The Power in Purpose: A Podcast for Wedding Pros

188 | Behind the Brand: The Making Of Wildflower Events & Design


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This week’s Behind the Brand episode is a special one. I'm sitting down with someone I’ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you’ve ever scrolled her Instagram and thought, “Damn, I want to go to that wedding,” you’re not alone. Lindsey has built a brand that’s as bold and personality-driven as it is beautifully refined, and in this episode, we’re getting into the how and the why behind it all.

On this episode of The Power in Purpose Podcast:

  • [00:00] Introduction to Wildflower Events and Design

  • [09:56] The Journey Begins: From Wedding Planning to Business

  • [19:54] Building Confidence Through Styled Shoots

  • [26:51] Holy Shit Moments: Recognizing Growth and Success

  • [33:02] The Big Rebrand: Aligning with Personal Identity

  • [39:04] Finding Authenticity in Branding

  • [42:47] Evolving Business Practices

  • [45:34] The Power of Yes and No

  • [50:12] Introducing Camp Wildflower

  • [01:04:01] Summer Camp Experience

  • [01:12:21] Building an Iconic Brand

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

  • Check out her website: https://wildflowereventsdesign.com/ 

  • Follow her on Instagram: https://www.instagram.com/wildflowereventsdesign/

  • Learn more about Camp Wildflower: https://wildflowereventsdesign.com/camp-wildflower 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola

 

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The Power in Purpose: A Podcast for Wedding ProsBy Candice Coppola

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