This week, we’re diving headfirst into Instagram trends for 2025. I’ve got 11 major trends wedding pros need to know about, and trust me, you’ll want to stick around for the last one because it’s a little spicy (and something I really want you to stop doing!).

Plus, if you’re a wedding planner struggling to hit that six-figure milestone, I’ve got something just for you! My 100K Playbook masterclass is happening next week, and it’s totally FREE. I’ll be sharing my exact strategies for scaling your wedding business past 100K in 2025. Sign up here: https://candicecoppola.com/100k 

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Instagram Trends for 2025

• [03:05]: The Rise of Content Creators

• [05:57]: Authenticity Over Perfection

• [08:49]: Zero Text Reels and Embracing AI

• [11:45]: Engagement and Social Listening

• [15:06]: Personalized and Non-Traditional Weddings

• [17:55]: Nostalgia-Driven Content

• [21:14]: Collaborations and Cross Promotions

• [24:01]: Enhancing Carousel Content

• [27:09]: Aspirational Content Over How-To

• [29:51]: Recap of Instagram Trends for 2025

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

LINKS MENTIONED:

Sign up for my 100K Playbook for Wedding Planners Masterclass: https://candicecoppola.com/100k 

Read the Hootsuite article: https://www.hootsuite.com/research/social-trends

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

Welcome to my very first Patio Chat with Carla Ten Eyck! You know how it is when you get together with a good friend, pour a drink, and before you know it, you're deep into one of those soul-refreshing, belly-laughing, life-changing conversations? Yeah, that’s what this is. We're bringing our real-life wedding business friendships (and what's top of mind), to the podcast.

On this episode of The Power in Purpose Podcast:

• [00:00]: Building a Business with Purpose

• [02:48]: The Power of Connection

• [06:04]: The Ripple Effect in Networking

• [08:46]: Creating Inclusive Spaces

• [12:07]: Embracing Scruffy Hospitality

• [14:49]: The Impact of Authenticity

• [18:01]: Navigating Personal Connections

• [21:10]: The Balance of Connection

• [23:54]: Intentional Living and Marketing

• [27:07]: The Joy of Imperfection

• [29:50]: Reflecting on Personal Growth

• [36:51]: Recognizing and Valuing Relationships

• [41:40]: Energy Dynamics in Friendships

• [46:41]: Navigating Competition in the Wedding Industry

• [50:52]: Cultivating a Positive Mindset

• [56:51]: The Ripple Effect of Relationships

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Listen to this episode on The Happiness Lab on scruffy hospitality (and embracing imperfection): https://podcasts.apple.com/us/podcast/how-to-embrace-imperfection/id1474245040?i=1000681002322 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

I’m so excited to kick off our first Trend Report of 2025, and trust me—this one’s packed with 2025 marketing trends for wedding pros you don’t want to miss.

We all know the wedding industry is constantly evolving, but this year? Things are shifting in a BIG way. From marketing strategies to design aesthetics, AI advancements to deeper, more meaningful connections, I’m diving into what’s in, what’s out, and how you can stay ahead of the game. Spoiler alert: It’s time to focus on authenticity, embrace bold branding choices, and rethink the way we network.

On this episode of The Power in Purpose Podcast:

• [00:00]: 2025 Wedding Trends Overview

• [02:42]: Deep Networking and Authentic Relationships

• [05:36]: Brutalism in Marketing and Design

• [08:24]: The Importance of Authenticity in Marketing

• [19:00]: Romanticizing Business and Life

• [21:52]: Niche Specialization in the Wedding Industry

• [24:34]: The Rise of AI in Wedding Planning

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

I’m so excited about this episode because I’m taking you through a little goal-setting strategy session - one that’s no fluff, super actionable, and designed to set you up for your most profitable, balanced, and fulfilling year yet. If you're looking for a 2025 strategy for wedding pros, this is it!

On this episode of The Power in Purpose Podcast:

• [00:00]: Setting the Stage for Success

• [06:03]: Vision Casting for 2025

• [14:30]: Becoming the Business Owner You Need to Be

• [20:11]: Fun Goals and 90-Day Planning

• [25:50]: Q1 Focus: Laying the Groundwork

• [30:07]: Accountability and Community Support

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

RESOURCES MENTIONED:

Write a letter to your future self: https://futureme.org/ 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

What if the secret to success in 2025 isn’t about doing more, but consuming less? In this episode, I’m diving into a game-changing mindset shift for wedding pros that could completely transform how you show up in your business (and life). 

We’re talking about inputs vs. outputs—how the things you consume daily, from social media to news, podcasts, and even conversations, are shaping your creativity, focus, and success. And here’s the truth: a lot of us are unknowingly allowing negative inputs to drain our energy and keep us stuck.

On this episode of The Power in Purpose Podcast:

• [00:00]: New Year, New Opportunities

• [05:51]: The Impact of Inputs on Outputs

• [12:20]: Identifying Negative Inputs

• [20:28]: Cultivating Positive Inputs

• [33:36]: Making Changes for Better Outputs

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

Wow — we’ve made it to the end of 2024. This year has been a whirlwind, and I’ve got to say, I’m so proud of everything we’ve accomplished together on the podcast and in your businesses. 

This final episode of The Power and Purpose Podcast is all about reflecting, resetting, and getting ready to crush it in 2025. Let's end the year together with this wedding season debrief.

I’m sharing the exact steps I use to guide the women in my high-level mastermind through a thorough wedding season debrief. As you set your goals for 2025, it’s essential to reflect on everything you achieved this past year - and identify what needs your focus in the new year.

On this episode of The Power in Purpose Podcast:

• [00:00]: Welcome and Reflection on 2024

• [02:54]: Debriefing the Wedding Season

• [06:14]: Leaving Behind the Past

• [09:11]: Business Vibe Check

• [12:02]: Client Perspective and Feedback

• [18:07]: Service Offerings Review

• [21:52]: Workflows and Systems Evaluation

• [26:01]: Team Performance Assessment

• [28:53]: Future Casting for 2025

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Burnout is one of the biggest challenges wedding pros face - but it doesn’t have to be your story. In this special bonus episode, I’m sharing the first 10 minutes of my interview with Eddie Babbage on The Wedding Industry Insider Podcast, where we tackle how to create a fulfilling, long-lasting career in the wedding industry.

As a former luxury wedding planner, I know firsthand how overwork and stress can take a toll. That’s why I’m passionate about helping wedding pros like you avoid burnout while building a thriving business. In my conversation with Eddie, I share the strategies that helped me grow my business from scratch to six figures in just two years - and the mistakes I made along the way.

Here’s what you’ll learn in this episode (and in the full interview):

• The five things I wish I had done differently while building my business

• The #1 mistake I see wedding planners make—and how to avoid it

• How to build strong relationships that lead to success and support

• The secret to defining your core mission and creating a brand around it

• Why selling is an act of service—and how to gain confidence in your sales process

• My #1 piece of advice for wedding pros who want to thrive without burning out

Want to hear the rest of the interview?

Head over to The Wedding Industry Insider Podcast to listen to the full episode!

Click here to listen to the full episode now!

I want to thank Eddie and the Timeline Genius team for having me on the show and giving me the opportunity to share these insights with their community.

Have you ever wondered how affiliate marketing can transform your business? In this special bonus episode, I’m sharing my guest interview from The Independent Business Podcast, where we dive into the power of affiliate marketing and how I’ve leveraged it to generate half a million dollars in affiliate revenue. 

Recorded live at HoneyBook’s Partner Summit in San Francisco, this conversation breaks down the myths about affiliate marketing and provides actionable strategies for anyone looking to explore this revenue stream—whether you’re a seasoned pro or just starting out.

In this episode, we cover:

• Misconceptions about affiliate marketing and how to move past them

• How to strategically leverage affiliate marketing to grow your income

• Affiliate marketing strategies that work (even for micro-influencers)

• Why email marketing is a game-changer for affiliate success

• The biggest differentiator between businesses that succeed and those that don’t

Important Sections of the Episode:

• [2:06] Misconceptions in affiliate marketing

• [9:59] Leveraging affiliate marketing

• [13:59] Affiliate marketing strategies

• [19:59] Brand partnerships

• [24:18] Affiliate marketing for micro-influencers

• [34:29] Email marketing for affiliate marketers

• [43:40] The biggest differentiator between businesses that succeed and fail

Affiliate marketing isn’t just for influencers with massive followings—it’s for anyone who wants to monetize their expertise, build meaningful brand partnerships, and create new streams of income. This conversation is packed with tips you can start implementing today!

Links and Resources Mentioned:

• Learn more about Honeybook, the all-in-one platform for client-based businesses: Click here to get 50% off your first year's subscription!

Listen To The Independent Business Podcast:

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

You need to stop hiding and start putting yourself out there. Especially in 2025.

As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively.

You’re afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you haven’t marketed your business recently. This lack of visibility in marketing can have serious consequences, the worst being the closure of your business.

It’s time for you to stop hiding and to get serious about your marketing strategy with what I like to call a little dose of New Girl Energy #NGE. In this episode, I break down for you what is at stake if you keep hiding and how to infuse your marketing with some New Girl Energy!

(This episode originally aired as episode 109 and we are recasting it this month to help you think about marketing for your business in 2025. Enjoy!)

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way.

Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses.

In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking about the good, the bad, and yes, even the downright shady tactics some of these platforms use to get you to advertise.

So, if you’ve ever wondered whether advertising in wedding directories is the right move for your business (or if it’s time to pull the plug on your current listing), I’m sharing candid insights and the criteria I use to decide whether wedding directories are worth it.

(This episode originally aired as episode 108 and we are recasting it this month to help you think about advertising for your business in 2025 - and if directories are really worth the money. Enjoy!)

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola