In this week’s episode of The Power in Purpose Podcast, I’m tackling one of the biggest questions I get from wedding pros: why am I not getting wedding referrals? Referrals are the lifeblood of our industry, but so many planners, venues, and vendors struggle to earn them and often, it comes down to some sneaky red flags they don’t even realize they’re sending.

On this episode of The Power in Purpose Podcast:

• [00:00]: The Importance of Referrals in the Wedding Industry

• [05:26]: Building Trust with Vendors

• [12:40]: Marketing and Its Impact on Referrals

• [19:14]: Prioritizing Client Relationships

• [25:48]: Defining Your Referable Qualities

• [31:51]: Investing in Meaningful Relationships

Sign Up For My AI Masterclass Happening Tomorrow, August 27th: https://candicecoppola.com/workshop?utm_source=podcast&utm_medium=shownotes&utm_campaign=192 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

In this episode of The Power in Purpose Podcast, I’m bringing you another inspiring conversation in our Behind the Brand series. Today, I get to sit down with my friend and longtime listener, Frances Ledgewood of Ledgewood Fine Stationery. Frances has built a thriving, luxury wedding stationery business in Huntsville, Alabama, working with top planners and couples across the country to create heirloom-quality invitations and paper details. She’s been in the wedding industry for over 20 years, and for the last decade, she’s been running her own brand (one that’s as timeless and beautiful as the suites she designs).

In this episode of Behind The Brand: Ledgewood Fine Stationery

• [00:00]: Introduction to Frances Ledgewood and Her Journey

• [05:45]: Frances's Early Inspirations and Career Path

• [11:59]: The Birth of Ledgewood Find Stationery

• [17:48]: Navigating Challenges and Growth in Business

• [23:45]: The Importance of Community in the Stationery Industry

• [29:57]: Marketing Strategies for Success

• [38:58]: Building a Strong Team

• [45:51]: The Collective Retreat: Creating Community and Connection

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

• Check out Frances’ website: https://ledgewoodfinestationery.com/ 

• Follow Ledgewood Fine Stationery on Instagram: https://www.instagram.com/ledgewoodfinestationery/ 

• Learn more about The Ledgewood Fine Stationery Collective: https://ledgewoodfinestationery.com/collective 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

This week on The Power in Purpose Podcast, I’m coming in hot with a little tough love (the kind you didn’t know you needed but will absolutely thank me for later). This episode is all about the five subtle (and not so subtle) ways you’re playing small in your wedding business right now. If you’ve been stuck in a loop of tinkering behind the scenes, undercharging, or waiting for opportunities to come to you... consider this your midyear reset and rally cry. It’s time to stop shrinking and start showing up boldly.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction: The Call to Play Big

• [04:56]: Red Flag #1: Waiting to Be Chosen

• [09:44]: Red Flag #2: Downplaying Expertise

• [15:56]: Red Flag #3: Doing It All Yourself

• [20:40]: Red Flag #4: Underpricing Services

• [25:54]: Red Flag #5: Avoiding Visibility

• [32:06]: The Cost of Playing Small: Reflection and Action

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

LINKS MENTIONED:

Sign up for my AI Workshop on August 27th: https://candicecoppola.com/workshop  

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

I’m back after a little summer break (hello, anniversary trip!) and I’m diving straight into one of my favorite topics right now: How to use ChatGPT in your wedding business. Specifically, why ChatGPT is making you sound like a stiff, robotic version of yourself and how to finally fix that.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to AI and Brand Voice

• [10:01]: Creating Your Brand Voice Guidelines

• [20:04]: Training AI to Reflect Your Voice

• [27:45]: Workshop Invitation and Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

LINKS MENTIONED:

• Sign up for my AI workshop: https://candicecoppola.com/workshop 

• Grab my masterclass on training ChatGPT to be your wedding planning assistant: https://plannersplaybook.com/ai 

• Fathom: https://fathom.video/ 

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

This week’s Behind the Brand episode is a special one. I'm sitting down with someone I’ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you’ve ever scrolled her Instagram and thought, “Damn, I want to go to that wedding,” you’re not alone. Lindsey has built a brand that’s as bold and personality-driven as it is beautifully refined, and in this episode, we’re getting into the how and the why behind it all.

On this episode of The Power in Purpose Podcast:

• [00:00] Introduction to Wildflower Events and Design

• [09:56] The Journey Begins: From Wedding Planning to Business

• [19:54] Building Confidence Through Styled Shoots

• [26:51] Holy Shit Moments: Recognizing Growth and Success

• [33:02] The Big Rebrand: Aligning with Personal Identity

• [39:04] Finding Authenticity in Branding

• [42:47] Evolving Business Practices

• [45:34] The Power of Yes and No

• [50:12] Introducing Camp Wildflower

• [01:04:01] Summer Camp Experience

• [01:12:21] Building an Iconic Brand

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

• Check out her website: https://wildflowereventsdesign.com/ 

• Follow her on Instagram: https://www.instagram.com/wildflowereventsdesign/

• Learn more about Camp Wildflower: https://wildflowereventsdesign.com/camp-wildflower 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

Today’s episode is all about something that doesn't get talked about enough: what people say about you when you're not in the room. Building a reputation in the wedding industry is one of the most impactful things you can do in your business, and it’s working for you (or against you) every single day—whether you're aware of it or not.

On this episode of The Power in Purpose Podcast:

• [01:39]: Why this conversation is more important than ever

• [03:48]: Why what people say behind your back matters

• [05:08]: How you build a reputation in the wedding industry

• [07:26]: Getting blacklisted in the wedding industry (what to do)

• [10:32]: Are you guilty of this reputation killer?

• [12:00]: How can you build a reputation that works for you when you're not in the room?

• [15:09]: What your reputation in the wedding industry is made of

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

In this episode, I’m coming in hot with a little bit of a shank and a cuddle — because friend, we need to talk about the energy you’re bringing into your business right now.

If you’re feeling stuck, plateaued, or wondering why you aren’t breaking into that next level of luxury, it might not be your pricing, your portfolio, or your marketing funnel. It’s likely your mindset. And yes — your clients can feel it.

Luxury clients are making decisions based not just on your work, but on your confidence, your leadership, and your ability to hold space for their high-level expectations. If you’re playing small, dimming your light, or second-guessing your worth — it’s costing you opportunities.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Boldness in Business

• [03:00]: The Importance of Boldness in the Wedding Industry

• [05:52]: Reconnecting with Your Audacious Self

• [09:08]: Overcoming Fear and Expectations

• [11:58]: Taking Bold Actions and Asking Bold Questions

• [15:09]: The Power of Community and Support

• [17:54]: Embracing Your Purpose and Moving Forward

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

APPLY TO JOIN WEDDINGPRO INSIDERS: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

In this episode, I’m giving you the full debrief of our WeddingPro Insiders retreat that took place right here at my home in beautiful Barbados. I invited 12 powerhouse women from my mastermind to join me for a few unforgettable days filled with deep conversations, strategy, rest, connection, and yes, plenty of margaritas and Aperol spritzes!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to the Barbados Retreat  

• [02:49]: Setting the Stage for Connection  

• [06:04]: Peer Presentations and Learning  

• [09:03]: Finding Clarity Through Big Questions  

• [11:58]: Creating Momentum and Taking Action  

• [14:48]: Reflections on Energy and Community  

• [18:07]: Key Takeaways from the Retreat  

• [27:23]: The Power of Positive Energy  

• [28:37]: Authenticity in Professional Spaces  

• [30:31]: Creating Safe and Supportive Communities  

• [33:21]: The Importance of Creative Structure  

• [36:11]: Embracing Leadership Roles  

• [38:25]: The Value of In-Person Connections  

• [41:23]: Seeing Your Potential Through Community  

• [43:43]: Invitation to Join Wedding Pro Insiders 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

In this episode of The Power in Purpose Podcast, I’m diving into something that had me shouting “oh no they didn’t” at my phone—a 67-question inquiry email (yes, you read that right: sixty-seven questions) that a couple sent to a photographer before even hopping on a call. When I saw it on Threads, I knew we had to talk about it.

On this episode of The Power in Purpose Podcast:

• [00:00]: Setting Boundaries with Clients

• [05:18]: Understanding Client Expectations

• [10:44]: Identifying Red Flags in Inquiries

• [15:43]: The Importance of Pre-Qualification

• [20:43]: Establishing Clear Communication

• [25:41]: Navigating Difficult Client Interactions

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED: 

Episode 157. The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com

Will tariffs raise wedding costs? Today’s episode is unlike any we’ve done before. We’ve got a bit of an emergency brewing in the wedding industry, and I felt compelled to hop on the mic and break it all down with someone who really knows what’s going on behind the scenes: my husband, Jason.

I somehow convinced him to join me (first time ever!) and share his deep expertise in shipping, logistics, and global trade. Because here’s the deal — new tariffs are being applied across nearly all imported goods, and it’s not just “big business” that’s feeling the pressure. This is hitting florists, planners, rental companies, caterers — all of us. Hard. It’s time we talk about it.

On this episode of The Power in Purpose Podcast:

• [00:00]: Understanding Tariffs and Their Impact on the Wedding Industry

• [11:01]: The New Era of Business and Taxation

• [21:46]: The Mechanics of Tariffs: What You Need to Know

• [33:51]: Navigating Price Increases and Supply Chain Disruptions

• [42:23]: Managing Client Expectations in a Changing Market

• [48:09]: Navigating Cost Fluctuations in the Wedding Industry

• [51:22]: Impact of Supply Chain Disruptions on Wedding Attire

• [55:28]: Understanding the Broader Implications of Supply Chain Issues

• [01:01:04]: The Importance of Supporting Local Businesses

• [01:11:26]: Maintaining Client Trust Amid Budget Changes

• [01:19:45]: Actionable Tips for Wedding Professionals

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: 

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: 

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: 

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

GRAB TOOLS INSIDE MY SHOP:

Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https://shop.candicecoppola.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

http://candicecoppola.com