In today’s episode of Event: Crushed, Becky is joined by Taylor Fail, CEO and lead planner of Lace & Bow Bridal, a destination wedding planning and design company based in Santa Fe, New Mexico.

Taylor’s story is a powerful reminder that growth often comes from bold decisions—like leaving behind a veterinary career during COVID to pursue wedding planning full-time. Since then, she’s built a thriving team of planners and support staff, expanding her business while maintaining her high-touch, intentional approach to weddings.

Together, Becky and Taylor dive into:

Taylor’s journey from marine biology and veterinary medicine into wedding planning

What it looked like to go from a solo business owner to leading an 8-person team

Why hiring for initiative and personality often beats hiring for experience

How to maintain high standards and consistent client experiences while scaling

The importance of SOPs, communication, and leadership in business growth

Strategies for building a recession-resilient wedding business

The myth of “losing control” when building a team—and how to see expansion as a brand strength

The importance of hiring slow and firing fast when growing your team

Taylor also shares what’s next for her and Lace & Bow Bridal, including a new rebrand and the exciting launch of her own podcast focused on education and inspiration for wedding pros.

If you’ve ever wondered how to grow a team while keeping your business sustainable and your reputation strong—even in uncertain times—this episode is packed with wisdom you won’t want to miss.

Connect with Taylor on Instagram: @laceandbowbridal

Visit Lace & Bow Bridal: laceandbowbridal.com

Follow Becky on Instagram: @eventcrush.ed

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