The Power in Purpose: A Podcast for Wedding Pros

By Candice CoppolaBusiness Entrepreneurship

The Power in Purpose: A Podcast for Wedding Pros episodes

October 06226 | The Question I Think More Business Owners Need to Ask
We all say we want to start building a wedding business on our own terms. But what happens when the things we don't want to do are the very things our business needs to grow?

On this episode of The Power in Purpose Podcast:

[05:31]: Cue, the best wedding software for wedding planners, is incredibly close to launching!!

[07:52]: The question I think more business owners need to be asking

[08:57]: The fantasy version of running a business

[11:03]: The reality of building a wedding business behind-the-scenes

[13:30]: You have two options: do it or pay someone to do it

[20:40]: One thing I want every business owner to get better at

[31:02]: A possibility we need to talk about when building a wedding business

[34:35]: The biggest advantage when building a wedding business

Get on the waitlist for Cue: https://planwithcue.com

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com
40 min
September 22225 | What I Told One of My Clients This Week That'll Change How You Price This Season
Have you ever had a client ask for something and heard yourself say, "Oh, that's easy, I'll just take care of it," and then not charged a dime for it?

On this episode of The Power in Purpose Podcast:

[02:45]: Cue, the best wedding software for wedding planners, has new features (quick update)

[05:59]: A real coaching example that might explain why it's hard to price your wedding services

[09:23]: 3 things you need to think about before you price your wedding services

[16:26]: The one thing I want you to do differently this wedding season

Get on the waitlist for Cue: https://planwithcue.com

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com
18 min
September 01224 | The One Skill Successful Entrepreneurs Have in Common
Today, I'm sharing the difference between people who move their business forward and people who stay stuck in the exact same spot year after year.

On this episode of The Power in Purpose Podcast:

[04:00]: An update on Cue (my intelligent wedding planning software)

[05:52]: What successful wedding business owners have in common

[07:48]: What open loops look like in business (and why it's a problem)

[12:07]: The avoider vs. the loop closer

[14:24]: Why this skill is so important for successful wedding business owners

[19:15]: How to become a better loop closer

Get on the waitlist for Cue: https://planwithcue.com

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com
28 min
August 25223 | State of the Wedding Industry: Mid-Year Update (Important Episode)
Back in January, I shared five shifts I believed would define the wedding industry in 2026. Eight months and hundreds of coaching conversations later, it's time for a mid-year reality check.

On this episode of The Power in Purpose Podcast:

[02:45]: An update on my new wedding planning software: Cue

[04:37]: About this state of the industry mid-year check-in

[06:35]: Seeing a trust recession and mid-market squeeze in the wedding industry

[14:00]: How AI is affecting the wedding planning industry in 2026

[18:22]: How visibility for wedding pros has changed

[28:47]: Wedding budgets are changing in 2026

[36:15]: Referrals and relationships in the wedding industry

[45:25]: A new shift I'm seeing in the wedding planning industry in 2026

[50:59]: A conversation we need to have as we finish out 2026

Get on the waitlist for Cue: https://planwithcue.com

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com
1 hr 7 min
August 11222 | The Reason Your Clients Walk All Over You Has Nothing to Do With Your Clients
Today I want to talk about the way you talk to your clients, specifically, the fact that a whole lot of you are talking to your clients like they're your boss and let your wedding clients walk all over you.

On this episode of The Power in Purpose Podcast:

[04:20]: A quick update on my new wedding planning software: Cue

[05:45]: An employee vs. expert mindset

[09:35]: Here's how to tell if you're energy is giving *employee*

[18:10]: How to show up as an expert instead

[27:26]: Why it's so important to stop letting your wedding clients walk all over you

Get on the waitlist for Cue: https://planwithcue.com

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com
33 min
July 28221 | I'm Taking The Biggest Swing Of My Career (Huge Announcement!)
I have an exciting announcement to share with you today!

On this episode of The Power in Purpose Podcast:

[05:44]: Why I'm doing this

[15:20]: Who is helping me

[20:59]: What it is

[27:41]: How AI plays a role in this (it's not what you think)

[32:18]: How to get early access

[34:35]: I'm taking you along for the ride

[40:44]: What I want YOU to take away from this big swing

Get on the waitlist for Cue: https://www.planwithcue.com

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com
45 min
July 21220 | Behind the Brand: The Making of Verve Event Co
Today's Behind the Brand episode is one I've been wanting to bring you for a while. I'm sitting down with Desiree Adams of Verve Event Co, someone I've had the privilege of coaching for six years now. And I need to tell you upfront, this episode is going to make you look at your own brand a little differently.

On this episode of The Power in Purpose Podcast:

[03:56]: The beginning of Verve Event Co

[08:53]: The story of Desiree's first wedding

[13:47]: What made the biggest difference in the growth of Verve Event Co

[20:07]: Behind the Verve Event Co marketing strategy

[33:53]: Working with a regular content creator

[36:28]: Why Desiree rebranded her wedding business

[39:30]: The inspiration behind Verve Event Co's new branding

[46:34]: What it means to have a Verve Event Co wedding

[50:13]: The evolution of the Planner's Edit podcast and coaching other wedding planners

[55:36]: What makes an iconic brand in 2026

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Follow Verve Event Co on Instagram: https://instagram.com/verveeventco

Work With Desiree: https://desireeadams.co

Listen to The Planner's Edit podcast

JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola
1 hr 2 min
July 14219 | You're Measuring ROI Wrong (And It's Costing You Better Business Decisions)
Is there an investment in your business that you've labeled a "mistake"? A course, a coach, a rebrand, a conference you flew across the country for... something you spent money on and then a few weeks later thought, did I just waste that? I want you to hold that thought, because today I'm telling you why you might be totally wrong when measuring ROI in your wedding business.

On this episode of The Power in Purpose Podcast:

[02:48]: The narrow definition of ROI in the wedding industry

[06:22]: One question you need to ask yourself about ROI

[08:10]: The five types of ROIs in the wedding industry

[23:50]: What we can learn about ROI from big brands

[26:45]: Making smart investments into your business

[28:27]: The questions you need to ask yourself before you spend money in your business

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com
34 min
July 07218 | The Difference Between Being Available and Being Reachable (And Why It's Costing You)
Setting boundaries with wedding clients is something we all know we should be doing, and listen, plenty of us do have a boundaries problem. But here's what I've noticed as a coach: there's something deeper at play, and it's the real reason you're answering client texts from your dinner table, your kid's softball game, or the beach on a Saturday.

On this episode of The Power in Purpose Podcast:

[03:09]: The women I coach who feel the most exhausted in their business do this

[04:47]: Do you need to be responsive 24/7 to have a great client experience?

[06:27]: The problem with all the open loops you have open right now

[09:42]: Why setting boundaries with wedding clients makes good service possible

[14:20]: What to do with emotional responses

[17:26]: One of the ways I handle this as a business coach

[19:23]: Protect the state that you serve your clients from

[24:18]: One practice I want you to try this week

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com
27 min
June 30217 | The Stuff My Students Are Building With AI That's Lowkey Blowing My Mind
Something has been happening inside my programs lately that makes my week every single time I see it. The women I coach have stopped dabbling in AI for wedding pros and started building with it. What they're creating is blowing my mind! We're not talking about using AI to write captions or generate a few content ideas. We're talking about actual tools that go off and do the work for them while they're living their lives and focusing on the things that matter most.

On this episode of The Power in Purpose Podcast:

[04:16]: What you need to understand before using AI for wedding pros

[05:52]: The first way I'm seeing wedding pros use AI

[10:55]: The second way I'm seeing wedding pros use AI

[15:09]: The third way I'm seeing wedding pros use AI

[18:57]: The fourth way I'm seeing wedding pros use AI

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER'S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com
25 min