LEVEL UP: A Wedding Photography + Videography Podcast

Some of those lessons came from investing in education and learning from people who were further along than me. Others? Well, let's just say I learned them the hard way. 😂

In this episode, I'm sharing 10 of the biggest lessons I've learned over the last decade as a wedding filmmaker, and the things I wish I had known sooner!

We're talking about everything from staying motivated during editing season and building a team to the importance of marketing, reinvesting in your business, creating an incredible client experience, and why being the most talented photographer or filmmaker in the room DOESN'T always mean you'll be the most successful.

Because here's what I've learned after a decade in business: Talent will only get you so far. The way you show up, the relationships you build, and the effort you're willing to put into growing your business matter just as much.

Whether you're a wedding photographer or videographer looking to book more weddings, increase your revenue, or simply build a more profitable and sustainable business, I hope these lessons help you skip a few of the mistakes I made along the way.

Let's get into it! 🎧

00:00 - 02:59 | 10 Years in the Wedding Industry: Lessons Learned Along the Way
03:00 - 07:59 | Finding Motivation, Overcoming Creative Blocks & Outsourcing Editing
08:00 - 10:13 | Why Hiring a Third Shooter Is Worth the Investment
10:14 - 13:48 | Stop Chasing New Gear: Focus on What Actually Grows Your Business
13:49 - 16:05 | The Little Details Matter: Professionalism & Personal Brand
16:06 - 18:11 | Visibility Is Everything: Marketing, Networking & Staying Top of Mind
18:12 - 20:42 | Wedding Day Preparation: Mastering Timelines & Working With Planners
20:43 - 22:34 | Reinvesting in Your Business for Long-Term Growth
22:35 - 25:12 | The Power of Next-Day Teasers & Creating a Memorable Client Experience
25:13 - 27:49 | Getting Off Autopilot: Consistency, Competition & Business Growth
27:50 - 31:17 | Why Kindness, Teamwork & Reputation Matter More Than Talent

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Has Instagram made wedding photographers and filmmakers LAZY when it comes to marketing? 👀

Okay, hear us out.

When Kelley started her wedding filmmaking business in 2010, Instagram wasn't even a thing. And guess what? She booked 30 weddings in her first full season WITHOUT social media.

Fast forward 16 years, and those SAME grassroots marketing strategies are helping her book $20,000 weddings today. 🚀

Somewhere along the way, we've become so dependent on Instagram that we've forgotten how to market our businesses without it. We're spending hours creating content, chasing algorithms, and worrying about engagement when some of the BIGGEST opportunities for business growth are happening outside of our phones.

And we think it's time to change that.

In this episode, Kelley is challenging wedding photographers and videographers to get that DOG back in them. 💪 We're talking about the hunger, initiative, and willingness to put yourself out there that actually builds a profitable, sustainable wedding business.

We're diving into the power of word-of-mouth referrals, relationship-based marketing, networking, and why your Instagram follower count has absolutely NOTHING to do with your earning potential. In fact, Kelley shares how Paul's commercial production company generated over $400,000 in revenue with fewer than 400 Instagram followers.

Instagram is an AMAZING tool for visibility, but it shouldn't be your entire marketing strategy.

So here's our challenge as we head into 2027: What would you do to grow your wedding photography or videography business if Instagram disappeared tomorrow?

Because the businesses that will continue to thrive aren't necessarily the ones with the most followers. They're the ones building real relationships, creating demand, and taking ACTION

00:00 - 03:29 | Has Instagram Made Wedding Photographers and Filmmakers Lazy?
03:30 - 05:41 | How I Booked 30 Weddings Without Instagram
05:42 - 09:23 | Getting That Dog Back in You: Rediscovering Your Marketing Drive
09:24 - 12:24 | Grassroots Marketing: Networking, Word of Mouth & Referrals
12:25 - 16:17 | Building Genuine Relationships That Lead to Bookings
16:18 - 19:06 | Why Instagram Followers Don't Equal Business Revenue
19:07 - 20:54 | Building a Sustainable Wedding Business Beyond Social Media

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Should wedding photographers and videographers offer UNLIMITED coverage? Or could that decision actually be costing you thousands of dollars? 👀

It's a question we get ALL the time, especially from creatives looking to break into the luxury wedding market. And while unlimited coverage might sound like an easy way to elevate your client experience and stand out from the competition, there's a lot more to consider when it comes to profitability.

In this episode, Taylor is flying solo and sharing her personal experience with unlimited wedding coverage, including a 14-hour wedding day that completely changed her perspective. Fast forward a few years, and a recent luxury wedding booking brought in an additional $4,000 simply because she DIDN'T offer unlimited coverage. 💰

We're breaking down the pros and cons of unlimited vs. hourly wedding coverage, how to structure your wedding photography or videography packages for multi-day events, and why flexibility becomes increasingly important as you move into the luxury market.

Because at the end of the day, just because everyone else is doing something in their business doesn't mean it's the right move for YOURS.

The goal isn't just to book higher-paying weddings. It's to build a more profitable business that works for YOU. 🚀

So, are you team unlimited coverage or team hourly? We'd love to hear where you stand!

Timestamps:
00:00 - 02:34 | Wedding Business Profitability & the Unlimited Coverage Debate
02:35 - 06:49 | The Hidden Risks of Unlimited Wedding Coverage
06:50 - 10:47 | How Hourly Coverage Can Increase Wedding Revenue
10:48 - 13:24 | Unlimited vs. Hourly Coverage: Choosing the Right Business Model
13:25 - 16:12 | Luxury Wedding Packages: Flexible Hours & Multi-Day Coverage
16:13 - 18:07 | Final Thoughts: Pricing Strategies, Profitability & Business Growth

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

If there's one thing Kelley will openly admit, it's that she is NOT a numbers girl. 😂

After 16 years in the wedding industry, she's always been much more comfortable behind a camera than sitting in front of a spreadsheet. Thankfully, she married someone who actually enjoys that stuff!

But recently, Kelley and Paul started looking back at the numbers from their earlier years at 618 Studios, and it really got them thinking about how much their definition of success has changed over the years.

There were seasons when they were shooting 30+ weddings a year, bringing in six figures, and feeling like they were on top of the world. And you know what? They WERE! That business worked really well for the season of life they were in.

Fast forward to today, and they're bringing in significantly more per wedding, capping their calendar at just 12 weddings a year, and being a whole lot more intentional about where they spend their time.

And that's exactly what we're diving into this week. **Because building a more profitable wedding photography or videography business doesn't always mean booking more weddings, raising your prices, or chasing the luxury market. Sometimes it means getting really clear on what success actually looks like for YOU.**

In this solo episode, Kelley is pulling back the curtain on the actual numbers behind 618 Studios, why your booking average matters more than a full calendar, and how understanding your numbers can help you make smarter business decisions without falling into that scarcity mindset.

Because at the end of the day, the goal isn't necessarily to build the biggest business in the room. It's to build one that's profitable, sustainable, and supports the life you're working so hard to create. 🚀

Timestamps:
00:00 - 03:48 | Redefining Success: Building a Business That Supports Your Life
03:49 - 06:48 | Know Your Numbers: Why Booking Averages Matter More Than Wedding Counts
06:49 - 09:00 | Avoiding Scarcity Mindset & Emotional Business Decisions
09:01 - 13:55 | From $300 Weddings to Six Figures: The Early Years of 618 Studios
13:56 - 17:55 | Increasing Profitability Through Pricing, Fewer Weddings & Diversification
17:56 - 20:37 | Making More & Working Less: Aligning Business Goals With Your Lifestyle
20:38 - 22:00 | Final Thoughts: Finding Your Own Path to Profitability

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

You can only grow your wedding business alone for so long. 👀

There was a point in both of our businesses when we realized that posting on Instagram, relying on inquiries to magically find us, and simply showing up to weddings to do our jobs wasn’t going to get us where we wanted to go.

We needed PEOPLE.

Real relationships with wedding planners. Friendships with other photographers and filmmakers. Connections with vendors who could open doors we didn’t even know existed yet.

But here’s where we think a lot of wedding photographers and filmmakers get networking wrong: they approach every relationship looking for the ROI.

Will this planner refer me?
Can this person get me into better weddings?
Is this relationship worth my time?

And people can FEEL that.

In this episode of The Level Up Podcast, we’re talking about why networking and genuine vendor relationships become so important as you grow into the higher end of the wedding industry, the biggest networking mistakes we see creatives make, and why some of the relationships that change your business might take YEARS to fully develop.

We’re also giving you a peek inside League, our education + networking community for wedding creatives, and sharing why we created a space centered around real connection, collaboration, referrals, and getting talented people in the same room.

Networking isn’t about collecting contacts or getting a planner to send you a wedding next month. It’s about showing up, being a good human, finding your people, helping OTHER people make connections, and continuing to plant seeds.

The ROI might not happen tomorrow. But those relationships can completely change the trajectory of your wedding photography or videography business.

If you’re ready to stop trying to grow your business from behind your computer and start building relationships that can grow WITH you, this episode is for you. 🤍

00:00 - 06:40 | Inside League: Building a Community for Wedding Creatives
06:41 - 09:07 | League Parties & Why In-Person Connection Matters
09:08 - 14:16 | Why You Can’t Grow Your Business Alone
14:17 - 16:30 | Networking Like a Human: Finding Your People
16:31 - 20:20 | The Biggest Networking Mistakes Wedding Creatives Make
20:21 - 23:36 | Playing the Long Game: Relationships, Referrals & ROI
23:37 - 24:21 | Final Thoughts & What’s Next for League

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

What happens when a business that has been successful for YEARS suddenly… slows down?

A year ago, Kelley was staring at an almost empty wedding calendar. After 15+ years in business and hundreds of weddings, 618 Studios had lost momentum. Somewhere along the way, the business had slipped into autopilot.

So Kelley decided to become the student again.

She went back through the exact strategies we teach inside The Luxury Mastermind. Branding. Positioning. Marketing. Planner relationships. Getting in the room. Saying YES again.

And 18 months later? The momentum is WILD. 🚀

618 Studios is already 80% booked for 2027, couples are increasing their budgets to work with her, planner referrals are coming in, and demand is at a level she hasn’t experienced in years.

In this episode, we’re talking about what changed, why even an established wedding photography or videography business can’t stay on autopilot forever, when it actually makes sense to raise your prices, and why sometimes the best thing you can do for your business is get hungry again.

Because sometimes the opportunity that looks “too small” is the one that changes everything.

If business has felt a little slower than you’d like lately, this conversation is for you.

Timestamps:
00:00 - 04:50 | The End of an Era: Retiring The Luxury Mastermind
04:51 - 08:08 | Going All In: Student Success & Building a Sustainable Business
08:09 - 12:09 | From Booking Drought to High Demand: Rebuilding 618 Studios
12:10 - 16:49 | Why Business Momentum Slows & the Work It Takes to Get It Back
16:50 - 20:27 | Raising Your Prices: When the Market Is Actually Ready
20:28 - 25:15 | Saying Yes Again: Networking, Opportunities & Getting Back in the Room
25:16 - 29:36 | Staying Hungry, Investing in Support & What’s Next for Level Up

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

We are keeping the party going with these reruns and today's is such a good one. We loved hearing Tayler's story in October 2025 and it has been so fun to watch her growth since then!

Every photographer and filmmaker hits that moment when they realize something has to change. The work is there, the passion is there, but the business side feels heavy. The pricing conversations, the boundaries, the burnout, the self-doubt. You start to wonder if you are really capable of building the kind of brand that commands respect, trust, and luxury-level bookings.

In this episode, we sat down with Taylor, a talented creative who made the bold decision to reinvent her business from the inside out. From raising her prices with confidence to navigating the leap into the luxury market, she shares what it truly takes to grow beyond comfort and into clarity.

The truth is, your next level is not waiting on a viral post, a new camera, or a perfect moment. It is waiting on your decision to finally step forward.

You are capable of building a brand that attracts high-end clients, of creating work that feels both meaningful and profitable, and of running a business that supports your life, not the other way around.

Doors to the Luxury Mastermind are now open. This is your opportunity to step into the next level of your business with strategy, clarity, and community that will support your growth every step of the way.

👉 Learn more at thelevelupco.com/workshop

Timestamps:
00:00 – 03:00 | Mastermind Announcement and Episode Introduction
03:00 – 10:30 | Taylor’s Journey from Planner to Photographer
10:30 – 17:00 | Pricing Growth and Shifting Toward Luxury Clients
17:00 – 23:00 | Social Media Boundaries and Professionalism in Business
23:00 – 32:00 | Networking, FAM Trips, and Building Industry Relationships
32:00 – 48:46 | Overcoming Fear, Elevating the Client Experience, and Mastermind Invitation

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

We have another rerun for you today and this one is a good one!! In this episode of The Level Up Podcast, Taylor Petrinovich and Kelley Gilster sit down with Skylar Ball to share the exact strategies that helped him break through pricing plateaus and start booking luxury weddings.

If you've ever felt stuck at the $5,000 mark or struggled to make the leap to five-figure bookings, this episode is for you. Skylar opens up about his journey from starting during COVID to landing high-end clients—proving that mindset shifts, strategic networking, and the right business moves can make all the difference.

We’re diving into how to:
- Stop playing small with your pricing and own your worth.
- Build relationships that position you as a premium vendor.
- Maintain work-life balance while scaling your business.
- Tap into new markets and make your brand irresistible to luxury clients.

Whether you’re a seasoned pro or just starting to think about leveling up, this episode is packed with actionable insights to help you book higher-paying clients without burning out. 🎉

You’re more capable than you think—and sometimes, all it takes is shifting your mindset and getting in the right rooms. 💪 Tune in and get inspired to GO FOR IT! 🏃‍♀️

Timestamps:
[00:00 – 05:45] Starting and Scaling a Profitable Wedding Business
[05:46 – 10:12] Breaking Through Pricing Plateaus
[10:13 – 15:00] The Role of Education and Mindset in Growth
[15:01 – 25:30] Building a Sustainable Business and Expanding to New Markets
[25:31 – 30:30] Creating Exceptional Experiences That Lead to Referrals
[30:31 – End] Growth Mindset, Final Takeaways, and Networking Tips

Connect with Skylar:
🔗Instagram: https://www.instagram.com/skylarball_/
💻Website: https://skylarball.com/

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Today we are running it back with a very special TLM Alumni Myla Li!! This episode was recorded in August of 2024 so make sure you go take a peek at her work to see how much she has grown since then!

What if you could scale your wedding photography business from $3K to $10K+ weddings in just one year? That’s exactly what Myla Li did, and she’s sharing her journey in this episode of The Level Up Podcast.

From second shooting over 20 weddings in her first year to booking five-figure weddings for 2025, Myla reveals how she used Instagram marketing, strategic branding, and unique offerings like Super 8 film to differentiate herself in the luxury market. She also discusses the mindset shifts that helped her break into high-end weddings and scale her business—while still working full-time as an engineer.

If you’re a photographer or filmmaker looking to raise your prices, attract luxury clients, and build a profitable brand, this episode is a must-listen!

In this episode, we cover:
✔️ How Myla went from $3K weddings to booking five-figure weddings in one year
✔️ The role of second shooting and portfolio curation in building a luxury brand
✔️ Why branding and Instagram marketing are key to attracting high-end clients
✔️ How adding Super 8 film photography & videography helped her stand out
✔️ The mindset shifts required to confidently increase pricing without pushback
✔️ How The Luxury Mastermind helped Myla scale her business quickly

💬 What’s your biggest challenge in growing your wedding business?
DM us on Instagram @TheLevelUpCo or share your thoughts in the comments on YouTube!

⭐ Loved this episode?
Subscribe, rate, and review to help more wedding photographers and videographers level up their businesses.

Timestamps:
00:00 – 05:00 | Introduction
05:01 – 12:00 | Meet Myla Li: From Engineer to Luxury Wedding Photographer
12:01 – 20:00 | Starting a Wedding Photography Business in 2021
20:01 – 28:00 | Scaling from $3K to $10K+ Weddings in One Year
28:01 – 34:00 | The Power of Branding & Instagram for Growth
34:01 – 39:00 | Final Thoughts

Connect with Myla:
https://www.instagram.com/mylaliphotos
https://mylaliphotos.com/

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

What if the thing standing between you and your next level isn’t your talent... but believing you’re actually capable of getting there?

This week on The Level Up Podcast, we’re sitting down with wedding filmmaker Taylor Nichols, who filmed her first wedding for a whole $10 😅

Fast forward to today and she’s traveling the world filming destination weddings, and after joining The Luxury Mastermind, took her starting price from $3,200 to $6,500 with collections reaching nearly $10K 🤯

Taylor shares the mindset shift that took her from asking, “What do they have that I don’t?” to “Why NOT me?” and the tangible changes that helped her business grow FAST.

We’re talking about investing in the right education, elevating your brand, curating your Instagram, showing up differently on wedding days, and paying attention to the small details luxury clients and planners absolutely notice.

If you’re a wedding photographer or filmmaker ready to raise your prices, attract higher-end weddings, and stop playing small, this episode is your reminder:

Why NOT you? 🚀

Timestamps:
00:00 - 10:13 | From a $10 Wedding to Full-Time Filmmaking
10:14 - 19:56 | Building Confidence, Investing in Education & Finding Community
19:57 - 21:48 | The Luxury Mastermind
21:49 - 25:33 | Doubling Her Prices & Breaking Into Destination Weddings
25:34 - 30:19 | Destination Wedding Filmmaking & Traveling for Work
30:20 - 36:50 | The Brand Shifts That Helped Her Reach $10K Weddings
36:51 - 39:30 | Finding the Right Mentors & Actually Implementing the Advice
39:31 - 40:46 | Final Thoughts & Taylor’s Upcoming Scotland Wedding

Connect with Taylor:
https://www.instagram.com/taylornicholsfilms/
https://taylornicholsfilms.com/

The FINAL round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 10 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
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- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
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