seasons

The biggest mistakes wedding pros make with social media

Why repurposing content is key to long-term success

How to use FAQs and educational content to attract ideal clients

The mindset shift that makes marketing easier and more effective

Resources:

Enji Marketing Software

Connect with Danison:

Instagram: @bowtieandbrush

Connect with Becky:

Instagram: @eventcrush.ed

Website: www.eventcrush.com

If you enjoyed this episode, please take a moment to subscribe, rate, and review the podcast! Your support helps us reach more wedding pros looking to grow their businesses. Tag us on Instagram with your biggest takeaway!

In today’s episode, I’m getting real about the early mistakes I made as a wedding planner—mistakes that cost me time, money, and a whole lot of stress. I’m sharing these lessons so that you don’t have to learn the hard way like I did! Whether you're a planner or not, you'll be able to apply these lessons to your own wedding business.

Here’s what you’ll learn in this episode:

Whether you’re a new wedding planner or just looking to fine-tune your business, these insights will help you avoid common pitfalls and build a more sustainable, thriving career.

📢 Mentorship Opportunity:

Heads up! New podcast episodes are now dropping on Wednesdays instead of Fridays—so be sure to tune in midweek for more tips, stories, and advice.

Let’s Connect!

Thanks for tuning in, and I’ll see you next Wednesday!

In this episode of Event: Crushed, I sit down with Olivia from Numa Films to talk about what it truly means to respect the wedding day. As a talented storyteller and co-founder of a woman-owned videography company, Olivia shares her philosophy on wedding day etiquette, vendor collaboration, and ensuring the couple’s experience remains at the heart of everything she does. We also discuss vendor relationships, handling stress on a wedding day, and creating a positive, respectful culture in the wedding industry.

What You’ll Learn in This Episode:

Olivia’s journey into wedding videography and the story behind Numa Films.

What it means to “respect the wedding day” and how vendors can embody this mindset.

Balancing the need for content creation while prioritizing the couple’s experience.

The importance of reading the room and adjusting to the couple’s needs in real-time.

How videographers and photographers can work together seamlessly.

Strategies for handling stressful moments on a wedding day with grace.

Why vendor relationships and teamwork are crucial to a successful wedding experience.

How simple acts of kindness and collaboration can set you apart in the wedding industry.

Resources & Links:

Follow Numa Films on Instagram: @numa.films

Visit Numa Films online: numafilms.com

Connect with Becky on Instagram: @eventcrush.ed

Join the Conversation: If you loved this episode, be sure to subscribe and leave a review! Tag us on Instagram with your biggest takeaways from today’s conversation.

Thanks for listening!

Today's episode incorporates two of my FAVORITE THINGS!! 

The wedding industry, of course, and...

There is soo much we can learn from Disney and how they create incredible experiences for guests all across the world.

"Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and will want to bring others and show them how well you do what you do.” - Walt Disney

Books mentioned in this episode:

If you enjoyed the episode, please consider leaving a review or a rating on Apple or Spotify.

In this short episode, Becky shares some encouragement for wedding pros who may be struggling with an abundance vs. scarcity mindset; she also shares her word of the year for 2025 and stresses the importance community and how right now (the off season for many of us) is the perfect time for outreach networking. 

Mentioned in this episode:

- Episode 36: Transform Your Business (and life!) With an Annual Big Ideas Retreat

---> Sign up for my free networking guide here! <---

https://eventcrush.myflodesk.com/networking

Thank you for tuning in! Please consider leaving a rating or review if you enjoy the show. 😘

It's booking season, baby! Today we're talking all about lead management and how effectively tracking and managing leads and sales can have a huge impact on business success. Becky discusses the importance of having a solid system in place for tracking, managing, and nurturing leads for the year ahead. Tracking this information allows us to have access to data such as conversion/booking rates, our most popular referral sources, our most popular service offerings, estimated and confirmed revenue, and SO much more. But the most important step of all is *using* that data to help us make informed decisions in our businesses!

Becky shares practical tips for effective tracking, highlights common mistakes to avoid, and at the end of the episode introduces the new Ultimate Lead + Sales Tracker tool designed to help wedding pros streamline their processes and improve their booking rates. The episode is packed with insights and actionable advice to help listeners enhance their lead management strategies and ultimately grow their businesses.

Episode #17 - Getting Ghosted? Why It's Happening and What You Can Do About It

Enjoyed this episode? Please consider leaving a rating or review 🙏🏼

As we head into a brand new year, it's time to pause, reflect, and plan for the future. In this episode, we dive into the transformative power of reflection, and how to create space for big ideas with an annual "Big Ideas Retreat." Whether you're looking to reset your business or personal life, these tips will help you set intentional goals for 2025. Tune in for actionable insights and inspiration to start the new year strong!

What You'll Learn in This Episode:

The Power of Reflection:

Why looking back on your wins and challenges can fuel growth

The framework we use to reflect on the past year and plan for the next

Hosting Your Own Big Ideas Retreat:

How stepping away from your daily routine can spark creativity

A step-by-step guide to planning a retreat for clarity and goal-setting

Turning Reflection into Action:

How to use your reflections to create a roadmap for 2025

Breaking down big goals into actionable steps

Links and Resources Mentioned:

Download the FREE Year Compass framework here: https://yearcompass.com/

Follow us on Instagram for more tips and inspiration: @eventcrush.ed

Join the Conversation:

What’s your word for 2025? How are you creating space for big ideas? We’d love to hear from you! Share your thoughts on Instagram or shoot us an email. 

Subscribe & Review:

If you loved this episode, please subscribe and leave a review! Your support helps us reach more listeners like you. Don’t forget to share this episode with a friend or colleague who’s ready to reflect and and reset for the new year.

Connect with Us:

Instagram: @eventcrush.ed

Website: www.eventcrush.com

Email: [email protected]

This week, expert copywriter for wedding pros Andrea Shah gives us some practical tips for updating our websites for booking season success. Andrea emphasizes the importance of wedding pros understanding their clients' needs, the significance of pricing transparency, and how to enhance the overall client experience through websites. She also delves into the role of copy in attracting clients, the necessity of optimizing websites for various audiences (it's not just couples looking at your website!), and practical tips for improving website content. 

Find Andrea here ⬇️

Happy New Year -- we'll see you back here in 2025!

We have a super fun offering coming up that is going to help you track leads, streamline your sales process, see which services are booking most, and track financials for the year. Stay tuned!! 🥳