In today’s episode, I’m breaking down how Instagram actually converts for wedding professionals, and why relying on just one type of content (like only reels) often isn’t enough.

Instagram is a full ecosystem, and each content type plays a different role. Reels help you get discovered, portfolio posts build trust, carousels educate and persuade, and stories keep you top of mind. When these pieces work together, couples move from awareness to confidence, and that’s when inquiries happen.

Because weddings are high-ticket, emotional decisions, conversion takes more than one viral video. Couples need multiple touchpoints, context, and reassurance before they’re ready to reach out, and your content should support that journey.

I also share how you can turn one wedding or project into multiple types of content, helping you work smarter instead of just posting more.

Want this all easily planned out for you?

That’s exactly why I created The Social Studio, a membership that gives you weekly reel prompts, trending audios, evergreen content ideas, daily caption prompts for portfolio posts, Canva templates, and more. It’s designed to help you batch and stay consistent without overthinking.

The Social Studio is just $27/month, and you can sign up today right here! 

If you’ve ever focused on just one content type, I’d love to hear how that’s worked for you. And if you enjoyed this episode, leaving a review truly helps this podcast reach more wedding pros.

Thanks for being here. I’ll see you on the next Wedding Wednesday! ✨

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