Be the first to know when I launch my Mastermind Group: https://johnbunn.myflodesk.com/mentorship

Are you feeling stuck in the middle market? I am working on an exclusive 12 week Mastermind Group that launches in January. We are going to walk through the 3 areas of your business you need to be focused on in order to get unstuck from the middle. I guarantee this will show you the exact areas you are missing it, and give you the tools to take them to the next level, so you can stop getting vanilla work. Hit the link to be the first to know when it goes live: https://johnbunn.myflodesk.com/mentorship

In today's bonus episode, I sit down with Ryan Koral from the Grow Your Video Business Podcast and get interviewed by him. I think this episode is full of gold for you to really take into action in 2026. Also, be sure to check out Ryan's podcast here: https://www.studiosherpas.com/podcast

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

In this episode of the Shifting Focus Podcast, John Bunn sits down with Hello Tomorrow Films to unpack how great wedding films are built through story, not just cinematography. This conversation dives into how to develop a recognizable style, differentiate your brand in a competitive market, and build real relationships that fuel long-term success.

The team also introduces Plotline Pro, an AI tool built specifically for filmmakers that helps uncover story hidden inside long-form audio. By organizing dialogue, identifying speakers, and revealing story structure, Plotline Pro gives filmmakers a faster and clearer way to shape narrative without sacrificing creativity or emotion.

Whether you are refining your voice, rebuilding momentum, or looking for better systems inside your workflow, this episode offers a behind-the-scenes look at how one brand has built a business rooted in story, relationships, and intentional creativity.

Check out Plotline Pro: https://www.plotline.pro/?via=john

If you are looking for mentorship and a small group of creatives who are serious about building a business with clarity and direction, get on the waitlist for my online mastermind. Send an email to [email protected] with the subject line MENTORSHIP or join the waitlist here: https://johnbunn.myflodesk.com/mentorship

Follow Hello Tomorrow Films:

Website: https://www.hellotomorrow.ca/

Instagram: https://www.instagram.com/hellotomorrowfilms/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

Chapters

00:00 Introduction to Hello Tomorrow Films

01:18 Networking and building real relationships

16:02 Branding and identity in wedding filmmaking

18:55 Developing a unique style and creative voice

21:59 Navigating introversion in business

24:59 The balance between art and business

32:14 Building a strong brand

33:46 The role of story in wedding films

34:52 Introducing Plotline Pro

40:12 The development of Plotline Pro

42:36 User feedback and experience

44:22 AI and the future of filmmaking

47:15 Plotline Pro features

48:52 Final thoughts and community

#weddingvideography #weddingphotography #shiftingfocuspodcast

Nobody books you because you are good enough. They book you because they trust you.

📧 Sign up to learn about John's Private Mentorship Group by emailing [email protected]

In this episode of the Shifting Focus Podcast, John Bunn shares real stories from the last year of his business and shows why relationships, reliability, and reputation matter more than raw talent. This is not a theory episode. It is a look at how trust quietly compounds into better clients, higher level bookings, and long term momentum.

John explains how one relationship can change everything, why slow money often turns into fast money, and how being dependable builds a brand that no algorithm can replace. If you are tired of chasing leads and want to build something that lasts, this episode will change the way you think about growth.

00:00 Why Trust Matters More Than Talent 02:18 Nobody Books You For Your Work 05:10 The Montana Wake Up Call 08:42 Every Booking Is a Branch 12:33 Slow Money Versus Fast Money 16:01 Reputation Travels Faster Than Marketing 19:47 Why Trust Pays Late But Pays Big 23:20 What Luxury Really Means 26:04 Dependable Beats Impressive 28:35 What Comes Next

Trust is what gets you chosen, not your work. Every wedding you book is a new branch on your business tree. Trust compounds silently until it suddenly shows up in big ways. Your reputation moves faster than any marketing strategy. Luxury is built on safety and reliability, not flash. Trust pays slowly at first and then multiplies later. The fastest way to grow is to be dependable, not impressive. Relationships work, they just do not work quickly. Being calm and steady on a wedding day builds your future. Trust is only one piece of a much bigger picture.

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

In this episode of the Shifting Focus Podcast, John Bunn pulls back the curtain on what really moves the needle when it comes to getting noticed, trusted, and booked by top wedding planners. Fresh off a packed wedding season and a retreat surrounded by elite planners, John unpacks the mindset shifts, the strategy, and the long-game approach that has helped him grow his business into the luxury space.

This one is all about relationships, presence, value, and consistency. Not hacks. Not shortcuts. Just the intentional work that builds a brand planners want to refer again and again. John also shares a teaser for an upcoming mentorship experience designed for creatives ready to level up in 2025.

Want to join my private mentorship group that is coming up? email [email protected] and say 'i want mentorship' to be added to the list for more info as soon as it is available.

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

00:00 Thanksgiving Reflections and Wedding Season Wrap-Up

02:23 Insights from the Wedding Crashers Retreat

05:30 Building Relationships with Wedding Planners

09:34 Adding Value to Planners: The Key to Success

12:23 The Importance of Reciprocity in Relationships

16:19 Playing Chess, Not Checkers

20:12 Showing Up Big on Wedding Days

23:31 Staying Top of Mind After the Wedding

27:22 Consistency and Presence in the Wedding Industry

31:08 Earning Your Way into Planner Circles

35:24 Mentorship and Future Opportunities

#weddingvideography #weddingphotography #shiftingfocuspodcast

In this solo episode of Shifting Focus, I'm breaking down the exact steps I took to go from charging half my worth to securing $20,000 wedding bookings in just one year. This is the real behind-the-scenes story of how I rebuilt my business, redefined my brand, and committed to the kind of consistency that actually moves the needle.

I'm sharing the moment things shifted for me, starting with a $7,500 wedding that changed everything. Instead of seeing it as a setback, it became the catalyst that reignited my passion and reminded me what was possible when I treated every project as an opportunity.

We'll dig into how brand perception shapes your pricing, why consistency on social media matters more than ever, and how intentional networking opened the doors to planners and vendors who trusted me with bigger and better work. If you've ever felt stuck, undervalued, or unsure how to elevate your business, this episode is your roadmap.

What you'll learn:

• How shifting your brand perception changes what you can charge

• Why consistency on Instagram led to over a million monthly story views

• How networking and in-person connections accelerated my bookings

• The mindset shifts that helped me grow into a luxury creator

• Why every project, even discounted ones, can build long-term momentum

Whether you're a filmmaker, photographer, planner, or any type of creative business owner, these lessons apply. This past year has proven that when you get intentional about your brand and how you show up, your business can transform faster than you think.

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

In this episode of Shifting Focus with John Bunn, we sit down with Jared Sullivan, the new leader of How to Film Weddings, to talk about the exciting next chapter for one of the most beloved communities in the wedding filmmaking world.

Jared opens up about his 13-year journey as a filmmaker, how his YouTube channel began during COVID, and what inspired him to carry the legacy of How to Film Weddings forward. From the challenges of growing on YouTube to his vision for a fresh, community-driven future, this conversation is packed with insight for filmmakers, educators, and creatives alike. Subscribe to the new HTFW Show: https://podcasts.apple.com/us/podcast/the-how-to-film-weddings-show/id1664967619

🎥 Explore the new era of How to Film Weddings: [https://howtofilmweddings.com ](https://howtofilmweddings.com)

📸 Follow How to Film Weddings on Instagram: [https://www.instagram.com/howtofilmweddings ](https://www.instagram.com/howtofilmweddings)

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

00:00 Introduction and Background

02:35 Jared's Journey in Wedding Filmmaking

05:41 The Growth of How to Film Weddings Community

08:38 Transitioning Leadership: The Handoff

11:48 The Future of How to Film Weddings

14:41 Jared's Vision and Plans

17:52 Community and Collaboration

20:41 Final Thoughts and Reflections

Behind the Details of Ultra Luxury Wedding Design

In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer's role from first concept to final piece, how event branding elevates the entire day, and why collaboration and emotional investment are key.

Mikyla shares how she partners with planners and creatives to deliver refined, meaningful experiences that go far beyond paper. They talk about pricing with purpose, the magic of meticulous detail, balancing artistry and business, and why "done" can be better than "perfect" in practical creative work.

Check out Mikyla's podcast here: [https://cultive.inkandpressco.com/podcast](https://cultive.inkandpressco.com/podcast)

Check out her course with promo code JOHNBUNN20 here: [https://cultive.inkandpressco.com/](https://cultive.inkandpressco.com/)

Follow her on Instagram here: [https://www.instagram.com/inkandpressco/](https://www.instagram.com/inkandpressco/)

Visit her website here: [https://inkandpressco.com/](https://inkandpressco.com )

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

Takeaways

Makayla is a stationer and calligrapher specializing in luxury weddings.

Event branding is crucial in creating a cohesive wedding experience.

Pricing for high-end stationery services can reach upwards of $75,000.

Collaboration among vendors enhances the overall event experience.

A stationer is involved from the beginning to the end of the wedding planning process.

Attention to detail is essential in luxury wedding stationery.

Done is better than perfect when it comes to creative work.

Building relationships with planners is key to securing high-end clients.

The emotional investment in ultra luxury events can be significant.

Hands-on creation is a rewarding aspect of being a stationer.

Chapters

00:00 Introduction to Event Branding and Stationery

04:54 The Role of a Stationer in Weddings

07:56 Investment in Event Branding

10:37 Collaboration with Wedding Planners

13:56 Building Relationships and Brand Voice

16:48 The Journey of a Stationer

18:17 Attention to Detail in Client Experience

35:42 Creating Memorable Hospitality Experiences

40:07 The Importance of Professionalism in Event Planning

42:59 Building Strong Vendor Relationships

49:38 Balancing Creativity and Business

56:14 The Artistic Journey and Personal Growth

01:00:31 Educational Resources and Community Engagement

#weddingvideography #weddingphotography #shiftingfocuspodcast

Most creatives think breaking into the luxury wedding market is all about having the best work. But after nearly 20 years in the industry, I've learned that luxury isn't just about visuals. It's about the experience you provide.

In this episode of Shifting Focus, I'm sharing the real lessons I've learned while leveling up my wedding filmmaking brand. From building deeper relationships with planners and vendors to curating a high-touch client experience, I'm diving into what actually moves the needle in high-end weddings.

We'll talk about:

• Why quality work alone won't get you into the luxury market

• How branding goes way beyond a logo

• The role networking and social media play in creating demand

• Why details and client care matter more than ever

• How to understand and attract your ideal high-end clients

If you're ready to confidently step into the luxury space, and stay there, this one's for you.

Subscribe for more weekly episodes on business growth, branding, and the creative mindset it takes to thrive in this industry.

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

In this episode of Shifting Focus, host John Bunn talks with Amanda Writesman, founder of The Bridal Theory, about how wedding creatives can master their marketing strategies heading into engagement season.

They dive deep into how Instagram continues to evolve heading into 2026 and why it remains one of the most powerful platforms for visibility, connection, and brand growth. Amanda breaks down what's actually working on social media right now, how to build a strategic content plan, and how to use analytics and insights to create posts that convert.

You'll also hear how to find the balance between creativity and business, how to market yourself without feeling salesy, and what every creative should be doing to prepare for the next engagement season. If you're a wedding photographer, videographer, planner, or creative entrepreneur who wants to grow your business on Instagram in 2026, this episode is packed with insights you can use immediately.

Connect with Amanda: Website: https://www.amandawritesman.com Instagram: https://www.instagram.com/thebridaltheory

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866

Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

In this episode, I sit down with wedding photographer and podcast host Michael Cassara to talk about what it really takes to build a thriving business in today's creative industry. Michael shares his journey from leaving a corporate job to going all in on photography, how he navigated the challenges of the pandemic, and why client experience has been the key to his success. We also dig into the growth of his show, The Vendor Table, and how it has become more than just a podcast. It's a platform that connects and educates wedding professionals. Together, we talk about the balance between creativity and efficiency, juggling multiple ventures, and the importance of structure, self care, and community in this business. If you've ever struggled with burnout, felt torn between passion and process, or wondered how to keep growing without losing yourself in the noise, this conversation is for you. Check out Michael's website here: https://www.michaelcassara.me Check him out on Instagram here: https://www.instagram.com/michaelcassaraphoto Follow the podcast here: https://www.thevendortable.com/ Check out The Vendor Table on Instagram here: https://www.instagram.com/thevendortablepod/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.