I Do Wedding Marketing Podcast

AI is changing the way couples search for wedding professionals, and that means wedding businesses need to think differently about the content they create online.

In this episode, I’m joined by Nicole Londono of Lattes for Lunch to break down the relationship between blogging, SEO, and AI optimization (AIO). Nicole explains how AI-powered search is changing online visibility, why couples are searching with more specific and nuanced queries, and what wedding professionals can do to increase their chances of being found and recommended.

In this episode, you’ll learn:

• The difference between SEO and AIO

• How couples are using AI to search

• Why blogging still matters in the age of AI

• What wedding pros should blog about

• Why expertise matters more than keywords

• How directories can support visibility

• Why Nicole cautions against copy-and-paste AI content

• When to update old blog posts

• How to make your content more brand-centered

About Nicole Londono

With over a decade of experience, Nicole Londono takes a brand-centered approach to AIO, SEO, and messaging for wedding industry professionals. Through Lattes for Lunch, she helps wedding pros strengthen their online visibility and create businesses that are more easily discovered by their ideal couples.

Connect with Nicole:

• Instagram: https://www.instagram.com/lattesforlunch/

• Website: lattesforlunch.com

Follow I Do Wedding Marketing: 

• Instagram: https://www.instagram.com/idoweddingmarketing/

• Facebook: https://www.facebook.com/idoweddingmarketing

• LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

• Threads: https://www.threads.com/@idoweddingmarketing  

Looking for more? Find our favorite podcast resources, exclusive savings, and more on the I Do Wedding Marketing Resources page: idoweddingmarketing.com/resources

Preferred vendor lists can be one of the most powerful referral sources for wedding professionals, but earning a spot on the right lists requires more than simply asking to be added.

In this episode, I am joined by Kevin Dennis, founder of Fantasy Sound Event Services and host of the Mind Your Wedding Business podcast, to break down how wedding pros can strategically build relationships with venues, planners, and other referral partners. Kevin shares why nearly 85% of his company’s clients come from venue lists, what wedding pros should expect from these relationships, and why getting onto a list is only the beginning.

We also discuss the long game of becoming a preferred vendor, how to stay top of mind without relying on generic gifts or cold pitches, pay-to-play and commission-based lists, and how to determine which relationships are actually worth pursuing for your business.

In this episode, you’ll learn:

• Why preferred vendor lists matter

• How to get on the right vendor lists

• What to expect once you’re on a list

• Why relationship-building takes time

• How to stay top of mind with venues and planners

• How to stand out in a saturated market

• Ways to provide value beyond referrals

• Why fellow vendors and competitors can be great referral sources

About Kevin Dennis

Kevin Dennis is a longtime wedding industry professional, speaker, and founder of Fantasy Sound Event Services and the WeddingIQ blog. With extensive experience in event technology and business, Kevin has served on the boards of organizations including NACE and WIPA and regularly shares his expertise through industry publications and speaking engagements.

As host of the Mind Your Wedding Business podcast, he helps wedding professionals strengthen their businesses through practical conversations around sales, marketing, client service, technology, and more.

Follow I Do Wedding Marketing: 

• Instagram: https://www.instagram.com/idoweddingmarketing/

• Facebook: https://www.facebook.com/idoweddingmarketing

• LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

• Threads: https://www.threads.com/@idoweddingmarketing  

There are so many great wedding industry events happening over the next few months, so in this solo episode, I’m sharing the conferences, summits, workshops, and educational opportunities I’m most excited about. Some are virtual, some are in person, several are completely free, and I’ll even be teaching at a few of them!

If you love a good mix of education, connection, and fun, grab your calendar and start planning your fall semester.

Five days of virtual education, downloadable resources, live community events, and an incredible lineup of wedding industry educators. I’m teaching How Gen Z Chooses Wedding Professionals Online, alongside several past podcast guests!

Register for the Book More Weddings Summit: https://go.bookmoreweddingssummit.com/registration-page?am_id=ninaaddeo2278 

I’m teaming up with Devon Balicki of Design and Devon for this  free webinar at 9 am PT | 12pm ET about helping the right couples find your business, trust you before they inquire, and recognize themselves in your website. I’m so excited for you to meet Devon!

Register for the free webinar: https://design-devon.kit.com/aug-2026-webinar 

I’m taking the mainstage in Orlando to teach Social Media as an Operational System, Not a Trend-Chasing Task at the CFWA’s 9th Annual Educational Conference.

Grab your ticket and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ 

Dana Bahr and I are combining our Pinterest and social media expertise for a free workshop designed to help you get your marketing ready for engagement season. Think of it as your back-to-school reset, but we’re getting back to booked!

Register for Back to Booked: https://us06web.zoom.us/meeting/register/uqL_AYo-TNCMFcqJUcHwTA#/registration 

I attended the very first Event Summit in Miami in 2025 and absolutely loved it, so it had to make this list! It’s unlike a lot of other industry conferences, with a unique speaker lineup and an experience intentionally designed to move you from awareness to action.

Learn more about The Event Summit: https://theeventsummit.com/

My first mentor and dear friend Latasha James is hosting this intimate event with Elena Krumlowsky, covering everything from pricing and capacity to scaling, hiring, brand partnerships, and creative business growth.

And yes, it’s designed for social media managers, but if you’re not outsourcing your marketing, you ARE your social media manager!

Learn more about The Marketer’s Edit and use code NINA! for 20% off in-person tickets: https://www.themarketersedit.com/ 

Finally, we’re heading to Las Vegas for one of the biggest wedding industry conventions of the year! I attended WeddingMBA early on in building I Do Wedding Marketing and LOVED the experience.

Learn more about WeddingMBA: https://weddingmba.com/ 

There is SO much happening over the next few months, and many of these opportunities are free or reasonably priced. For the bigger investments, you still have time to plan ahead and decide what makes sense for you and your business.

And, of course, the learning continues right here! I have plenty of new interviews coming to the podcast, and if you love the free workshops with Devon and Dana, I may just have to make these a monthly thing.

Follow I Do Wedding Marketing: 

• Instagram: https://www.instagram.com/idoweddingmarketing/

• Facebook: https://www.facebook.com/idoweddingmarketing

• LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

• Threads: https://www.threads.com/@idoweddingmarketing  

August 17-21: Book More Weddings Summit

August 18: Turn Browsers Into Bookings

August 24–25: Central Florida Wedding Association Summit

September 17: Back to Booked

October 6: The Event Summit

November 7: The Marketer’s Edit

November 17: WeddingMBA

If Pinterest has been sitting on the back burner of your marketing strategy, this episode is your sign to take another look.

I'm joined by Pinterest Marketing Strategist Dana Bahr, who spent more than a decade in wedding and event planning before helping wedding pros use Pinterest to generate consistent, organic leads year-round.

In this episode, we're breaking down how Pinterest isn't social media, it's a search engine, and why that's such a powerful opportunity for wedding professionals. We also talk about how Pinterest and Instagram work together, why keywords matter, and the biggest mistakes keeping wedding pros from getting discovered by couples who are actively searching for their services.

• Why Pinterest is different from Instagram and other social platforms.

• How Pinterest helps couples find you before they ever inquire.

• The importance of keywords and location-based searches.

• Common Pinterest mistakes wedding pros make.

• Why now is the perfect time to prepare for engagement season.

Plus... Dana and I are giving you a little sneak peek of something exciting coming in September! 👀 If you're ready to head into booking season with a stronger marketing strategy, you won't want to miss what's coming.

Mentioned in this episode:

✨Back to Booked Workshop with Nina Addeo and Dana BahrJoin us September 17th at 12 PM ET to prepare for engagement season by combining Pinterest and social media into one cohesive marketing strategy. Think of this as your Q4 or "back-to-school" reset for your business—while the kids are heading back to school, you're getting back to booked!

https://us06web.zoom.us/meeting/register/uqL_AYo-TNCMFcqJUcHwTA

✨The Styled Pin CollectionDana's monthly Pinterest membership that includes 30 plug-and-play pin templates, monthly Pinterest trend reports, those Pinning Parties we were talking about, and so much more!

https://ddvirtualmanagement.com/styled-pin-collection 

✨The Unapologetic Pinner PodcastDana's podcast for Pinterest marketing and business tips.

https://open.spotify.com/show/61SEoLcrVlZEMkT5BIhUa1 

Follow I Do Wedding Marketing: 

• Instagram: https://www.instagram.com/idoweddingmarketing/

• Facebook: https://www.facebook.com/idoweddingmarketing

• LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

• Threads: https://www.threads.com/@idoweddingmarketing  

In this episode, I'm breaking down how the algorithm actually works, why it's much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly! 🍓🦞).

I explain why social platforms are simply trying to recommend content people enjoy, and how you can use that to your advantage.

In this episode, I'll cover:

• What the algorithm is really looking for

• Why saves, shares, watch time, and comments matter

• How to help Instagram and TikTok understand your wedding content

• Why creating valuable content beats chasing "algorithm hacks"

• Simple ways to get your content in front of more engaged couples

Mentioned in this episode:

✨ I'll be speaking at the Central Florida Wedding Association Annual Summit happening August 24–25! Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ 

✨ Learn more about The Social Studio, my monthly membership with wedding-specific content ideas, captions, hooks, and Reels designed to help you market your business with confidence: https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm 

Follow I Do Wedding Marketing: 

• Instagram: https://www.instagram.com/idoweddingmarketing/

• Facebook: https://www.facebook.com/idoweddingmarketing

• LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

• Threads: https://www.threads.com/@idoweddingmarketing  

In this week's solo episode, I'm sharing one of my favorite tools for creating content faster: Instagram’s Edits App.

I'm breaking down why I love it, how to use templates to create Reels in minutes, and why this app is making it easier than ever for wedding pros to show up consistently on social media without spending hours editing.

If you've ever stared at your camera roll full of beautiful wedding content and thought, "I should post more..." this episode is for you.

In this episode, I'll cover:

What the Edits App is and why it's different

How Reel templates can save you a ton of time

My favorite hack for keeping B-roll organized and accessible

How to find trending templates that are already working

Why done is always better than perfect when it comes to social media

Plus, I'm sharing details about the upcoming Central Florida Wedding Association Conference in Orlando, where I'll be speaking this August!

Connect with me on Instagram @idoweddingmarketing, and don't forget to subscribe so you never miss an episode.Links & Resources✨

Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/

✨ Try one of my recent Reel templates made with Edits: https://www.instagram.com/reel/DZ7qA4iusou/?igsh=ZDNuZzkweXlpMG91

✨ Explore more plug-and-play Reel templates: https://creators.instagram.com/edits

✨ Follow along on Instagram: https://www.instagram.com/idoweddingmarketing/ Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/

Facebook: https://www.facebook.com/idoweddingmarketing

LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

Threads: https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

If you've ever been on a call with me, there's a very good chance you've heard me ask, "Have you heard of Emerge Event Collective?"

That's why I was so excited to sit down with Sarah Roshan, founder of Emerge Event Collective and a luxury wedding photographer whose entire career is rooted in storytelling and connection.

Sarah leads a team dedicated to creating story-driven imagery for couples while also building one of the most welcoming and collaborative communities in the wedding industry through Emerge Event Collective.

In this episode, we discuss:

• How Sarah went from theater kid to wedding photographer and entrepreneur

• The story behind Emerge Event Collective and its incredible growth

• Why collaboration beats competition every single time

• Finding your people and building confidence in the wedding industry

• Sarah's perspective on leadership, community, and creating meaningful experiences

If you're curious about Emerge (and after this episode, I have a feeling you might be), head to emergeeventcollective.com to learn more and join your first Emerge online networking event as a guest. It's low-pressure, incredibly welcoming, and a wonderful way to find your people.

Connect with Sarah:

• Sarah Roshan Photo + Video on Instagram: https://www.instagram.com/sarahroshanphoto

• Emerge Event Collective on Instagram: https://www.instagram.com/emergeeventcollective

Follow I Do Wedding Marketing 

• Instagram: https://www.instagram.com/idoweddingmarketing/

• Facebook: https://www.facebook.com/idoweddingmarketing

• LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

• Threads: https://www.threads.com/@idoweddingmarketing  

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes.

So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast.

Devon is a former software engineer turned strategic web designer for florists and event professionals, and honestly? She completely reframed the way I think about wedding websites (and digital portfolios… but more on that later!). 

This was such a great reminder that your website shouldn’t just exist, it should actively help you book the right clients 24/7.

In this episode, we talk about:

• What makes a wedding website actually convert in 2026

• The biggest mistakes vendors make in their hero section (aka the first thing couples see on their website)

• What you should have (and what you should leave out) of your gallery to impress, not overwhelm

• How your inquiry form might accidentally be costing you leads

• Pricing transparency and why couples want clarity now more than ever

• How to strategically attract better-fit inquiries (and fewer ghosting leads)

And because Devon is amazing, she also created a free website self-audit specifically for I Do Wedding Marketing listeners so you can evaluate your own website in under 15 minutes. Grab it here: https://www.designanddevon.com/idoweddingmarketing

Connect with Devon:

• Instagram: https://www.instagram.com/designanddevon/ 

• LinkedIn: https://www.linkedin.com/in/devon-balicki-4a841961/ 

Follow I Do Wedding Marketing 

• Instagram: https://www.instagram.com/idoweddingmarketing/

• Facebook: https://www.facebook.com/idoweddingmarketing

• LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

• Threads: https://www.threads.com/@idoweddingmarketing  

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP 

This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney, for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book.

Becca is a wedding business consultant, coach, author, award-winning podcaster, and former television and radio marketer who has spent the last decade helping wedding pros and venues stand out and get booked. Her podcast, Wedding Pros Who Are Ready To Grow, recently won Best Business Podcast of the Year at the British Podcast Awards, and after this conversation, you’ll understand why.

In this episode, we unpack Becca’s “Marketing Theme Park” 🎢 concept and why the traditional marketing funnel no longer reflects how modern couples actually make decisions.

From AI and shrinking attention spans to referrals, pricing transparency, and creating unforgettable client experiences, this conversation is full of practical, forward-thinking insights for wedding pros who want to stay visible, relevant, and profitable in an evolving industry.

If you’ve been wondering what marketing actually needs to look like moving forward, this episode is a must-listen.

We discuss:

🎢 Why the traditional marketing funnel is outdated and what the “Marketing Theme Park” means for wedding businesses in 2026

🎢 How today’s couples actually discover and book vendors in an AI-heavy world

🎢 Becca’s SCREAM framework for modern wedding marketing and why standing out matters more than ever

🎢 Why referrals, recommendations, and unforgettable client experiences are still powerful booking tools

🎢 The importance of using multiple marketing channels, tracking your data, and embracing the mindset that done is better than perfect

Resources mentioned in this episode:

• Becca’s podcast: Wedding Pros Who Are Ready To Grow https://wedding-pros.captivate.fm/listen 

• Becca’s book: Done Is Better Than Perfect https://a.co/d/42Y30LB 

• Becca’s “Marketing Theme Park” episode (Episode 153) https://beccapountney.com/podcast-153/  

• Becca’s Free Marketing Checklist https://go.beccapountney.com/marketingchecklist 

Connect with Becca:

• Instagram: https://www.instagram.com/beccapountney/ 

• Facebook: https://www.facebook.com/beccapountney 

• LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033 

Follow I Do Wedding Marketing 

• Instagram: https://www.instagram.com/idoweddingmarketing/

• Facebook: https://www.facebook.com/idoweddingmarketing

• LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

• Threads: https://www.threads.com/@idoweddingmarketing  

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP 

Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬

In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, or YouTube profile? They’re doing a lot more heavy lifting than you think.

I’m breaking down the biggest mistakes I see wedding pros making, why vague bios are costing you inquiries, and how to turn your profile into a clear, client-attracting first impression that actually converts.

If your bio currently says something like “capturing love stories ✨”, this episode is for you!

In this episode, I cover:

• The #1 thing most wedding pros are missing in their social media bios

• How to instantly make your profile more client-focused

• The 3 things every high-converting bio needs

• Common mistakes with “link in bio” strategy

• Simple calls-to-action that encourage inquiries and clicks

By the end of this episode, you’ll definitely be looking at your bio differently, and probably rewriting it too!

Check out my link in bio here: https://www.idoweddingmarketing.com/links 

Follow I Do Wedding Marketing 

• Instagram: https://www.instagram.com/idoweddingmarketing/

• Facebook: https://www.facebook.com/idoweddingmarketing

• LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

• Threads: https://www.threads.com/@idoweddingmarketing  

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP