Join the Exposure Triangle Waitlist: https://john-bunn.com/exposure-triangle

This week is a continuation of my conversation with Kate Laine Events. In this episode, we do a mentor session and I answer their questions about their wedding business. This episode is full of helpful info if you are trying to build a brand and get unstuck from the middle market

Follow Kate Laine Events:

Instagram: https://www.instagram.com/katelaineevents

Website: https://www.katelaineevents.com/

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

What does it actually take to start booking higher-end weddings fast?

In this episode, I sit down with Holden and Gracie of Kate Laine Events to talk about how they went from college friends with an idea to planning their first $350,000 wedding just a couple years into business.

This conversation is about way more than "luxury weddings." We talk about trust, presentation, confidence, networking, content creation, vendor relationships, and why experience matters just as much as the quality of your work.

If you're a wedding photographer, filmmaker, planner, or creative trying to move out of the middle market, this episode is packed with practical takeaways on how to position yourself differently and build a brand people remember.

We also dive into:

• How they started booking higher-end clients early

• The importance of personality and storytelling in content

• Why relationships with vendors matter so much

• The role confidence plays in pricing and positioning

• How to scale without losing quality or burning out

• What actually makes couples trust you with a large wedding budget

This episode is a masterclass in building momentum in the wedding industry without pretending to be someone you're not.

Follow Kate Laine Events:

Instagram: https://www.instagram.com/katelaineevents

Website: https://www.katelaineevents.com/

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

What actually makes someone become the photographer everyone knows, trusts, and refers?

In this episode of Shifting Focus, I sit down with Noella Andres to talk about authority, branding, education, and why simply posting great work online is no longer enough to stand out.

Noella shares her journey from wedding photographer to educator, speaker, and industry leader, along with what photographers often misunderstand about influence, visibility, and becoming known for something specific.

We talk about:

• Why authority is built slowly over time

• The difference between attention and trust

• How education can elevate your business and brand

• What actually leads to speaking opportunities and brand deals

• Why networking still matters

• Creating strategic content instead of random content

• Launching courses, podcasts, masterminds, and live events

• Why "industry gatekeeping" is changing

If you want to become more than just another photographer posting online, this episode is for you.

Follow Noella:

Instagram: https://www.instagram.com/noellaandres

➡️ Podcast ⬅️

noellaandres.myflodesk.com/bkhzg7vkw7

Just Launch It ➡️ Freebie

noellaandres.myflodesk.com/launch

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapter Markers

00:00 Introduction to Noella Andres

02:05 The Journey Into Photography

04:51 Transitioning Into Education and Coaching

07:54 The Evolution of Photography Education

10:58 What Actually Builds Authority in the Industry

14:02 Brand Collaborations and Industry Opportunities

24:12 What Brands Look for in Ambassadors

27:02 Authenticity, Expertise, and Trust

28:47 Preparing Yourself for Bigger Opportunities

31:25 Relationship Building and Networking

35:07 Launching Podcasts, Courses, and Masterminds

39:51 The Future of Education in the Wedding Industry

Join THE EXPOSURE TRIANGLE Mastermind Waitlist: https://john-bunn.com/exposure-triangle

In this episode of Shifting Focus, I'm talking about the one thing I believe matters more than talent, gear, social media strategy, or even your portfolio when it comes to booking high-end weddings: trust.

Over the last 19 years in the wedding industry, I've seen firsthand that couples, planners, and families don't just hire the "best" work. They hire the person they trust most. In this episode, I break down how trust impacts your brand, your referrals, your pricing, and your ability to consistently book better weddings.

I share personal stories from recent weddings, lessons I've learned while building relationships with planners and clients, and practical ways you can become someone people feel confident referring and investing in.

If you've ever wondered why some creatives continue to grow while others stay stuck in the middle market, this episode is for you.

Resources Mentioned: Exposure Triangle Mastermind - https://john-bunn.com/exposure-triangle Bride and Groom Video - https://bridengroom.video/johnbunn/ Color Presets & LUTs - https://john-bunn.com/shop

00:00 Introduction to Wedding Photography and Filmmaking 05:10 The Importance of Trust in Client Relationships 16:38 Building Trust Through Personal Connections 30:31 Long-Term Benefits of Trust in Business

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Get your first month free of Social Templates: http://socialtemplates.co/johnbunn

Use code: JOHNBUNN

In this episode of Shifting Focus, I break down how Instagram became a real part of my brand and not just something I posted on when I felt like it.

Over the last two years, I committed to consistency, clarity, and using Instagram as a tool to connect with the right people. That shift led to over $350,000 in bookings and, more importantly, consistent referrals from planners and past clients.

This is not about chasing trends or going viral. It is about building momentum, staying top of mind, and creating a brand that attracts the right buyers over time.

If Instagram feels random or inconsistent in your business, this episode will give you a practical way to start using it with purpose.

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

00:00 Introduction and current momentum

02:04 Why positioning changed everything

05:48 Defining your ideal buyers

09:08 Building consistency for 2 years

12:04 Creating content that attracts the right people

14:54 Using Instagram to build real relationships

17:46 How referrals and bookings started compounding

23:59 Final thoughts and next steps

⭐️ Musicbed -Switch today and get a 14 day free trial: https://bit.ly/45HQjhC

In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world.

Jeff shares his 20-year journey from shooting $200 weddings off Craigslist to building a globally recognized brand, all while staying creatively fulfilled. We dive into the tension between art and business, how to create images that actually mean something, and why most photographers stay stuck in the middle market.

We also talk about:

• How to create "portfolio-level" images on real wedding days

• The balance between creativity and profitability

• Why your network might be the missing piece in your growth

• The mindset shift that changed everything after COVID

• How Jeff built a massive following through simple, consistent content

This is a masterclass in longevity, intentional growth, and building a business that doesn't kill your creativity.

If you're trying to charge more, attract better clients, and actually enjoy the work you're creating, this one is for you.

Follow The Apartment Photo:

Instagram - https://www.instagram.com/theapartmentphoto

Website - https://www.theapartmentphoto.com/

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapters

00:00 Introduction to Jeff Chang and His Journey 02:14 The Evolution of Wedding Photography 05:28 Navigating the Early Days of Business 08:16 Growth and Challenges in the Wedding Industry 11:20 Post-COVID Transformation and New Opportunities 14:29 Balancing Creativity and Business 17:30 Defining Style and Artistic Vision 23:21 Balancing Creativity and Efficiency 27:40 Navigating Expectations on Wedding Days 32:25 The Exposure Triangle: Work, Network, and Brand 38:47 Continuous Improvement in Photography 43:22 Leveraging Social Media for Growth 47:56 The Power of Hooks in Content Creation 48:55 Understanding Consumer Behavior on Social Media 49:40 The Importance of Consistency in Content Production 50:34 Creating Engaging Reels: Tips and Techniques 51:07 Adding Value Through Educational Content 53:06 Building Relationships Through Authentic Content 54:37 Navigating Growth and Inquiries in a Growing Brand 56:25 The Balance of Fame and Authenticity 59:19 Creating Value Beyond Numbers 01:03:28 Future Plans and Educational Offerings 01:05:12 Fun Personal Insights: Disney and Lego

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

Two years ago, I had no momentum.

Fewer bookings than I expected, uncertainty in my business, and a lot of questions about what to do next.

Today, I'm booking $20K weddings and operating from a completely different place.

In this episode, I'm breaking down exactly what changed.

Most wedding professionals don't stay stuck because they lack talent.

They stay stuck because they never build real momentum.

In this solo episode of Shifting Focus, I'm pulling back the curtain on what's actually changed for me over the last two years and why 2026 feels completely different in my business.

After nearly 20 years in the industry, I found myself rebuilding from the ground up. No momentum, fewer bookings than expected, and a big question… what now?

This episode is about what happened next.

I walk through how I applied my Exposure Triangle system (work, brand, network), the mistakes I made, the hard year that nobody sees, and how that led to better weddings, higher prices, and a completely different level of opportunity.

We also talk about:

Why charging more builds trust, not guilt The difference between knowledge and action What ultra-high-end weddings actually unlock for your brand And how to stop waiting and start building momentum now

If you've been feeling stuck in your business, this is the episode you need to hear.

Because things don't change by accident.

They change when you finally decide to move.

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

chapters

00:00 Introduction to Shifting Focus Podcast

05:39 The Evolution of John Bunn's Career

11:32 Transitioning to Education and Community Building

17:16 The Challenges of Balancing Business and Personal Life

21:51 The Exposure Triangle System Explained

27:40 Building Momentum in 2026

33:33 Experiencing High-End Weddings

39:43 Future Aspirations and Networking Strategies

14 day free trial of Musicbed: https://fm.pxf.io/shiftingfocus-freetrial

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

Most filmmakers think they need better gear, better clients, or more experience to charge more.

But the real reason your films don't feel premium has nothing to do with any of that.

In this episode, I sit down with TK from Red Lotus Films to talk about what actually creates feeling in a wedding film and why that's the thing clients are really paying for. We get into how he transitioned from corporate videography into weddings, how leaning into culture and music changed the way his films connect, and why intentional choices matter more than just "getting the shots."

We also talk about the role of custom music, building a brand that stands out without chasing trends, and how relationships have played a huge part in his growth.

On top of that, TK shares how he's using his business to give back through charity work in Sri Lanka, and why success for him goes beyond just bookings and revenue.

If your work feels solid but not distinct, this episode will help you understand what might be missing.

In this episode:

• Why most wedding films don't feel premium

• The role of music in shaping emotion and story

• Transitioning from corporate work into weddings

• Building a brand around culture and intentionality

• Growing your business through relationships and trust

• Giving back through filmmaking and mentorship

Connect with TK / Red Lotus Films:

Instagram: https://www.instagram.com/redlotusfilms/

Ayven Foundation (Charity): https://www.redlotusfilms.ca/ayvenfoundation/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

Most filmmakers do not plateau because of talent. They plateau because they never make the jump.

In this episode of Shifting Focus, I sit down with Kevin Cochran of 718 Creative to break down how he went from filming $500 weddings to building a premium wedding videography brand in the Texas market.

Kevin shares what actually moved the needle: intentional networking, refining his brand, charging with confidence, and taking calculated risks when it would have been easier to play it safe. We talk about breaking out of the middle market, building a portfolio you are proud of, and why trust is the currency that drives everything in this industry.

If you want to charge more without feeling fake, and grow a premium brand without losing your creativity, this conversation will show you what that path can look like.

Connect with Kevin Cochran and 718 Creative:

Website: https://718creative.com

Instagram: https://instagram.com/718creative

The Texas Wedding Podcast: https://podcasts.apple.com/us/podcast/the-texas-wedding-podcast/id1551234567

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapters:

00:00 Introduction to Kevin Cochran and 718 Creative

03:28 The Journey of a Wedding Videographer

12:09 Navigating the Wedding Industry During the Pandemic

19:19 Breaking Through the Middle Market

29:47 Finding Purpose and Connection in Business

32:29 Building a Proud Portfolio

35:15 Taking Calculated Risks

39:19 The Importance of Trust in Relationships

43:33 Networking and Maintaining Relationships

47:22 Advice for Taking Risks

52:18 Practical Tips for Videographers

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

If you think luxury is about venues and budgets, you are missing it. Luxury is about experience. And if you do not understand how to create one, you will stay stuck in the middle.

In this episode of Shifting Focus, I sit down with Emily Burton to unpack what actually separates high-end planners from everyone else.

Emily started as a floral designer and built her way into becoming a sought-after luxury wedding planner on St. Simons Island. Her growth was not accidental. It was intentional. It required refining her brand, elevating presentation, deepening client relationships, and understanding how experience drives value at the highest levels.

We talk about what it takes to transition into the luxury market, how to design an elevated client journey, why networking is more about trust than transactions, and how personal connection becomes your greatest competitive advantage.

If you want to move upmarket without becoming someone you are not, this episode will give you a clearer target.

Connect with Emily Burton:

Website: https://emilyburtondesigns.com/

Instagram: https://www.instagram.com/emilyburtondesigns/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapters:

00:00 Introduction to Emily Burton

03:10 Emily's Journey from Floral Design to Planning

06:39 Current Business Landscape and Clientele

11:40 Transitioning into Luxury Weddings

16:42 Designing a High-End Client Experience

22:02 Understanding the Language of Luxury

29:05 Presentation, Positioning, and Networking

37:11 Green Flags in Vendor Collaboration

45:47 Building Genuine Relationships in the Luxury Market

52:33 Personal Touch and Long-Term Reputation

53:08 Why Experience Is the Real Product