Building a wedding business isn’t a straight line. There are seasons of excitement, seasons of burnout, and moments where you wonder if starting over means you’ve failed. The truth is, every step, even the hard ones, can set you up for growth if you choose to keep going.

In this episode, we sit down with Mark Keysor to talk about what it really looks like to rebuild from the ground up. From undercharging and losing confidence to rebranding, raising prices, and finally booking clients with ease, his story is proof that resilience pays off.

If you’ve ever felt stuck, uncertain, or tempted to play small, this conversation will remind you what’s possible when you commit to your vision.

It’s not about waiting for the stars to align. It’s not about holding yourself back or questioning whether you’re enough. The moment you choose to move forward is the moment everything begins to shift.

Your business can grow, your brand can transform, and your best years are still ahead.

00:00 – 05:00 | Podcast Intro, Updates, and Announcements
05:00 – 12:00 | Meet Mark Keysor: Burnout, Restart, and Fresh Direction
12:00 – 18:00 | Early Career, Undercharging, and Lessons from the Past
18:00 – 24:00 | Pivot to Courses, Life Changes, and Realignment
24:00 – 32:00 | Rebuilding in Texas, Scrappiness, and Mastermind Growth
32:00 – 42:30 | Rebrand, New Bookings, and Renewed Confidence

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

For years, we told ourselves lies about our businesses. Lies that kept us playing small, holding us back, and making us think success looked one certain way. We thought we had to shoot destination weddings to “arrive.” We thought buying the newest gear would finally level us up. We thought charging higher prices would mean more difficult clients. None of that was true.

The truth is, you don’t need to chase every shiny object to succeed. You don’t need to go viral on Instagram or say yes to every opportunity that crosses your path. You need clarity, strategy, and the courage to stop letting fear make decisions for you. Once we realized that, our businesses and our mindsets shifted in ways we never thought possible.

You are capable of building a profitable, fulfilling business right where you are. You don’t need to wait for permission, and you don’t need to be anyone other than yourself to do it.

No more comparing your path to someone else’s.
 No more hiding behind fear.
 No more believing the lies that hold you back.

It’s time to rewrite the story of what success can look like in your wedding business.

00:00 – 02:30 | Intro, Wedding Season Updates, and Destination Work
02:30 – 07:00 | Lie #1: You Have to Do Destination Weddings to Be Successful
07:00 – 12:30 | Lie #2: Buying New Gear Will Grow Your Business
12:30 – 16:30 | Lie #3: Higher-Paying Clients Are More Difficult
16:30 – 22:30 | Lie #4: Pay-to-Play Opportunities Are a Bad Thing
22:30 – 25:30 | Lie #5: Instagram is About Going Viral and Followers
25:30 – 28:00 | Closing Thoughts and Pep Talk for Creatives

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

You can have all the talent in the world, but if your business strategy doesn’t match the level of clients you want to attract, you’ll stay stuck exactly where you are. The luxury market plays by a different set of rules, and once you learn to recognize them and align your brand, pricing, and portfolio accordingly, everything changes.

In this episode we’re pulling back the curtain on what it really takes to grow a profitable, sustainable business in today’s wedding industry. We’re talking about the mindset shifts that matter, the strategies that actually move the needle, and the difference between creatives who stay stuck and those who rise to the top.

You are capable of breaking into luxury and building a business that excites you, inspires you, and provides the income you want for your life. The only question is — are you ready to get serious about your strategy?

00:00 – 07:30 | Destination Weddings, Pricing Transparency, and Setting Income Goals
07:30 – 12:30 | Understanding the Luxury Market and Recognizing Luxury Events
12:30 – 17:30 | Building a Strong Brand and Leveraging Social Media the Luxury Way
17:30 – 24:00 | Pricing, Proposals, and Refining Your Portfolio
24:00 – 31:30 | Mastermind Program, Mentorship, and Student Success Stories
31:30 – 38:00 | Planner Relationships, Booking Process, and Etiquette in the Luxury Market
38:00 – 47:45 | Opportunities, Wedding Day Execution, and The Importance of Strategy

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Discipline turns average into unstoppable. Distraction turns talent into wasted potential. Too many photographers and filmmakers are chasing every shiny object, trying to be everything to everyone, and spreading themselves too thin. The truth is, you don’t need to do it all. You need focus.

When you stop diluting your energy and start showing up with clarity, consistency, and discipline, everything changes. The creatives who win aren’t always the most talented, they’re the ones who stay committed, focused, and consistent long after others get distracted. That’s what sets apart the artists stuck in the mainstream market from the ones thriving at the luxury level.

You are capable of building a brand that attracts dream clients, commands higher prices, and creates loyalty through trust. But only if you choose to stop chasing every bubble in sight and start directing your energy where it matters most.

No more shiny object syndrome.No more distraction.No more dilution.
It’s time to focus, to stay consistent, and to outpace talent with discipline.

00:00 – 03:30 | Talent vs. Skill and the Balance of Art + Business
03:30 – 07:30 | Why Focus Matters More Than Being Everywhere
07:30 – 11:30 | The Danger of Dilution and Shiny Object Syndrome
11:30 – 15:30 | Consistency, Artistic Style, and Building Trust
15:30 – 21:00 | Staying Focused on Platforms and Relationships That Matter21:00 – 26:30 | Hard Work, Discipline, and Outpacing Talent

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

So many of us are playing it safe in our businesses. We set small goals we know we can hit because the thought of failing feels terrifying. But the truth is, that fear is keeping you stuck and holding you back from everything you’re capable of. The moment you give yourself permission to dream bigger, go after something greater, and get obsessed with reaching your full potential, everything changes.

In this episode, we’re talking about what it really means to become obsessed with your business, how to tie that obsession to your bigger life goals, and the mindset shifts that will push you out of comfort and into growth. You’ll learn why obsession isn’t selfish, how to avoid burnout by finding your “why,” and the daily habits that separate those stuck in the mainstream market from those thriving at the luxury level.

If you’ve ever looked at other photographers and filmmakers landing dream clients and thought, “that could never be me” this conversation will flip that belief on its head. You’re capable of so much more than you think, and all it takes is deciding to go for it.

Timestamps
00:00 – 02:00 | Opening & Recent Weddings
02:00 – 05:30 | The Concept of Obsession
05:30 – 09:40 | Taylor’s Story & Five-Year Goal
09:40 – 14:15 | Why Obsession Needs a ‘Why’
14:15 – 18:10 | Signs You’re Not Obsessed Enough
18:10 – 23:15 | Measuring Obsession & Healthy Practices
23:15 – 26:00 | Building Skills & Continuous Growth
26:00 – 27:20 | Closing & Free Class Invitation

Register for our FREE workshop, Referrals on Repeat, happening Wednesday August 27th
https://thelevelupco.com/referrals-on-repeat

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

You're invited to class next week! Register for Referrals on Repeat through the link below.

https://thelevelupco.com/referrals-on-repeat

Most wedding photographers and filmmakers are told to do it all: post constantly on Instagram, invest in expensive ads, keep up with SEO, and pray the inquiries roll in.

But here’s the truth: the most powerful (and profitable) marketing strategy in the wedding industry has been sitting right under your nose the entire time.

NEXT WEEK, UNLOCK THE #1 MARKETING STRATEGY FOR WEDDING PHOTOGRAPHERS + FILMMAKERS

Free training on Wednesday, August 27 at 10am PT / 1pm ET

You don’t need a massive following, a huge ad budget, or endless hours creating reels.

You need a referral system that works.

That’s exactly what you’ll get inside Referrals on Repeat.

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

In this episode, we’re diving into what it really looks like to step into a new era of your business. Not just a new logo or fresh colors, but a true refresh that reflects who you are now, not who you were when you started. Because the reality is, you’ve grown. Your work is stronger, your vision is clearer, and it might be time for your brand to catch up.

We talk about the signs it’s time for a change, the mindset shifts that come with letting go of what used to work, and how an intentional brand experience can create real alignment between you and the clients you want to serve. If you’ve ever felt like your brand doesn’t quite match the quality of your work, this episode is your reminder that a refresh isn’t just about aesthetics. It’s about stepping fully into the version of your business that’s ready for more.

You don’t need permission to evolve. And you don’t have to figure it out alone.

Let this be the nudge to take up space, refine your presence, and create a brand that opens the door to the opportunities you’ve been waiting for. Your next level is waiting.

[00:00 – 02:26] Welcome Back and Refresh Talk
[02:27 – 05:21] Why Brand Alignment Matters More Than Ever
[05:22 – 09:05] Recognizing When It’s Time for a Rebrand
[09:06 – 15:04] The Power of Knowing Your Ideal Client
[15:05 – 20:19] How Much Should a Rebrand Cost?
[20:20 – 30:24] Building a Brand That Matches Your Next Level
[30:25 – End] Launch Strategy, Visibility, and Template Support

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Marketing doesn’t have to be complicated. Sometimes, all it takes is one intentional sprint to boost your visibility, reignite momentum, and get in front of the people you actually want to work with. In this episode, we’re breaking down what a marketing sprint really is, how to use it when things feel slow or stagnant, and the specific mindset that makes this strategy work without burning out or spiraling into algorithm anxiety.

If you’ve ever felt like you're posting just to post or crossing your fingers that the right clients magically find you, this is your reminder that visibility is something you can create. You don’t have to wait for permission. You don’t have to have it all figured out. You just have to start.

Because momentum builds when you do. And the fastest way to get in front of new clients, build brand awareness, and spark real conversations isn’t through guesswork—it’s through consistency, clarity, and a focused plan that actually meets your business where it is now.

Ready to see what’s possible when you stop winging it and start showing up with intention?

Let’s sprint. 🏁

Timestamps:
[00:00 – 02:26] Welcome Back and Post-Summer Updates
[02:27 – 05:21] What is a Marketing Sprint and Why It Works
[05:22 – 09:05] When to Use a Marketing Sprint
[09:06 – 15:04] Core Strategies for Sprint Success
[15:05 – 20:19] Advanced Tactics for Visibility
[20:20 – 30:24] Consistency, Tracking, and Overcoming Algorithm Anxiety[30:25 – End] Mastermind Invitation and Community Power

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

We all have that one moment that shifts everything. The opportunity that changes how we see ourselves, our business, and what’s really possible. In this episode, we’re talking about the wedding that changed everything for us—how we got in the room, what led to that booking, and what it unlocked on the other side.

If you’ve been feeling like you’re just one connection, one planner, or one portfolio piece away from stepping into a new level, this episode is going to speak straight to you. Because the truth is, those game-changing weddings don’t just happen—they happen when preparation meets opportunity.

We’re pulling back the curtain on what we wish more filmmakers and photographers knew about entering the luxury market. It's not about luck. It’s about readiness, positioning, and having the courage to show up like you're already in the room.

You’re capable of more than you think. You just have to start showing up like it.

Timestamps:
[00:00 – 01:20] The One Wedding That Changes Everything
[01:21 – 03:24] Opportunity Only Matters If You’re Prepared
[03:25 – 05:46] Why One Great Wedding Can Redefine Your Brand
[05:47 – 08:07] Planner Trust and the Real Way Into the Luxury Market
[08:08 – 13:00] Behind the Scenes of Two Career-Defining Weddings
[13:01 – 17:41] How Strategic Preparation Can Open Luxury-Level Doors

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

What if the only thing standing between you and the next level of your business is the fear of getting it wrong?

In this episode, Kelley's reflecting on 15 years of creative work and what she wishes she had known earlier. She's talking about the shifts that actually moved the needle, the old habits she's ready to leave behind, and the creative pivots that helped us build a wedding business that felt aligned, elevated, and sustainable.

If you’ve ever looked back at your older work and cringed (same), or if you’ve been wondering whether your creative instincts are enough to compete in the luxury space, this one’s for you.

You don’t have to be perfect. You just have to be willing to grow.

Because the truth is, you’re already more capable than you think. But you have to stop hiding behind fear, perfectionism, or waiting for the “right time” and start acting like the creative entrepreneur you already are.

This is your sign to take the next step.

No more shrinking.
No more playing small.
No more waiting.

You’ve got the vision. We’ll help you get there.

Timestamps:
[00:00 – 02:13] Mastermind Updates and League Launch Behind the Scenes
[02:14 – 06:08] Reflecting on 15 Years of Business and Revisiting Old Work
[06:09 – 10:13] What Stood the Test of Time in Our Wedding Films
[10:14 – 16:05] Lessons From Looking Back: What We Could’ve Done Better
[16:06 – 22:00] Shooting Wider, Capturing Sensory Detail, and Embracing Change
[22:01 – End] Color Grading Evolution, Growth as an Artist, and Final Takeaways

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/