You've been going to conferences, rebranding, redoing your portfolio, and adjusting your prices for years, but you're still not booking the luxury clients you want. The problem isn't your effort. It's where you're putting that effort. In this episode, Sam and Katy walk through the seven specific areas that make the biggest difference in attracting and booking luxury clients. These aren't the sexy tactics everyone talks about. They're the foundational pieces most wedding pros skip over because they think they need everything else in place first. If you're tired of guessing what to work on next, this episode cuts through the noise.

You'll learn:

• How to build a referral network that sends you the right clients and what to post on Instagram when targeting luxury

• How to write website copy that does the selling for you instead of making couples work to understand your value

• The discovery call framework that educates buyers without being pushy

• What luxury proposals need beyond packages and pricing to position you as the obvious choice

• Why responding fast and personal to inquiries matters more than your pricing guide

Link to join the Sway Mastermind early bird list: 

https://ideactionconsulting.com/early-bird-offer-landing

What if the version of success you’ve been chasing isn’t actually yours? In this episode, Sam and Katy unpack the disconnect so many wedding pros feel between what they thought would feel like success and what actually does. They share real client stories, surprising motivators, and practical ways to rethink your goals so you’re building a business that serves your life, not the other way around.

You’ll learn:

• Why hitting big milestones can still leave you feeling empty

• How to tell if you’re chasing someone else’s version of success

• The 9 core motivators that shape what really matters to you

• How to reverse-engineer your business based on the life you actually want

Early-Bird Offer for Mastermind: www.ideactionconsulting.com/click-me

Some sales mistakes are obvious. These ones aren’t, but they’re costing you real bookings. In this episode, Sam and Katy break down six common sales habits that quietly undermine your authority, kill momentum, and confuse high-value clients. If your discovery calls feel flat or your inquiries ghost after that first email, this one’s required listening.

You’ll learn:

• Why “helpful” email templates might be pushing clients away

• How to handle pricing questions without triggering sticker shock

• The #1 thing luxury clients actually want on a discovery call

• Why features don’t sell and what to say instead

Registration for panel: www.ideactionconsulting.com/click-me

Feel like you’re doing everything “right” and still not booking the clients you want? You might be buying into myths that are keeping you stuck. In this episode, Sam and Katy bust six of the most common luxury market misconceptions—from what high-end clients really look for, to whether referrals or influencer connections are actually necessary. If you’ve ever felt behind, confused, or just flat-out frustrated with the booking process, this episode will help you focus your energy on what actually works.

You’ll learn:

• Why luxury doesn’t always look the way you think it should

• The truth about referrals, and who really sends the best ones

• What to do when you’re not fully booked—and why that might be a good thing

• How to know if you’ve already made it into the luxury space without realizing it

Link to sign up for the panel: www.ideactionconsulting.com/click-me

If you’re struggling to book luxury clients and wondering where they all went, this episode will help you zoom out and see the bigger picture. Katy and Sam break down what’s really going on in the market right now—from client hesitation to increased competition—and why your calendar being only half full in January might actually be a good sign. They’ll walk through how buyer behavior has shifted, what today’s couples actually want, and what vendors need to say and show in order to stand out.

You’ll learn:

• Why luxury buying looks different (and less obvious) than it used to

• What causes trust to break down in your marketing and sales process

• How to identify and fix mismatched messaging across your brand

• The two most important questions to answer if you want to book better clients

If your inbox is full of first inquiries that go nowhere, it’s probably not a demand problem. It’s a response problem. Most wedding pros treat that first reply like a formality, just something to check off the list. But couples are looking for connection, clarity, and a reason to keep talking.

In this episode, Sam and Katy break down why those initial emails fall flat, even when the couple was excited enough to reach out. Slow replies, templated language, too much information, or a total lack of direction—all of it adds up to silence on the other end. They’ll show you what to do instead so you can get more traction with the inquiries you already have.

Your next client is not ignoring you. They just need a better reason to write back.

If your calendar’s full but your goals are still sitting on the shelf, you’ve got a problem—and it’s probably not lack of effort. In this episode, Sam and Katy call out the quiet time sucks: projects that go nowhere, clients who demand too much, and work that looks impressive but leads to zero traction.

You’ll hear what they’ve cut, what they’ve kept, and how they’re protecting their time like it’s a VIP guest list.

Inside the episode:

• The hidden difference between being busy and being effective

• Why people-pleasing is secretly wrecking your schedule

• How to spot (and stop) the projects that don’t deserve your energy

• A simple audit exercise that gives you hours back every week

Perfect listening if you’re ready to stop doing all the things and start doing the right things.

Most business owners end the year searching for tactics, but the real growth comes from getting clear on why you’re in business in the first place. In this episode, I walk through the turning points that helped me reconnect with my own motivations and explain how easy it is to drift into old goals or other people’s expectations without noticing. As you get ready for a new year, this conversation will help you zoom out, reset your direction, and make sure the business you’re building actually matches the life you want.

Takeaways

• Why you need to revisit your core motivations at the end of the year

• How drifting into old goals or others’ expectations can derail your business

• The role your psychological drivers play in every major decision

• How to build next year around the life you actually want to live

If you’ve ever felt like Engage is too big, too overwhelming, or just not “you,” this episode is your permission slip to rethink that.

I’m joined by Abby Jiu, longtime friend, creative partner, and now fellow co-founder at Duet, for a candid, post-Engage download fresh off the plane from Santa Barbara. We recorded this right after a week of late nights, long travel, and real conversations with the industry’s top players.

In this episode, we talk about:

• What really makes an event like Engage worth it (hint: it’s not the parties)

• The growing trend of being seen in luxury, and why hiding your face might be costing you

• The power of showing up as someone people want to get a beer with, not just someone with talent

You’re wiped. Or maybe just wildly uninterested in your own business. That’s not always burnout—it could be bore out, and it’s a real problem. In this episode, Sam and Katy unpack the difference between doing too much and not being challenged enough, and how each one quietly derails creative entrepreneurs.

Inside this episode:

• Why burnout isn’t the only reason you feel stuck

• How to recognize bore out before it tanks your motivation

• The business moves people make when they’re bored (and how they backfire)

• Practical ways to reignite your energy without burning everything down

This is the episode you need when your business feels more like a chore than a calling.