If you want a six-figure business in the wedding industry, then you need a six-figure marketing strategy. But what does the six-figure marketing strategy actually look like? And how can you create a marketing strategy and stick to it?

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction

• [07:11]: Aligning Your Marketing Plan with Your Sales Goals

• [21:51]: Preparing for Mindset Challenges

• [25:29]: Diversifying Your Marketing Channels

• [32:06]: Understanding Your Target Audience

• [39:10]: Creating Strong Calls to Action

• [45:07]: Understanding Customer Needs

• [47:06]: Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Sign up for Enji to start your free trial: https://candicecoppola.com/enji 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

In this final episode of the Launch Your List series, I'm sharing 11 tips to grow your email list. We've talked a lot about email marketing strategies and how to create a lead magnet, but now? It's time to actually get people to sign up for your list. And the best part? There's a good chance that you're already doing a lot of these things. It's really more about adding and folding in email marketing to your existing marketing strategies and your marketing cadence.

This week is the LAST Episode of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! If you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction

• [05:12]: 11 Tips to Grow Your Email List

• [06:07]: Using Instagram and ManyChat to Promote Lead Magnets

• [10:23]: Optimizing Your Link in Bio with a Compelling Hook

• [15:06]: Driving Traffic with Pinterest and Instagram Stories

• [17:46]: Running Ads to Attract New Subscribers

• [25:19]: Including Lead Magnets in Blog Posts and Nurture Sequences

• [37:04]: Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

What are the steps that you need to take to build your quiz funnel? At this point in our email marketing series, we've talked about the psychology of quiz lead magnets and the types of quizzes that wedding pros can create. But today, we're diving into the actual step-by-step process of creating a quiz funnel. And the good news is? It's not as hard as you think. Plus, there are even AI tools to help get you started.

This week, I'm sharing part seven of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me inside my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction and Overview

• [05:21]: Generating a Quiz with Interact's AI Tool

• [09:42]: Customizing Your Quiz and Results Pages

• [17:26]: Including a Call to Action in Your Quiz Results

• [21:34]: Integrating Interact with Flodesk for Email Marketing

• [28:09]: Joining the Free Email Marketing Challenge

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

If you're excited to launch a quiz lead magnet, but you're wondering what types of quizzes wedding pros can (and should create), we are diving into three different options for you today. If you love the idea of adding a quiz lead magnet to your website, but you need a little bit of inspo to get started, this is the episode for you!

This week, I'm sharing part six of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction and Overview

• [06:19]: Package/Service Quizzes

• [22:25]: Style Quizzes

• [32:06]: Personality Quizzes

• [40:39]: Creating Effective Quiz Questions

• [48:35]: Crafting Compelling Quiz Results Pages

• [28:57]: Creating Effective Quiz Questions

• [34:14]: Avoiding Industry Jargon

• [43:22]: Gaining Inspiration and Joining the Challenge

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

I've never met a BuzzFeed quiz that I didn't love, but what do quizzes have to do with business and our email marketing series? Well, in this episode, I'm very excited to share with you how a quiz can be the best lead magnet option for your wedding industry business. Let's talk about the psychology and the data behind quiz marketing today.

This week, I'm sharing part five of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited, and I hope you'll join me each week as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me inside my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction and Overview

• [03:30]: The Effectiveness of Quizzes as Lead Magnets

• [08:10]: Creating a Fun and Interactive Experience

• [09:55]: The High Conversion Rate of Quizzes

• [12:36]: Establishing Authority with Quizzes

• [14:57]: Pre-Qualifying Potential Clients with Quizzes

• [16:51]: Gathering Valuable Data and Insights

• [20:34]: Creating a Deeper Connection with Couples

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

How can you turn your email marketing into an automated marketing funnel that actually sells your product or service? Today, I'm teaching you my simple and secret email marketing strategy that has made me over a million dollars in sales. And the best part is? It's a formula you can use over and over again!

This week, I'm sharing part four of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Sign up here!

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction and Purpose of the Episode

• [03:49]: The 'Serve, Serve, Sell' Formula

• [08:42]: Implementing the Formula in Email Marketing

• [13:56]: Repeating the Formula in Different Marketing Channels

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

The beauty of email marketing is in the automations. How do you create an email nurture sequence? What types of email nurture sequences can you create? And why do I think they're the missing link in your email marketing? We're going to dive into all of that today!

This week, I'm sharing part three of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me inside my FREE marketing challenge starting on August 12th.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction and Overview

• [02:19]: The Power of Nurture Sequences

• [09:10]: Segmentation and Open Rates

• [11:53]: Email Marketing as Passive Income

• [19:35]: Segmentation and Customized Conversations

• [22:18]: Lead Magnet Specific Nurture Sequences

• [29:48]: Setting Up Nurture Sequences in Flodesk

• [35:15]: The Serve-Serve-Sell Model

• [39:39]: Conclusion and Next Steps

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

How do you get people onto your email list? And not just any person, but someone that can hire you to plan, photograph, design, or support them for their wedding? Today, learn how you can grow your email list with a lead magnet (with people who might actually buy from you!). I’ve brought Dawn Richardson from Flodesk onto the podcast to help talk about it! 

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction and Purpose of Email Marketing

• [03:14]: Defining Lead Magnets

• [09:02]: Goals of Lead Magnets

• [28:06]: Creating and Delivering Lead Magnets with Flodesk

• [31:40]: Nurturing Subscribers and Building Relationships

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

• Grab my 10 ideas for your first lead magnet https://candicecoppola.com/leadmagnet

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

• http://instagram.com/candice.coppola

• https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

• https://www.facebook.com/thecandicecoppola

Let's face it, social media is getting WEIRD. I think it's time to you diversify your marketing as the social landscape continues to change - and I think email marketing can play a unique role in your wedding industry business.

This week, I'm kicking off an EIGHT part series where I'm teaching wedding pros how email marketing can help you make more money. I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me in my FREE marketing challenge starting on August 12th. Be sure to go to CANDICECOPPOLA.COM/CHALLENGE to sign up!

In this episode, I'm sharing all about the importance of email marketing as a way to diversify marketing efforts and build deeper relationships with clients. I'm addressing the most common objections and misconceptions that I hear as a wedding business coach about why it doesn't work, such as the short lifespan of the wedding industry, the perceived complexity of email marketing tools, and the fear of bothering people.

On this episode of The Power in Purpose Podcast:

• [00:00]: Introduction to Email Marketing for Wedding Professionals

• [03:41]: Diversifying Marketing Efforts with Email Marketing

• [08:21]: The Email Marketing Challenge

• [13:01]: The Importance of Email Marketing in a Changing Social Media Landscape

• [26:07]: The Portability of Email Lists

• [30:14]: The Direct Connection of Email Marketing

• [31:11]: The Power of Email Marketing

• [35:42]: The Underdog of Marketing

• [38:30]: Understanding Email Marketing

• [40:19]: Mastering the Lingo

• [51:20]: Email Marketing Funnels

• [54:23]: The Formula for Success

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

• Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

• Go to candicecoppola.com/lingo for a breakdown of email marketing lingo and what a funnel looks like

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

• Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

• Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

• http://instagram.com/candice.coppola

• https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

• https://www.facebook.com/thecandicecoppola

Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I'm chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and the significance of customer service in the wedding industry. 

On this episode of The Power in Purpose Podcast:

• 00:00 Introduction to Brand Experience for Wedding Professionals

• 03:45 Understanding Brand Experience and Its Importance

• 06:20 The Impact of Templates on Brand Consistency

• 09:42 Key Elements of a Strong Brand in the Wedding Industry

• 13:32 The Significance of Customer Service and Customer Experience

• 19:17 Auditing the Brand Experience for Improvement

• 25:28 Understanding Client Behavior and Good Client Communication

• 27:34 Creating a Consistent Brand Experience Across All Touch Points

• 38:31 The Role of Team Members in Representing the Brand and Consistency

• 43:29 Messaging, Values, and Interactions as Part of the Brand

• 49:14 The Importance of a Memorable Brand in the Saturated Wedding Industry

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola