Wedding Business Solutions

When you use AI to create content, are you letting it speak for you or are you making sure your true voice comes through? Are you just taking what AI gives you, or are you shaping it until it actually sounds like you? In this episode I share how you can use AI as a tool to amplify your authenticity instead of losing it, and why your own words and your customers’ feedback are the real secret to standing out from the generic crowd.

Listen to this new 9-minute episode for practical ways to make AI work for your brand while keeping every word truly yours.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Summary

In this episode, I tackled the thought-provoking question: can we truly be authentic in an AI world? The conversation focused on the challenges and opportunities of using AI in our wedding businesses, especially when it comes to making sure our unique voices still shine through. One concept discussed was the temptation to simply use whatever AI generates on the first try, but I emphasized that real authenticity comes from multiple revisions and ensuring the final content genuinely represents who we are. I shared my own experiences with editing books using AI, pointing out how even if the words start as mine, it often takes several iterations before the finished version sounds like me. 

A key theme that emerged was the power of using reviews—specifically, taking customer feedback and allowing AI to identify the language and results that set your business apart. Several points were raised, including the importance of talking about the unique results and experiences we provide, rather than just listing products and services. I highlighted how most businesses in our industry end up sounding the same, and encouraged listeners to leverage the authentic voice of customer reviews to stand out. 

The discussion explored practical ways to integrate AI as a helpful tool rather than a substitute for our own expertise. I talked about bringing transcripts from my presentations into AI as raw material, ensuring the content remains rooted in my authentic voice and ideas. Authenticity, I stressed, is about ownership—reading every word before it goes out to make sure it represents you and is something you could stand behind and confidently discuss at any moment.

Ultimately, I want you to use AI as a tool that makes your work more efficient, not generic. Tools like Word and Excel may help us get the job done, but the final responsibility for authenticity and ownership always rests with us. I hope this episode inspires you to embrace AI thoughtfully, always ensuring what you put forward is truly yours.

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

• Apple Podcast: http://bit.ly/weddingbusinesssolutions 
• YouTube: www.WeddingBusinessSolutionsPodcast.tv 
• Spotify: https://spoti.fi/3sGsuB8 
• Stitcher:  http://bit.ly/wbsstitcher 
• Google Podcast: http://bit.ly/wbsgoogle 
• iHeart Radio: https://ihr.fm/31C9Mic 
• Pandora: http://bit.ly/wbspandora 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Are you telling stories that truly connect with your clients, or are you just rattling off your resume? Are you painting a vivid picture of success for a couple’s big day, or jumping straight into a sales pitch and wondering why you’re not closing the deal? In this guest episode with Robert Kennedy III, we get into how asking the right questions, understanding what your couples do—and don’t—want, and relating stories to their experience can transform your sales conversations and website into powerful connection tools that drive action.

Listen to this new episode for ways to deepen connection through storytelling, ask better questions, and use the power of language to convert conversations into bookings.

About Robert:  
Robert Kennedy III wants to live in a world where people are no longer afraid to confidently tell their stories...and they can also eat Reese's Peanut Butter cups for every meal without any repercussions. 

His work as a keynote speaker and trainer in the area of leadership communication has led him to work with organizations such as the US Coast Guard, Barnes & Noble, Social Security Administration, Panda Restaurant Group, AARP, T-Mobile, and UNCF as well as appearances on Fox, CW and other networks.

He is involved in his community through various boards including the school boards, Association for Talent Development Maryland Chapter, youth leadership programs and helping non-profits conduct mock interviews. He is also a professional member of the National Speakers Association.

Contact Robert:
LinkedIn Profile: http://www.linkedin.com/in/robertkennedy3  

Instagram Handle: @robertkennedy3  

TikTok Handle: @realrobertkennedy3  

Personal/Company Website: http://www.robertkennedy3.me  

Other Social Media Links (YouTube, etc): YT – http://www.youtube.com/robertkennedy3  

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

In this episode I had a lively and insightful conversation with my friend Robert Kennedy III all about the power of language in the wedding and event industry. We dove into why the words we choose and the way we structure our conversations can make a huge difference in sales and client relationships. Robert shared his expertise on storytelling, breaking it down into four essential elements: context, characters, conflict and conclusion. He explained how using stories isn’t just about once upon a time but about clearly painting pictures for clients so they feel understood and involved.

We talked about practical strategies like the importance of asking better questions instead of launching straight into product pitches. Robert shared how asking open-ended questions sparks the client’s imagination and engages their brain on a deeper level, helping them see themselves in their dream event. I loved his example about distinguishing between transactional questions and those that create a vivid vision of success, such as asking a bride to describe how she wants to feel and look at her wedding.

Robert also highlighted how reframing questions, such as exploring what a client doesn’t want, can prevent missteps and uncover important details. We explored the role of empathy, sharing stories of previous clients with similar challenges, and the difference this makes in building connection and trust. He pointed out that while information transfer is important, true transformation happens when we connect emotionally with our clients.

We also discussed language on websites and email, using examples like Warby Parker to show how to share an origin story that draws readers in and relates directly to their experience, instead of just listing credentials. As the conversation wrapped up, we tackled the common stumbling block of asking for the sale and how fear of rejection often gets in the way. Robert provided actionable tips for guiding clients to the finish line by painting a clear picture of next steps and always creating a call to action.

This episode is packed with actionable insights for anyone in the wedding or event industry who wants to level up their communication, create deeper connections and ultimately drive better business results through the power of intentional language and storytelling.

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

• Apple Podcast: http://bit.ly/weddingbusinesssolutions 
• YouTube: www.WeddingBusinessSolutionsPodcast.tv 
• Spotify: https://spoti.fi/3sGsuB8 
• Stitcher:  http://bit.ly/wbsstitcher 
• Google Podcast: http://bit.ly/wbsgoogle 
• iHeart Radio: https://ihr.fm/31C9Mic 
• Pandora: http://bit.ly/wbspandora 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Are you making assumptions on your website or with your business that only make sense because you already know how everything works? What gaps in communication could be tripping up your customers? In this episode I share a real travel story that highlights how easy it is to overlook info that seems obvious to us but might be totally unclear to our clients. I dive into ways to discover these hidden friction points and offer ideas for making every step as clear and straightforward as possible.

Listen to this new 10-minute episode for ideas on spotting and fixing those hidden gaps that could be costing you business.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Episode Summary

In this episode, I dive into a personal travel experience to illustrate the concept of the curse of knowledge and how it can create unnecessary friction for customers. While recounting some frustrating moments during my return from France specifically issues with unclear information about an airport hotel shuttle I break down how easily we can overlook the challenges our clients face when we assume they understand industry details that are second nature to us.

I give concrete examples from my own business and website, such as subtle coupon code fields and the lack of explicit calls-to-action, to show how easy it is to miss important customer touchpoints. I encourage listeners to look at their own websites and processes through fresh eyes or partner with a colleague to do so, catching gaps in communication or usability that could be turning away potential clients. By highlighting the dangers of relying on implied knowledge, I underscore the importance of being thorough and explicit with information whether it’s the true nature of an airport shuttle or the steps to book a venue tour. My hope is that this episode will inspire listeners to reduce friction wherever possible, making it easier than ever for couples to choose and work with them.

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

• Apple Podcast: http://bit.ly/weddingbusinesssolutions 
• YouTube: www.WeddingBusinessSolutionsPodcast.tv 
• Spotify: https://spoti.fi/3sGsuB8 
• Stitcher:  http://bit.ly/wbsstitcher 
• Google Podcast: http://bit.ly/wbsgoogle 
• iHeart Radio: https://ihr.fm/31C9Mic 
• Pandora: http://bit.ly/wbspandora 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Is your best inspiration coming from inside your industry, or are you missing out on ideas from the outside world? Do you pay attention to friction you experience as a customer and ask yourself how you could fix that in your own business? Are you making things easier for your customers, or just for yourself? In this episode, I share stories and questions to help you recognize when and where real inspiration can strike, and how opening your eyes to everything around you can help you get ahead of the pack. 

Listen to this new 11-minute episode for practical examples and fresh ways to find inspiration where you least expect it.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Summary

In this episode, I take a deeper look at where inspiration comes from in the wedding business and why it's essential to intentionally seek it out beyond your immediate circle or local market. I share insights gained from a recent conversation with my friend Isaac Atkinson, who credits much of his success to investing in personal education, attending conferences, and exposing himself to diverse perspectives. I emphasize how stepping outside your "small pond" can be eye-opening, allowing you to connect with people at various stages in their careers, from seasoned experts to those just starting out. This exchange of ideas creates a two-way street for inspiration, whether it comes from those with more experience or from observing newcomers' fresh approaches.

I dive into practical examples of how everyday experiences can become sources of inspiration, especially when you pay attention to the friction points you encounter as a customer. I talk about how noticing these pain points in my own experiences led me to make specific changes in my business, such as improving the way I provide downloadable resources and making my email signatures more user-friendly. I give the example of how a seemingly minor detail like a non-clickable image in an email signature can create unnecessary hurdles for clients and how fixing these little things shows a commitment to customer experience.

I also challenge listeners to examine their own customer journey, asking whether they are truly aware of where friction exists in their business and how small, thoughtful changes can make a big impact. I share stories of frustrating experiences with impersonal AI systems and lengthy contact forms, explaining why sometimes reducing friction means disregarding what might be convenient for the business owner and focusing first on what makes things easier for the client.

Throughout the episode, I encourage seeking inspiration from outside your industry as well as within, whether it's through books, conferences, or simply by observing exceptional service in unrelated fields. I discuss how capturing bursts of inspiration—no matter when or where they occur—can lead to creative breakthroughs that give you a genuine advantage. The ultimate message is that by remaining curious and observant, and by consistently striving to improve both small interactions and big systems, you can set your business apart and better serve your clients.

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

• Apple Podcast: http://bit.ly/weddingbusinesssolutions 
• YouTube: www.WeddingBusinessSolutionsPodcast.tv 
• Spotify: https://spoti.fi/3sGsuB8 
• Stitcher:  http://bit.ly/wbsstitcher 
• Google Podcast: http://bit.ly/wbsgoogle 
• iHeart Radio: https://ihr.fm/31C9Mic 
• Pandora: http://bit.ly/wbspandora 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Isaac Atkinson - Be a lifelong Learner

Are you just copying what others do, or do you truly understand why they succeed?

In this conversation with my guest Isaac Atkinson, we ask: What could you learn if you left your local bubble and connected with peers nationwide? How could building your network, attending conferences, and seeking out those hidden nuggets of knowledge change your business? What happens when you invest in your team as much as you invest in yourself?

Listen to this new episode for insights on lifelong learning, networking, and building a company culture where growth and curiosity are at the heart of everything you do.

About Isaac:
Isaac Atkinson is the founder of GTE Event Group and Kapptured Photography & Videography, two Central California companies specializing in weddings, corporate events, and private celebrations. Over the past 20 years, he's built a team-focused business centered on training exceptional entertainers, creating scalable systems, and delivering unforgettable client experiences. Isaac is passionate about leadership, company culture, and helping event professionals build businesses that thrive beyond the owner.

Website: www.gteeventgroup.com
Instagram (GTE Event Group): @gteeventgroup
Instagram (Kapptured Photography & Videography): @kappturedphotography
Instagram (Personal): @isaac_atkinson_

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Episode Summary

In this episode, I sit down with my friend Isaac Atkinson to explore what it really means to be a lifelong learner in the wedding business. Isaac shares his journey from believing he had "arrived" just by being successful locally, to experiencing a huge mindset shift after attending industry conferences across the country. He explains how being exposed to new ideas, networks, and different perspectives helped him realize how much more was possible for his business and personal growth.

Isaac reflects on the importance of understanding why successful businesses make certain decisions instead of simply copying their actions, emphasizing that true innovation and sustainability come from deep learning and critical thinking. He talks about how building a network of industry peers has been crucial, providing him with advice, mentorship, and support—especially during tough times like the pandemic when pivoting quickly was essential.

We discuss the idea of adapting what you learn rather than adopting someone else’s path, and how knowledge gained from conferences, books, and podcasts acts as a “bank account” of wisdom to draw from when facing new challenges. Isaac also talks about how showing up consistently at events and investing in his own education pays off not just in business strategies, but also in building a strong, supportive professional community.

Isaac shares practical insights on company culture, leadership, and how he applies what he’s learned to make his businesses—like his DJ company and a successful photography and video company—places people want to work. He points out that treating your people well leads to better client care, and he strives to build organizations where everyone feels valued and inspired to be their best.

We also touch on the benefits of learning from people at all levels, including younger team members, and staying open to new tools and platforms like social media and AI. Finally, Isaac expresses his interest in moving toward coaching and helping others achieve their own business goals, drawing from decades of experience and lessons learned as a passionate, lifelong learner in the industry.

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

• Apple Podcast: http://bit.ly/weddingbusinesssolutions 
• YouTube: www.WeddingBusinessSolutionsPodcast.tv 
• Spotify: https://spoti.fi/3sGsuB8 
• Stitcher:  http://bit.ly/wbsstitcher 
• Google Podcast: http://bit.ly/wbsgoogle 
• iHeart Radio: https://ihr.fm/31C9Mic 
• Pandora: http://bit.ly/wbspandora 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Are you wasting time and money building something for your business that already exists and works? Are you telling yourself it’s better or cheaper to “DIY” when you could be using an off-the-shelf solution today? In this episode I share stories of businesses who got stuck building from scratch, only to realize they could have saved endless hours and headaches by just buying well-made tools that already exist. I tackle the real price of customization, what’s really at stake when you wait, and why satisfaction or “saving a few bucks” might not be worth the cost and lost opportunities.

Listen to this new 9-minute episode for clarity on whether you should build or buy, and how using ready-made solutions could save you critical time and money.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Episode Summary

In this episode, I dive deep into the age-old question faced by every business owner: Should I build it myself or just buy it? I share my personal experiences from working at a large company that attempted to build its own CRM system from scratch, resulting in months of wasted time and unnecessary complications, only to ultimately revert to using an established solution. I explain how, with advancements in technology and the proliferation of AI tools, the temptation to create custom solutions is greater than ever, but I also highlight the hidden pitfalls—especially when it comes to ongoing maintenance, scalability and troubleshooting.

I break down scenarios where building your own solution may make sense, such as when your needs are truly unique and nothing comparable exists. However, I emphasize that more often than not, there’s an existing tool or software that can be customized to fit your requirements, saving both time and money. I use practical examples from my own business, discussing platforms like Zoho One and how layers built on top of existing software can provide powerful, industry-specific solutions without the headache of starting from zero.

Throughout the episode, I encourage listeners to consider the true cost of DIY—factoring in lost hours, ongoing support, and the potential lost revenue from not deploying a tool quickly. I also talk about the importance of leveraging virtual assistants and existing AI tools rather than reinventing the wheel. Ultimately, I urge you to look in the mirror and honestly assess whether trying to save a few bucks is really costing you much more in the long run. The goal is for you to focus your energy on what drives your business forward, using your time and resources as strategically as possible.

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

• Apple Podcast: http://bit.ly/weddingbusinesssolutions 
• YouTube: www.WeddingBusinessSolutionsPodcast.tv 
• Spotify: https://spoti.fi/3sGsuB8 
• Stitcher:  http://bit.ly/wbsstitcher 
• Google Podcast: http://bit.ly/wbsgoogle 
• iHeart Radio: https://ihr.fm/31C9Mic 
• Pandora: http://bit.ly/wbspandora 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Are you making it easy for your customers to contact you, or are you adding unnecessary friction to the process? Have you ever tried to click a phone number or a website in someone’s email signature and found it doesn’t work? In this episode I talk about real-world frustrations caused by image-based email signatures and why reducing these small points of friction can make a big difference in how potential clients interact with your business.

Listen to this new 5-minute episode for practical tips to ensure your email signature is helping your business, not hurting it.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Summary

In this episode, I dive into a recurring frustration that’s been catching my attention: why is it so hard to click links in some people’s email signatures? The conversation focused on the problems created when contact details like phone numbers, web addresses, or even physical addresses are embedded in signature images instead of being real, clickable text. One concept discussed was the idea of walking in your customer’s shoes, or at the very least taking a few steps in their experience, to understand if you’re making it easy or hard for someone to reach you.

A key theme that emerged was friction—the obstacles we unknowingly create when clients need to reach out. I shared my own recent struggles, like being unable to tap a phone number to call a client while using my mobile. Instead, I found myself forced to manually memorize or copy the number, which introduced unnecessary steps and frustration. The discussion explored how email programs are designed to recognize phone numbers, email addresses, and web links if they are entered as text—making them instantly actionable with just a tap or click. When those details are locked inside a graphic, though, all that valuable functionality disappears.

Several points were raised, including the technical glitches that can ruin even a well-intentioned signature—like a software update that changed all my formatting and wiped out my clickable links. I emphasized how easy it is to overlook this problem, because when things work smoothly users never notice the absence of friction, but when something doesn’t work, the irritation is palpable.

In the end, I encouraged listeners to check their own signatures, and help friends do the same, urging everyone to eliminate unnecessary friction and make it as easy as possible for customers to contact them. The takeaway is simple: let’s create email signatures that help people take action, not drive them away.

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

• Apple Podcast: http://bit.ly/weddingbusinesssolutions 
• YouTube: www.WeddingBusinessSolutionsPodcast.tv 
• Spotify: https://spoti.fi/3sGsuB8 
• Stitcher:  http://bit.ly/wbsstitcher 
• Google Podcast: http://bit.ly/wbsgoogle 
• iHeart Radio: https://ihr.fm/31C9Mic 
• Pandora: http://bit.ly/wbspandora 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Are you content with your content? If a couple landed on your website, would they immediately see what makes you different, or could anyone else put their logo on your site and say the same things? Is your content showing off your originality or just blending you into the crowd? In this guest episode, Brian Lawrence and I unpack why generic content is underperforming, how reviews and real experience help you stand out, and what fresh strategies you should try so clients know exactly why they should choose you.

Listen to this new episode for practical tips on making your content truly original and strategies for boosting your authority in a crowded wedding market.

About Brian:
Brian Lawrence is the co-author with me of "From Browsing To Booking" and producer of the Inclusive Wedding Summit. His agency is the go-to web design and SEO resource for numerous wedding industry authorities and also consults with many businesses on website and seo strategies. He was homegrown in the industry, owning numerous wedding businesses and serving as VP of a national wedding brand.

Contact Brian:
https://www.brianlawrence.com/meeting-with-brian-lawrence/

https://www.brianlawrence.com/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Episode Summary

In this episode, I sit down with my good friend Brian Lawrence to dive deep into a topic that affects every wedding business: how truly original and effective your website content is—or isn’t. Brian and I explore why so many wedding business websites sound exactly the same and what that sameness really costs you when potential clients are trying to make a decision. We discuss the shift from old-school SEO, where keyword stuffing was king, to today’s new landscape powered by AI, where content has to serve multiple purposes. Now, it’s all about answering real questions that couples, clients, and even search engines—or more specifically, answer engines and generative engines—are actually asking.

Brian explains the difference between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), breaking down how AI is changing what Google and other search engines expect from websites. We get into practical strategies, like using FAQs on every major service page, and why separating information about different services makes your business look more authoritative. We also cover the crucial importance of blogging, especially about events at specific venues, and how to tailor content so it’s unique, emotionally resonant, and demonstrates real expertise, not just generic promises.

We talk about the power of online reviews, not just as social proof, but as a gold mine for truly original content. Brian shares how he uses actual client phrases and emotional moments from events to shape website headlines and storytelling, making sites stand out and feel authentic. By the end of the episode, we lay out concrete steps you can take to evaluate your own content for originality, make it more inclusive, keep it fresh, and leverage both your expertise and your clients' voices. If your website content could just as easily belong to your competitor, this episode will help you change that—quickly and authentically.

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

• Apple Podcast: http://bit.ly/weddingbusinesssolutions 
• YouTube: www.WeddingBusinessSolutionsPodcast.tv 
• Spotify: https://spoti.fi/3sGsuB8 
• Stitcher:  http://bit.ly/wbsstitcher 
• Google Podcast: http://bit.ly/wbsgoogle 
• iHeart Radio: https://ihr.fm/31C9Mic 
• Pandora: http://bit.ly/wbspandora 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Are you missing out on opportunities because your professional credibility is questioned before people even read your message? In this episode I talk about why using a Gmail or generic email could be holding you back, why spam filters and clients see it as a red flag, and how just one easy change can help you look more established and trustworthy.

Listen to this new 8-minute episode for the steps you can take to instantly boost your professionalism and ensure your email stands out for all the right reasons.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Summary

In this episode, I dig into what your email address is really saying about your business and how it can impact first impressions, professionalism, and even your ability to reach your clients. Inspired by a conversation within my certified speaking professionals group, I noticed that a significant number of business solicitations coming from Gmail addresses are immediately flagged as spam or as unprofessional. I talk about why having an email address at your own website, rather than at Gmail, Yahoo, Hotmail, or AOL, makes all the difference. When you use an email address like [email protected], you’re instantly providing your name, your website, and your email, giving credibility and making you verifiable. I share my own experience balancing multiple emails and point out how easy technology makes it to consolidate all your inboxes, so using a professional email doesn’t cause you to miss messages. I tell stories about nearly being fooled by headhunters and why even long-established businesses lose trust by sticking with a free generic email. I challenge listeners to consider how they view other professionals—like doctors or lawyers—using non-business email addresses and suggest it’s time for everyone in the wedding industry to step up. If you want to be seen as legitimate, reliable, and trustworthy, upgrading your email is one of the simplest steps you can take. I wrap up by offering actionable advice on how easy and affordable it is to make the switch, and why now is the time to stop giving clients a reason to question your business’s credibility.

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

• Apple Podcast: http://bit.ly/weddingbusinesssolutions 
• YouTube: www.WeddingBusinessSolutionsPodcast.tv 
• Spotify: https://spoti.fi/3sGsuB8 
• Stitcher:  http://bit.ly/wbsstitcher 
• Google Podcast: http://bit.ly/wbsgoogle 
• iHeart Radio: https://ihr.fm/31C9Mic 
• Pandora: http://bit.ly/wbspandora 

©2025 Wedding Business Solutions LLC & AlanBerg.com 

Are you unintentionally making yourself sound outdated in your emails or client communications? Do you still use phrases like “PS,” “enclosed please find,” or “per my previous email” and wonder why your younger clients aren’t responding? In this episode, I share what happens when language and etiquette don’t keep up with the times, why Gen Z might be confused by some of your go-to phrases, and how small changes in wording can help you connect with today’s couples. Discover the subtle ways your language might be holding you back and what to use instead so you’re not accidentally putting a generational distance between you and your next booking.

Listen to this new 9-minute episode for practical phrases to use, tips on writing messages that connect, and ways to avoid sounding out of touch with younger clients.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Summary

In this episode, I dive into the subtle ways our language can instantly reveal our age or even create an unintentional distance between us and today’s wedding clients. The conversation focused on everyday phrases and writing habits that sound outdated or overly formal to younger generations, particularly Gen Z. One concept discussed was how terms like "P.S.", "enclosed please find", or "at your earliest convenience" come across as relics from another era. I shared how my own experiences, including a recent workshop interaction with a Gen Z attendee who did not know what "P.S." means, opened my eyes to the generation gap in communication styles.

A key theme that emerged was the importance of simplifying language to mirror how people actually talk and write now. The discussion explored practical swaps, encouraging the use of "BTW" instead of "P.S.", and replacing stiff sign-offs like "sincerely" or "cordially" with a simple "thanks". Several points were raised, including how emails should be short enough to fit on one screen, use easy-to-read formatting, and end with a clear, direct question. I also talked about keeping communication inclusive, for example, referring to "couples" or "partners" instead of just "bride and groom," and avoiding formal appointment language in favor of casual invites like "pick a time to chat".

The episode also addresses digital habits, such as making contact info prominent and current on social platforms, recognizing many younger clients might never visit a website, and understanding the frustration of difficult-to-navigate customer service. I encouraged the use of AI tools to analyze and refresh business messaging to better connect with Gen Z audiences. Ultimately, the episode aims to help all of us in the wedding industry sound more approachable and up-to-date so we can continue to build great relationships with clients of every generation.

Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: 

• Apple Podcast: http://bit.ly/weddingbusinesssolutions 
• YouTube: www.WeddingBusinessSolutionsPodcast.tv 
• Spotify: https://spoti.fi/3sGsuB8 
• Stitcher:  http://bit.ly/wbsstitcher 
• Google Podcast: http://bit.ly/wbsgoogle 
• iHeart Radio: https://ihr.fm/31C9Mic 
• Pandora: http://bit.ly/wbspandora 

©2025 Wedding Business Solutions LLC & AlanBerg.com