In this episode, Becky sits down with returning guest Heidi Thompson, the founder of Evolve Your Wedding Business, to talk about how wedding pros can rise above the noise in a crowded industry. From navigating inconsistent inquiries to creating messaging that actually connects with your ideal clients, Heidi offers insight into what’s working right now, and what to stop wasting time on.

They also dive into the upcoming Book More Weddings Summit, a free 5-day online event designed to help wedding professionals get more of the right inquiries and book more of the clients they actually want to work with.

IN THIS EPISODE, YOU’LL LEARN:

What’s really going on with ghosting and slower booking timelines in 2025

Why generic marketing messages are costing you business

How to clearly communicate the specific problem you solve for your ideal clients

The myth of “doing more” to get better results—and what to focus on instead

What’s working now: strategies from real pros that are booking weddings

How the Book More Weddings Summit can help you uplevel your marketing and stand out!

ABOUT HEIDI THOMPSON:

GRAB YOUR FREE TICKET:

CONNECT WITH HEIDI:

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If you’ve ever felt overwhelmed trying to keep up with SEO — or confused about how AI tools like ChatGPT are starting to impact how couples search for vendors — this episode is for you.

Becky is joined by Sara Dunn, the go-to SEO expert for wedding professionals, to talk about what’s actually changing in the world of search (and what isn’t), how wedding pros can start showing up in AI-driven search results, and what simple changes you can make today to get better visibility online.

They also chat about:

The one SEO “magic wand” fix Sara wishes every wedding pro would make

Why testimonials on your homepage matter more than ever

How ChatGPT is recommending vendors (and how to test if you show up!)

Real examples of couples booking vendors via ChatGPT

How to future-proof your website in an evolving digital space

A behind-the-scenes look at Bing’s connection to ChatGPT search results

Exclusive Listener Discount!

Links & Resources:

Sara's Website: saradoesseo.com

Instagram: @saradoesseo

Free Monthly SEO Lunch & Learn: saradoesseo.com/learn

Wedding SEO Bootcamp: Learn More & Sign up!

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Instagram is a critical part of how many wedding pros market their businesses — which makes the potential of getting hacked feel absolutely devastating. In this solo episode, Becky shares her recent experience getting locked out of her business account, how she got back in quickly, and the exact steps she’s taking now to prevent it from happening again.

You’ll hear:

This is your friendly PSA to audit your social media security settings and protect your accounts before something like this happens to you!

1Password

Meta Verified

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We've all been there... a frantic email comes in from a client, and we realize we've been leaving them in the dark. When expectations aren't clearly communicated, confusion and frustration creep in — and nobody wants that! In this solo episode, Becky breaks down exactly how wedding pros can manage client expectations from the inquiry stage throughout the entire planning process.

From the initial discovery call to the wedding day, Becky shares tangible ways to create a seamless, trust-filled experience through intentional communication, systems, and clarity. Whether you’re a planner, photographer, florist, or DJ — these strategies will help you streamline your process, elevate your client experience, and reduce scope creep and stress.

In this episode, you’ll learn:

Why managing expectations before booking is so powerful

What to include on your website and contact form to filter for aligned clients

Key contract inclusions that set boundaries and avoid misunderstandings

How to use planning portals, welcome guides, and email templates to guide clients

Why automation and centralized communication help everyone feel supported

Tips for reinforcing expectations through Loom videos, meeting recaps, and more

If you’ve ever received a “Just checking in — what happens next?” email from a client… this episode is for you.

🎧 Listen in and audit your own client experience; are there areas you could make more clear?

MENTORSHIP SPOTLIGHT

In today’s solo episode, Becky dives into the beauty and strength found in all stages of business — from the hustle and high-energy experimentation of your early years to the wisdom, clarity, and confidence that come with years of experience.

Whether you're brand new to the wedding industry or you’ve been in it for 10+ years, this episode is packed with validation, encouragement, and reminders that you are exactly where you need to be.

Becky shares:

Why you should embrace your "newness" as a superpower

The hustle, motivation, and willingness to try it all that newer pros often bring

Advice for avoiding comparison — especially across different life seasons and business chapters

How seasoned pros can lean into confidence, clarity, and calm problem-solving

Why refining your offers (and raising your rates) is part of the growth process

Encouragement for seasoned pros to revisit their “why” and consider mentoring others

A reminder that both stages can (and should) learn from each other

Why growth is never done — and what it looks like to keep evolving, no matter your stage

You’ll walk away feeling proud of the season you’re in — and hopefully inspired to embrace it more fully, without comparison.

Loved this episode?

If you’ve ever felt like you’re not just a wedding pro — but also expected to be a full-time content creator — you’re not alone. In this episode, I’m joined by Mimi of Wed & Wilder (formerly Wilder Social), to talk about the rising pressure wedding professionals are feeling when it comes to social media and content creation.

We recorded this episode a couple of months ago, so a few things have changed since then (hello, Instagram’s new Edit app), but everything we discussed still absolutely applies—especially as we dive deeper into wedding season and content expectations ramp up.

Mimi is both a wedding content creator and a social media manager who works exclusively with wedding professionals. She brings so much insight and reassurance into how we can rethink content creation, stop overcomplicating it, and show up in a way that feels sustainable and true to us.

In this episode, we cover:

How content creation became such a huge part of running a wedding business

Why it feels overwhelming—and how to shift your mindset around it

Low-lift content ideas that actually work (and don’t drain you)

Mimi’s favorite tools for creating and scheduling content

Signs it might be time to outsource content creation or social media

What to look for when hiring a content creator or SMM

Hot takes on what not to do on Instagram right now

Why your story views matter more than you think—and how to use them to your advantage

If you’ve been struggling with content pressure or wondering how to keep up without burning out, this episode is full of both practical advice and real talk that will help you feel a little less alone—and a lot more empowered.

Connect with Mimi:

Links + Resources Mentioned:

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In this episode, Becky dives into six practical and impactful ways wedding professionals can stand out this wedding season. Whether you’re a planner, photographer, caterer, or any other vendor, these tips will help you create memorable experiences for your couples and your vendor partners—without adding more to your plate.

Topics covered:

Stellar communication with couples and vendors

Going above and beyond in small but mighty ways

The power of a calm and confident presence

Prioritizing your own well-being so you can show up fully

Little moments of surprise and delight for your couples

Building real relationships with your vendor team

Plus, Becky shares personal stories and real-world examples to inspire you to take these ideas and make them your own. Listen in for actionable takeaways and encouragement for the busy season ahead!

Episode Highlights:

How Cody from Mac Wedding Films sets the communication bar high (episode 52)

Why a vendor "appreciation station" can make a big difference in team morale

The importance of being a steady, positive energy on wedding days

How a small gesture like snapping a vendor photo can create magic

A powerful reminder that you can’t pour from an empty cup

✨ Loved this episode? Please consider leaving a rating or review, share it with a friend, and make sure you’re subscribed!

Conversations on motherhood have been no stranger to the Event Crushed podcast, but every guest brings a unique perspective and viewpoint. In today's episode, Becky chats with Jamie and Alex from Cameras and Car Seats — a podcast designed to support mom photographers who are chasing their dreams while raising babies. Jamie and Alex share their journeys as photographers and moms, how they met, and why they’re passionate about helping other mompreneurs thrive in the wedding industry.

You’ll hear:

This episode is a refreshing reminder that it’s possible to grow your business and be present with your family. Tune in for a real conversation that will leave you feeling encouraged and seen.

Are you a mom photographer? Head over to camerasandcarseats.com to listen to the podcast and check out the mastermind!

Thanks for tuning in! Don't forget to subscribe and leave a review if you haven't yet. ☺️

Feeling like leads are slower than usual this year? You're not alone, and this week we're diving in to why this is happening, and what you can do about it! In this episode, Becky discusses the reasons she believes 2025 has felt funky for so many wedding pros and shares three tangible, strategic ways you can start increasing your leads this week. She also reminds us why now is not the time to back off your marketing — even if it feels like you're buried in client work. 

Becky shares:

What’s contributing to the slowdown (and why you’re not imagining it)

How Gen Z is changing the way we book weddings

Why adapting is key to business longevity

Her exact tips for improving your lead gen fast, including:

Reworking your website inquiry form

Auditing your lead follow-up process

Asking vendor friends for referrals (without the awkwardness)

Plus, hear how Becky uses a fun freebie in her inquiry process to stand out from the crowd — and why staying top of mind on social media really matters.

Mentioned in this episode:

Ultimate Lead and Sales Tracker - Learn more here!

Episode 3: How to Build a Business That Lasts Beyond 5 Years

Episode 37: Boost Your Bookings in 2025 with Effective Lead Management

Loved this episode?

In this episode, I chat with wedding planner and systems expert Danielle Pasternak about something we don’t talk about enough in the wedding industry: how to run a business with structure and heart.

We explore what it looks like to balance backend systems with empathy — for your clients, for your vendor team, and  for yourself. Danielle shares her favorite tools, how she organizes her week, what she does after every wedding to improve, and how setting boundaries can actually serve your couples better in the long run.

If you’ve ever struggled with juggling your tasks and inbox while still trying to show up with patience and grace, this conversation will be a breath of fresh air.

We chat about:

Building systems that don’t feel overwhelming

Navigating vendor communication with empathy

Setting client boundaries (like texting and after-hours calls)

Danielle’s go-to tools like Todoist and Notion

What it really means to be a team player in the wedding industry

💡 Favorite quote: “The more organized I am, the more capacity I have to show up with creativity and compassion.”

Find Danielle at: @dpnak on Instagram

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