If you're still crossing your fingers and hoping your dream clients find you on Instagram… we need to talk. In this episode, I’m sharing the two non-negotiable marketing strategies for wedding pros that everyone needs to be using in 2025 if you want to grow a sustainable, profitable business.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Non-Negotiable Marketing Strategies

• [05:17]: The Importance of SEO in 2025

• [14:32]: Harnessing the Power of Email Marketing

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Tune into episodes 134-141 for my past ”Launch Your List” series

Grab the client cocktail: https://clientcocktail.com/ 

Check Out Sara Dunn’s SEO Course: https://candicecoppola--saradoesseo.thrivecart.com/wedding-seo-bootcamp/

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

This week, we’re diving into wedding day content creation. I’m sharing 13 of my best tips to help you capture better video content, even if you’re not a content creator (or don’t have one on your team).

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Content Creation for Weddings

• [01:05]: The Importance of Being Your Own Content Creator

• [02:28]: 13 Tips for Capturing Wedding Day Content

• [20:25]: Practical Tips for Effective Content Creation

• [35:05]: Recap and Final Thoughts on Content Creation

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

Hey friends! You are in for an incredible episode today because I got to sit down with none other than the amazing Akeshi Akinseye, the powerhouse behind Kesh Events. If you've ever felt like you're searching for your "thing" in business or struggling to stand out in a saturated industry, this episode is for you.

Akeshi takes us way back to the early days of her business—starting with a $700 wedding (yes, you read that right!)—and walks us through how she evolved into a sought-after designer, planner, and producer for luxury events. We talk about the importance of pivoting, how investing in yourself can completely change the game, and the magic that happens when you embrace your own signature style instead of trying to be like everyone else.

On this episode of The Power in Purpose Podcast:

• [02:54]: Introducing Akeshi Akinseye

• [06:03]: The Evolution of a Wedding Planner

• [09:08]: The $700 Wedding Experience

• [11:51]: Finding Your Unique Signature in Business

• [15:05]: Investing in Skills and Education

• [17:55]: Building a Brand with Authenticity

• [21:13]: The Power of Styled Shoots

• [24:03]: Continuous Growth and Community Support

• [27:48]: The Importance of Immersive Experiences

• [29:15]: Investing in Personal and Business Growth

• [30:40]: Embracing Personal Branding

• [32:08]: The Power of Marketing and Self-Promotion

• [36:33]: Building Confidence and Expertise

• [39:54]: Creating Meaningful Celebrations

• [44:55]: Defining an Iconic Brand

• [51:21]: Education and Empowerment in the Industry

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Learn more about Akeshi Akinseye: https://www.akeshiakinseye.com/ 

Follow Akeshi on Instagram: https://www.instagram.com/akeshiakinseye/ 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

This week, we’re diving headfirst into Instagram trends for 2025. I’ve got 11 major trends wedding pros need to know about, and trust me, you’ll want to stick around for the last one because it’s a little spicy (and something I really want you to stop doing!).

Plus, if you’re a wedding planner struggling to hit that six-figure milestone, I’ve got something just for you! My 100K Playbook masterclass is happening next week, and it’s totally FREE. I’ll be sharing my exact strategies for scaling your wedding business past 100K in 2025. Sign up here: https://candicecoppola.com/100k 

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Instagram Trends for 2025

• [03:05]: The Rise of Content Creators

• [05:57]: Authenticity Over Perfection

• [08:49]: Zero Text Reels and Embracing AI

• [11:45]: Engagement and Social Listening

• [15:06]: Personalized and Non-Traditional Weddings

• [17:55]: Nostalgia-Driven Content

• [21:14]: Collaborations and Cross Promotions

• [24:01]: Enhancing Carousel Content

• [27:09]: Aspirational Content Over How-To

• [29:51]: Recap of Instagram Trends for 2025

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

LINKS MENTIONED:

Sign up for my 100K Playbook for Wedding Planners Masterclass: https://candicecoppola.com/100k 

Read the Hootsuite article: https://www.hootsuite.com/research/social-trends

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

Welcome to my very first Patio Chat with Carla Ten Eyck! You know how it is when you get together with a good friend, pour a drink, and before you know it, you're deep into one of those soul-refreshing, belly-laughing, life-changing conversations? Yeah, that’s what this is. We're bringing our real-life wedding business friendships (and what's top of mind), to the podcast.

On this episode of The Power in Purpose Podcast:

• [00:00]: Building a Business with Purpose

• [02:48]: The Power of Connection

• [06:04]: The Ripple Effect in Networking

• [08:46]: Creating Inclusive Spaces

• [12:07]: Embracing Scruffy Hospitality

• [14:49]: The Impact of Authenticity

• [18:01]: Navigating Personal Connections

• [21:10]: The Balance of Connection

• [23:54]: Intentional Living and Marketing

• [27:07]: The Joy of Imperfection

• [29:50]: Reflecting on Personal Growth

• [36:51]: Recognizing and Valuing Relationships

• [41:40]: Energy Dynamics in Friendships

• [46:41]: Navigating Competition in the Wedding Industry

• [50:52]: Cultivating a Positive Mindset

• [56:51]: The Ripple Effect of Relationships

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Listen to this episode on The Happiness Lab on scruffy hospitality (and embracing imperfection): https://podcasts.apple.com/us/podcast/how-to-embrace-imperfection/id1474245040?i=1000681002322 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

I’m so excited to kick off our first Trend Report of 2025, and trust me—this one’s packed with 2025 marketing trends for wedding pros you don’t want to miss.

We all know the wedding industry is constantly evolving, but this year? Things are shifting in a BIG way. From marketing strategies to design aesthetics, AI advancements to deeper, more meaningful connections, I’m diving into what’s in, what’s out, and how you can stay ahead of the game. Spoiler alert: It’s time to focus on authenticity, embrace bold branding choices, and rethink the way we network.

On this episode of The Power in Purpose Podcast:

• [00:00]: 2025 Wedding Trends Overview

• [02:42]: Deep Networking and Authentic Relationships

• [05:36]: Brutalism in Marketing and Design

• [08:24]: The Importance of Authenticity in Marketing

• [19:00]: Romanticizing Business and Life

• [21:52]: Niche Specialization in the Wedding Industry

• [24:34]: The Rise of AI in Wedding Planning

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

I’m so excited about this episode because I’m taking you through a little goal-setting strategy session - one that’s no fluff, super actionable, and designed to set you up for your most profitable, balanced, and fulfilling year yet. If you're looking for a 2025 strategy for wedding pros, this is it!

On this episode of The Power in Purpose Podcast:

• [00:00]: Setting the Stage for Success

• [06:03]: Vision Casting for 2025

• [14:30]: Becoming the Business Owner You Need to Be

• [20:11]: Fun Goals and 90-Day Planning

• [25:50]: Q1 Focus: Laying the Groundwork

• [30:07]: Accountability and Community Support

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

RESOURCES MENTIONED:

Write a letter to your future self: https://futureme.org/ 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

What if the secret to success in 2025 isn’t about doing more, but consuming less? In this episode, I’m diving into a game-changing mindset shift for wedding pros that could completely transform how you show up in your business (and life). 

We’re talking about inputs vs. outputs—how the things you consume daily, from social media to news, podcasts, and even conversations, are shaping your creativity, focus, and success. And here’s the truth: a lot of us are unknowingly allowing negative inputs to drain our energy and keep us stuck.

On this episode of The Power in Purpose Podcast:

• [00:00]: New Year, New Opportunities

• [05:51]: The Impact of Inputs on Outputs

• [12:20]: Identifying Negative Inputs

• [20:28]: Cultivating Positive Inputs

• [33:36]: Making Changes for Better Outputs

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

Wow — we’ve made it to the end of 2024. This year has been a whirlwind, and I’ve got to say, I’m so proud of everything we’ve accomplished together on the podcast and in your businesses. 

This final episode of The Power and Purpose Podcast is all about reflecting, resetting, and getting ready to crush it in 2025. Let's end the year together with this wedding season debrief.

I’m sharing the exact steps I use to guide the women in my high-level mastermind through a thorough wedding season debrief. As you set your goals for 2025, it’s essential to reflect on everything you achieved this past year - and identify what needs your focus in the new year.

On this episode of The Power in Purpose Podcast:

• [00:00]: Welcome and Reflection on 2024

• [02:54]: Debriefing the Wedding Season

• [06:14]: Leaving Behind the Past

• [09:11]: Business Vibe Check

• [12:02]: Client Perspective and Feedback

• [18:07]: Service Offerings Review

• [21:52]: Workflows and Systems Evaluation

• [26:01]: Team Performance Assessment

• [28:53]: Future Casting for 2025

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Burnout is one of the biggest challenges wedding pros face - but it doesn’t have to be your story. In this special bonus episode, I’m sharing the first 10 minutes of my interview with Eddie Babbage on The Wedding Industry Insider Podcast, where we tackle how to create a fulfilling, long-lasting career in the wedding industry.

As a former luxury wedding planner, I know firsthand how overwork and stress can take a toll. That’s why I’m passionate about helping wedding pros like you avoid burnout while building a thriving business. In my conversation with Eddie, I share the strategies that helped me grow my business from scratch to six figures in just two years - and the mistakes I made along the way.

Here’s what you’ll learn in this episode (and in the full interview):

• The five things I wish I had done differently while building my business

• The #1 mistake I see wedding planners make—and how to avoid it

• How to build strong relationships that lead to success and support

• The secret to defining your core mission and creating a brand around it

• Why selling is an act of service—and how to gain confidence in your sales process

• My #1 piece of advice for wedding pros who want to thrive without burning out

Want to hear the rest of the interview?

Head over to The Wedding Industry Insider Podcast to listen to the full episode!

Click here to listen to the full episode now!

I want to thank Eddie and the Timeline Genius team for having me on the show and giving me the opportunity to share these insights with their community.