The Power in Purpose: A Podcast for Wedding Pros

Today, we’re diving deep into a time management hack for wedding pros that I swear changed everything for me – we're talking about balancing time management with energy management! As someone who’s been around the wedding industry block and has spent years coaching others, I’m big on time management. But let me tell you, this hack goes beyond the usual advice. It's not about time blocking or task batching (although I still use those!). Instead, I want to talk about the difference between having time and having energy to get things done. 

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Time Management Hacks

• [02:52]: Understanding Energy vs. Time

• [06:10]: Identifying Personal Energy Patterns

• [08:55]: Implementing Energy Management Strategies

• [12:08]: Creating People and Non-People Days

• [15:02]: Establishing Rules for Scheduling

• [17:54]: Evaluating and Adjusting Your Approach

• [21:04]: Final Thoughts and Call to Action

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Are you headed to Wedding MBA this year? Or maybe you’re just curious about making the most out of any big conference? You’re in the right place because in this episode, I’m diving into my favorite strategies for making the most of attending Wedding MBA this year. Because let’s be real, Wedding MBA is BIG. With over 200 exhibits and 160 presentations, it can even feel overwhelming. But don’t worry, because in this episode I'm sharing practical tips to help you get what you need out of the conference (and actually enjoy yourself too!).

On this episode of The Power in Purpose Podcast:

• [00:00]: Maximizing Your Experience at Wedding MBA

• [07:17]: Preparing for the Conference

• [15:38]: Networking Strategies

• [17:32]: Engaging with Sessions and Workshops

• [19:23]: Post-Conference Follow-Up and Implementation

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

RESOURCES MENTIONED:

Episode 109 - New Girl Energy

Wedding MBA - https://weddingmba.com/ 

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

If you're a wedding pro looking to increase your bookings and take control of your wedding sales process, then this episode is a must-listen. Today, I’m diving into two key stages of the sales cycle that I guarantee are costing you money right now. And trust me, mastering these steps can make a huge difference in growing your business.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Sales Challenges for Wedding Pros

• [01:54]: Understanding the Sales Cycle

• [04:46]: The Importance of Presentation in Sales

• [14:03]: Handling Objections Effectively

• [21:07]: Strategies for Overcoming Sales Objections

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

Doors for the Planners Playbook are OPEN!! Sign up now: https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

In this episode, I’m diving into all the red flags wedding pros miss that pop up during the sales process and consultations. Trust me, we’ve all been there—those little gut feelings that tell you something might not be right, but sometimes we ignore them in order to make the sale, right? Not anymore! I’m here to help you recognize these warning signs before they turn into full-blown stress later on.

On this episode of The Power in Purpose Podcast:

• [00:00]: Recognizing Red Flags in Client Relationships

• [08:26]: Understanding Client Dynamics and Expectations

• [19:23]: Navigating Communication and Boundaries

• [27:15]: Evaluating Long-Term Client Engagements

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

Doors for the Planners Playbook are OPEN!! Sign up now: https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Welcome to the first episode of our new series, Behind the Brand! I’m diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. In each episode, I’ll chat with wedding pros who have built successful, recognizable brands, and we’ll explore the strategies, challenges, and key decisions that helped them grow. I couldn't be more excited to welcome Jamesa Alexandra of Jayne Heir Events to be our first guest!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Building Iconic Wedding Brands

• [05:55]: Marketing Strategies for Building a Luxury Wedding Brand

• [09:07]: The Evolution of a Brand

• [11:54]: Overcoming Challenges in the Wedding Industry

• [15:11]: The Importance of Relationships in Business

• [17:51]: Creative Growth Through Diverse Events

• [21:02]: The Role of Intentional Marketing

• [24:13]: Reflections on Success and Growth

• [38:02]: The Power of Content Creation in Marketing

• [48:53]: Investing in Quality Marketing Strategies

• [53:58]: The Evolution of Marketing and Brand Identity

• [01:00:54]: Future Aspirations and Brand Activations

• [01:07:19]: Creating an Iconic Brand and Legacy

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Learn more about Jayne Heir: https://jayneheir.com/ 

Follow Jamesa on Instagram: https://www.instagram.com/jayneheir/ 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

What's the most misunderstood marketing strategy in the wedding industry?

SEO!

So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees!

If you’ve ever felt overwhelmed by local SEO for wedding pros or are just unsure about how it actually works for a wedding business, this episode is for you. Erin shares her passion for SEO and explains why it’s often misunderstood in the wedding industry (spoiler alert: I think it is the MOST misunderstood marketing strategy!). 

On this episode of The Power in Purpose Podcast:

• [00:00]: Understanding SEO in the Wedding Industry

• [07:45]: The Importance of Localized SEO

• [14:32]: Building Trust Through SEO

• [22:16]: Targeting Multiple Locations with SEO

• [26:53]: Optimizing Local SEO with Hidden Pages

• [31:31]: Collaborating with Vendors for SEO Success

• [37:16]: The Importance of Blogging for SEO

• [44:09]: Assessing Your Current SEO Standing

• [50:23]: Investing in SEO for Long-Term Success

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

• Check out her website: https://erinollila.com/ 
• Follow her on Instagram: https://www.instagram.com/erinollila 
• Listen to her podcast: https://erinollila.com/podcast 
• Grab her SEO Website Checklist: https://erinollila.com/tpip 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

In this short and sweet episode of The Power in Purpose podcast, I’m diving into a topic that’s been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making business decisions. We all know how overwhelming it can be to sift through the countless opinions and strategies thrown at us daily, and it’s easy to feel lost in a sea of conflicting advice.

On this episode of The Power in Purpose Podcast:

• [00:47]: Trusting Your Gut in Business Decisions

• [04:07]: The Sway Test

• [07:01]: Empowering Yourself Through Intuition

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

In this special episode of The Power in Purpose podcast, we're celebrating six amazing years! I'm taking a break from the usual business advice to answer your most burning questions in a candid Ask Me Anything (AMA) session. From skincare tips and my journey into wedding planning to advice on building wedding businesses you can eventually sell, nothing was off limits! 

On this episode of The Power in Purpose Podcast:

• [00:00]: Celebrating Six Years of Power in Purpose Podcast

• [05:31]: How I Started Coaching Wedding Vendors

• [12:08]: From Corporate Job to Wedding Planner

• [17:44]: Marketing Strategies: Email, SEO, and Instagram

• [18:10]: Nostalgia for Wedding Planning

• [20:09]: Getting Published in Magazines

• [25:13]: Balancing Work and Life as an Entrepreneur

• [27:34]: Investing in Your Business

• [30:22]: Skincare Advice and Anti-Aging Tips

• [38:01]: Outsourcing for Wedding Planners

• [42:10]: Living and Working in Barbados

• [44:00]: Time Management for Wedding Professionals

• [46:51]: How I Met Jason

• [55:40]: Building a Sellable Business

• [01:00:18]: Transitioning to Education in the Wedding Industry

• [01:01:48]: Favorite Client Types and Work Ethic

• [01:02:41]: Housewives and Personal Favorites

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Today, we’re talking about how to make the most of the off-season in your wedding business without totally crashing and burning. Whether you’re winding down for the winter or your off-season hits later in the year, I’m bringing real and actionable tips to help you get through it feeling refreshed and ready to go.

On this episode of The Power in Purpose Podcast:

• [00:00]: Preparing for the Off-Season

• [06:11]: Financial Preparation and Safety Nets

• [12:18]: Marketing and Networking Strategies

• [14:16]: Auditing Systems and Processes

• [18:26]: Personal and Professional Development

• [24:41]: Recap and Action Steps

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

 Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

My new website is live!! In this episode, I’m sharing a behind-the-scenes look at my brand-new website redesign and why your website might need a refresh too! Over a weekend (and an extra day), I gave my website for wedding pros a much-needed facelift using a Tonic Site Shop template (use code CANDICE for 15% off - btw). If you’ve ever wondered whether it’s time to update your website, or if the thought of doing it overwhelms you, this episode is for you.

Want to grab your own Tonic website template? Use code CANDICE for 15% off: https://tonicsiteshop.com/?ref=candice 

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to the New Website

• [01:02]: The Website Redesign Process

• [05:00]: Lessons Learned from the Redesign

• [12:11]: Brand Consistency and User Experience

• [14:52]: Engagement and Sharing the Journey

• [20:02]: Final Thoughts and Key Takeaways

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola