In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results.

What You’ll Learn in This Episode:

• Why video alone is not a strategy for wedding pros

• The mistake of relying only on collaborator posts

• How to stop getting lazy with your captions (and what to do instead)

• The kind of posts that actually drive people to your website

• How to balance reels + photos to both attract and convert

• Video isn’t everything. Reels are great for reach, but photos still drive saves, shares, and clicks to your website. You need both.

• Collabs aren’t a strategy. Not every collaboration helps your brand. Only accept collaborations that showcase your business and serve your audience.

• Captions matter. “Lindsay & Sam” isn’t enough. Use SEO-friendly captions that include names, locations, and services to get found on Instagram and Google.

Your social media should be working as hard as you are. Don’t fall into the trap of chasing trends or taking shortcuts. The right mix of content, strategy, and captions will help you stand out and convert couples into clients.

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST 

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

In this episode of The I Do Wedding Marketing Podcast, I had the absolute pleasure of sitting down with KP and Jesse of Inkpot Creative, the powerhouse duo behind bold, personality-driven branding and website design for wedding photographers.

We dive deep into:

• Why your website should repel the wrong clients (and how that actually helps you book more of the right ones).

• The role of branding, design, and personality in making your business unforgettable.

• How to ensure your online presence matches your real-life vibe, so potential clients know exactly who they’re working with before they even book.

• The biggest mistakes wedding pros make with their websites and branding—and how to fix them.

• When it’s the right time to invest in a rebrand (and how it can reignite your passion for your business).

• Why showing your values and personality isn’t just allowed—it’s essential.

We even chatted about what inspires KP and Jesse’s creative process (spoiler: think books, color psychology, and even a little Schitt’s Creek).

If you’ve ever worried that leaning into your personality might scare off potential clients, this conversation will shift your perspective. The truth? Your dream clients are waiting for the real you to show up online.

👉 Connect with Inkpot Creative: inkpotcreative.com

👉 Follow Inkpot on Instagram: @inkpotcreative

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

In this episode of the I Do Wedding Marketing Podcast, I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts.

Mark shares his journey from running his family’s wedding photography business to becoming a leader in Google, Meta, and TikTok ad strategies specifically for wedding professionals. We talk about:

• Why TikTok ads are a game-changer for wedding businesses

• How to create face-forward and behind-the-scenes ad content that builds instant trust

• Budget breakdowns for TikTok, Meta, and Google ads

• The secret to crafting irresistible offers that get couples to take action — without discounting your services

• Why a strong organic social media presence is essential to ad success

• How to decide when you’re ready to invest in a full ad strategy
  

Whether you’re a seasoned wedding pro or just starting out, this episode is packed with practical tips, budget insights, and creative ad ideas to help you stand out in today’s competitive wedding market.

Follow Mark and The I Do Society! https://theidosociety.com/

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

On this episode of I Do Wedding Marketing, I’m thrilled to be joined by Ron Sefcik of Ron & Jess Marketing! If you’ve ever said, “I need more leads” or “I wish I could book more of the ones I already get,” then this is your episode. Ron is a seasoned wedding marketing expert who dives deep into the real difference between a leads problem and a bookings problem—and how to solve both.

We talked about everything from tracking your lead sources (yes, even if you’ve been avoiding spreadsheets like I have 🙈), using CRMs, boosting your inquiry response rate, writing compelling follow-ups that aren’t just “Hey, are you ready to book?”, and showing up consistently via social media, email marketing, and automation.

Ron shares tangible tips on:

• How to identify if you have a lead generation problem vs a conversion problem

• The importance of fast responses (30 minutes or less!)

• Creating high-converting follow-up sequences that feel personal, not pushy

• Leveraging social proof and scarcity without sounding salesy

• Building personal connection to stand out from other vendors

• How to use CRMs, Google Sheets, and automation to simplify tracking

• Ways to troubleshoot slow bookings by breaking down your lead sources

• Marketing tools and strategies Ron & Jess offer for done-for-you and DIY wedding vendors
  

Plus, we get personal: Ron shares his morning routine (spoiler: it starts with an old-school alarm clock and outdoor time 🌿), how he continues his education as a business owner, and even recommends some of his favorite books—both business and fantasy (ACOTAR fans, you’re in for a treat!).

🔥 Special Offer:

Mention this podcast when booking a discovery call with Ron & Jess Marketing and they’ll waive your setup fee! 🎉

• Book your free discovery call: ronandjessmarketing.com

• Follow them on Instagram: @ronandjess

• Ep. 161: My CRM episode with Amy Pearson (Don’t miss it!)
  

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

🎧 Whether you're a wedding planner, photographer, florist, or any wedding industry pro, this episode will leave you feeling inspired and ready to book more weddings—with ease, strategy, and confidence.

If you loved this episode, please rate, review, and share with your fellow wedding pros. 💌 Let’s get booked and busy—together.

Hey, wedding pros—are you feeling the mid-year booking blues? In this episode of the I Do Wedding Marketing Podcast, I sit down with luxury wedding planner and business strategist Chris Weinberg, and let me tell you, this one’s a masterclass.

Chris has over 20 years of experience working with high-net-worth clients and building a high-touch, profitable event planning business without the burnout. We go deep into the pricing panic so many of us feel, especially in slower seasons. From imposter syndrome to emotional underpricing, we cover it all.

You’ll hear:

• Why lowering your prices isn’t the go-to solution when bookings slow down

• The real reason emotional pricing keeps us stuck—and how to shift into strategic pricing for profit

• What it takes to attract luxury clients (hint: it’s about alignment, not Instagram hacks)

• How to build a business model that supports your life, not drains it

• Why education and investing in your own growth pays you back—sometimes fivefold

• How to know when it's OK to discount… and when it's time to hold the line
  

Chris also shares powerful advice on how to build a brand that reflects your value, not just your services, and gives us an inside look at The Event Summit, happening October 21–22 in Miami. (Trust me—you’re gonna want to be there.)

SAVE on your ticket to THE EVENT SUMMIT! Use code IDOWEDDINGPODCAST through August 15th to save 10%! https://theeventsummit.com/ 

🔥 Plus, she’s gifting us a FREE pricing guide called Pricing with Conviction, packed with real talk and mindset shifts to help you stop undercharging and start building your dream business.

🔥 Plus, she’s gifting us a FREE pricing guide called Pricing with Conviction, packed with real talk and mindset shifts to help you stop undercharging and start building your dream business.👇 Grab the freebie https://stan.store/ChrisWeinberg More resources at [www.idoweddingmarketing.com/resources]

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

If you’re a wedding professional ready to stop doubting your value and start owning your worth—this episode is your reset.

In this episode of the I Do Wedding Marketing Podcast, I sit down with the brilliant Andrea Shah — wedding industry copywriter and the genius behind Andrea Shah Copywriting. If you’ve ever struggled with making your website copy sound like you, while still converting those dreamy inquiries into booked clients, this episode is for you.

We dive into how Andrea went from working in tech to becoming the go-to copywriter for creative wedding pros, and she shares her behind-the-scenes strategies for making your website feel alive with personality and strategy. We also talk about how your website copy affects your entire brand — including your social media, your inquiries, and even your SEO!

You’ll hear us talk about:

• How to write website copy that reflects your voice and values

• Easy ways to infuse personality without alienating dream clients

• Why your About page is way more important than you think

• The order of operations: branding vs copywriting — what should come first?

• Balancing SEO with real human connection in your website messaging

• How AI-generated copy can hurt your brand voice (and how to fix it)

• Website: AndreaShah.com

• Instagram: @andreaShahcopy

• Threads: @andreaShahcopy
  

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

📌 Keywords:

wedding industry copywriting, website copy for wedding pros, wedding marketing tips, SEO for wedding businesses, how to write a wedding about page, wedding website personality, wedding pro branding, social media for wedding vendors, Andrea Shah Copywriting, how to attract wedding clients online

In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica , the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering advice for modern wedding professionals who want to build bold brands, increase profitability, and market authentically without burnout.

You’ll hear:

✨ Terrica’s inspiring journey from pre-law to powerhouse planner

🧠 How to show up authentically online (and stop doing too much)

📣 The difference between being busy vs. being booked and profitable

💡 Why “hoping and posting” is not a marketing strategy

📊 How to set up smart systems that help you scale

🚀 Her signature Focus Power Quadrant for productivity and mindset

🎯 Tips on pricing, positioning, and profit paths to escape the feast-or-famine cycle

🛠️ Must-have CRMs and planning tools for wedding pros

💥 The power of branding that connects—and converts

📚 How to continue your education as a wedding professional

Whether you're a seasoned wedding planner or a new creative entrepreneur in the event industry, this episode is packed with real talk, real strategy, and real inspiration.

🔗 Mentioned in this episode:

• Connect with Terrica on Instagram: @IntroducingTerrica

• Explore her coaching and membership: www.Terricainc.com

• Wedding Pro University: Learn, grow, and scale your wedding business the smart way.

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

If you've ever felt like your wedding business is running you — instead of the other way around — this episode is for you.

In this conversation, I sit down with Courtney Donilon from Aisle Planner to unpack one of the most overlooked but powerful tools in any wedding professional’s toolkit: your tech stack. We talk through the systems, software, and workflows that can save you time, reduce burnout, and elevate your client experience from inquiry to “I do.”

As someone who supports wedding pros with marketing every day, I know how much we carry in our heads — inquiries, timelines, vendor notes, contracts — and I also know how easy it is to rely on a patchwork of Google Docs, notebooks, and memory. Trust me, I’ve been there!

Courtney brings her 7+ years of wedding industry experience to help us understand:

• 💡 What a tech stack for wedding professionals actually is (in real talk, not tech jargon)

• 🔁 Why investing in the right CRM system and project tools saves more than just time

• 🧠 How your systems can help reduce mental load, decision fatigue, and overwhelm

• 🤯 Why even seasoned wedding planners still run on outdated (or nonexistent) systems — and how to shift that

• 📈 How the right wedding business tools can support team growth, improve client communication, and even raise your perceived value

• 💰 When it’s the right time to invest, and how to see your tech stack as a strategic business move — not just an expense
  

Tech doesn't have to be scary — and you're not behind. Whether you’re just getting started or 10 years in, this episode will help you take one step closer to a smoother, more scalable business.

👉 Visit aisleplanner.com to start your free trial and use the 15% discount code: IDWMxAP

📥 Want Courtney’s worksheet for assessing your tech stack? Reach out to her directly at [email protected].

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

🎧 If you loved this episode, send us a message or share it with a fellow wedding pro who's ready to work smarter, not harder. Your tech stack could be the key to unlocking the next level in your business.

In this episode of I Do Wedding Marketing, I had the absolute pleasure of sitting down with Alan Berg, one of the most respected voices in the wedding industry when it comes to sales, marketing and business growth.

We dove deep into what it really takes to convert leads into bookings, especially in a world where ghosting is so common. If you’ve ever felt stuck wondering why couples disappear after that first inquiry, this conversation is going to shift everything for you.

Here’s what we covered:

• How AI can help wedding pros speak in their own brand voice by using reviews, testimonials and past content

• Why follow-up is where most pros drop the ball, and how to structure messages that actually get responses

• What I learned about using ChatGPT and other tools as part of a sales strategy, not just for social media

• How Alan went from publishing wedding magazines to speaking in 14 countries, all because he leaned into his unique approach

• The mindset shift that happens when you stop selling and start helping people buy

• Real examples of follow-up emails that convert, and how long you should be following up before giving up

• The difference between branding and your actual brand, and how to use customer language to communicate your value
  

We also talked about Alan's favorite AI hacks, his personal morning routine and how he stays consistent with connection and metrics. This episode is packed with actionable advice for wedding professionals who want to grow without burnout.

🎁 Alan even shared a special gift for listeners: Use code PODCAST at ShopAlanBerg.com to get free shipping on any of his books or bundles.

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

If you’re looking for real-world strategies to increase your bookings, improve your sales process and finally feel confident following up, this is an episode you don’t want to miss.

Let me know your biggest takeaway, and be sure to subscribe so you never miss an episode!

Hey friends! It’s Nina Addeo, and this episode of The I Do Wedding Marketing Podcast is one you’re going to want to listen to—maybe twice!

Today, I’m joined by none other than Sarah Dunn of Sarah Does SEO—THE go-to SEO expert for wedding pros—and we’re diving deep into how search engine optimization is evolving thanks to AI. If you’ve been wondering why your traffic has changed, how to get featured in Google’s AI Overviews, or if ChatGPT is quietly recommending your competitors... THIS episode is your roadmap to staying visible and booking-worthy in a tech-shifting world.

🌟 What you'll learn in this episode:

• What AI search means for your wedding business visibility

• How you can actually show up in ChatGPT search results (yes, it’s possible!)

• The one keyword strategy every wedding pro needs to update TODAY

• Why sprinkling keywords randomly on your site doesn’t work anymore

• How to use AI responsibly for content creation without losing your expertise or SEO cred

• Real talk: why ChatGPT might hallucinate ponds, ballrooms, and locations that don’t exist 😅

• Tangible actions to check if you’re being found in AI tools (and what to do if you’re not)
  

💡 Plus, Sarah shares a genius tip on how to reverse engineer your client calls or podcast transcripts into blog posts using AI, without sacrificing originality or accuracy.

📲 Ready to future-proof your marketing and become besties with both Google and AI? Hit play now—and don’t forget to use code IDO20 for 20% off Sarah’s Wedding SEO Bootcamp (only for 2 weeks!).

👉 Links mentioned:

• Sign up for Sarah’s free monthly SEO Lunch and Learn

• https://saradoesseo.com/learn/ 

• Enroll in the Wedding SEO Bootcamp with code IDO20 https://saradoesseo.com/wedding-seo-bootcamp/ 

• Follow Sarah on Instagram + Threads: @SarahDoesSEO
  

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP