The Power in Purpose: A Podcast for Wedding Pros

We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secrets.

I’m so excited to have Kayla Madden from Madden Made Events as the second episode in our Behind the Brand series! Kayla’s built an incredible brand in the wedding industry over the past four years, turning her business into something unique and instantly recognizable. In our conversation, she shares how she started with a small passion project and grew it into a highly sought-after brand in the crowded New England market.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Purposeful Business Growth

• [06:13]: Kayla Madden's Journey and Business Philosophy

• [12:11]: The Importance of Authentic Branding

• [18:40]: Lessons from the First Wedding Experience

• [22:40]: Building Connections and Vendor Relationships

• [24:53]: The Impact of Rebranding on Business Success

• [31:21]: Listening to Your Gut in Business Decisions

• [33:13]: The Role of Marketing in Brand Building

• [36:51]: Crafting a Consistent Brand Message

• [39:31]: Embracing Authenticity in Your Brand

• [44:05]: Creating Madden-Made Events: Values and Experience

• [46:56]: Finding Unique Sources of Inspiration

• [53:28]: Future Aspirations: Scaling and Team Building

• [56:38]: Advice for New Entrepreneurs

• [58:23]: The Secret Sauce of an Iconic Brand

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Learn more about Madden Made: https://maddenmadeevents.com/ 

Follow Kayla on Instagram: https://www.instagram.com/maddenmadeevents/ 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

In this episode, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We’re diving into the benefits of omnichannel marketing—a strategy that allows you to connect with clients across multiple platforms, build brand recognition, and strengthen customer trust.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Omni-Channel Marketing

• [09:01]: The Importance of Consistency

• [12:10]: Steps to Implementing an Omni-Channel Strategy

• [15:02]: Mapping the Customer Journey

• [17:51]: Refining Your Branding

• [21:09]: Creating a Content Strategy

• [24:00]: Utilizing Tools for Success

• [27:11]: Common Mistakes in Omni-Channel Marketing

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Are your clients EXPECTING a gift? Do they expect you to send them something in the mail when they book your services? The answer to this might surprise you. In this episode, I’m chatting with Alexandra Puccini from Lavender and Pine, my own gifting concierge, about why client gifts are more than just a nice touch—they’re a powerful way to build deeper, lasting connections. Today, she's teaching us how we can master client gifting for wedding pros and wow all the amazing couples you're going to book in 2025.

If you’re ready to take gifting off your to-do list, Alexandra’s team at Lavender and Pine handles everything from design to delivery, giving your clients an unforgettable experience without adding to your workload. Mention you found her on the Power in Purpose podcast to get $100 OFF her custom gifting package, or use the code POWERINPURPOSE to get 15% off pre-made gifts in her shop!

On this episode of The Power in Purpose Podcast:

• [00:00]: The Importance of Client Gifting

• [07:43]: Understanding Client Expectations

• [12:14]: Creating Emotional Connections

• [17:21]: Trends in Client Gifting

• [28:05]: Budgeting for Gifts

• [31:08]: Creating High-Value Gifts on a Budget

• [34:54]: Supporting Small Businesses through Gifting

• [37:15]: Tailoring Gifts to Different Client Packages

• [39:49]: The Role of Branding in Gifting

• [43:58]: Working with a Gifting Company

• [48:01]: Gifting Strategies for Vendor Relationships

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

LINKS MENTIONED:

Check out her website: https://lavenderandpinegifting.com/ 

Follow her on Instagram: https://www.instagram.com/lavenderandpinegifting/ 

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Today, we’re diving deep into a time management hack for wedding pros that I swear changed everything for me – we're talking about balancing time management with energy management! As someone who’s been around the wedding industry block and has spent years coaching others, I’m big on time management. But let me tell you, this hack goes beyond the usual advice. It's not about time blocking or task batching (although I still use those!). Instead, I want to talk about the difference between having time and having energy to get things done. 

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Time Management Hacks

• [02:52]: Understanding Energy vs. Time

• [06:10]: Identifying Personal Energy Patterns

• [08:55]: Implementing Energy Management Strategies

• [12:08]: Creating People and Non-People Days

• [15:02]: Establishing Rules for Scheduling

• [17:54]: Evaluating and Adjusting Your Approach

• [21:04]: Final Thoughts and Call to Action

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Are you headed to Wedding MBA this year? Or maybe you’re just curious about making the most out of any big conference? You’re in the right place because in this episode, I’m diving into my favorite strategies for making the most of attending Wedding MBA this year. Because let’s be real, Wedding MBA is BIG. With over 200 exhibits and 160 presentations, it can even feel overwhelming. But don’t worry, because in this episode I'm sharing practical tips to help you get what you need out of the conference (and actually enjoy yourself too!).

On this episode of The Power in Purpose Podcast:

• [00:00]: Maximizing Your Experience at Wedding MBA

• [07:17]: Preparing for the Conference

• [15:38]: Networking Strategies

• [17:32]: Engaging with Sessions and Workshops

• [19:23]: Post-Conference Follow-Up and Implementation

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

RESOURCES MENTIONED:

Episode 109 - New Girl Energy

Wedding MBA - https://weddingmba.com/ 

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

If you're a wedding pro looking to increase your bookings and take control of your wedding sales process, then this episode is a must-listen. Today, I’m diving into two key stages of the sales cycle that I guarantee are costing you money right now. And trust me, mastering these steps can make a huge difference in growing your business.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Sales Challenges for Wedding Pros

• [01:54]: Understanding the Sales Cycle

• [04:46]: The Importance of Presentation in Sales

• [14:03]: Handling Objections Effectively

• [21:07]: Strategies for Overcoming Sales Objections

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

Doors for the Planners Playbook are OPEN!! Sign up now: https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

In this episode, I’m diving into all the red flags wedding pros miss that pop up during the sales process and consultations. Trust me, we’ve all been there—those little gut feelings that tell you something might not be right, but sometimes we ignore them in order to make the sale, right? Not anymore! I’m here to help you recognize these warning signs before they turn into full-blown stress later on.

On this episode of The Power in Purpose Podcast:

• [00:00]: Recognizing Red Flags in Client Relationships

• [08:26]: Understanding Client Dynamics and Expectations

• [19:23]: Navigating Communication and Boundaries

• [27:15]: Evaluating Long-Term Client Engagements

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

Doors for the Planners Playbook are OPEN!! Sign up now: https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Welcome to the first episode of our new series, Behind the Brand! I’m diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. In each episode, I’ll chat with wedding pros who have built successful, recognizable brands, and we’ll explore the strategies, challenges, and key decisions that helped them grow. I couldn't be more excited to welcome Jamesa Alexandra of Jayne Heir Events to be our first guest!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Building Iconic Wedding Brands

• [05:55]: Marketing Strategies for Building a Luxury Wedding Brand

• [09:07]: The Evolution of a Brand

• [11:54]: Overcoming Challenges in the Wedding Industry

• [15:11]: The Importance of Relationships in Business

• [17:51]: Creative Growth Through Diverse Events

• [21:02]: The Role of Intentional Marketing

• [24:13]: Reflections on Success and Growth

• [38:02]: The Power of Content Creation in Marketing

• [48:53]: Investing in Quality Marketing Strategies

• [53:58]: The Evolution of Marketing and Brand Identity

• [01:00:54]: Future Aspirations and Brand Activations

• [01:07:19]: Creating an Iconic Brand and Legacy

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Learn more about Jayne Heir: https://jayneheir.com/ 

Follow Jamesa on Instagram: https://www.instagram.com/jayneheir/ 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

What's the most misunderstood marketing strategy in the wedding industry?

SEO!

So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees!

If you’ve ever felt overwhelmed by local SEO for wedding pros or are just unsure about how it actually works for a wedding business, this episode is for you. Erin shares her passion for SEO and explains why it’s often misunderstood in the wedding industry (spoiler alert: I think it is the MOST misunderstood marketing strategy!). 

On this episode of The Power in Purpose Podcast:

• [00:00]: Understanding SEO in the Wedding Industry

• [07:45]: The Importance of Localized SEO

• [14:32]: Building Trust Through SEO

• [22:16]: Targeting Multiple Locations with SEO

• [26:53]: Optimizing Local SEO with Hidden Pages

• [31:31]: Collaborating with Vendors for SEO Success

• [37:16]: The Importance of Blogging for SEO

• [44:09]: Assessing Your Current SEO Standing

• [50:23]: Investing in SEO for Long-Term Success

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

• Check out her website: https://erinollila.com/ 
• Follow her on Instagram: https://www.instagram.com/erinollila 
• Listen to her podcast: https://erinollila.com/podcast 
• Grab her SEO Website Checklist: https://erinollila.com/tpip 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

In this short and sweet episode of The Power in Purpose podcast, I’m diving into a topic that’s been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making business decisions. We all know how overwhelming it can be to sift through the countless opinions and strategies thrown at us daily, and it’s easy to feel lost in a sea of conflicting advice.

On this episode of The Power in Purpose Podcast:

• [00:47]: Trusting Your Gut in Business Decisions

• [04:07]: The Sway Test

• [07:01]: Empowering Yourself Through Intuition

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola