Are you hesitant to try something new because it feels difficult—or is it just unfamiliar? What if you started thinking about your challenges not as “hard” or “easy,” but as “unfamiliar” or “familiar”? In this episode, I share how reframing your mindset can make learning and growth feel more achievable, whether you’re mastering a new skill in your wedding business or tackling something outside your comfort zone.

Listen to this new 7-minute episode for a mindset shift that helps you embrace the unfamiliar, keep moving forward, and find mastery in the areas that matter most to you.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at [email protected] or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Should vendors leave reviews for other vendors?

Ever wondered if it’s a good idea to publicly praise—or criticize—your industry peers? What happens if things didn’t go well? Should you tell the world, or handle it privately first? In this episode, I share the upsides of supporting fellow vendors with honest, heartfelt reviews, and touch on why negative feedback should be handled with care—and conversation—before ever going public.

Listen to this new 8-minute episode for tips on when (and how) to leave vendor reviews that help grow relationships, reputations, and the industry as a whole.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at [email protected] or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Brian Lawrence - Moving the needle towards 2026

What's really moving the needle for your wedding business? Are you making changes now that will set you up for more success when the next engagement season rolls around? Are you treating your website and SEO as living, breathing assets—or are you waiting until it’s too late to update them? In this episode, we unpack the practical steps you can take right now to boost conversion, show up in more local searches, and start turning more browsers into bookers. Plus, we dive into the difference between expertise and experience, how to use AI authenticity, and the power of keeping your Google Business Profile fresh and relevant.

Listen to this new episode for actionable ideas on website updates, local SEO tips, and simple strategies to attract and convert more couples—just in time for the next big wave of wedding planning.

About Brian:
Brian Lawrence is the co-author with me of "From Browsing To Booking" and producer of the Inclusive Wedding Summit. His agency is the go-to web design and SEO resource for numerous wedding industry authorities and also consults with many businesses on website and seo strategies. He was homegrown in the industry, owning numerous wedding businesses and serving as VP of a national wedding brand.

Contact Brian:
https://www.brianlawrence.com/meeting-with-brian-lawrence/

https://www.brianlawrence.com/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at [email protected] or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Is supporting a cause part of who you are, or just something you hope will attract more couples? Could promoting certain charities help your business, or might it turn some clients away? In this episode, I talk about the right and wrong reasons to connect charitable giving to your company, and how to decide whether it's something you want to make part of your brand or keep personal. Think about whether your giving is core to your business, or just another great thing you do.

Listen to this new 7-minute episode for guidance on integrating charitable causes authentically and what it really means for your wedding business.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at [email protected] or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Do you really know your conversion stats?

You might know how many inquiries you get, but do you really understand what happens next? Are you tracking how many inquiries lead to real conversations? How many of those turn into meetings or tours—or sales? Are you missing out on bookings just because you’re not following up enough? In this episode, I dig into what key conversion metrics you should be tracking, how to identify your biggest opportunities, and why incremental improvements can add up to a much bigger bottom line.

Listen to this new 9-minute episode for practical ideas on tracking, understanding, and improving each step of your sales process to boost your booking success.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at [email protected] or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Rosemarie Rossetti - Are your weddings and your business accessible?

Are you sure your business and your weddings are truly accessible? Would your customers, employees, or even guests with disabilities feel included at your events or in your workplace? What blind spots might be costing you business—and dignity? In this episode, I shine a light on overlooked areas of accessibility, from the entryway all the way to hiring, and reveal why thinking ahead isn’t just about compliance, but about belonging and better business for everyone.

Listen to this new episode for practical ways to spot and fix your accessibility gaps—and to create spaces where everyone feels not just accommodated, but truly welcome.

About Rosemarie:
Rosemarie Rossetti, Ph.D. is an internationally recognized speaker, consultant, and author on accessibility and universal design. Paralyzed from the waist down after a spinal cord injury in 1998, she transformed her experience into a mission to help organizations create inclusive environments. As CEO of Rossetti Enterprises LLC, she advises associations, corporations, and meeting professionals on accommodating people with disabilities, inspiring audiences worldwide with her resilience, expertise, and actionable strategies. Beyond her work, she enjoys traveling, kayaking, and biking with her husband, Mark Leder.

Contact Rosemarie:
To learn about me and my business, go to my website www.RosemarieSpeaks.com 

Here is my LinkedIn profile https://www.linkedin.com/in/topmotivationalspeaker/

There are many videos on my YouTube channel Rosemarie Rossetti, Ph.D. - YouTube

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcrip

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at [email protected] or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Use AI as your thought partner, you are still the thought Leader

What if you could use AI not just to generate content, but to actually brainstorm with you—asking one question at a time, guiding your process, and pushing your ideas further? Would having an “AI thought partner” change the way you develop your business, presentations, or even solve your daily challenges? In this episode, I share how using AI tools like ChatGPT as a collaborative partner (not just a tool) can help you brainstorm and refine your ideas—while reminding you to always stay in the driver’s seat as the true thought leader behind your work.

Listen to this new 9-minute episode for fresh ways to use AI for brainstorming, practical tips to personalize your process, and a reminder that you—not the bot—are the real thought leader.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at [email protected] or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Are you still chasing phone calls when your customers just want to text? Are you making it easy for potential clients to do business with you, or are you unintentionally pushing them away by sticking to old habits? In this episode, I challenge you to think about whether your tried-and-true methods are really working as well as they used to, and I share thoughts on adapting to customers’ preferred ways of communicating. What could happen if you stopped resisting change and met your clients where they are?

Listen to this new 7-minute episode for practical insights on adapting your process, making it easier for customers to connect, and staying relevant in a changing market.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at [email protected] or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Clint Hufft - What does it means to be a professional?

What does it really mean to be a professional? Is it about getting paid, or is there more to how you present yourself, solve problems, and lift the whole team up? Am I making it easier for others to do their jobs, or am I unintentionally leaving obstacles in their way? In this episode, I dive into the real markers of professionalism, the unseen details that set you apart, and the crucial role of communication and teamwork in the wedding and events industry.

Listen to this new episode for insights on raising your standard of professionalism, becoming the easiest vendor to work with, and delivering value your clients notice—often before you ever take the stage.

Clint Hufft is a recognized and respected authority in the wedding industry. With a client list that includes Britney Spears, Paris Hilton, and The Bachelorette’s Trista & Ryan, Clint has officiated ceremonies for some of the world’s most high-profile celebrities, athletes, and public figures. Clint’s professional background includes extensive experience as a corporate entertainment coordinator and video director. He holds a degree in Radio and Television Broadcasting, which informs his dynamic on-mic presence and production expertise across both live events and digital platforms.

Contact Clint:

ClintHufft.com

@hufftclint

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at [email protected] or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Should you send emails with planning tips amongst regular follow-up emails?

Should you send planning tips to potential clients, or is that just adding more noise to their inbox? How can mixing in valuable advice with regular follow-ups help you stand out and keep your leads engaged before and after the sale? In this episode, I explore whether sharing tips is worth it, how often you should reach out, and the best ways to add value without overwhelming your couples.

Listen to this new 9-minute episode for practical strategies to enhance your follow-ups with planning tips, boost engagement, and keep your business top-of-mind—before and after booking.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com 

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  

View the full transcript on Alan’s site: https://alanberg.com/blog/

Want to see about joining an upcoming mastermind (bring together some industry friends to have me spend a day with you all) - or arranging one of your own (yes, I'll come to you!)? Reach out to me at [email protected] or text or call +1.732.422.6362

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com