The Power in Purpose: A Podcast for Wedding Pros

Are you tired of setting big goals only to find yourself scrambling at the end of the year to accomplish all the things that you said you were going to do? What if you could make real progress in just 90 days, specifically the last 90 days of the year? In this episode, I'm sharing why quarterly planning is key to making real progress in your business and how I think you can get your wedding business ready for engagement season in 90 days. 

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Quarterly Planning

• [02:49]: The Importance of 90-Day Goal Setting

• [06:08]: Strategic Planning vs. Goal Setting

• [08:50]: Conducting a Wedding Season Debrief

• [12:07]: Revisiting Marketing Strategies and KPIs

• [14:47]: Gathering Client Testimonials and Feedback

• [18:07]: Setting Sales, Revenue, and Cash Flow Goals

• [20:53]: Evaluating Pricing and Services

• [24:12]: Preparing for Engagement Season

• [26:56]: Creating a To-Do List for Q4

• [29:51]: Final Thoughts and Encouragement

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

LISTEN TO EPISODE 142:

If you want a 6-figure wedding business, you need this 6-figure marketing plan: https://blog.candicecoppola.com/wedding-industry-marketing-plan/ 

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

In this episode, we’re getting deep into running ads to attract luxury wedding clients! Do luxury clients buy from ads? I wasn't sure. Our guest, Elisabeth Stuckey, is a high-end stationer who went from being a high school teacher to building a multi-six-figure stationery business working just 16-20 hours a week (yes, you read that right!). She’s here to share how she cracked the code of using Facebook and Instagram ads to book those high-paying clients.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Luxury Wedding Ads

• [02:58]: Elisabeth's Journey with Ads

• [06:08]: Types of Ads and Their Effectiveness

• [08:57]: Data-Driven Results from Advertising

• [12:10]: Building Brand Awareness through Ads

• [14:56]: The Importance of Organic Marketing

• [18:07]: Five Keys to Successful Ads

• [21:03]: DIY Ads vs. Hiring an Ads Manager

• [23:49]: Nurturing Leads and Conversion Strategies

• [27:02]: Final Thoughts on Ads and Business Growth

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Connect with Elisabeth: https://elisabethstuckey.com/

Follow Elisabeth on Instagram: https://www.instagram.com/elisabethstuckeydesign/

See Elisabeth’s Canva Template in Action: https://www.canva.com/design/DAFjlFXVfrQ/cmk05zkrF8BhKIQYuVN5jg/view 

Hire Elisabeth’s Ads Manager: https://amberraver.com/ 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

September marks the tail end of wedding season, and if you're like most of the women I know, you're probably running on fumes. You're exhausted, you're overwhelmed, and everything feels like it’s on the back burner. Sound familiar? Today, I'm sharing all about embracing survival mode without guilt, especially after a tough wedding season. Instead of fighting it, I'll walk you through three key areas to focus on so that you do more than just "survive" during this intense season.

On this episode of The Power in Purpose Podcast:

• [00:00]: Navigating Wedding Season Burnout

• [02:57]: Embracing Survival Mode

• [05:46]: Prioritizing Health in Survival Mode

• [08:57]: Maintaining Business Focus

• [11:46]: The Importance of Relationships

• [15:07]: Avoiding Burnout

• [17:55]: Looking Ahead: Strategies for Future Success

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Is your marketing feeling flat? It might be because you're not telling enough stories—or not telling them effectively. On today’s episode, I sit down with Akua Konadu, a storytelling strategist, educator, and multi-passionate entrepreneur. Akua is the founder of two successful businesses and the host of the Independent Business Podcast sponsored by HoneyBook. She’s here to help us unpack how storytelling, backed by science, can make all the difference in your marketing.

On this episode of The Power in Purpose Podcast:

• [00:00]: The Power of Storytelling in Marketing

• [09:35]: Understanding the Science Behind Storytelling

• [18:43]: Everyday Stories: Finding Inspiration in Mundane Life

• [27:25]: Leveraging Client Stories for Business Growth

• [36:39]: Navigating Pain Point Marketing in the Wedding Industry

• [45:42]: Establishing Boundaries in Storytelling

• [51:31]: Connecting with Akua: Resources and Final Thoughts

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

• Check out her website: https://akuakonadu.com 

• Follow her on Instagram: https://www.instagram.com/akuakonadu_/

• Take Akua's Quiz To Find Your Storytelling Style: https://akuakonadu.com/quiz 

• Tune Into Honeybook's Independent Business Podcast: https://podcast.honeybook.com

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

In the wedding industry, we talk about ideal wedding clients a lot. But here's the thing: I think your ideal clients are CHANGING and in fact, I think that your ideal client may not even exist anymore. In this episode, Amanda Shuman of Carry Love Designs and I dive into the ever-evolving concept of ideal clients in the wedding industry. We talk about how important it is to understand who your ideal clients are and how that awareness can move your business forward. 

On this episode of The Power in Purpose Podcast:

• [00:00]: The Evolution of Wedding Ideal Clients

• [05:55]: Understanding the Changing Landscape of the Wedding Industry

• [12:00]: The Importance of Authenticity and Personality in Branding

• [18:04]: Strategies for Identifying Your Ideal Client

• [24:01]: Leveraging Testimonials for Business Growth

• [33:35]: Traits to Focus on for Ideal Clients

• [49:13]: Using Data to Fine-Tune Clients

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

• Check out her website: https://carrylovedesigns.com/  

• Follow her on Instagram: https://www.instagram.com/carrylovedesigns 

• Save Your Seat at Amanda's Upcoming Open House: https://carrylovedesigns.com/open-house 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I’m joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you’ve ever found yourself wondering why your brand isn’t standing out in the luxury market, or you want to learn how to lean into luxury wedding branding, this episode is for you!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction and Overview

• [03:41]: Defining Luxury Branding in the Wedding Industry

• [08:03]: Reasons for Not Standing Out in the Luxury Market

• [13:52]: Debunking the Myth of Neutral Luxury Branding

• [17:40]: Common Mistakes That Make Your Brand Look Cheap

• [23:53]: Balancing Ideal Client Preferences with Personal Style in Branding

• [00:58]: The Role of Color in Conveying Luxury in Branding

• [09:29]: Successful Brands that Use Color Effectively

• [18:06]: Balancing Colorful Work in a Neutral Brand

• [23:53]: The Importance of Regularly Updating Website Images

• [30:08]: Design Trends that May Become Outdated

• [36:57]: Bringing Your Brand All Together

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Connect with Emily: https://emilyfostercreative.com/ 

Follow Emily on Instagram: https://www.instagram.com/emilyfostercreative/ 

Grab Emily's Guide on Choosing Your Brand Colors: https://emilyfostercreative.com/brand-colors-the-power-in-purpose

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Is your branding looking blah? Or worse, could your brand actually be turning off potential clients? Maybe you're wondering if you need to do a little update this winter or if you need to burn it all down and start fresh. Branding is usually on the top of everyone's mind at this stage of the wedding season and at this stage of the year. Today, I want to talk about if it's time to rebrand your wedding business.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction

• [06:38]: Signs of a Stale Brand

• [11:24]: Avoiding a Dated Brand

• [20:51]: The Wrong Types of Clients

• [22:40]: Changing Style, Unchanged Brand

• [27:41]: Rebranding is Not a Quick Fix

• [33:08]: Starting the Rebranding Process

• [39:07]: Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question about the episode @candice.coppola

SHOW NOTES:  http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a kipgreat wedding pro https://plannersplaybook.com

LINKS MENTIONED:

Find out more about attracting your ideal clients inside the Client Cocktail: https://clientcocktail.candicecoppola.com/ 

Tune into episode 122 with Alex Collier where she eshares how your website creates your client experience: https://blog.candicecoppola.com/alex-collier/ 

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

As you prepare for engagement season, I think it's time that we talk about what role Instagram should play in your overall marketing strategy for this year. In this episode, I'm presenting to you an alternative Instagram strategy for wedding pros because I think a lot of wedding pros are actually using Instagram WRONG. So if you've been feeling burnt out on social media and you feel like there has to be a better way to incorporate Instagram into your overall marketing strategy, this is the episode for you!

On this episode of The Power in Purpose Podcast:

• [00:00]: The Role of Instagram in Marketing Strategy

• [05:05]: Using Instagram as a Connection and Trust Tool

• [10:16]: Changing the Approach to Instagram Strategy

• [15:32]: Instagram as a Piece of the Marketing Puzzle

• [18:28]: Sharing Exciting Content on Instagram

• [21:22]: The Power of Consistency in Marketing

• [26:30]: Using Enji for Simplifying Engagement Season Marketing

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Sign up for Enji to start your free trial: https://candicecoppola.com/enji 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

If you want a six-figure business in the wedding industry, then you need a six-figure marketing strategy. But what does the six-figure marketing strategy actually look like? And how can you create a marketing strategy and stick to it?

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction

• [07:11]: Aligning Your Marketing Plan with Your Sales Goals

• [21:51]: Preparing for Mindset Challenges

• [25:29]: Diversifying Your Marketing Channels

• [32:06]: Understanding Your Target Audience

• [39:10]: Creating Strong Calls to Action

• [45:07]: Understanding Customer Needs

• [47:06]: Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Sign up for Enji to start your free trial: https://candicecoppola.com/enji 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

In this final episode of the Launch Your List series, I'm sharing 11 tips to grow your email list. We've talked a lot about email marketing strategies and how to create a lead magnet, but now? It's time to actually get people to sign up for your list. And the best part? There's a good chance that you're already doing a lot of these things. It's really more about adding and folding in email marketing to your existing marketing strategies and your marketing cadence.

This week is the LAST Episode of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! If you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction

• [05:12]: 11 Tips to Grow Your Email List

• [06:07]: Using Instagram and ManyChat to Promote Lead Magnets

• [10:23]: Optimizing Your Link in Bio with a Compelling Hook

• [15:06]: Driving Traffic with Pinterest and Instagram Stories

• [17:46]: Running Ads to Attract New Subscribers

• [25:19]: Including Lead Magnets in Blog Posts and Nurture Sequences

• [37:04]: Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola