This was a fun episode, because we picked Mark’s brain on so many aspects of his career. Here are some of our favorite topics this week:

• How ceremonies can elevate an entire wedding – and why so many officiants are failing couples with boring scripts. 
• Mark’s unique advice for how to stand out as a great wedding planner 
• How AI can help and hurt weddings – and wedding pros
• Inspiration from Mark’s journey as a wedding officiant and entrepreneur
• And… Mark’s #1 advice for wedding planners!

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Holly Gray (Anything But Gray Events) said goodbye to “milquetoast” weddings and made a bold, terrifying branding shift. Here's how she pulled it off. 

Here are some of our favorite moments from Holly & Eddie’s captivating conversation:

• How Holly’s production background influences her work as a wedding planner
• Holly’s unique views on failure, spirituality, and entrepreneurship
• The value of community, and how niching down can help you find a strong support system
• How Holly Gray created her wedding planning pricing
• And… Holly’s #1 advice for wedding planners!

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Couples are using AI in their wedding planning journey. If you can show up in their searches, you’ll get a huge leg-up on the competition.

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Ariel Faulkner-O’Brien from Lovebird tells us how digital recommendations can elevate client experience and bring in extra income for wedding planners

Here’s some of what you can look forward to in this awesome new episode:

• Tips for identifying & recommending tech in a way that feels natural and on-brand (not salesy) to clients
• How to increase revenue through affiliate and referral programs, and how to get started now with Lovebird’s affiliate program. 
• Ariel’s genius-level practice of “fundamental prioritization” and how it can launch you toward success
• Time-tested marketing advice from Ariel’s incredible career. 
• And… Ariel’s #1 advice for wedding planners! 

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Tracey Jazmin helps us avoid burnout and find greater success through the power of mindset. Tune in for simple habits you can start now!

Here are some of our favorite highlights: 

• How Tracey gained control over her life through mindset (and how you can too!)
• When to ditch the surface-level solutions and go deep into mindset work
• A simple habit you can start now that will improve your mindset
• Tips for handling self-limiting beliefs
• Tracey’s true meaning of self-care, and how it can impact your business
• And… Tracey’s #1 advice for wedding pros

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Logan Montague gives us no-nonsense social media advice that’s going to really resonate with wedding pros who feel overwhelmed or burnt out with posts, shares, comments, and DMs. 

Here’s some of what you can look forward to in this week’s episode:

• A fun way to reverse-engineer your marketing strategy so you can reach your unique goals.
• Logan tells us how much time you should plan to spend on social media for your business and breaks down what you should do during that time
• How to use AI as you market your business
• Logan’s time-tested advice for in-person and traditional marketing. 
• And… Logan’s #1 advice for wedding pros!

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Angelica Pompy talks about the benefits of in-person wedding shows, local networking events, and community-driven marketing.

Here are some of our favorite points that Angelica is covering during this fun interview:

• How to get clarity on your marketing strategy and why it’s such a game-changer. 
• Finding courage to niche down to your ideal client and favorite type of work… even if it feels like you may be giving up more profitable aspects of your business. 
• Angelica’s strategy for bridal expos that makes them worth the time and effort.
• Tips for showing up to networking events confidently… even if you’re an introvert!
• And… Angelica’s #1 advice for wedding pros. 

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Your timelines can do some major heavy lifting for your wedding planning business – but are you really harnessing that power? A GREAT wedding day timeline can elevate your entire business, from your productivity to your reputation and everything in between.

Here are some of our favorite highlights from this interview with Brooke Bowenschulte:

• • How a beautiful, responsive timeline can build trust with Gen Z clients
  • Disaster-proofing your timeline with all the right details
  • Brooke’s advice to wedding planners who are already creating great timelines
  • How to choose and budget for the right software for your wedding planning business
  • And… Brooke’s #1 favorite Timeline Genius feature!

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Sam Jacobson is helping us identify the source of wedding business problems AND giving us specific steps you can take toward fixing them.

Tune in for Sam’s fantastic insights into sales and marketing, and stick around for his broad wealth of knowledge, including these insights for wedding planners:

• How to level up your sales strategies in a way that works for your business.
• Nature vs. Nurture: Can you learn how to sell, or is it an innate talent?
• The Vin Diagram you should create today to find your Place of Bliss.
• 4 Tiers of Value that you should create for clients.
• The 3 biggest selling mistakes that wedding planners make, and how to fix them!
• And… Sam’s #1 advice for wedding pros!

Note - This is a rebroadcast from 2024. Promotions and events may no longer be available.

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Hey wedding planners, it’s time to party! Because this week on Wedding Industry Insider, we’re talking about the value of vendor parties and how to become a connector in your community.

Listen to the episode to hear all about partying as a wedding pro, and stay tuned for more great advice from Darren Keala, an experienced wedding planner AND florist. Here’s what you can look forward to this week:

• Darren’s “dream package” that fuels his creativity and increases revenue
• How wedding planners can hire the best florist for each wedding
• Darren’s secrets for getting couples ready for weddings, and how he gets himself in the right headspace, too
• Fun stories from a Maui wedding planner with 20+ years in the industry.
• And… Darren’s #1 advice for wedding planners!

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