Mom Intentional | Overwhelm, Planning, Identity, Routines, Guilt, Habits, Purpose, Systems

64 | The Mom Identity Crisis: Stop "Shoulding" Yourself and Start Parenting on Purpose—with Amy Grace


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💖 Hey Mama,

👉 Ready to find out what’s keeping you stuck in motherhood? Take the free Finding Mom Quiz and discover what’s holding you back—and the first step to feeling like you again.

Have you ever caught yourself saying, “I should be doing more… I should be more patient… I should be like her…”? That cycle of “shoulds” is exhausting—and it’s keeping you stuck in a Mom Identity Crisis.

In today’s episode, I’m joined by licensed therapist, author, and coach Amy Grace, a mom of six who knows firsthand the weight of unrealistic expectations. Amy shares how moms can stop “shoulding” themselves and start parenting on purpose—building a motherhood that actually fits your strengths, values, and vision.

If you’ve ever felt overwhelmed, buried under guilt, or lost in motherhood, this episode is packed with the perspective shifts you need to find freedom and feel like yourself again.

Key Takeaways
  • Why the “perfect mom” image fuels overwhelm and keeps moms stuck

  • The difference between conviction guilt and comparison guilt—and why it matters

  • Amy’s Big 5 self-care foundations every mom needs (and how to actually fit them in)

  • How to connect with your kids in the “middle years” when they pull away

  • Why parenting with purpose matters more than packed schedules and endless activities

  • How to create your own motherhood based on identity, strengths, and values

    Cheering you on 🎉,

    Aubree

    Links and Resources:

    📌 Email: [email protected]

    📌 Facebook Community: Mom Life Organized
    📌 Book a Free Discovery call: momintentional.com/coaching

    📌 Take the Finding Mom Quiz

    📌 Everyday Supermoms Podcast

    📌 Amy's Website

    📌 Connect with Amy: @heyamygrace

    ...more
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    Mom Intentional | Overwhelm, Planning, Identity, Routines, Guilt, Habits, Purpose, SystemsBy Aubree Felderhoff | Spark Coach · Identity Mentor · Intentional Mom of 3

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