Feeling overwhelmed by social media? Struggling to keep up with trends while running your wedding business? In this episode, I sit down with Danison, owner and artist behind Bow Tie & Brush, to discuss how wedding pros can create a sustainable content schedule that helps them show up consistently-- without burning out.

Danison shares his journey from an accounting background to becoming a wedding industry artist, and why he believes in building a content strategy that is sustainable year-round. He provides actionable tips on how wedding pros can stay visible on social media without feeling exhausted, and how to create content that actually serves their audience. We also discuss the importance of repurposing content, why marketing should be exciting (not draining), and the biggest mistakes wedding pros make when it comes to social media strategy.

If you’re ready to simplify your social media strategy while still making an impact, this episode is for you!

What You’ll Learn in This Episode:

What a sustainable content schedule looks like and why it’s important

How to create a content plan that works during busy wedding seasons

The biggest mistakes wedding pros make with social media

Why repurposing content is key to long-term success

How to use FAQs and educational content to attract ideal clients

The mindset shift that makes marketing easier and more effective

Resources:

Enji Marketing Software

Connect with Danison:

Instagram: @bowtieandbrush

Connect with Becky:

Instagram: @eventcrush.ed

Website: www.eventcrush.com

If you enjoyed this episode, please take a moment to subscribe, rate, and review the podcast! Your support helps us reach more wedding pros looking to grow their businesses. Tag us on Instagram with your biggest takeaway!