Unfrozen

64. "V" is for "Value": Verse Design

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Verse Design LA is headed by Paul Tang and Courtenay Bauer. The architecture firm has taken considerable risks, sometimes playing the role of ambassador and accountant while pursuing value for clients – including telling prospective clients they shouldn’t pursue the project. From high-speed rail stations in China to sprawling eco-resorts in Northern California, Verse Design has been around the Ring of Fire a few times, literally and figuratively. They share their wisdom with Unfrozen.

 

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Intro/Outro: “Value,”

by Foliage

 

Discussed:

 

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Verse Design Shanghai – with Leon Dai

 

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USC American Academy in China

 

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Projects:

o  High-Speed Rail Station, Bengbu,China, 2010

o  Thirty75 Tech, Santa Clara, CA, 2022

o  Guenoc Valley, Lake County, CA (16,000 acres) – Ongoing

  • Adrian Zecha, partner, founder, Aman Resorts

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    Manhattan = 14,478 acres  
    California Forever, Solano County, CA: 55,000 acres

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    Pro forma as a design tool

    ...more
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