Mark Chapman - ChatGPT has ads
Are your ads really connecting to engaged couples or just blending in with everyone else? What would happen if you could be the only ad a couple sees while researching their wedding plans on ChatGPT? How do you make sure your ad budget is working smarter, not harder, and actually delivers real results? In this guest episode, I welcome Mark Chapman back to break down the new ChatGPT ads, explore the best ways to target, test, and refine your messaging, and uncover what truly sets your business apart in a crowded digital landscape.
Listen to this new episode for actionable strategies to target better, craft standout ads, and make your marketing spend truly count.
About Mark
Mark is the wedding industry's authority on paid advertising. His deep fascination with paid ads started way back in 2010 when he cracked the code of Google Ads for his family's wedding business. After mastering ads for himself he started helping others > and fast forward to now, his team successfully manages $30M per year in paid ads for wedding businesses across the country. When he's not studying advertising data and trends you can find Mark snowboarding, hiking and enjoying everything mother nature has to offer at his home in Mammoth Lakes, CA!
Contact Mark
Email: [email protected]
Text: (760) 647-0403
Web: TheIDoSociety.com
Socials: @theidosociety
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com
Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com
View the full transcript on Alan’s site: https://alanberg.com/blog/
Episode Summary
In this episode, I sit down with my friend Mark Chapman to dive deep into the brand new world of ChatGPT ads and what these mean for wedding professionals and business owners in our industry. We break down exactly how ChatGPT's advertising works, including the types of accounts that see ads, budget minimums, and how the context hints feature shapes targeting. Mark Chapman explains where ads appear within user conversations, why there’s only one ad per conversation, and how this exclusive real estate can be a real advantage compared to more crowded ad platforms.
We get practical by discussing the process of creating strong context hints and why keeping them specific to your service or offer is so important, especially since ChatGPT is different from platforms that let you target age or other demographics. Mark Chapman walks through campaign structure, geographic targeting all the way down to zip codes, and how you can set specific ad runs for time-sensitive promotions like trunk shows. We also get into the creative side, including best practices for headlines, descriptions, and images given the tight character limits in ChatGPT ads.
We talk cost and ROI, addressing concerns about minimum spend, click pricing, and how to judge if your investment is yielding meaningful inquiries and bookings. Mark Chapman shares early campaign results, conversion tracking, and A/B testing insights, and together we highlight the value of differentiating your offer in a way that truly stands out. Most importantly, we emphasize that success comes from consistent testing, optimization, and embracing the natural delay between advertising and seeing actual sales in the wedding space.
By the end of our conversation, you’ll have a clear understanding of whether ChatGPT ads are right for your business, how to approach this evolving platform, and why being an early adopter can give you a competitive edge as more couples are using AI tools for their wedding planning journey.
Coming to Wedding MBA this year? Don't miss my special Private AI Pre-Session, before the conference starts. Only $35, and it includes a copy of my book "AI for the Real World", a $35 value!
Seating is very limited, get yours today: www.AIWorkshopTour.com
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
- Apple Podcast: http://bit.ly/weddingbusinesssolutions
- YouTube: www.WeddingBusinessSolutionsPodcast.tv
- Spotify: https://spoti.fi/3sGsuB8
- Stitcher: http://bit.ly/wbsstitcher
- Google Podcast: http://bit.ly/wbsgoogle
- iHeart Radio: https://ihr.fm/31C9Mic
- Pandora: http://bit.ly/wbspandora
©2025 Wedding Business Solutions LLC & AlanBerg.com