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So many creatives are doing everything "right" and still feel stuck.

They're talented. They care deeply. They work hard.

Yet year after year, their business looks mostly the same.

In this episode of the Shifting Focus podcast, John Bunn reflects on the past year and shares his vision for 2026. He talks honestly about the role rest and reflection played in gaining clarity, why the middle market is the most dangerous place for creative businesses, and why talent alone is rarely the problem.

Most education in the wedding industry is built for beginners. But what happens when you're no longer new and still not where you want to be?

This episode breaks down why so many capable creatives get stuck in the middle market, how misunderstanding your audience keeps you there, and why strategy matters more than effort at this stage. John also shares why he's launching a new mastermind focused specifically on helping creatives build a clear plan, get unstuck, and move forward with confidence.

If you've ever felt like you're working hard but not making the progress you expected, this episode is for you.

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