In this episode of the Shifting Focus Podcast, John Bunn pulls back the curtain on what really moves the needle when it comes to getting noticed, trusted, and booked by top wedding planners. Fresh off a packed wedding season and a retreat surrounded by elite planners, John unpacks the mindset shifts, the strategy, and the long-game approach that has helped him grow his business into the luxury space.

This one is all about relationships, presence, value, and consistency. Not hacks. Not shortcuts. Just the intentional work that builds a brand planners want to refer again and again. John also shares a teaser for an upcoming mentorship experience designed for creatives ready to level up in 2025.

Want to join my private mentorship group that is coming up? email [email protected] and say 'i want mentorship' to be added to the list for more info as soon as it is available.

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00:00 Thanksgiving Reflections and Wedding Season Wrap-Up

02:23 Insights from the Wedding Crashers Retreat

05:30 Building Relationships with Wedding Planners

09:34 Adding Value to Planners: The Key to Success

12:23 The Importance of Reciprocity in Relationships

16:19 Playing Chess, Not Checkers

20:12 Showing Up Big on Wedding Days

23:31 Staying Top of Mind After the Wedding

27:22 Consistency and Presence in the Wedding Industry

31:08 Earning Your Way into Planner Circles

35:24 Mentorship and Future Opportunities

#weddingvideography #weddingphotography #shiftingfocuspodcast