So many of us are playing it safe in our businesses. We set small goals we know we can hit because the thought of failing feels terrifying. But the truth is, that fear is keeping you stuck and holding you back from everything you’re capable of. The moment you give yourself permission to dream bigger, go after something greater, and get obsessed with reaching your full potential, everything changes.

In this episode, we’re talking about what it really means to become obsessed with your business, how to tie that obsession to your bigger life goals, and the mindset shifts that will push you out of comfort and into growth. You’ll learn why obsession isn’t selfish, how to avoid burnout by finding your “why,” and the daily habits that separate those stuck in the mainstream market from those thriving at the luxury level.

If you’ve ever looked at other photographers and filmmakers landing dream clients and thought, “that could never be me” this conversation will flip that belief on its head. You’re capable of so much more than you think, and all it takes is deciding to go for it.

Timestamps
00:00 – 02:00 | Opening & Recent Weddings
02:00 – 05:30 | The Concept of Obsession
05:30 – 09:40 | Taylor’s Story & Five-Year Goal
09:40 – 14:15 | Why Obsession Needs a ‘Why’
14:15 – 18:10 | Signs You’re Not Obsessed Enough
18:10 – 23:15 | Measuring Obsession & Healthy Practices
23:15 – 26:00 | Building Skills & Continuous Growth
26:00 – 27:20 | Closing & Free Class Invitation

Register for our FREE workshop, Referrals on Repeat, happening Wednesday August 27th
https://thelevelupco.com/referrals-on-repeat

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

You're invited to class next week! Register for Referrals on Repeat through the link below.

https://thelevelupco.com/referrals-on-repeat

Most wedding photographers and filmmakers are told to do it all: post constantly on Instagram, invest in expensive ads, keep up with SEO, and pray the inquiries roll in.

But here’s the truth: the most powerful (and profitable) marketing strategy in the wedding industry has been sitting right under your nose the entire time.

NEXT WEEK, UNLOCK THE #1 MARKETING STRATEGY FOR WEDDING PHOTOGRAPHERS + FILMMAKERS

Free training on Wednesday, August 27 at 10am PT / 1pm ET

You don’t need a massive following, a huge ad budget, or endless hours creating reels.

You need a referral system that works.

That’s exactly what you’ll get inside Referrals on Repeat.

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

In this episode, we’re diving into what it really looks like to step into a new era of your business. Not just a new logo or fresh colors, but a true refresh that reflects who you are now, not who you were when you started. Because the reality is, you’ve grown. Your work is stronger, your vision is clearer, and it might be time for your brand to catch up.

We talk about the signs it’s time for a change, the mindset shifts that come with letting go of what used to work, and how an intentional brand experience can create real alignment between you and the clients you want to serve. If you’ve ever felt like your brand doesn’t quite match the quality of your work, this episode is your reminder that a refresh isn’t just about aesthetics. It’s about stepping fully into the version of your business that’s ready for more.

You don’t need permission to evolve. And you don’t have to figure it out alone.

Let this be the nudge to take up space, refine your presence, and create a brand that opens the door to the opportunities you’ve been waiting for. Your next level is waiting.

[00:00 – 02:26] Welcome Back and Refresh Talk
[02:27 – 05:21] Why Brand Alignment Matters More Than Ever
[05:22 – 09:05] Recognizing When It’s Time for a Rebrand
[09:06 – 15:04] The Power of Knowing Your Ideal Client
[15:05 – 20:19] How Much Should a Rebrand Cost?
[20:20 – 30:24] Building a Brand That Matches Your Next Level
[30:25 – End] Launch Strategy, Visibility, and Template Support

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

Marketing doesn’t have to be complicated. Sometimes, all it takes is one intentional sprint to boost your visibility, reignite momentum, and get in front of the people you actually want to work with. In this episode, we’re breaking down what a marketing sprint really is, how to use it when things feel slow or stagnant, and the specific mindset that makes this strategy work without burning out or spiraling into algorithm anxiety.

If you’ve ever felt like you're posting just to post or crossing your fingers that the right clients magically find you, this is your reminder that visibility is something you can create. You don’t have to wait for permission. You don’t have to have it all figured out. You just have to start.

Because momentum builds when you do. And the fastest way to get in front of new clients, build brand awareness, and spark real conversations isn’t through guesswork—it’s through consistency, clarity, and a focused plan that actually meets your business where it is now.

Ready to see what’s possible when you stop winging it and start showing up with intention?

Let’s sprint. 🏁

Timestamps:
[00:00 – 02:26] Welcome Back and Post-Summer Updates
[02:27 – 05:21] What is a Marketing Sprint and Why It Works
[05:22 – 09:05] When to Use a Marketing Sprint
[09:06 – 15:04] Core Strategies for Sprint Success
[15:05 – 20:19] Advanced Tactics for Visibility
[20:20 – 30:24] Consistency, Tracking, and Overcoming Algorithm Anxiety[30:25 – End] Mastermind Invitation and Community Power

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

We all have that one moment that shifts everything. The opportunity that changes how we see ourselves, our business, and what’s really possible. In this episode, we’re talking about the wedding that changed everything for us—how we got in the room, what led to that booking, and what it unlocked on the other side.

If you’ve been feeling like you’re just one connection, one planner, or one portfolio piece away from stepping into a new level, this episode is going to speak straight to you. Because the truth is, those game-changing weddings don’t just happen—they happen when preparation meets opportunity.

We’re pulling back the curtain on what we wish more filmmakers and photographers knew about entering the luxury market. It's not about luck. It’s about readiness, positioning, and having the courage to show up like you're already in the room.

You’re capable of more than you think. You just have to start showing up like it.

Timestamps:
[00:00 – 01:20] The One Wedding That Changes Everything
[01:21 – 03:24] Opportunity Only Matters If You’re Prepared
[03:25 – 05:46] Why One Great Wedding Can Redefine Your Brand
[05:47 – 08:07] Planner Trust and the Real Way Into the Luxury Market
[08:08 – 13:00] Behind the Scenes of Two Career-Defining Weddings
[13:01 – 17:41] How Strategic Preparation Can Open Luxury-Level Doors

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

What if the only thing standing between you and the next level of your business is the fear of getting it wrong?

In this episode, Kelley's reflecting on 15 years of creative work and what she wishes she had known earlier. She's talking about the shifts that actually moved the needle, the old habits she's ready to leave behind, and the creative pivots that helped us build a wedding business that felt aligned, elevated, and sustainable.

If you’ve ever looked back at your older work and cringed (same), or if you’ve been wondering whether your creative instincts are enough to compete in the luxury space, this one’s for you.

You don’t have to be perfect. You just have to be willing to grow.

Because the truth is, you’re already more capable than you think. But you have to stop hiding behind fear, perfectionism, or waiting for the “right time” and start acting like the creative entrepreneur you already are.

This is your sign to take the next step.

No more shrinking.
No more playing small.
No more waiting.

You’ve got the vision. We’ll help you get there.

Timestamps:
[00:00 – 02:13] Mastermind Updates and League Launch Behind the Scenes
[02:14 – 06:08] Reflecting on 15 Years of Business and Revisiting Old Work
[06:09 – 10:13] What Stood the Test of Time in Our Wedding Films
[10:14 – 16:05] Lessons From Looking Back: What We Could’ve Done Better
[16:06 – 22:00] Shooting Wider, Capturing Sensory Detail, and Embracing Change
[22:01 – End] Color Grading Evolution, Growth as an Artist, and Final Takeaways

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

This episode is a rebroadcast from the archives, and honestly, it might be just what you need to hear right now.

If you ever feel like wedding mornings are chaotic, your energy is off, or you walk in feeling rushed instead of grounded, this one is for you. We are talking about pre-wedding habits, routines, and mindset shifts that help you show up as the calm, confident, and elevated version of yourself that your clients and planners will remember.

Because let’s be real, your reputation is shaped by more than just your final gallery or film. It is shaped by how you arrive. How organized you are. How you carry yourself and treat everyone on the team. And that presence can either elevate your brand or quietly limit your growth.

This episode is a reminder that showing up with intention doesn’t just make your day easier. It builds trust. It sets the tone. And it helps you become the kind of creative that high-end clients and planners want to refer over and over again.

And if you are ready to build even stronger relationships in this industry, we would love to invite you to join The League. It is our curated networking community for wedding creatives who are serious about connection, collaboration, and long-term growth. You can apply now at https://thelevelupco.com/league

Timestmaps:
[00:00 – 01:21] Rebroadcast Intro and Why Pre-Wedding Habits Matter
[01:22 – 04:35] Communication Boundaries and Letting Go of Control
[04:36 – 09:17] Gear Prep, Timeline Coordination, and Planner Etiquette
[09:18 – 15:10] Polished Presentation Through Grooming and Wardrobe
[15:11 – 22:00] Clean Vehicles, Clear Minds, and Setting the Right Tone
[22:01 – 33:41] Mental Preparation, Family Logistics, and Staying Fueled

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

This week, we’re bringing back one of our most-loved episodes and for good reason. If you’ve ever wondered what it really looks like to scale from shooting budget weddings to booking luxury destination clients, this one’s for you. In this replay, we dive into the exact mindset shifts, pricing pivots, and relationship-building strategies that helped this creative go from starting her business at 19 to filming multi-day events for high-end planners.

It’s honest. It’s inspiring. And it’s proof that with clarity and intention, you can grow into the next version of your business  even if you’re still early in the game.

If you’ve been second-guessing your pricing, overthinking your marketing, or waiting for someone to give you permission to go bigger… consider this your sign 💥

Because the truth is, your next level doesn’t come from doing more. It comes from doing things differently. And this episode will show you what’s possible when you stop playing small and start backing your vision.
Ready to build something you’re proud of?

Hit play  and let’s get into it. 🎧

Timestamps:
[00:00 – 04:06] Starting a Wedding Business at 19 and Building Momentum
[04:07 – 09:13] Raising Prices and Attracting High-End Destination Clients
[09:14 – 17:00] Growing a Full-Time Career and Evolving with Industry Shifts
[17:01 – 27:00] Booking Luxury Clients and Navigating Exclusive Relationships
[27:01 – 36:22] Sharing Strategically, Setting Boundaries, and Honoring NDAs
[36:23 – End] Planner Relationships, Long-Term Growth, and What’s Next

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

If you’ve ever felt like you’re behind or like everyone else is doing more than you this summer, this one’s for you. In this candid conversation, we’re giving you a peek behind the scenes of what life and business actually look like right now, because real success isn’t always hustle and picture-perfect productivity. Sometimes it looks like slowing down, shifting gears, and giving yourself permission to grow in other areas of your life too.

From home projects and summer travel to the mindset shifts that are helping us move forward even when things feel a little messy, this episode is your reminder that you’re allowed to be human. You’re allowed to glow up personally and professionally. You’re allowed to do things scared.

And if you’re ready for a community that supports both your business goals and your real life we’d love to see you inside League. This new monthly networking community was created just for wedding photographers, filmmakers, and planners like you to connect, learn, and grow.
Join us at thelevelupco.com/league 💛

Timestamps:
[00:00 – 03:36] Summer Rhythms, Family Life, and Finding Balance
[03:37 – 06:16] Introducing League: A New Era for Wedding Creatives
[06:17 – 11:19] Why Relationships Trump Strategy in Business Growth
[11:20 – 16:04] Being Brave Enough to Start Before You're Ready
[16:05 – 22:00] Perfectionism, Self-Doubt, and Getting Out of Your Own Way
[22:01 – End] Rapid Fire Q&A + Behind the Scenes Fun

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/

If you’ve ever felt like you’re on an island trying to build your business alone, this episode is your sign to stop white-knuckling it. We’re diving into the real reasons why community and connection are essential if you want to grow, sustain momentum, and actually enjoy the process along the way.

Inside, we break down why building relationships is one of the most overlooked strategies in the wedding industry—and how the right circle can open doors that talent alone can’t. You’ll walk away with a new perspective on networking, a deeper understanding of your role in the creative community, and the clarity to know when it’s time to stop hiding behind your work and start showing up.

Because here’s the truth—your next opportunity, dream referral, or breakthrough moment isn’t going to come from another random Instagram post. It’s going to come from who knows your name when you're not in the room.

This is your reminder that your success doesn’t have to be a solo journey. And it shouldn’t be.

Let’s do this together. 💬

Join the League: a curated networking community for wedding photographers, filmmakers, and planners who are ready to elevate their brand and build meaningful industry relationships. Apply now at https://thelevelupco.com/league and take your seat at the table.

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/