When Mark Chapman heard a friend say, "Let me TikTok that," he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients.

Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power.

The good news? Advertising with short-form videos doesn't have to be scary and time-consuming.

Mark is president of The I Do Society, and he's an expert on online advertising. He's got great insight on how couples find wedding planners online, and how you can be the pro they find and hire.

Here is some of what you'll discover during Mark's great interview with Eddie:

• Content ideas for short-term videos
• Why it's so important to be visible multiple times on multiple platforms (you need couples to see you again and again!)
• Tips for making content creation easier
• How much a paid social media advertising strategy costs… and when it's time to invest in one.
• Advertising updates with TikTok, AI, Meta, and more.
• And… Mark's #1 advice for wedding planners!

Want more from Wedding Industry Insider? Check it out!