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73 | Using Video to Serve Your Audience & Grow Your Business with Shayna Lloyd
If video still feels intimidating, time-consuming, or like something you “should” be doing but can’t keep up with, this episode will change your mind.
Montana-based photographer, videographer, and educator Shayna Lloyd of Montana Diaries joins Becky to unpack the real purpose of video marketing — connection, not perfection. Shayna shares how she went from travel vlogs to running a thriving photo + video business and how video became the most powerful tool for growing trust and visibility in her brand.
You’ll hear how she uses “function-first” content to bring in aligned clients, why your video strategy should start with your buyers’ needs — not trends, and why filming should feel natural, not forced. Shayna breaks down the difference between behind-the-scenes content and face-to-camera video, how to use each at different stages of the client journey, and tips for using video you probably already have on your camera roll.
Key Takeaways
Serve first. Video is about connection, not performance. Focus on helping your audience, not impressing them.
Keep it simple. Use what you already have — your camera roll, your phone, your wedding days. Done is better than perfect.
Show your process. Behind-the-scenes clips build trust and help couples see what it’s like to work with you.
Talk to your people. Use face-to-camera videos to share your personality and values so the right clients feel drawn to you.
Make it searchable. Use captions and keywords that answer real questions couples are Googling.
Share generously. Share clips with your vendor team — it builds goodwill, referrals, and community.
Start small. You don’t need fancy gear or a strategy deck. One short, helpful video can start momentum.
Resources & Links
Connect with Becky
If you enjoyed this episode, please subscribe and consider leaving a review! ❤️
View all episodes
By Becky Hart
5
1010 ratings
If video still feels intimidating, time-consuming, or like something you “should” be doing but can’t keep up with, this episode will change your mind.
Montana-based photographer, videographer, and educator Shayna Lloyd of Montana Diaries joins Becky to unpack the real purpose of video marketing — connection, not perfection. Shayna shares how she went from travel vlogs to running a thriving photo + video business and how video became the most powerful tool for growing trust and visibility in her brand.
You’ll hear how she uses “function-first” content to bring in aligned clients, why your video strategy should start with your buyers’ needs — not trends, and why filming should feel natural, not forced. Shayna breaks down the difference between behind-the-scenes content and face-to-camera video, how to use each at different stages of the client journey, and tips for using video you probably already have on your camera roll.
Key Takeaways
Serve first. Video is about connection, not performance. Focus on helping your audience, not impressing them.
Keep it simple. Use what you already have — your camera roll, your phone, your wedding days. Done is better than perfect.
Show your process. Behind-the-scenes clips build trust and help couples see what it’s like to work with you.
Talk to your people. Use face-to-camera videos to share your personality and values so the right clients feel drawn to you.
Make it searchable. Use captions and keywords that answer real questions couples are Googling.
Share generously. Share clips with your vendor team — it builds goodwill, referrals, and community.
Start small. You don’t need fancy gear or a strategy deck. One short, helpful video can start momentum.
Resources & Links
Connect with Becky
If you enjoyed this episode, please subscribe and consider leaving a review! ❤️
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