Welcome back, Wedding Pros! Today’s episode of the I Do Wedding Marketing Podcast is your official permission slip to finally take Pinterest seriously. If you’ve ever thought, “I don’t get Pinterest” or “I don’t have time for another platform,” this episode will change your mind.

Our guest, Laura Rike, is a Pinterest OG - she’s been using the platform since it was invite only (yes, really). Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse, and Ecamm Network. As a Pinterest strategist and speaker, she’s helped clients generate over $50K in monthly revenue, land on the first page of Google, and get daily targeted leads.

In this episode, we dig into:

• The key differences between Pinterest and social platforms like Instagram

• How to get found by ideal couples who are actively planning and ready to book

• Setting up your Pinterest profile, boards, and pins for maximum visibility

• What makes a pin clickable vs. saveable, and why you need both

• The simplest way to find the right keywords for your business

• Best practices for linking, repurposing, and repinning your content

• How often you really need to post (hint: it’s more forgiving than you think)

And the best part? Laura breaks it all down step-by-step so even Pinterest beginners can take action today.

Resources & Links

• Start with Laura’s Pinterest Masterclass

• Explore all of Laura’s trainings, coaching, and templates → laurarike.com/podcast

• Follow Laura on Instagram: @laurarike

Follow I Do Wedding Marketing 

Instagram | https://www.instagram.com/idoweddingmarketing/ 

Facebook | https://www.facebook.com/idoweddingmarketing 

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ 

Threads | https://www.threads.com/@idoweddingmarketing 

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

We love social media here, but email is one of the most powerful (and underutilized) tools wedding professionals have to build relationships, drive referrals, and stay top of mind with clients.

That’s why I invited Sofia Brown, founder of By Sofia Brown, to join me. With deep experience in agency marketing and a unique creative eye as a certified makeup artist, Sofia now helps luxury businesses attract dream clients through SEO-driven blogs, Pinterest, and—of course—email marketing.

Together, we explore:

✨ Sofia’s email marketing origin story and how she got her start

✨ Why email is such a powerful tool for wedding pros

✨ The most common misconceptions about starting an email list

✨ The very first step to take if you’ve never sent an email campaign before

✨ What kinds of lead magnets and opt-ins actually grow your list in the wedding industry

✨ How often to email your audience—and what kind of content to send

✨ What an effective welcome sequence might look like for wedding vendors

✨ How email helps vendors stay top of mind during a couple’s long decision-making process

✨ The best beginner-friendly platforms (and why Sofia loves Flodesk)

✨ Smart ways to re-engage a “stale” list—even if they’re already married

Whether you’re brand new to email marketing or looking to refine your strategy, this episode will give you the clarity, confidence, and email scripts to finally put email to work in your wedding business. Sofia’s insights prove that email isn’t just another marketing task—it’s a powerful way to deepen relationships, stay top of mind, and turn past couples into lifelong referral partners. 

Tune in, take notes, and get ready to see your inbox become one of your strongest tools for growth.

• Website: bysofiabrown.com

• Instagram: @bysofiabrown

• Blog: lifestyledbysofia.com

• Join her email list via her website or IG bio!

📧 Flodesk – design-forward, beginner-friendly email marketing platform that grows with you

📧 Mailchimp – robust, feature-rich option for more advanced testing and customization

📖 Building a StoryBrand by Donald Miller – a must-read for every business owner

Follow I Do Wedding Marketing 

Instagram | https://www.instagram.com/idoweddingmarketing/ 

Facebook | https://www.facebook.com/idoweddingmarketing 

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ 

Threads | https://www.threads.com/@idoweddingmarketing 

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

What does it really take to work in the luxury wedding market? Spoiler: it’s about more than just bigger budgets.

In this episode of the I Do Wedding Marketing Podcast, I sit down with Jackie Watson, Founder of Jaclyn Watson Events and Echelon Creative & Co. Jackie pulls back the curtain on what luxury clients expect, how to market yourself to this niche, and why this level of work isn’t for everyone.

Jackie brings over a decade of planning, production, and design experience to the wedding industry. She’s a powerhouse planner and business consultant who has produced multi–six figure and million-dollar weddings. Jackie has spoken on national stages like Wedding MBA and Catersource and is known for her detail-driven, client-focused approach. Through her consulting, she helps wedding pros streamline their businesses and elevate client experiences.

• The reality of luxury weddings: higher budgets come with higher expectations, constant communication, and significant time investment.

• How luxury clients choose vendors: why word of mouth and referrals matter most.

• Marketing to the luxury space: the importance of visuals, social media, branding, and being seen in the right circles.

• Client psychology: why many high-end clients are introverts, value privacy, and expect concierge-level service.

• Social media & SEO: how behind-the-scenes content builds trust and why SEO keywords must evolve.

• Vendor relationships: Jackie’s candid take on commissions, appreciation gifts, and diversifying creative partners.

• Boundaries & contracts: how she protects her team with honest communication, abuse clauses, and detailed questionnaires.

• Growth & education: the importance of continuously learning from vendors, conferences, and peers.

• Instagram: @jaclynwatsonevents and @echeloncreativeco

• Website: jaclynwatsonevents.com

Follow I Do Wedding Marketing 

Instagram | https://www.instagram.com/idoweddingmarketing/ 

Facebook | https://www.facebook.com/idoweddingmarketing 

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ 

Threads | https://www.threads.com/@idoweddingmarketing 

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

Are you paying for leads that don’t convert? Join us for the latest episode of The I Do Wedding Marketing Podcast, where we take a hard look at paid wedding directories like The Knot and WeddingWire, and why so many pros are rethinking their value.

Guest expert Anthony Grant shares how to spot the pitfalls (fake leads, tough contracts, lost reviews) and where to reinvest your advertising budget for better results. From moving reviews to Google to building a trackable ad strategy, this episode gives you practical steps to take back control of your marketing.

About Anthony:

Anthony Grant is a former Meta Ads employee turned wedding business analyst and consultant. As the founder of Olympus Insights, he helps wedding pros cut waste, track results, and scale with strategies that actually work. Known for his no-fluff, numbers-first approach, Anthony has helped businesses turn around struggling marketing efforts and generate consistent, quality leads.

👉 Book a consult with Anthony: olympusinsights.com/book👉 Join the Facebook Group: The Knot, Wedding Wire, and Other Wedding Advertising Scams!

In this episode, we cover:

• Why wedding pros are rethinking paid directories like The Knot and WeddingWire

• Common pain points vendors face with paid directories (fake leads, tough contracts, lost reviews)

• How Google Business Profiles give you free visibility in local search

• How to build a durable mix of paid ads with the barbell hedge method

• The percentage of revenue you should be reinvesting into marketing and ads

• Practical retargeting and budget tips for wedding pros

Resources mentioned:

• Competitive Research and Keyword Intel: SpyFu and SEMrush

• Podcasts and Educators: Ben Heath, Alex Hormozi, Nathan Latka, and Big Think

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | 

https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST 

Follow I Do Wedding Marketing 

Instagram | https://www.instagram.com/idoweddingmarketing/ 

Facebook | https://www.facebook.com/idoweddingmarketing 

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ 

Threads | https://www.threads.com/@idoweddingmarketing 

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results.

What You’ll Learn in This Episode:

• Why video alone is not a strategy for wedding pros

• The mistake of relying only on collaborator posts

• How to stop getting lazy with your captions (and what to do instead)

• The kind of posts that actually drive people to your website

• How to balance reels + photos to both attract and convert

• Video isn’t everything. Reels are great for reach, but photos still drive saves, shares, and clicks to your website. You need both.

• Collabs aren’t a strategy. Not every collaboration helps your brand. Only accept collaborations that showcase your business and serve your audience.

• Captions matter. “Lindsay & Sam” isn’t enough. Use SEO-friendly captions that include names, locations, and services to get found on Instagram and Google.

Your social media should be working as hard as you are. Don’t fall into the trap of chasing trends or taking shortcuts. The right mix of content, strategy, and captions will help you stand out and convert couples into clients.

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST 

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

In this episode of The I Do Wedding Marketing Podcast, I had the absolute pleasure of sitting down with KP and Jesse of Inkpot Creative, the powerhouse duo behind bold, personality-driven branding and website design for wedding photographers.

We dive deep into:

• Why your website should repel the wrong clients (and how that actually helps you book more of the right ones).

• The role of branding, design, and personality in making your business unforgettable.

• How to ensure your online presence matches your real-life vibe, so potential clients know exactly who they’re working with before they even book.

• The biggest mistakes wedding pros make with their websites and branding—and how to fix them.

• When it’s the right time to invest in a rebrand (and how it can reignite your passion for your business).

• Why showing your values and personality isn’t just allowed—it’s essential.

We even chatted about what inspires KP and Jesse’s creative process (spoiler: think books, color psychology, and even a little Schitt’s Creek).

If you’ve ever worried that leaning into your personality might scare off potential clients, this conversation will shift your perspective. The truth? Your dream clients are waiting for the real you to show up online.

👉 Connect with Inkpot Creative: inkpotcreative.com

👉 Follow Inkpot on Instagram: @inkpotcreative

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

In this episode of the I Do Wedding Marketing Podcast, I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts.

Mark shares his journey from running his family’s wedding photography business to becoming a leader in Google, Meta, and TikTok ad strategies specifically for wedding professionals. We talk about:

• Why TikTok ads are a game-changer for wedding businesses

• How to create face-forward and behind-the-scenes ad content that builds instant trust

• Budget breakdowns for TikTok, Meta, and Google ads

• The secret to crafting irresistible offers that get couples to take action — without discounting your services

• Why a strong organic social media presence is essential to ad success

• How to decide when you’re ready to invest in a full ad strategy
  

Whether you’re a seasoned wedding pro or just starting out, this episode is packed with practical tips, budget insights, and creative ad ideas to help you stand out in today’s competitive wedding market.

Follow Mark and The I Do Society! https://theidosociety.com/

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

On this episode of I Do Wedding Marketing, I’m thrilled to be joined by Ron Sefcik of Ron & Jess Marketing! If you’ve ever said, “I need more leads” or “I wish I could book more of the ones I already get,” then this is your episode. Ron is a seasoned wedding marketing expert who dives deep into the real difference between a leads problem and a bookings problem—and how to solve both.

We talked about everything from tracking your lead sources (yes, even if you’ve been avoiding spreadsheets like I have 🙈), using CRMs, boosting your inquiry response rate, writing compelling follow-ups that aren’t just “Hey, are you ready to book?”, and showing up consistently via social media, email marketing, and automation.

Ron shares tangible tips on:

• How to identify if you have a lead generation problem vs a conversion problem

• The importance of fast responses (30 minutes or less!)

• Creating high-converting follow-up sequences that feel personal, not pushy

• Leveraging social proof and scarcity without sounding salesy

• Building personal connection to stand out from other vendors

• How to use CRMs, Google Sheets, and automation to simplify tracking

• Ways to troubleshoot slow bookings by breaking down your lead sources

• Marketing tools and strategies Ron & Jess offer for done-for-you and DIY wedding vendors
  

Plus, we get personal: Ron shares his morning routine (spoiler: it starts with an old-school alarm clock and outdoor time 🌿), how he continues his education as a business owner, and even recommends some of his favorite books—both business and fantasy (ACOTAR fans, you’re in for a treat!).

🔥 Special Offer:

Mention this podcast when booking a discovery call with Ron & Jess Marketing and they’ll waive your setup fee! 🎉

• Book your free discovery call: ronandjessmarketing.com

• Follow them on Instagram: @ronandjess

• Ep. 161: My CRM episode with Amy Pearson (Don’t miss it!)
  

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

🎧 Whether you're a wedding planner, photographer, florist, or any wedding industry pro, this episode will leave you feeling inspired and ready to book more weddings—with ease, strategy, and confidence.

If you loved this episode, please rate, review, and share with your fellow wedding pros. 💌 Let’s get booked and busy—together.

Hey, wedding pros—are you feeling the mid-year booking blues? In this episode of the I Do Wedding Marketing Podcast, I sit down with luxury wedding planner and business strategist Chris Weinberg, and let me tell you, this one’s a masterclass.

Chris has over 20 years of experience working with high-net-worth clients and building a high-touch, profitable event planning business without the burnout. We go deep into the pricing panic so many of us feel, especially in slower seasons. From imposter syndrome to emotional underpricing, we cover it all.

You’ll hear:

• Why lowering your prices isn’t the go-to solution when bookings slow down

• The real reason emotional pricing keeps us stuck—and how to shift into strategic pricing for profit

• What it takes to attract luxury clients (hint: it’s about alignment, not Instagram hacks)

• How to build a business model that supports your life, not drains it

• Why education and investing in your own growth pays you back—sometimes fivefold

• How to know when it's OK to discount… and when it's time to hold the line
  

Chris also shares powerful advice on how to build a brand that reflects your value, not just your services, and gives us an inside look at The Event Summit, happening October 21–22 in Miami. (Trust me—you’re gonna want to be there.)

SAVE on your ticket to THE EVENT SUMMIT! Use code IDOWEDDINGPODCAST through August 15th to save 10%! https://theeventsummit.com/ 

🔥 Plus, she’s gifting us a FREE pricing guide called Pricing with Conviction, packed with real talk and mindset shifts to help you stop undercharging and start building your dream business.

🔥 Plus, she’s gifting us a FREE pricing guide called Pricing with Conviction, packed with real talk and mindset shifts to help you stop undercharging and start building your dream business.👇 Grab the freebie https://stan.store/ChrisWeinberg More resources at [www.idoweddingmarketing.com/resources]

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

If you’re a wedding professional ready to stop doubting your value and start owning your worth—this episode is your reset.

In this episode of the I Do Wedding Marketing Podcast, I sit down with the brilliant Andrea Shah — wedding industry copywriter and the genius behind Andrea Shah Copywriting. If you’ve ever struggled with making your website copy sound like you, while still converting those dreamy inquiries into booked clients, this episode is for you.

We dive into how Andrea went from working in tech to becoming the go-to copywriter for creative wedding pros, and she shares her behind-the-scenes strategies for making your website feel alive with personality and strategy. We also talk about how your website copy affects your entire brand — including your social media, your inquiries, and even your SEO!

You’ll hear us talk about:

• How to write website copy that reflects your voice and values

• Easy ways to infuse personality without alienating dream clients

• Why your About page is way more important than you think

• The order of operations: branding vs copywriting — what should come first?

• Balancing SEO with real human connection in your website messaging

• How AI-generated copy can hurt your brand voice (and how to fix it)

• Website: AndreaShah.com

• Instagram: @andreaShahcopy

• Threads: @andreaShahcopy
  

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

📌 Keywords:

wedding industry copywriting, website copy for wedding pros, wedding marketing tips, SEO for wedding businesses, how to write a wedding about page, wedding website personality, wedding pro branding, social media for wedding vendors, Andrea Shah Copywriting, how to attract wedding clients online