In this episode, we are pulling back the curtain on the wedding industry and share the real conversations that usually only happen behind the scenes. From unhinged client requests and early-career mistakes to red flags, pet peeves, and the boundaries that actually protect your creativity and your income, this episode is equal parts honest, educational, and entertaining.
We’ve both been there. Saying yes when we should’ve said no. Offering things that sounded great on paper but burned us out in real life. Ignoring our gut because we wanted the booking. Over time, those decisions taught us powerful lessons about pricing, positioning, professionalism, and staying in our own lane as creative business owners. This conversation dives into what we’ve learned after nearly two decades in the wedding industry, why “more” isn’t always better, and how clarity in your brand, boundaries, and communication changes everything.
If you’ve ever felt frustrated on a wedding day, unsure how to handle client expectations, overwhelmed by industry advice, or conflicted about how to grow without losing yourself creatively, this episode is for you. We’re talking about what actually moves the needle, what advice we disagree with, and how to build a business that feels aligned, profitable, and sustainable long-term.
Sometimes growth doesn’t come from doing more.
It comes from doing things differently.
Listen in, laugh with us, and take what resonates as you continue building a business you’re proud of.
Timestamps:
00:00 - 06:15 | Catching Up & Life Updates: Personal Stories, Family, and Industry Context
06:16 - 14:00 | Unhinged Client Requests & Early-Career Lessons Learned
14:01 - 20:30 | Red Flags, Boundaries, and Professional Standards with Clients & Teams
20:31 - 28:30 | Industry Hot Takes: Pricing, Automation, Branding, and Staying in Your Lane
28:31 - 36:30 | Wedding Day Pet Peeves: Collaboration Breakdowns & Content Overload
36:31 - 40:27 | Final Reflections: Industry Culture, Professional Respect & Listener Engagement
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
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The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
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🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/