reaking into the luxury wedding market isn’t just about booking high-profile clients or creating jaw-dropping visuals—it’s about building genuine connections, showing up with integrity, and making a lasting impression that keeps your name at the top. In this episode, we’re sitting down with Josh from Birch Event Design, who’s built an iconic brand by focusing on relationships, professionalism, and always showing up “in the green.”

We’re diving deep into the real stories behind building a reputation in the luxury event world—from navigating influencer partnerships to handling unexpected challenges with grace. Josh shares his insights on why being in the room matters more than just getting the shot, and how creating a positive experience for everyone involved is the key to staying booked and in demand.

If you’ve ever felt stuck—working hard but not seeing the growth you want, or feeling unsure how to approach high-profile opportunities without sacrificing your worth—this episode is for you.

🔥 What you’ll learn:
✔️ How to strategically position yourself for high-end clients
✔️ The mindset shift that will elevate your networking game
✔️ Why your attitude and professionalism matter more than your portfolio

Doors to The Luxury Mastermind are opening soon! If you’re ready to position your business for the luxury market, build meaningful industry connections, and start booking the clients you’ve always dreamed of, head to thelevelupco.com/mastermind to secure your spot.

💬 Let’s chat: What’s one mindset shift you need to make to level up your brand? Drop a comment, send us a DM, or share your thoughts!

Timestamps
Introduction and Guest Introduction (00:00 - 08:00)
Building Connections and Imposter Syndrome (08:00 - 11:00)
The Power of Photography and Capturing Moments (11:01 - 13:00)
Navigating Influencer and Celebrity Weddings (13:00 - 19:00)
Leveraging Opportunities and Protecting Yourself (19:00 - 25:00)
Relationship Management and Ego in the Industry (25:01 - 31:00)
Personal Branding and Lasting Impressions (31:00 - 46:35)

NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

In this episode, we’re diving into the rapid rise of Will Whiteley—a wedding videographer who went from zero to a fully booked $6K+ brand in just 13 months. Yep, THIRTEEN. From saying “yes” to every opportunity, to refining his client experience, to showing up in a suit and bowtie at every single wedding (even the barn ones), Will is proof that growth doesn’t have to take forever.

Inside this convo, you’ll hear: → The mindset shift that helped him grow faster than most do in 5 years
 → How your brand positioning impacts your pricing (hint: it’s not just about your films)
→ Why obsessing over your client experience is the real game-changer
→ The #1 thing you can start doing today to elevate your brand, instantly

If you've ever thought, “I haven’t been around long enough to raise my prices” or “I need to wait until I’m more experienced to go for it” — this one’s for you.

Because here’s the truth:
 You don’t need more time.
 You need more intention.
You need a plan.
And you need to start right now.

Hit play and get inspired to take action—because the fastest way to build a high-end wedding business is to stop playing small and start acting like the pro you already are.

Timestamps

00:00 – 05:38 | How to Grow a Wedding Business Fast (Without Waiting Years)
05:39 – 10:17 | From Low-Priced to Premium: What Really Drives Growth
10:18 – 14:25 | The Business Side Most Creatives Overlook
14:26 – 20:53 | Branding, Perception, and Standing Out in the Industry
20:54 – 26:03 | Elevating the Client and Vendor Experience
26:04 – 33:44 | Scaling Back to Scale Up: Booking Less, Earning More
33:45 – End | The Value of Coaching and Taking Fast Action

NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Breaking into the luxury wedding market isn’t just about raising your prices—it’s about building a brand that attracts high-end clients effortlessly. In this episode, we sit down with Britt of Caleb and Britt Photography, who took a leap of faith, restructured her business, and doubled her prices while working less.

We’re diving deep into the mindset shifts, marketing tweaks, and strategic pivots that helped Brittany break out of a saturated market and start booking weddings that inspire her creatively and financially. She shares the turning point that pushed her to let go of videography, refine her brand positioning, and step into the high-end space with confidence.

If you’ve ever felt stuck—booking clients that don’t align, struggling to raise your rates, or unsure how to market yourself to a luxury audience—this episode is for you.

🔥 What you’ll learn:
✔️ How Brittany transformed her brand to attract high-end clients
✔️ The mindset shift that unlocked higher rates without booking more weddings
✔️ The power of strategic marketing and relationship-building in the luxury space

Doors to The Luxury Mastermind open soon! If you’re ready to elevate your business, refine your brand positioning, and step into the luxury market with confidence, secure your spot now at thelevelupco.com/mastermind.

💬 Let’s talk: What’s holding you back from breaking into the high-end market? Drop a comment, send a DM, or tag us in your biggest takeaway!

Timestamps
Introduction & Background (00:01 - 02:15)
Early Challenges & Burnout (02:16 - 05:20)
Mastermind Experience & Business Pivot (05:21 - 09:18)
Brand Positioning & Booking Transformations (09:19 - 14:30)
Mindset Shifts & Market Expansion (14:31 - 20:12)
Goal Setting for 2026 (20:13 - 26:52)
Encouragement & Final Thoughts (26:53 - 35:01)

Connect with Britt and Caleb:
🔗Instagram: https://www.instagram.com/calebandbrittphoto/
💻Website: https://calebplusbritt.com/

NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Breaking into the luxury wedding market isn’t just about talent—it’s about strategy. In this episode, we sit down with Tommy Kirkpatrick, a wedding filmmaker who skyrocketed his business in just a few months by shifting his mindset, refining his brand, and positioning himself for high-end bookings. We’re diving deep into what it takes to break past pricing plateaus, attract planners, and build a portfolio that speaks luxury—even if you don’t live in a high-end market.

It’s time to stop playing small and start charging what you’re worth. If you’re ready to elevate your business, build real relationships with planners, and finally step into the luxury space—this episode is for you.

🎧 Hit play and get ready to level up. 🚀

🔗 Want to fast-track your success? Doors to the Luxury Mastermind are opening soon—RSVP now at https://thelevelupco.com/mastermind

Timestamps:
00:00 - 03:30 | Introduction to the Rising Star Series
03:30 - 07:50 | Tommy’s Background & Journey into Wedding Videography
07:50 - 11:40 | Business Growth & Transition to Luxury Market
11:40 - 16:30 | Service Offerings & Social Media Strategy
16:30 - 21:50 | Lightbulb Moment: Working in the Luxury Market
21:50 - 26:20 | Overcoming Business Plateaus & Pricing Strategies
26:20 - 35:00 | Building a Luxury Network & Finding High-End Clients
35:00 - 38:30 | The Doer Mindset: Taking Action in Business
38:30 - 39:00 | Final Thoughts & Where to Find Tommy

"📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

Connect with Tommy Kirkpatrick.:
🔗Instagram: https://www.instagram.com/tommykirkpatrickfilms/
💻Website: https://www.tommykirkpatrick.com/

NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

If you’ve ever wondered why some photographers and filmmakers seem to land all the premium bookings (even when their work isn’t better than yours), this episode is for you. Spoiler alert: It’s not just about having mind-blowing work — it’s about brand alignment.

In this episode, we’re diving into:
🔥 Why your work might already be good enough to charge luxury prices
🔥 The #1 mistake creatives make when trying to raise their rates
🔥 How aligning your Instagram and website can instantly attract higher-paying clients

Your work is ready. Your dream clients are out there. Now it’s time to make sure they see you.

🎧 Press play to learn the simple shifts that can take your business to the next level!

Join the Luxury Wedding Playbook today https://thelevelupco.com/playbook

NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

If you’ve ever felt stuck trying to break into the luxury wedding market, this episode is for you. This week’s guest, luxury wedding planner Lindsay Landman, is sharing exactly what top planners look for in photographers and filmmakers and the common mistakes that could be holding you back.

Sign up for The Luxury Wedding Playbook: https://thelevelupco.com/playbook

Spoiler: It’s not just about talent—it’s about alignment, strategy, and knowing how to communicate your value.

Inside this episode, we’re covering:

✨ The #1 mistake wedding photographers & filmmakers make when reaching out to planners
✨ How to strategically build relationships with luxury wedding planners
✨ Why pricing transparency matters (and how to structure your rates)
✨ The key differences between mainstream vs. ultra-luxury clients—and how to adapt your approach

If you’re serious about leveling up your wedding business, this episode is packed with tactical takeaways you can start implementing today. Stop waiting for opportunities to land in your lap. It’s time to position yourself for the high-end bookings you actually want.
🎧 Press play & start scaling!

Timestamps:
00:00 - 03:00 | Introduction and Chit Chat
03:00 - 06:00 | Meet Lindsay Landman: 23+ Years in Luxury Event Planning
06:01 - 10:00 | Scaling an Event Planning Business: Adding Design, Florals & More
10:01 - 15:00 | How Photographers & Videographers Can Build Relationships with Wedding Planners

15:01 - 19:30 | How to Attract Luxury Wedding Planners & Break Into the High-End Market
19:31 - 26:00 | Inside the Mind of a Luxury Wedding Planner: What They Look for in Vendors.
26:01 - 33:00 | Wedding Pricing Strategies: How to Set Rates & Communicate Value
33:01 - 39:30 | Business Growth Strategies for Wedding Photographers & Filmmakers
39:31 - 44:00 | Final Thoughts & Where to Connect with Lindsay Landman

Connect with Lindsay Landman.:
🔗Instagram:https://www.instagram.com/lindsaylandman/
💻Website: https://www.lindsaylandmanevents.com/

NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Struggling to scale your creative business while staying inspired? In this episode, we’re diving into the exact strategies that will help you free up time, maximize revenue, and build a business that fuels your creativity instead of draining it.

We’re breaking down the mindset shifts that separate struggling creatives from thriving entrepreneurs, how outsourcing the right tasks can unlock explosive growth, and why waiting until you “feel ready” is the biggest mistake you can make.

🔥 Your fears are holding you back.
💡 You’re more capable than you think.
🚀 The only way to win is to take action.

If you’re tired of feeling stuck, overwhelmed, or trapped by your business, this episode will show you how to break free, work smarter, and create a life you actually love.

No more fear of failure. No more imposter syndrome. No more hesitation. It’s time to take control and level up.

👉 Hit play now and start making moves.

Timestamps
00:00 - 10:30 | The Creative Journey: Balancing Passion & Business Growth
10:31 - 22:00 | Business Growth Strategies: Scaling & Revenue Models
22:01 - 34:00 | Overcoming Fear & Shifting Your Business Mindset
34:01 - 44:00 | Strategic Planning & Long-Term Business Vision
44:00 - 52:00 | Scaling Smart: The Power of Outsourcing
52:00 - 56:00 | Final Thoughts & Creative Community Engagement

NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share what do to when your business feels more like a hobby and how to shift it into success mode! 

What You'll Learn:
✔️The benefits of setting a dedicated time to work instead of just working when you can. 
✔️ The importance of getting all your legal ducks in a row.
✔️ The secret to creating a professional looking website without having to go fully custom.
✔️ How not spending money on your business is actually losing you money. 
✔️ How to transform your social media from hobbyist to business owner


Timestamps:
00:00 - 04:30 | Introduction & Chit Chat
04:31 - 13:00 | The Importance of Setting Dedicated Working Hours & Incorporating More Structure into Your Day
13:01 - 20:00 | Getting Your Legal Ducks In a Row
20:01 - 23:00 | Why There is No Excuse For a Bad Website 
23:01 - 29:00 | Open Your Wallet and Invest in Your Business
29:01 - 37:00 | Posting On Social Media as a Hobbyist vs. as a Business Owner 
37:00 - End | Using 2025 to Create Positive Habits 

NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share exactly how to identify when you've outgrown your current market and how to have the confidence to scale to that next level.

What You'll Learn:
✔️ How uncomfortable growth can be but why choosing not to grow can hurt you in the long run.
✔️ What the different tiers of the wedding industry are and how to identify which one you currently serve. 
✔️ How to identify if you have outgrown your current market.
✔️ Setting yourself up for the next level & mapping out your business journey.
✔️ What you need to successfully level up towards the next market.



Timestamps:
00:00 - 03:00 | Introduction & Announcements
03:01 - 6:00 | The Importance of Growth as a Wedding Creative
6:01 - 10:00 | The Different Tiers of the Wedding Industry
10:01 - 19:00 | How to Identify if You Have Outgrown Your Current Market
19:01 - 25:00 | Setting Yourself Up For Success in the Next Level
25:01 - 29:00 | Mapping Out Your Business Journey
29:00 - End | The Next Level is Waiting For You

NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Are you full of creative ideas but struggle to execute and grow your wedding business? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster sit down with Austin Trenholm to discuss the key differences between successful entrepreneurs and those stuck in the idea phase.

🎯 What You’ll Learn:
✔️ How to move from mainstream to luxury weddings and attract high-end clients.
✔️ Why execution is harder than ideation—and how to overcome perfectionism.
✔️ The importance of discipline vs. motivation in growing a profitable wedding photography or videography business.
✔️ How to break big goals into small, actionable steps to achieve success.
✔️ The latest wedding industry trends, including true-to-color editorial styles and how to refine your editing workflow.
✔️ The power of accountability, networking, and investing in your business to scale faster.

🚀 Whether you’re a wedding photographer, filmmaker, or creative entrepreneur, this episode is packed with actionable strategies to help you execute your business ideas and achieve real growth.

🎧 Tune in now and learn how to level up your wedding business today!

🔗 Connect with Austin Trenholm: @TrenholmPhoto
💻 Check out Good Light Presets: GoodLightPresets.com

Timestamps:

00:00 - 05:00 | Introduction & Guest Introduction
05:01 - 15:00 | Ideas vs. Execution: Overcoming Stagnation
15:01 - 25:00 | Overcoming Mental Barriers & Avoiding Perfectionism
25:01 - 35:00 | Motivation vs. Discipline: The Key to Consistency
35:01 - 45:00 | Execution Strategies & Business Growth
45:01 - 55:00 | Industry Trends & Scaling to Luxury Markets
55:01 - End | Final Takeaways & Encouragement

NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/