Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

By Heidi Thompson | Wedding Business Coach, Marketing Strategist, & ConsultantBusiness Entrepreneurship Marketing

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast episodes

October 14 How To Get More Visibility This Engagement Season
👉 Want more visibility so you can get more bookings this engagement season? Save your seat for this free training.
You're posting. You're showing up onsocial media. You're working your little tail off. Annnnnndddd your inbox is still quiet.
Engagement season is about a month away, and a quiet inbox is about to get very expensive. This is when newly engaged couples start searching, scrolling, and asking friends who to hire. If they can't see you, they can't pick you.
So I built a brand new free live workshop. It's Tuesday, October 27th at 12pm Pacific (3 pm Eastern). In this episode I'm breaking down why visibility is so important and what most wedding pros are missing.
Get all the links from this episode: http://evolveyourweddingbusiness.com/379
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
16 min
October 07 Posting Every Week & Still Not Getting Wedding Inquiries?
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You spent two hours on a reel. It got nine likes. Six were wedding pros being supportive, one was your cousin, and two were accounts with a sunset as the profile picture. And your inbox is still quiet.
If you're posting every week and still not getting the wedding inquiries you need, you're not doing it wrong. You're tired. And that gap between how hard you're working and what shows up in your inbox is a lonely place to stand.
This episode isn't a new tactic or a posting schedule. It's a real conversation about what that gap feels like, why engagement season makes it louder, and what you can do before November hits.
Get all the links from this episode: http://evolveyourweddingbusiness.com/378
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
17 min
September 30 How to Increase Wedding Bookings: From First Wedding to Fully Booked in 4 Months
Most wedding pros write their website for other wedding pros without realizing it. You look at what everyone else in your category says, you borrow the words that seem to work, and you end up with "elegant," "timeless," and "luxury" on a site that could belong to anyone. If you've been trying to figure out how to increase wedding bookings when your work is good and your wedding inquiries are still trickling in, that copy is a big part of the problem.
Rachel Shannon is a live wedding painter in Philadelphia and a member of The Wedding Business Collective. She painted her first wedding in May. By September her 2026 calendar was full, 2027 was close behind, and she was taking bookings for 2028.
She didn't have years of client data to work from, either. She had one paid wedding under her belt, a working hypothesis about who she wanted to book, and a habit of publishing things before they felt ready. We talked through what she changed on her website, how she started getting found on Google and ChatGPT, and what happened to her wedding leads once she did.
Get all the links from this episode: http://evolveyourweddingbusiness.com/377
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
51 min
September 23 How to Plan for Wedding Booking Season So You Actually Reach Your Goals
You set a big goal at the start of the year. A number of bookings, a revenue number, something you actually care about.
Now wedding booking season is here, and if you're honest with yourself, you've been busy for months. Posting, tweaking, reorganizing, answering emails. But when you look at what you did, a lot of it had nothing to do with that goal.
That's not a discipline problem. It's a planning problem, and it's really common in wedding businesses.
This episode is about closing the gap between the goal on paper and what you do on a random Tuesday.
Get all the links from this episode: http://evolveyourweddingbusiness.com/376
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
20 min
September 16 Booking Season Doesn't Start In November: How To Prep Your Wedding Marketing Now
You've got the date circled. Week before Thanksgiving, booking season kicks off, and that's when you'll finally get serious about your marketing again.
Here's the problem with that plan. Couples don't wait for your calendar. By the time engagement season hits, they've already been researching, comparing, reading reviews, and quietly deciding who's in and who's out. The wedding pros showing up in that research did the work back in September.
Tayler Cusick Hollman has been working with wedding pros for 11 years and she watches the same thing play out every single year. Busy season eats your marketing. Your business goes quiet. Then November arrives and the knee-jerk reaction is to post more.
Posting more is not a plan. We got into what is.
Get all the links from this episode: http://evolveyourweddingbusiness.com/375
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
57 min
September 09 Busy But Not Booked: Why You're Overwhelmed And Still Not Booking Weddings
You're busy alllllll day long. Emails, proposals, social media, client work, scheduling, graphics. Your Tuesday is packed.
But when you finally close your laptop at 7pm, you can't point to a single thing that actually moved your business forward.
Here's the part that should really bug you: you did the same thing yesterday, and the day before, and you'll probably do it again tomorrow.
Most wedding pros treat being busy and being booked like they're the same thing. They're not. This episode is about the gap between them and how stop feeling so overwhelmed.
Get all the links from this episode: http://evolveyourweddingbusiness.com/374
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
28 min
August 12 How To Get Wedding Clients Without Relying On Instagram
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You post consistently. You get likes, you get comments, you even get shares. Then you open your inquiries and there's nothing there. If your whole plan for how to get wedding clients is Instagram, and Instagram isn't producing, that gap will wreck you.

That was Elyse Stokes in July of 2024. She ran a ten day birthday promo, made the graphics, boosted the posts, ran Facebook ads. Plenty of engagement. Not one inquiry. Five days after her birthday she broke her leg, and she spent that summer in a recliner doing the math on whether she'd have to go back to a job and put her son in daycare.

Two years later she's booked a year and a half out and turning couples away.

She's a live wedding painter and wedding stationer in Georgia, and she gets specific in this one about what she cut, what she kept, and what actually changed.
Get all the links from this episode: http://evolveyourweddingbusiness.com/373
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
1 hr 7 min
August 05 3 Things Wedding Pros Tell Me (And Why They're Wrong)
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You book weddings. But booked how? At prices you actually love, with couples you actually like, or booked despite your marketing, not because of it?

There are three things wedding pros tell Heidi all the time about why they haven't fixed their marketing. She's heard all three, more than once, for 14 years straight. Each one has a grain of truth in it. That's exactly why they work so well at keeping people stuck.

This episode walks through all three, the fear underneath each one, and why the busiest, most "successful" wedding pros are usually the ones with the most to lose by not fixing this now.
Get all the links from this episode: http://evolveyourweddingbusiness.com/372
Get your free ticket to Book More Weddings Summit: https://bookmoreweddingssummit.com/
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
12 min
August 01 Your Invite to the Book More Weddings Summit
Want to know what's working to book more weddings with couples you love? Join us for the FREE Book More Weddings Summit!
It's happening Aug 17th-21st and you'll learn from 34 wedding industry experts. Get your free ticket at https://bookmoreweddingssummit.com/
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
7 min
July 29 The Wedding Marketing Fix No One Talks About
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You don't have a visibility problem. That's the thing nobody wants to hear when their inquiries have slowed down. The instinct is to post more, chase more followers, show up in more places but more wedding marketing doesn't fix an unclear message.

Here's what's actually happening. Couples are finding you. They're landing on your website, scrolling your Instagram, walking past your booth. And then they close the tab because they can't tell if you're the right fit. That's not a reach problem. That's a clarity problem.

In this episode, you'll hear why the wedding pros with smaller followings are often the ones booked solid, and what one Wedding Business Collective member did to get so specific about her ideal client that couples started repeating her own marketing back to her.
Get all the links from this episode: http://evolveyourweddingbusiness.com/371
Get your free ticket to Book More Weddings Summit: https://bookmoreweddingssummit.com/
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
11 min

About Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

From the publisher's feed

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find…

you.

Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.

This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!

We'll cover questions like:

Getting More Clients:

How do I get more wedding inquiries from my ideal clients?
How do I book more weddings as a photographer? As a planner? At my venue?
How do I turn wedding inquiries into booked clients?

Marketing Strategy & Channels:

How do I market my wedding planning business to stand out?
Should I focus on Instagram, Pinterest, Google, or paid advertising?
Is it worth it to advertise on The Knot and WeddingWire?
What wedding planner marketing and event planner marketing strategies actually work?

Sustainable Growth:

How do I market my wedding business on a budget?
How do I know if my wedding marketing strategy is working?
Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?

After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.

Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!

With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.

Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧