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Why you should listen
Most consultants hit the same wall. Their personal network dries up. Cold outreach feels like screaming into the void. Every marketing guru pushes complex funnels and expensive ad campaigns that don't work for high-ticket consulting.
In this episode, Andy Culligan breaks down how he built his fractional CMO practice serving $10M-$50M SaaS companies without cold outreach at scale or massive marketing budgets.
We explore why SaaS companies get stuck at key revenue milestones and what changes in their go-to-market approach. Andy shares his team's MarTech stack and how they've automated client operations using AI agents that analyze contracts and recommend pricing to prevent churn.
If you're selling high-ticket services and tired of tactics that don't work for consultants, this delivers the blueprint.
About Andy Culligan
Andy is a fractional CMO, and CEO / Co-Founder at purple path, a GTM partner for B2B SaaS companies.
Andy describes himself as a sales person stuck in a marketer's body, and excels in aligning marketing and sales teams to drive revenue growth.
With over a decade of experience in SaaS martech, Andy has built and lead teams to success, making him the go-to CMO resource at a fraction of the cost.
Resources and Links
By Paul Higgins5
3636 ratings
Why you should listen
Most consultants hit the same wall. Their personal network dries up. Cold outreach feels like screaming into the void. Every marketing guru pushes complex funnels and expensive ad campaigns that don't work for high-ticket consulting.
In this episode, Andy Culligan breaks down how he built his fractional CMO practice serving $10M-$50M SaaS companies without cold outreach at scale or massive marketing budgets.
We explore why SaaS companies get stuck at key revenue milestones and what changes in their go-to-market approach. Andy shares his team's MarTech stack and how they've automated client operations using AI agents that analyze contracts and recommend pricing to prevent churn.
If you're selling high-ticket services and tired of tactics that don't work for consultants, this delivers the blueprint.
About Andy Culligan
Andy is a fractional CMO, and CEO / Co-Founder at purple path, a GTM partner for B2B SaaS companies.
Andy describes himself as a sales person stuck in a marketer's body, and excels in aligning marketing and sales teams to drive revenue growth.
With over a decade of experience in SaaS martech, Andy has built and lead teams to success, making him the go-to CMO resource at a fraction of the cost.
Resources and Links

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