Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google’s free tools to reach your ideal clients. 

Here are some of our favorite highlights from this fantastic episode: 

• How to leverage your Google Business Listing so you show up in searches. 
• Jody-Ann’s quick, easy, and free way to do keyword research. 
• How wedding planners can use YouTube to increase visibility and gain trust.
• The most common marketing mistakes wedding pros make (and what successful pros are doing instead!). 
• How to know when you're promoting your business too much. 
• And… Jody-Ann’s #1 advice for wedding planners.  

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Can you really have it all? Tirzah Caffee talks about the challenges AND solutions for anyone trying to strike that work-life balance.

Here is some of what she’s outlining in this valuable episode:

• How she separates work from her marriage, even though she and her husband manage the venue together. 
• Tirzah’s approach to running a family business, and how she involves her kids in her work!
• The exact way Tirzah researches the market to stay ahead of wedding trends. 
• What she learned from years of therapy – and how you can prioritize mental health as a wedding pro. 
• And… Tirzah's #1 advice for wedding pros.

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Are your emails met with radio silence? Alan Berg tells us why clients ghost you and how to connect the right way.

Listen along as Alan shares his insight into converting leads, expanding your business, and selling a unique, unbeatable experience. Here’s some of what you can look forward to in this episode:

• What Alan discovered when he submitted contact forms to 450 wedding companies (and what you can learn from their mistakes!).
• What the client experiences when they reach out to you, and how you can get them to respond. 
• Understanding your unique brand and how to sell that to clients. 
• Alan’s tips for running a business, and his roadmap for expanding. 
• And… Alan's #1 advice for wedding pros.

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Wondering if you have what it takes to lead your wedding planning business toward success? In this throwback episode, Ashley Ebert breaks down myths about leadership and shows us that anyone can become a successful leader. 

Listen to Ashley share her top secrets for finding success and freedom in her work, discover her favorite leadership mastermind, and put her leadership principles to work right away. 

Want more from Wedding Industry Insider? Check it out

Want more from Wedding Industry Insider? Check it out

It took Candice two years to go from zero to six figures, and she’s revealing how she got there (and the lessons she learned throughout her career!)

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You’ll love Terrica’s approach to package listings, automation, and sales because it is the gateway to lighter workloads and more profits.

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As someone who works in both mental health and event planning, Charessa has a unique insight into the unique needs and struggles of wedding planners. And she also has fantastic tips and solutions to the many stressors we face.

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In this great interview, Emily talks about her early days rejecting events she couldn’t do herself and how she eventually learned how to hire, train, and maintain wonderful employees. 

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Unbearably busy? Not seeing the profits you hope for? Marley Majcher will get you on track with one question: How Are You Spending Your Time?

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Brandee is laying out the foundation for a more profitable and fulfilling career. The secret? Think more like a business-savvy entrepreneur (and less like a service-minded wedding planner). 

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