This week’s Behind the Brand episode is a special one. I'm sitting down with someone I’ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you’ve ever scrolled her Instagram and thought, “Damn, I want to go to that wedding,” you’re not alone. Lindsey has built a brand that’s as bold and personality-driven as it is beautifully refined, and in this episode, we’re getting into the how and the why behind it all.

On this episode of The Power in Purpose Podcast:

• [00:00] Introduction to Wildflower Events and Design

• [09:56] The Journey Begins: From Wedding Planning to Business

• [19:54] Building Confidence Through Styled Shoots

• [26:51] Holy Shit Moments: Recognizing Growth and Success

• [33:02] The Big Rebrand: Aligning with Personal Identity

• [39:04] Finding Authenticity in Branding

• [42:47] Evolving Business Practices

• [45:34] The Power of Yes and No

• [50:12] Introducing Camp Wildflower

• [01:04:01] Summer Camp Experience

• [01:12:21] Building an Iconic Brand

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

• Check out her website: https://wildflowereventsdesign.com/ 

• Follow her on Instagram: https://www.instagram.com/wildflowereventsdesign/

• Learn more about Camp Wildflower: https://wildflowereventsdesign.com/camp-wildflower 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Today’s episode is all about something that doesn't get talked about enough: what people say about you when you're not in the room. Building a reputation in the wedding industry is one of the most impactful things you can do in your business, and it’s working for you (or against you) every single day—whether you're aware of it or not.

On this episode of The Power in Purpose Podcast:

• [01:39]: Why this conversation is more important than ever

• [03:48]: Why what people say behind your back matters

• [05:08]: How you build a reputation in the wedding industry

• [07:26]: Getting blacklisted in the wedding industry (what to do)

• [10:32]: Are you guilty of this reputation killer?

• [12:00]: How can you build a reputation that works for you when you're not in the room?

• [15:09]: What your reputation in the wedding industry is made of

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

In this episode, I’m coming in hot with a little bit of a shank and a cuddle — because friend, we need to talk about the energy you’re bringing into your business right now.

If you’re feeling stuck, plateaued, or wondering why you aren’t breaking into that next level of luxury, it might not be your pricing, your portfolio, or your marketing funnel. It’s likely your mindset. And yes — your clients can feel it.

Luxury clients are making decisions based not just on your work, but on your confidence, your leadership, and your ability to hold space for their high-level expectations. If you’re playing small, dimming your light, or second-guessing your worth — it’s costing you opportunities.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Boldness in Business

• [03:00]: The Importance of Boldness in the Wedding Industry

• [05:52]: Reconnecting with Your Audacious Self

• [09:08]: Overcoming Fear and Expectations

• [11:58]: Taking Bold Actions and Asking Bold Questions

• [15:09]: The Power of Community and Support

• [17:54]: Embracing Your Purpose and Moving Forward

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

APPLY TO JOIN WEDDINGPRO INSIDERS: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

In this episode, I’m giving you the full debrief of our WeddingPro Insiders retreat that took place right here at my home in beautiful Barbados. I invited 12 powerhouse women from my mastermind to join me for a few unforgettable days filled with deep conversations, strategy, rest, connection, and yes, plenty of margaritas and Aperol spritzes!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to the Barbados Retreat  

• [02:49]: Setting the Stage for Connection  

• [06:04]: Peer Presentations and Learning  

• [09:03]: Finding Clarity Through Big Questions  

• [11:58]: Creating Momentum and Taking Action  

• [14:48]: Reflections on Energy and Community  

• [18:07]: Key Takeaways from the Retreat  

• [27:23]: The Power of Positive Energy  

• [28:37]: Authenticity in Professional Spaces  

• [30:31]: Creating Safe and Supportive Communities  

• [33:21]: The Importance of Creative Structure  

• [36:11]: Embracing Leadership Roles  

• [38:25]: The Value of In-Person Connections  

• [41:23]: Seeing Your Potential Through Community  

• [43:43]: Invitation to Join Wedding Pro Insiders 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

In this episode of The Power in Purpose Podcast, I’m diving into something that had me shouting “oh no they didn’t” at my phone—a 67-question inquiry email (yes, you read that right: sixty-seven questions) that a couple sent to a photographer before even hopping on a call. When I saw it on Threads, I knew we had to talk about it.

On this episode of The Power in Purpose Podcast:

• [00:00]: Setting Boundaries with Clients

• [05:18]: Understanding Client Expectations

• [10:44]: Identifying Red Flags in Inquiries

• [15:43]: The Importance of Pre-Qualification

• [20:43]: Establishing Clear Communication

• [25:41]: Navigating Difficult Client Interactions

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED: 

Episode 157. The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

Will tariffs raise wedding costs? Today’s episode is unlike any we’ve done before. We’ve got a bit of an emergency brewing in the wedding industry, and I felt compelled to hop on the mic and break it all down with someone who really knows what’s going on behind the scenes: my husband, Jason.

I somehow convinced him to join me (first time ever!) and share his deep expertise in shipping, logistics, and global trade. Because here’s the deal — new tariffs are being applied across nearly all imported goods, and it’s not just “big business” that’s feeling the pressure. This is hitting florists, planners, rental companies, caterers — all of us. Hard. It’s time we talk about it.

On this episode of The Power in Purpose Podcast:

• [00:00]: Understanding Tariffs and Their Impact on the Wedding Industry

• [11:01]: The New Era of Business and Taxation

• [21:46]: The Mechanics of Tariffs: What You Need to Know

• [33:51]: Navigating Price Increases and Supply Chain Disruptions

• [42:23]: Managing Client Expectations in a Changing Market

• [48:09]: Navigating Cost Fluctuations in the Wedding Industry

• [51:22]: Impact of Supply Chain Disruptions on Wedding Attire

• [55:28]: Understanding the Broader Implications of Supply Chain Issues

• [01:01:04]: The Importance of Supporting Local Businesses

• [01:11:26]: Maintaining Client Trust Amid Budget Changes

• [01:19:45]: Actionable Tips for Wedding Professionals

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

I’m diving headfirst into a hot topic that’s been making the rounds on Threads (and honestly, everywhere else): the “wedding tax.” You’ve probably heard the rumor, right? That wedding vendors just jack up their prices as soon as you mention the word “wedding.” Well, it’s time to set the record straight.

On this episode of The Power in Purpose Podcast:

• [00:00]: Understanding the Wedding Tax Myth

• [12:33]: The Rising Costs of Weddings

• [24:56]: Navigating Client Relationships and Expectations

• [35:58]: Building Trust and Transparency in the Wedding Industry

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

If you're still crossing your fingers and hoping your dream clients find you on Instagram… we need to talk. In this episode, I’m sharing the two non-negotiable marketing strategies for wedding pros that everyone needs to be using in 2025 if you want to grow a sustainable, profitable business.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Non-Negotiable Marketing Strategies

• [05:17]: The Importance of SEO in 2025

• [14:32]: Harnessing the Power of Email Marketing

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Tune into episodes 134-141 for my past ”Launch Your List” series

Grab the client cocktail: https://clientcocktail.com/ 

Check Out Sara Dunn’s SEO Course: https://candicecoppola--saradoesseo.thrivecart.com/wedding-seo-bootcamp/

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

This week, we’re diving into wedding day content creation. I’m sharing 13 of my best tips to help you capture better video content, even if you’re not a content creator (or don’t have one on your team).

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Content Creation for Weddings

• [01:05]: The Importance of Being Your Own Content Creator

• [02:28]: 13 Tips for Capturing Wedding Day Content

• [20:25]: Practical Tips for Effective Content Creation

• [35:05]: Recap and Final Thoughts on Content Creation

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

Hey friends! You are in for an incredible episode today because I got to sit down with none other than the amazing Akeshi Akinseye, the powerhouse behind Kesh Events. If you've ever felt like you're searching for your "thing" in business or struggling to stand out in a saturated industry, this episode is for you.

Akeshi takes us way back to the early days of her business—starting with a $700 wedding (yes, you read that right!)—and walks us through how she evolved into a sought-after designer, planner, and producer for luxury events. We talk about the importance of pivoting, how investing in yourself can completely change the game, and the magic that happens when you embrace your own signature style instead of trying to be like everyone else.

On this episode of The Power in Purpose Podcast:

• [02:54]: Introducing Akeshi Akinseye

• [06:03]: The Evolution of a Wedding Planner

• [09:08]: The $700 Wedding Experience

• [11:51]: Finding Your Unique Signature in Business

• [15:05]: Investing in Skills and Education

• [17:55]: Building a Brand with Authenticity

• [21:13]: The Power of Styled Shoots

• [24:03]: Continuous Growth and Community Support

• [27:48]: The Importance of Immersive Experiences

• [29:15]: Investing in Personal and Business Growth

• [30:40]: Embracing Personal Branding

• [32:08]: The Power of Marketing and Self-Promotion

• [36:33]: Building Confidence and Expertise

• [39:54]: Creating Meaningful Celebrations

• [44:55]: Defining an Iconic Brand

• [51:21]: Education and Empowerment in the Industry

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Learn more about Akeshi Akinseye: https://www.akeshiakinseye.com/ 

Follow Akeshi on Instagram: https://www.instagram.com/akeshiakinseye/ 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola