Wedding Pro CEO | Building Profitable Wedding Businesses

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application

If someone asked how much you will make in October, could you answer within 10%? Most wedding pros cannot, and that is the leak. In this episode, pulled from a live talk I gave this August, I walk you through the three numbers your business runs on, the benchmarks for an optimized funnel, and how to seal the leak so you can finally predict your revenue before engagement season.

In this episode you'll learn:

- The three numbers your whole business runs on, and the 50%, 80%, and 40% benchmarks for an optimized funnel

- How to reverse-engineer the exact number of leads you need from a revenue goal

- How to plug the top of the funnel with a fast first email and follow-up, then close with the Assume method

The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg

A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw

Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4

========================

EPISODE SHOW NOTES BLOG & MORE:

https://www.weddingproceo.com/wedding-sales-funnel-leaking-money

========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.

========================

Register for my LIVE Assume Method™ workshop on Tuesday, November 3rd: www.weddingproceo.com/livetraining

FREE TRAINING for Wedding Business Owners

Support the show

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application

Consider this your fireside chat with spicy Brandee before the biggest booking season of the year. In this episode I get honest about the real reason your wedding business is not growing, and it is not your strategy. It is the minimum question you keep asking instead of deciding to do what it takes. If you want 2027 to be your best year yet, this is the mindset shift that starts it.

In this episode you'll learn:

- Why the best athletes never ask for the minimum, and what that has to do with your business

- Why the strategy is rarely the problem, and the timeline almost always is

- How to build systems before busy season so consistency stops depending on how you feel

The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg

A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw

Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4

========================

EPISODE SHOW NOTES BLOG & MORE:

https://www.weddingproceo.com/why-wedding-business-isnt-growing

========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.

========================

Register for my LIVE Assume Method™ workshop on Tuesday, November 3rd: www.weddingproceo.com/livetraining

Support the show

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application

Engagement season is the most predictable event in our industry, and it decides how much of your next year's calendar fills up. In this episode I give you the seven things to get in place before the first inquiry lands, from visible pricing and fast replies to a consultation that closes and AI search visibility. Find your gap and spend your next 45 days there.

In this episode you'll learn:

- Why visible, current pricing and a two-minute inquiry response win couples during the holiday rush

- How to close the consultation with the ASSUME method and keep couples warm with real follow-up

- Why AI search visibility is the big 2027 power play, including the hidden AI page we use on our own sites

The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg

A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw

Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4

========================

EPISODE SHOW NOTES BLOG & MORE:

https://www.weddingproceo.com/engagement-season-prep-wedding-pros

========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.

========================

Register for my LIVE Assume Method™ workshop on Tuesday, November 3rd: www.weddingproceo.com/livetraining

Support the show

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application

The wedding pros growing fastest right now are not the ones going viral. In this episode I walk you through three real businesses, a planner heading past $200K, a stationer who doubled her revenue, and a mobile bar owner tracking $1.6M in combined revenue, and show you the boring fundamentals behind each one. If you have been waiting for a lucky break to change everything, this episode will change where you put your focus.

In this episode you'll learn:

- Why a real breakout year is quiet and boring, built on consistent focus instead of a viral moment

- How a 70% close rate, faster lead response, and relationship marketing drove three very different businesses

- The exact numbers every wedding pro should know: revenue, events, average ticket, close rate, and expenses

The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg

A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw

Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4

========================

EPISODE SHOW NOTES BLOG & MORE:

https://www.weddingproceo.com/grow-wedding-business-revenue-2026

========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.

========================

Register for my LIVE Assume Method™ workshop on Tuesday, November 3rd: www.weddingproceo.com/livetraining

FREE TRAINING for Wedding Business Owners

Support the show

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application

Seven figures probably feels like a someday number, something for a bigger market or a different version of you. In this episode I show you why it is a math problem, and I walk you through a real client who went from $120K to over $600K in two years without a rebrand or a new market. Once you know your three numbers, you can see the exact path to a million dollars and how close you already are.

In this episode you'll learn:

- Why seven figures is an equation you can solve, not a feeling you wait on

- The three moves (pricing structure, consultation and follow-up, team) that took one planner to almost 4x her revenue

- How to run your own numbers: average ticket, conversion rate, and monthly leads, to find your one real constraint

The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg

A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw

Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4

========================

EPISODE SHOW NOTES BLOG & MORE:

https://www.weddingproceo.com/seven-figures-wedding-business

========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.

========================

Register for my LIVE Assume Method™ workshop on Tuesday, November 3rd: www.weddingproceo.com/livetraining

FREE TRAINING for Wedding Business Owners

Support the show

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application

One of our students is a high-volume officiant with some of the best marketing I have seen, and his conversion rate had quietly slid seven points over a couple of years. At his volume, that is a six-figure leak. In this episode I walk through exactly how we found it, why it was not a marketing or lead problem, and the surprisingly fast fix that is projected to add $234,000 to his bottom line without a single new lead.

Here's what you'll walk away with:

- Why slowing bookings are usually friction you built on purpose, not a marketing problem

- How three warm, well-meaning touchpoints can function like a brick wall in your funnel

- The fast-booking fix and the message audit you can run on your own business today

The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg

A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw

Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4

========================

EPISODE SHOW NOTES BLOG & MORE:

https://www.weddingproceo.com/sales-funnel-friction

========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.

========================

Register for my LIVE Assume Method™ workshop on Tuesday, November 3rd: www.weddingproceo.com/livetraining

Support the show

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application

I hit multiple six figures at Blush and told myself I had made it, while my husband quietly went back to waiting tables to cover the gap. This is a short, honest episode about three lessons I learned in the school of hard knocks, so you do not have to learn them the same way.

Here's what you'll walk away with:

- Why six figures in revenue can still leave you short on payroll, and the difference between cash flow and profit

- How to forecast revenue with receivables, conversion rate, and breakeven so every month stops being a guessing game

- Why filling your calendar back up slows your growth, and how to protect your white space as the CEO

The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg

A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw

Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4

========================

EPISODE SHOW NOTES BLOG & MORE:

https://www.weddingproceo.com/cash-flow-is-not-profit

========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.

========================

Register for my LIVE Assume Method™ workshop on Tuesday, November 3rd: www.weddingproceo.com/livetraining

Support the show

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application

I am on the couch answering your most-asked questions, no script, just real and honest answers. We cover the hardest years in my business and the breakthrough that changed everything, how my husband Ira became part of the business, how to build a partial planning package that is profitable instead of a scope-creep trap, my honest take on CRMs, and the CEO guilt almost nobody warns you about.

Here's what you'll walk away with:

- Why the hardest years were three through eight, and the money problem underneath them

- The one question that turns a spouse with no clear role into a real part of the business

- How to build partial planning as a defined upgrade so it becomes your most profitable package

- Why switching CRMs usually is not the answer, and what to do instead

- How to move through CEO guilt and own the role your business needs

-Episode on Partial Planning mentioned on this episode: https://brandeegaar.com/230 

The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg

A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw

Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4

========================

EPISODE SHOW NOTES BLOG & MORE:

https://www.weddingproceo.com/wedding-business-ama-9-8-26

========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.

========================

Register for my LIVE Assume Method™ workshop on Tuesday, November 3rd: www.weddingproceo.com/livetraining

Support the show

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application

In 2025 a wedding planner made $20,000 for the entire year. Seven months into 2026 she crossed six figures. Same market, same hours in a day, four very different moves. 

This episode is the real breakdown, not a highlight reel: the exact changes we made with her, in order, and the pattern underneath them that most wedding pros never act on.

Here's what you'll walk away with:

- The four moves that scaled her from $20K to six figures, and the order they happened in

- Why raising her price 63 percent brought better clients instead of fewer inquiries

- The consultation shift from presenting packages to leading with discovery, and why it closes on the call

- The real reason she grew: she implemented every change immediately, before she felt ready

The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg

A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw

Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4

========================

EPISODE SHOW NOTES BLOG & MORE:

https://www.weddingproceo.com/20k-to-six-figures-wedding-business

========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.

========================

Register for my LIVE Assume Method™ workshop on Tuesday, November 3rd: www.weddingproceo.com/livetraining

Support the show

You didn't start your business to stay stuck. If you're serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team: https://weddingproceo.com/application

Right now someone is on your website loving your work, hunting for a price, and hitting the back button when they cannot find one. 

This episode is about the clients you are losing without ever knowing they were there, and why hiding your pricing is quietly costing you more than you think. 

I walk through a warm lead that slipped away in real time, the consultation ghosting that looks like a sales problem but is not, and the three-step fix that changes your conversion rate.

Here's what you'll walk away with:

- Why hidden pricing loses leads you never even see, and how to stop the invisible leak

- The real reason great consultations still ghost, and how pricing up front makes the close easy

- The three-step fix: a price range on your website, pricing in your first email, and closing on the call

The FREE Assume Sales Training: 2x your wedding bookings in 30 days, step by step. Thousands of wedding pros have already used it to land more clients immediately! http://weddingproceo.com/freetrainingorg

A favorite book of mine: Profit First by Mike Michalowicz https://amzn.to/4lbqZFw

Another favorite book of mine: Buy Back Your Time by Dan Martell https://amzn.to/3lTKLb4

========================

EPISODE SHOW NOTES BLOG & MORE:

https://www.weddingproceo.com/pricing-on-your-website

========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

PLEASE SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you'd like Brandee to answer? Ask here: http://bit.ly/3ZqqPmz

Heads up, CEO! Some of the links I share may be affiliate links, which means I may earn a small commission if you decide to purchase, at no extra cost to you. I only recommend tools and resources I actually use and love, and that I believe will help you grow a profitable, sustainable business you're obsessed with.

========================

Register for my LIVE Assume Method™ workshop on Tuesday, November 3rd: www.weddingproceo.com/livetraining

Support the show