Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

By Heidi Thompson | Wedding Business Coach, Marketing Strategist, & ConsultantBusiness Entrepreneurship Marketing

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast episodes

July 29 The Wedding Marketing Fix No One Talks About
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You don't have a visibility problem. That's the thing nobody wants to hear when their inquiries have slowed down. The instinct is to post more, chase more followers, show up in more places but more wedding marketing doesn't fix an unclear message.

Here's what's actually happening. Couples are finding you. They're landing on your website, scrolling your Instagram, walking past your booth. And then they close the tab because they can't tell if you're the right fit. That's not a reach problem. That's a clarity problem.

In this episode, you'll hear why the wedding pros with smaller followings are often the ones booked solid, and what one Wedding Business Collective member did to get so specific about her ideal client that couples started repeating her own marketing back to her.
Get all the links from this episode: http://evolveyourweddingbusiness.com/371
Get your free ticket to Book More Weddings Summit: https://bookmoreweddingssummit.com/
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
11 min
July 23 The 5 Booking Patterns Costing You Wedding Clients
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Your inquiry calendar is full. You're posting, you're networking, you're answering every message the second it lands. And your bookings still don't match the effort.

Somewhere along the way you probably decided that means you're the problem. You're not. There are five specific patterns behind why the wrong wedding clients find you (or why the right ones go quiet), and once you can name which one you're in, the fix gets a lot less confusing.

This episode walks through all five, plus the one shift underneath all of them that most wedding pros never make.
Get all the links from this episode: http://evolveyourweddingbusiness.com/370
Get your free ticket to Book More Weddings Summit: https://bookmoreweddingssummit.com/
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
15 min
July 15 You Already Know What To Do. Here's Why You Haven't.
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You already know your messaging sounds like everyone else's. You already know which clients you'd clone in a heartbeat and which ones make your stomach drop when their name pops up in your inbox. You're not confused about what's wrong. You're stalled.
This episode isn't another rundown of strategy or messaging tips. It's about the thing that happens after you already know what to do and still don't do it. Why "I'll fix my marketing after busy season" never actually turns into fixing your marketing, and why that's not a discipline problem.
There's a reason later never comes, and it's not because you're lazy or you don't care. Once you hear it, you won't be able to unsee it in your own business.
Get all the links from this episode: http://evolveyourweddingbusiness.com/369
Apply for Perfect Fit Clients: https://evolveyourweddingbusiness.com/fit
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
12 min
July 08 The Wedding Marketing Mistake That Attracts The Wrong Clients
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You redid your website for the third time. You posted more, showed up more, hustled harder. And somehow you're still fielding the same price objections from the same wrong-fit people.
Here's the wedding marketing mistake nobody talks about: you don't have a visibility problem. You have a foundation problem. And no amount of Instagram strategy, Pinterest boards, or SEO can fix messaging that isn't speaking to the right person in the first place.
In this episode, I break down why more marketing actually makes a messaging problem worse, not better, and walk through a real story of a photographer who kept rewriting her pricing page when pricing was never the issue.
Get all the links from this episode: http://evolveyourweddingbusiness.com/368
Apply for Perfect Fit Clients here: http://evolveyourweddingbusiness.com/fit
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
17 min
July 01 Why Your Marketing Isn't Attracting The Right Wedding Clients
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You're booking weddings. You're making money. And you still wrap up almost every project thinking "I wish they were all like that one."
Then the next inquiry rolls in. Someone wants the same thing but cheaper. Someone ghosts the second you send pricing. Someone books and spends the next six months making you question why you do this job at all.
Here's the thing nobody tells you: that's not a lead problem. You don't need more wedding clients. You need the right ones, and that's a completely different fix. In this episode, Heidi breaks down why "post more, be more consistent, run more ads" makes a fit problem worse, not better, and what actually changes when your marketing starts speaking to the person instead of describing the service.
Get all the links from this episode: http://evolveyourweddingbusiness.com/367
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
16 min
June 24 The Instagram Strategy Wedding Pros Need to Book More Clients
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You're posting. You're trying to be consistent. You know your couples are on Instagram and you know you're supposed to show up there. And yet somehow none of it is actually translating into leads or bookings.
If that's you, you are not alone. And it's not your fault. Nobody taught you how to make Instagram actually work for your business. They just told you to post more.
In this episode I'm joined by Elizabeth Marberry, Instagram marketing strategist and host of the Strut It podcast, who breaks down exactly what's missing between showing up on Instagram and actually getting couples to reach out. We get into why one piece of content can do three jobs at once, how DM automation works and why it's a game changer for busy wedding pros, why your Instagram Stories are where the warm leads are hiding, and why the leads and sales are happening in the DMs, not on your website contact form.
Get all the links from this episode: http://evolveyourweddingbusiness.com/366
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
49 min
June 17 Should You Go After Luxury Weddings? Here's My Honest Answer
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
There is a narrative going around in this industry that luxury is the goal. That if you're exhausted, undercharging, or working too hard for what you're getting paid, the answer is to move upmarket. Raise your prices. Get better clients. Go luxury.
I get why that sounds appealing. And I'm here to tell you it might be one of the most misleading things we say to each other.
Going after luxury weddings isn't a promotion. It's building a completely different business from scratch. And if you do it for the wrong reasons, which a lot of people are, it's going to make your situation worse, not better.
This episode is my honest take on the luxury market, who it's actually right for, who it isn't, what really changes when you move into it, and what to do instead if your current business isn't performing the way you want it to.
Get all the links from this episode: http://evolveyourweddingbusiness.com/365
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
18 min
June 10 Turn Your Wedding Marketing Into A Theme Park With Becca Pountney
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
The marketing funnel was invented in 1904. Before cars. Before social media. Before couples woke up the morning after getting engaged and immediately opened 25 browser tabs while watching Netflix on a second screen.
And somehow we're still teaching marketing like it's a straight line from A to B.
It isn't. Not even close.
My guest today is Becca Pountney, a brilliant marketing mind from the UK and someone I've been meaning to get on this podcast for way too long. She has a framework that perfectly captures how couples actually move through your marketing right now, and it's called the Marketing Theme Park.
In this episode we break down her SCREAM framework. Each step is a piece of what it actually takes to book more weddings in 2026. By the end you'll never think about the marketing funnel the same way again. And by the end you'll never think about the marketing funnel the same way again.
Get all the links from this episode: http://evolveyourweddingbusiness.com/364
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
45 min
June 03 How to Book More Weddings With Clients You Love
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
Four weeks ago we started talking about the booking problem most wedding pros have but can't quite name. We looked at the data. We dug into why bride isn't an identity and why the ideal client avatar exercise is just a guessing exercise with a fake name on it.
Today is the payoff episode.
Your best clients already hold everything you need to build marketing that actually works. The words they used when they were searching for someone like you. What made them certain you were the right choice. What they were actually worried about at 2am before they ever reached out. That's the foundation of a marketing strategy that doesn't require you to guess, hope, or post more into the void.
This episode is about what happens when wedding pros stop guessing and start asking. And it's the episode I've been building toward for a month.
Grab your copy of Clone Your Best Clients at https://evolveyourweddingbusiness.com/clone
Get all the links from this episode: http://evolveyourweddingbusiness.com/363
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
16 min
May 27 The Costly Ideal Client Mistake Most Wedding Pros Make
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You've probably done the ideal client avatar exercise. You gave her a name. An age. An income bracket. Maybe you decided she loves brunch and golden hour photos and has a Pinterest board with 400 pins on it.
And then nothing really changed in your business.
That's not because having an ideal client doesn't work. It's because what most people call ideal client work isn't actually ideal client work. It's a guessing exercise dressed up as strategy. A paper doll with a Starbucks order.
Here's the real problem. Bride isn't an identity. It's a role. A temporary role that millions of completely different human beings step into every single year. The couple who wants a black tie ballroom reception for 300 people and the couple who wants barefoot vows on the beach with their 12 closest friends are both brides. They have nothing in common. They want completely different things. And when your marketing is aimed at brides, it speaks to neither of them.
This episode is about what to do instead.
Get all the links from this episode: http://evolveyourweddingbusiness.com/362
Engagement season is right around the corner and the couples you want to book can't choose you if they can't find you.
That's why I'm teaching a brand new training called How To Get More Visibility This Engagement Season on October 27th. Head to evolveyourweddingbusiness.com/visible to save your free spot and let's make this your best engagement season yet!
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
18 min

About Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

From the publisher's feed

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find…

you.

Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.

This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!

We'll cover questions like:

Getting More Clients:

How do I get more wedding inquiries from my ideal clients?
How do I book more weddings as a photographer? As a planner? At my venue?
How do I turn wedding inquiries into booked clients?

Marketing Strategy & Channels:

How do I market my wedding planning business to stand out?
Should I focus on Instagram, Pinterest, Google, or paid advertising?
Is it worth it to advertise on The Knot and WeddingWire?
What wedding planner marketing and event planner marketing strategies actually work?

Sustainable Growth:

How do I market my wedding business on a budget?
How do I know if my wedding marketing strategy is working?
Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?

After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.

Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!

With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.

Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧